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<![CDATA[The Assessment of Dimension Absorptive Capacity on Innovation Performance and Small Business Performance ]]>
<![CDATA[Wiwoho, Gunarso]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 15 No 2 (2016) ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v15i2.529
<![CDATA[This study aims to examine the role of the absorptive capacity dimension in improving innovation performance and small business performance. The sample used as many as 35 businesses in the business sector of handy crafts. The collected data were analyzed using path analysis and processed with SPSS software version 24.0. The results showed that all hypotheses were accepted. The absorptive capacity dimension consists of potential absorptive capacity and absorptive capacity, both of which are able to have a positive influence on the performance of innovation and the performance of small businesses. But realized absorptive capacity can have a greater influence on innovation and small business performance than potential absorptive capacity.]]>
<![CDATA[PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION PENGGUNA APLIKASI OVO ]]>
<![CDATA[Wiwoho, Gunarso]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 18 No 1 (2019): Fokus Bisnis ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v18i1.530
<![CDATA[The purpose of this study was to determine the effect of perceived usefulness and perceived ease of use on customer satisfaction and repurchase intention. The sample of this research is OVO users in the Grab application who have done top-up at least 2 times in the Kebumen area as many as 100 respondents. The sampling technique uses nonprobability sampling technique, namely purposive sampling. Methods of data collection using questionnaires, literature studies and interviews. Analysis of the data used is the instrument validity and reliability test, the classic assumption test, hypothesis testing and path analysis using the SPSS 21 program for windows. The results of this study indicate that all items of each variable are valid and reliable. Both structural models meet the classic assumption test criteria with no multicollinearity, heterokedasticity, and normality assumptions. Based on the results of the t test showed that the variable perceived usefulness and perceived ease of use have a significant effect on customer satisfaction, perceived usefulness has a significant effect on repurchase intention, perceived ease of use has a significant effect on repurchase intention, customer satisfaction has a significant effect on repurchase intention.]]>
<![CDATA[PENGARUH CUSTOMER SATISFACTION DAN PERCEIVED VALUE TERHADAP SWITCHING BARRIERS DAN CUSTOMER LOYALTY ]]>
<![CDATA[Wiwoho, Gunarso]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 15 No 1 (2016) ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v15i1.532
<![CDATA[Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari customer satisfaction dan perceived value terhadap customer loyalty melalui switching barrier sebagai variabel intervening. Pengumpulan data dilakukan dengan kuesioner. Dengan menggunakan teknik non probability sampling, penelitian dan diterapkan teknik sampling purposive, penelitian ini mengami sampel 100 responden konsumen Bakery Kebumen sebagai konsumen akhir dengan waktu pembelian minimal dua kali dalam satu minggu. Pengaruh customer satisfaction terhadap switching barrier menunjukkan bahwa customer satisfaction tidak signifikan terhadap switching barrier. Pengaruh perceived value terhadap switching barrier menunjukkan bahwa perceived value tidak berpengaruh signifikan terhadap switching barriers. Pengaruh customer satisfaction terhadap customer loyalty menunjukkan bahwa customer satisfaction berpengaruh signifikan terhadap customer loyalty. Pengaruh perceived value terhadap customer loyalty menunjukkan bahwa perceived value tidak berpengaruh signifikan terhadap customer loyalty. Pengaruh switching barrier terhadap customer loyalty menunjukkan bahwa switching barrier berpengaruh signifikan terhadap customer loyalty. Switching barrier dapat dijelaskan oleh customer satisfaction dan perceived value sebesar 3,1% sedangkan sisanya 96,9% dipengaruhi oleh variabel lain. Customer loyalty dapat di jelaskan oleh customer satisfaction, perceived value dan switching barriers sebesar 16,9% sedangkan 83,1% dipengaruhi oleh variabel lain.]]>
<![CDATA[PENGARUH GREEN PRODUCT, GREEN BRAND, DAN GREEN ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Wiwoho, Gunarso]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 14 No 1 (2015) ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v14i1.533
<![CDATA[This study aims to determine the effect of Green Product, Green Brand, and Green Advertising on Tupperware Purchasing Decisions in Kebumen. The purpose of this study is to analyze and explain the effect between the independent variable and the dependent variable. The sample in this study are consumers who know, buy, or use Tupperware in the amount of 100 people. Data collection techniques using purposive sampling technique. Validity test shows that all variables in this study are valid. The data is processed using the SPSS 22 for Windows program. Based on the results of the study indicate that the Green Product variable has a significant effect on purchasing decisions. Green Brand has a significant influence on purchasing decisions. Green Advertising has a significant effect on purchasing decisions.]]>
<![CDATA[PENGARUH CAFÉ ATMOSPHERE, FOOD QUALITY DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DAN REPURCHASE INTENTION ]]>
<![CDATA[Wiwoho, Gunarso]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 13 No 2 (2014) ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v13i2.534
<![CDATA[This study aims to examine and analyze the effect of café atmosphere, food quality, service quality on customer satisfaction and repurchase intention on consumers in the Beranda Eatery Kebumen. The purpose of this study is to analyze and explain the influence between independent variables, intervening variables and dependent variables.The population of this research is the consumer of the Beranda Eatery Kebumen. The sample in this study is 100 people. The sampling technique used was accidental sampling. The method of data collection with questionnaire. Respondents' attitudes are measured with a 4-level Likert scale and the data obtained are processed by SPSS (Statistical Product and Service Solution) analysis for Windows version 22. Data analysis uses descriptive analysis, and statistical analysis (path analysis).The results showed that there was a significant influence between café atmosphere variables on customer satisfaction, food quality had a significant effect on customer satisfaction, then service quality had a significant effect on customer satisfaction, cafe atmosphere had a significant effect on repurchase intention, food quality had no significant effect on repurchase intention, service quality has a significant effect on repurchase intention, and customer satisfaction has a significant effect on repurchase intention.]]>
<![CDATA[ANALISIS PENGARUH EASY OF USE, QUALITY OF INFORMATION TERHADAP TRUST DAN REPURCHASE INTENTION E-TICKET PADA APLIKASI TRAVELOKA ]]>
<![CDATA[Wiwoho, Gunarso]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 2 (2018): FOKUS BISNIS ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v17i2.537
<![CDATA[The purpose of this study is to analyze the effect of easy of use, quality of information on trust, and repurchase intention e-ticket on the Traveloka application in Kebumen Regency. The study was conducted using populations originating from people living in Kebumen Regency and had transacted using Traveloka with a sample size of 100 respondents. The analytical method used in this study consisted of descriptive and quantitative analysis with the type of determination of respondents through purposive sampling. Analysis carried out through quantitative methods is the validity test, reliability test, classical assumption testing, t-test, determination coefficient test, path analysis, and Sobel test. The results showed that based on the validity and reliability tests all variables were declared valid and reliable. Based on the t-test the easy of use variable significantly affects trust, quality of information significantly influences trust, easy of use significantly influences repurchase intention, quality of information, and trust has an effect on repurchase intention. The Sobel test shows that trust cannot mediate easy of use with repurchase intention and trust can mediate the quality of information with repurchase intention.]]>
<![CDATA[Analysis of Market Orientation and Innovation on SMEs Business Performance: Evidence in Kebumen ]]>
<![CDATA[Susilowati, Ika]]>;
<![CDATA[Kaharti, Eni]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 19 No 1 (2020): Fokus Bisnis ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v19i1.383
<![CDATA[This study aims to analyze empirically the influence of customer orientation, competitor orientation, coordination between functions, innovation on business performance in SMEs in Kebumen. The research data was obtained from SME businesses to scientifically test whether customer orientation, competitor orientation, coordination between functions, innovation affects business performance. The sample used in this study were 100 SMEs in Kebumen Regency who had met the established criteria. The analytical method used is multiple linear regression analysis, using the SPSS 21.0 for windows statistical computer program. The results of hypothesis testing in this study indicate that customer orientation and coordination between functions have a positive effect on business performance. Whereas competitor orientation and innovation have no influence on business performance.]]>
<![CDATA[Pengaruh Motivasi Intrinsik, Motivasi Ekstrinsik dan Komitmen Pelayanan Tenaga Kesehatan Terhadap Kualitas Pelayanan BPJS Kesehatan ]]>
<![CDATA[Solichin, Much. Riyadus]]>;
<![CDATA[Trifiyanto, Kabul]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 19 No 1 (2020): Fokus Bisnis ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v19i1.407
<![CDATA[The author of this paper aims to increase the delivery of health workers in private hospitals in serving patients using BPJS health. As for the background of this writing because now BPJS patients' views on health services are not good especially in private hospitals, marked by the issue of electronic media issues about public complaints that there are differences in health services provided by public hospitals compared to BPJS patients where parties public hospitals prioritize public patients more than patients participating in the health BPJS. This research is a quantitative study conducted through surveys and questionnaires. In this study involved 90 respondents in 9 private hospitals which are service providers in collaboration with BPJS in Kebumen Regency. For intrinsic motivation variable of 2,292 is greater than t table 1,198 with a significance value of 0.024 <0.05 so it can be concluded that the hypothesis is accepted. the t value for the extrinsic motivation variable is 0.029 smaller than t table 1.198 with a significance value of 0.977> 0.05 so it can be concluded that the hypothesis is rejected. t value for the commitment variable of 2.470 is greater than t table 1.198 with a significance value of 0.015 <0.05 so it can be concluded that the hypothesis is accepted. The results obtained are intrinsic motivation influencing the quality of labor services in private hospitals. So if the motivation of medical personnel services increases, the quality of services provided will increase. Extrinsic motivation does not affect the quality of labor services in private hospitals. So if the extrinsic motivation of medical personnel services increases / decreases, it cannot stimulate the quality of services provided. Commitment affects the quality of labor services in private hospitals. So if the commitment of medical personnel services increases, the quality of services provided increases. Intrinsic motivation, extrinsic motivation and commitment together affect the quality of labor services in private hospitals. So that the motivation of medical personnel services can stimulate the quality of services provided.]]>
<![CDATA[Perjanjian Perdagangan Asimetri Indonesia-Eropa-Inggris Pasca Brexit ]]>
<![CDATA[Kaukab, M. Elfan]]>;
<![CDATA[Sahide, Ahmad]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 19 No 1 (2020): Fokus Bisnis ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v19i1.415
<![CDATA[Penelitian ini bertujuan untuk memperkirakan bagaimana asimetri kesepakatan antara Inggris dengan Indonesia pasca Brexit. Tinjauan literatur pada kesepakatan perdagangan internasional dilakukan dengan menelusuri data kesepakatan yang tersimpan dalam basis data Kementerian Luar Negeri Indonesia dalam periode 2010-2019. Hasil memperoleh hanya ada satu kesepakatan dagang Indonesia-Inggris yaitu terkait proyek Fourth Stage Multi-stakeholder Forestry Program (4th-MFP). Pada periode yang sama, Indonesia juga ikut serta dalam kesepakatan dagang dengan Uni Eropa bernama Voluntary Partnership Agreement – Forest Law Enforcement Governance and Trade (VPA-FLEGT). VPA-FLEGT asimetri dengan menguntungkan Uni Eropa sementara MFP asimetri dengan menguntungkan Indonesia. Setelah menganalisis kedua kesepakatan, ditemukan kecenderungan bahwa Inggris akan terus mendorong asimetri terjadi karena memiliki undang-undang lingkungan hidup yang ketat dan kebutuhan akan kayu yang besar. Asimetri akan mendorong Indonesia tetap dapat memasok Inggris dengan kayu yang berasal dari sumber-sumber legal pasca Brexit.]]>
<![CDATA[Pengaruh Pendidikan Keuangan Keluarga, Pembelajaran Keuangan di Perguruan Tinggi, Sikap Keuangan dan Teman Sebaya Terhadap Literasi Keuangan Mahasiswa ]]>
<![CDATA[Darmawan, Akhmad]]>;
<![CDATA[Pratiwi, Firda Ardianti]]>
<![CDATA[ Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 19 No 1 (2020): Fokus Bisnis ]]>
Publisher : <![CDATA[P4M STIE Putra Bangsa ]]>
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DOI: 10.32639/fokusbisnis.v19i1.499
<![CDATA[Tujuan penelitian ini adalah menganalisis pengaruh pendidikan keuangan keluarga, pembelajaran keuangan di perguruan tinggi, sikap keuangan dan teman sebaya terhadap literasi keuangan mahasiswa. Sampel penelitian ini adalah mahasiswa aktif manajemen dan akuntansi S1, di tiga perguruan tinggi terbesar Kota Purwokerto, sampel ini berjumlah 93 mahasiswa aktif dengan pengambilan sampel menggunakan teknik purposive sampling. Data penelitian bersumber dari kuesioner kepada responden dengan data ordinal dan metode analisis yang digunakan adalah analisis regresi linier berganda. Hasil analisa menunjukkan pendidikan keuangan keluarga berpengaruh positif signifikan terhadap literasi keuangan, pembelajaran keuangan di perguruan tinggi berperngaruh positif signifikan terhadap literasi keuangan, sikap keuangan tidak berpengaruh terhadap literasi keuangan dan teman sebaya berpengaruh negatif tidak signifikan terhadap literasi keuangan.]]>
