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Published by Sekolah Tinggi Ilmu Ekonomi Putra Bangsa

ISSN : 16935209 EISSN : 26232480 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Arjuna Subject : -

Articles 353 Documents

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MASA DEPAN PRODUK LOKAL: ANALISISPENGARUH ETNOSENTRIS KONSUMEN, DISAIN KEMASAN DAN PERSEPSI LABELISASI HALAL TERHADAP MINAT PEMBELIANPRODUK LOKAL Trifiyanto, Kabul
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 2 (2018): FOKUS BISNIS
Publisher : P4M STIE Putra Bangsa

Penelitian ini bertujuan untuk mengetahui pengaruh kemasan produk, persepsi labelisasi halal, dan etnosentris terhadap produk makanan khas Kebumen. Pengumpulan data dilakukan menggunakan kuesioner. Dengan menggunakan teknik non probability sampling, penelitian ini mengambil sampel 100 dari responden masyarakat kebumen yang melakukan pembelian lanting. Variabel yang digunakan dalam penelitian ini adalah disain kemasan (X1), labelisasi halal (X2), etnosentris (X3), dan keputusan pembelian(Y2). Penelitian ini menggunakan teknik analisis deskriptif dan statistik meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji hipotesis, analisis jalur, dan korelasi dengan menggunakan bantuan program SPPS 22for windows. Hasil penelitian ini menunjukkan bahwa semua variabel valid dan reliabel, tidak terdapat multikolinieritas, tidak terjadi heterokesdastisitas, dan model memenuhi asumsi normalitas. Pengaruhperilaku etnosentris konsumen menunjukkan positif dan signifikan, disain kemasan menunjukkan positif dan signifikan terhadap keputusan pembelian. Pengaruh labelisasi halal menunjukkan negatif dan signifikan terhadap keputusan pembelian. Dengan nilai pengaruh yang sebesar 8,5%. Kata kunci:Minat Pembelian, Etnosentris Konsumen, Disain Kemasan, Labelisasi Halal, Produk Lokal.

IMPLEMENTASI KEBIJAKAN UPAH MINIMUM KABUPATEN (UMK) DAN PENGARUHNYA TERHADAP KESEJAHTERAAN MASYARAKAT (Studi Pada Kabupaten Kebumen) Prasetyo, Hendrawan
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 2 (2018): FOKUS BISNIS
Publisher : P4M STIE Putra Bangsa

Almost the average company in Kebumen Regency has applied salary payment of employees in accordance with the provisions of MSEs, although in implementation is not one hundred percent. Although Kebumen District Government has set District Minimum Wage (MSE) in 2017 amounting to Rp 1,433,900.00, but there are still many employers / companies that pay salaries under the MSEs. The relations of workers and employers actually need each other. Workers expect the fulfillment of the necessities of life and the entrepreneur seeks to maintain the survival of his company. Without employers, workers find it difficult to sustain their lives, whereas unemployed workers will not be able to continue their business. So it needs a good relationship between the two, the existence of mutual understanding. Employers need to understand the needs of the workers, and the workers understand the company's ability to pay wages. The purpose of this study is to find out how the implementation of District Minimum Wage policy and its impact on community welfare in Kebumen District. The type of this research is qualitative research, taking the data source using the technique of "purposive sampling" with the number of informants as many as 11 people including from the elements of local government that is the Office of Manpower and Cooperative SME Kebumen Regency, private entrepreneurs in Kebumen District, and employees of private companies in Kebumen . Data collection in this research is done through observation, documentation and in-depth interview. Data analysis techniques in this study is interactive model analysis, including four components of data collection, data reduction, data presentation and conclusion or verification. Theories used are theories of public policy, policy implementation and wages. The results of this study found that almost most companies in Kebumen District have paid employee salaries according to MSEs, although there are still companies that have not been able to meet the payroll of employees according to the MSEs. Some companies studied do not experience obstacles in the implementation of MSE in accordance with the established, but if the company has problems in terms of implementing payroll employees according to MSEs there is a mechanism of deferring payment. The role of local government in the implementation of MSE is needed in terms of socialization and coaching and know the problems that occur in the company or labor in the scope of Kebumen. In terms of achieving the welfare of workers, the company should be able to provide salaries in accordance with the Minimum Wage and supplemented with the provision of various benefits in order to create the welfare of workers in particular and society in general. Keywords: policy implementation, workers, company, welfare, minimum wage

PENGARUH MUTASI, KOMPENSASI TERHADAP KINERJA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi Pada Perangkat Desa di Kecamatan Klirong Kabupaten Kebumen) Parmin, Parmin
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 2 (2018): FOKUS BISNIS
Publisher : P4M STIE Putra Bangsa

Penelitian ini bertujuan untuk menganalisis pengaruh mutasi, kompensasi, dan kepuasan kerja terhadap kinerja karyawan perangkat desa di Kecamatan Klirong Kabupaten Kebumen. Penelitian ini dilakukan menggunakan bantuan alat analisis program SPSS Versi 22.0. Populasi dalam penelitian ini perangkat desa di Kecamatan Klirong menggunakan metode probability samping sebanyak 72 orang. Teknik pengambilan data dalam penelitian ini menggunakan kuisoner. Penelitian ini menggunakan metode analisis deskriptif dan statistika. Analisis statistika meliputi uji validitas, uji reliabilitas, uji multikolinieritas, uji heterokedastisitas, uji normalitas, uji t, koefisien determinasi, analisis korelasi dan analisis jalur. Hasil penelitian menunjukkan bahwa mutasi, kompensasi berpengaruh signifikan terhadap kepuasan kerja, mutasi tidak berpengaruh terhadap kinerja, kompensasi berpengaruh terhadap kinerja dan kepuasan kerja berpengaruh terhadap kinerja perangkat desa. Hasil Koefisien determinasi substruktural I sebesar 37,1% menunjukkan bahwa adanya pengaruh hubungan yang berarti antara mutasi dan kompensasi terhadap kepuasan kerja perangkat desa dan sisanya dipengaruhi oleh variabel lain. Hasil koefisien determinasi substruktural II sebesar 46,3% menunjukkan besarnya pengaruh mutasi, kompensasi dan kepuasan kerja terhadap kinerja perangkat desa dan sisanya dipengaruhi oleh variabel lain.

IMPLEMENTASI GAME THEORY DALAM PENENTUAN STRATEGI BERSAING PADA PRODUK SMARTPHONE Ma'rifah, Diana
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 17 No 2 (2018): FOKUS BISNIS
Publisher : P4M STIE Putra Bangsa

AbstractThe purpose of this study is to analyze competitive strategy of smartphone company. Questionnaires were distributed to 100 students of STIE Putra Bangsa Kebumen. The aims of the questionnaires were to collect the data of students smartphone brand and the reason why they choose it. The data processing found that Xiaomi and Samsung are the most smartphone brands used by students. To determine the optimal strategy for both companies is analyzed using game theory. The results of this study are Xiaomi using price strategy and Samsung using quality product strategy.Keywords: smarthphone, game theory, competitive strategy.

PENGARUH STRATEGI GREEN TOURISM DIFFERENTIATION TERHADAP KEPUASAN DAN MINAT KUNJUNG ULANG WISATAWAN HUTAN MANGROVE DI KABUPATEN KEBUMEN Pratama, Marynta Putri; Wibawanto, Sigit
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 18 No 1 (2019): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Differentiation of green tourism towards satisfaction and interest in tourists visiting mangroves in Kebumen District. In 2017 Kebumen Regency is developing the natural tourism sector, one of which is the tourism of mangrove forests which is designated as ecotourism. Based on the number of visitor reports, which is known to occur in a significant number of visitors. Some visitors are visitors who visit again. For this reason, it is necessary to examine the marketing strategy development model that is able to assess factors that can increase competitiveness and tourist visits, as a basis for developing natural tourism in other natural attractions. The research methods used are quantitative descriptive surveys. The population in this study is mangrove tourists who have visited more than twice in one year. The sampling technique in this study uses convenience sampling. The statistical test tool used is path analysis with the help of the SPSS version 22 program.Keywords: Green Differentiation Tourism, Satisfaction, Revisiting Interests.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH MENABUNG DI BANK JATENG SYARIAH Darmawan, Akhmad; Indahsari, Ninik Dewi; Rejeki, Sri; Aris, Muhammad Rizqie; Yasin, Roqi
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 18 No 1 (2019): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

ABSTRACT This study aims to determine the factors that influence customers' interest in saving at Jateng Syariah Bank. This study uses quantitative research methods, non-probability sampling techniques can be obtained through purposive sampling. The population in this study was a customer at Purwokerto Syariah Bank Jateng and was 17 years old. Samples in this study were 170 respondents. The research method used in this study is validity test, reliability test, classic assumption test, multiple regression analysis, coefficient of determination, F test, t test. Location has no significant negative effect on saving interest, Service has a significant positive effect on saving interest, Knowledge has a significant positive effect on saving interest, Promotion has no significant positive effect on saving interest, Product has no significant positive effect on saving interest, Price has no significant positive effect on interest save. Keywords: Location, Service, Knowledge, Promotion, Product, Price, Interest in saving

CYBERLOAFING SEBAGAI STRATEGI MENGATASI KEBOSANAN KERJA Azizah, Siti Nur; Setyawati, Harini Abrilia
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 18 No 1 (2019): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Cyberloafing has been considered as a form of opposite / unproductive work behavior (CWB) that can endanger organizations. This study takes a different view that cyberloafing can show a potentially positive function in this context that can help employees overcome boredom at work. The sample of this study was 70 administrative employees at junior high schools in Kebumen which were taken randomly. By using PLS assistance we tested the relationship between low work underload on cyberloafing and counter-productive behavior with boredom as mediators. The results of the study indicate boredom mediates the work underload and cyberloafing relationship. Cyberloafing is used by employees as a coping strategy (adaptive behavior) to overcome work boredom compared to counter-productive behavior Keywords: Cyberloafing, work underload, kebosanan, counter productive work behavior(CWB)

STRATEGI PEMBERDAYAAN KEWIRAUSAHAAN MANTAN BURUH MIGRAN PEREMPUAN DI KABUPATEN KEBUMEN Fitra, Joko; Rizana, Dani
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 18 No 1 (2019): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

This study examines the entrepreneurial empowerment strategy of former female migrant workers who are members of the Village community concerned with Migrant Workers. After returning from work abroad, former female migrant workers again experienced an economic downturn, making it difficult to meet basic family needs. This study aims to determine the economic conditions of former female migrant workers after returning, strategies for fulfilling post-return life needs, and entrepreneurial empowerment strategies carried out by various institutions. This research approach uses a descriptive qualitative approach. Data collection techniques using observation techniques, in-depth interview techniques, and library studies and documentation. Taking informants is done by using informant techniques aimed at. Data analysis used the Miles and Huberman analysis model which consisted of data collection, data reduction, data presentation, and conclusion drawing. The results showed that the entrepreneurial empowerment process of former female migrant workers was carried out because there were indications of weakening economic conditions after stopping work abroad. The goal of empowering former migrant workers is to alleviate economic weakness because it is seen that it still has the potential to be able to regain power in meeting economic needs. The empowerment process carried out by cross institutions is well integrated, where each institution coordinates with each other to complement each other's empowerment programs. The synergy of entrepreneurial empowerment carried out on former female migrant workers in Kebumen District has resulted in improved capabilities such as operating business activities, completing business licenses, increasing production capacity, expanding market reach, networking with other communities, increasing turnover and profits, and continuously being encouraged to develop.Keywords: Empowerment, Former Female Migrant Workers, Entrepreneurship

ANALISIS PERANAN USAHA KECIL DAN MENENGAH TERHADAP PENYERAPAN TENAGA KERJA DI KABUPATEN KEBUMEN Prasetyo, Anton; Huda, Miftahul
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 18 No 1 (2019): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

This research aims to analyze the factors that influence the role of Small and Medium Enterprises (SMEs) on employment, namely capital, sales volume, type of business, length of business, and wages. Empirical data is presented to prove that the role of small and medium enterprises on employment is influenced by capital, sales volume, type of business, length of business, and wages. Multiple regression analysis through the SPSS program was used as a research test tool. The research data was obtained from SMEs businesses, Central Bureau of Statistics and the SMEs Office to test scientifically whether capital, sales volume, type of business, duration of business, and wages affect employment. Research results show that the duration of the business influences the absorption of labor while capital, sales volume, type of business, and wages do not affect employment. Keywords: SMEs, capital, sales volume, type of business, length of business, wages

The Analisis Job Satisfaction, Job Insecurity dan Turn Over Intention Studi kasus pada PT Indomarco Prismatama Magelang Irfatah, Mohamad; Kurniawati, Agustaria; Wening, Nur
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 18 No 1 (2019): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Good human resource management needs to be done in order to retain employees who show performance so they do not have the desire to leave and or resign (turnover intention) to other companies and or competitors. The objectives of this study are: (1) To find out and analyze Job Satisfaction of PT Indomarco Prismatama employess in Magelang City; (2) Know and analyze Job insecurity of employees of PT Indomarco Prismatama in Magelang City; (3) Know and analyze Turnover Intention of employees of PT Indomarco Prismatama in Magelang City. This research is a quantitative descriptive research using the employees of PT Indomarco Prismata- ma in Magelang City, the research is based upon 50 respondents who are permenant employress of PT. Indomarco Prrsmatama in Magelang City. The analytical method used in the research is descriptive statistical analysis. The results of the analysis show that on average, with regards to Job Satisfaction; employees felt very good at PT Indomarco Prismatama in Magelang City. However, Job Insecurity at PT Indomarco Prismatama in Magelang City is low, and turnover intention of PT Indomarco Prismatama employees in Magelang City is low. Keywords: Job Satisfaction, Job Insecurity, Turnover Intention

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