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Jurnal Ilmiah Mahasiswa FEB
Published by Universitas Brawijaya
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Core Subject : Education,
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Articles 13,824 Documents
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PENGARUH SERVICESCAPES DAN HEDONIC SHOPPING VALUE TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF PADA KONSUMEN WANITA DI GIANT HYPERMARKET MALL OLYMPIC GARDEN (MOG) MALANG Larasati Ayu Sekar Sari
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to analyze the pattern of relationships by knowing the direct influence of servicescapes and hedonic shopping value against impulse buying behavior at Giant Hypermarket Mall Olympic Garden (MOG) Malang. To find out how much influence the dependent variable (impulse buying behavior) to the independent variables (servicescapes and hedonic shopping value) used regression analysis with analytical methods test t and f. This study uses a sample of 130 women consumers from Giant Hypermarket Mall Olympic Garden (MOG) Malang. While sampling using purposive sampling techniques. The results of studies using multiple linear regression analysis, showed that simultaneous variable servicescapes (X1) and hedonic shopping value (X2) has a significant influence on impulse buying behavior (Y). While partial, variable servicescapes and hedonic shopping value showed a significant effect on impulse buying behavior.   Keywords: Servicescapes, Hedonic Shopping, Impulse Buying.
Pengaruh Faktor Fundamental dan Teknikal terhadap Return Saham (Studi pada Industri Barang Konsumsi yang terdaftar di Bursa Efek Indonesia, periode 2008-2011) Crisna Martzein Nizamudin; Toto Rahardjo
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Abstract:  Stock  price  is  a  success  indicator  in  managing  companys.  In  an increasing  company  stock  price,  investor  investor  considers  that  the  company succceded  in managing  business.  This  study was  conducted  to  determine what factors affect stock returns  that represented by stock price,  through  technical and fundamental analysis (AF & AT). Fundamental variables used to predict the stock price  are  Quick  Ratio  (QR),  Debt  to  Equity  Ratio  (DER),  Return  On  Equity (ROE), Total Asset Turn Over (TATO), Woring Capital Turn Over (WCTO), and Price Earning ratio (PER). Technichal variable  is represented by company‟s beta (β). This study uses multiple linear regression analysis with 20.0 version of SPSS. To get a good estimation and interpretation, the studied sample  is set 8 out of 35 companies  from  IBK  sector  period  2008-2011.  Sampling  technique  used  is purposive  sampling.  Results  prove  that  the  seven  simultaneous  independent variables:  QR,  DER,  ROE,  TATO,  WCTO,  PER,  and  β  have  a  positive  and significant  impact  on  the  dependent  variable,  stock  price.  While  partially significant variables are DER, PER and ROE; and the dominant variable is ROE. Abstrak: Harga saham merupakan indikator keberhasilan manajemen perusahaan. Jika harga saham perusahaan mengalami kenaikan, maka  investor menilai bahwa perusahaan  berhasil  dalam mengelola  usahanya.  Penelitian  ini  dilakukan  untuk mengetahui  faktor-faktor  yang mempegaruhi  return  saham  (diwakili  oleh  harga saham),  melalui  analisis  teknikal  dan  fundamental.  Variabel  fundamental  yang digunakan  dalam memprediksi  harga  saham  adalah Quick  Ratio  (QR), Debt  to Equity Ratio  (DER), Return On Equity  (ROE), Total Asset Turn Over  (TATO), Woring  Capital  Turn  Over  (WCTO),  and  Price  Earning  ratio  (PER).  Variabel teknikal  diwakili  oleh  beta  perusahaan  (β).  Penelitian  ini menggunakan  analisis regresi  linier  berganda  program  SPSS Versi  20.0. Untuk mendapatkan  estimasi dan interpretasi yang baik dari penelitian ini maka sampel yang diteliti ditetapkan sebanyak  delapan  dari  35  perusahaan  IBK  periode  2008-2011.  Teknik pengambilan  sampel  yang  digunakan  dalam  penelitian  ini  adalah  purposive sampling. Hasil penelitian membuktikan bahwa  secara  simultan ketujuh variabel independen: QR, DER, ROE, TATO, WCTO, PER dan β berpengaruh positif dan signifikan  terhadap  variabel  dependen  yaitu  harga  saham.  Sedangkan  secara parsial, DER, PER, dan ROE berpengaruh yang signifikan terhadap harga saham. Variabel yang berpengaruh dominan adalah ROE. Kata Kunci: Return Saham, AF, AT, QR, DER, ROE, TATO, WCTO, PER, β
Analisis Rantai Nilai Pada Aktifitas Primer Produksi “Cireng Bandung Isi” Sebagai Dasar Perumusan Strategi Keunggulan Bersaing Sumarsono, Afiea Freistika; Rahayu, Mintarti
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Cireng merupakan salah satu jenis makanan ringan dari daerah Bandung. Nama “Cireng” berasal dari kata “aci digoreng”, karena makanan ini berbahan dasar tepung tapioka atau “aci” dalam bahasa Sunda. Cireng pada awalnya hanya makanan sederhana berbentuk bulat dan digoreng, namun seiring berjalannya waktu cireng terus mengalami inovasi. “Cireng Bandung Isi” adalah salah satu perusahaan yang memproduksi Cireng Isi di kota Bandung sejak 2006, meskipun sejak Oktober 2009 rumah produksi telah berpindah ke Jakarta. Semakin banyak pesaing yang muncul, maka semakin banyak pula rasa yang ditawarkan oleh makanan ringan cireng isi ini. Semakin meningkatnya permintaan akan makanan cireng isi ini membuat para produsen berlomba untuk melakukan berbagai inovasi . Identifikasi sumber-sumber dan potensi keunggulan kompetitif dapat dilakukan dengan menganalisis serangkaian kegiatan usaha atau yang biasa disebut analisis rantai nilai (value chain analysis). Analisis rantai nilai merupakan suatu alat analisis untuk mengetahui posisi perusahaan dalam rantai yang membentuk nilai suatu produk dan membantu perusahaan untuk terfokus pada rencana strategi yang dipilih dan berusahauntuk meraih keunggulan kompetitif . Keunggulan bersaing dapat berasal dari banyak aktifitas berlainan yang dilakukan oleh setiap unit usaha dalam mendesain, memproduksi, memasarkan, menyerahkan, dan mendukung produknya (Porter, 1998). Keunggulan bersaing memanfaatkan keunggulan dari sisi sumber daya dan kapabilitas perusahaan. Keunggulan atau kelemahan sumber daya inilah yang pada akhirnya akan menentukan kinerja perusahaan dan posisi perusahaan di dalam persaingan (Endriawan, 2000). Proses analisis akan dilakukan pada rantai nilai dalam aktifitas primer Cireng Bandung Isi, karena aktifitas primer merupakan dasar sebuah industri untuk memelihara dan membangun kepercayaan konsumen yang berkelanjutan, sehingga Cireng Bandung Isi dapat menghadapi persaingan.Aktifitas primer adalah penciptaan fisik produk dan penjualannya serta transfer ke pembeli dan juga bantuan purna jual. Titik tekan dalam penelitian ini adalah fokus pada identifikasi potensi penciptaan nilai, yaitu proses rantai nilai pada aktifitas primer produksi Cireng Bandung Isi.
Analisis Pengaruh Motivasi Konsumen dan Sikap Konsumen Terhadap Keputusan Pembelian Pupuk Phonska (Studi di Kabupaten Mojokerto) Ajeng Lailil Ismiar Rosida
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to analyze the influence of Consumer Motivation and Consumer  Attitudes  on purchasing decisions Phonska  fertilizer PT. Petrokimia Gresik in Mojokerto. To find out how much influence the dependent variable (buying decisions) to the independent variables (Consumer Motivation and Consumer Attitudes) used regression analysis with analytical methods test t and f.  This study uses a sample of 105 farmer that use Phonska Phonska fertilizer PT. Petrokimia Gresik . While sampling using purposive sampling techniques. The results of studies using multiple linear regression analysis, showed that simultaneous variable Consumer Motivation (X1) and Consumer Attitudes  (X2) has a significant influence on buying decisions (Y). While partial, variable Consumer Motivation and Consumer Attitude   showed a significant effect on decision buying consumen. Keyword : Consumer Motivation, Consumer Attitudes, Decision Buying
ANALISIS PENGARUH MARKETING PUBLIC RELATION DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN PUPUK PHONSKA BERSUBSIDI PT. PETROKIMIA GRESIK ( Studi di Kabupaten Sragen ) Eliza Nurul Kharitsah
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study  aims to analyze the influence of  Marketing and Public  Relations  and  Sales Promotion on purchasing decisions Phonska  subsidized  fertilizer PT. Petrokimia Gresik  in Sragen.  To find out how much influence the dependent variable (buying decisions) to the independent variables (Marketing Public Relation and Sales Promotion) used regression analysis with analytical methods test t and f.  This study uses a sample of 100 farmer that use Phonska  Phonska  subsidized  fertilizer  PT.  Petrokimia Gresik  .  While sampling using purposive sampling techniques. The results of studies using multiple linear regression analysis, showed that simultaneous variable  Marketing Public Relation  (X1) and  Sales Promotion  (X2) has a significant influence on buying decisions  (Y). While partial, variable Marketing Public Relation  and  Sales Promotion  showed a significant effect on  decision buying consumen. Keyword : Marketing Public Relation, Sales Promotion, Decision Buying
FINANCIAL RATIO ANALYSIS TO ASSESS THE PERFORMANCE OF THE COMPANY IN THE USE OF WORKING CAPITAL (Case Study on PT. Bentoel Internasional Investama, Tbk.) Wiryana, Clara Shinta; Ratnawati, Kusuma
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Each company has the same purpose in maintaining the viability of the company is to get  the maximum benefit or profit. To achieve that purpose, sufficient working capital in order to carry out activities of daily company operations. The purpose of this study was to determine how the company's performance in the use of working capital in PT. Bentoel Internasional Investama, Tbk. measured activity ratios, profitability ratios, liquidity ratios. The analysis technique used is the analysis of financial statements using ratio analysis tool that includes activities activity ratio (Total Asset Turnover, Inventory Turnover, Working Capital Turnover, Receivables Turnover, Average Collection Period), the ratio of profitability (Return on Assets, Return on Equity), liquidity ratio (Current Ratio, Quick Ratio, Cash Ratio). The financial statements were analyzed from 2008 to 2011. From the analysis of the study found that PT. Bentoel Internasional Investama, Tbk. the activity ratio has increased and decreased from year to year, only the  working  capital  turnover ratio which always showed an increase in each year. Judging  from the ratio of profitability, the company experienced a decline in 2009 and a sharp increase in the ratio in 2010. When viewed from the liquidity ratios, the company showed a fairly good condition in the current ratio and the quick ratio, only the cash ratio has decreased from 2010 to 2011.Key words: Financial Ratio, Performance of the Company, Working Capital of PT. Bentoel Internasional Investama, Tbk.
Analisis Pengaruh Return On Asset, Debt To Equity Ratio, Firm Size, Current Ratio, Dan Growth Terhadap Pembayaran Dividen Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Tahun 2009-2012 Isa Febrianti; Djuma hir
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study  aims to determine the  effect of  Return On Asset (ROA), Debt Equity Ratio (DER), Firm Size, Current Ratio,  and Growth on Dividend Policy (Studies in Manufacture Companies that listed in BEI over period 2009-2012). Types of  research used in  this  research  is  explanatory research  (research explanation)  that aims  to  explain the  causal relationship  between the  causal variables  through  hypothesis  testing.  The sampling technique  used was  census sampling and obtained a sample of 27 companies. To test the hypothesis proposed in this study used regression analysis. Regression analysis showed that ROA, Current Ratio, and Growth as well as have a significant influence on dividend policy, meanwhile DER and Firm Size have not a  significant influence on dividend policy.  Based on these results, investors can make profitability, liquidity, and growth as reference in predicting the value of dividend policy by companies.Keywords: Return On Asset (ROA), Debt Equity Ratio (DER), Firm Size, Current Ratio, and Growth Dividend Policy
PENGARUH BAURAN KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK TOYOTA DI KOTA MALANG (Studi Pada Konsumen Dealer AUTO2000 Sutoyo) Sugiarti, Fita Febri
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study analyze the influence of the marketing communications mix to the purchasing decision of Toyota products in Malang. The independent variables in this study consists of advertising , sales promotion , events and experiences , direct marketing , interactive marketing , word of mouth marketing and personal selling , while the dependent variable purchase decision . The results of the analysis conducted in this study have met the test requirements of multiple linear regression analysis. Data were collected through questionnaires distributed to 80 respondents in Dealer AUTO2000 Sutoyo. This study has been tested for validity and reliability so that it can continue to test the classical assumption of normality test, non heteroskesdasitas assumption, and the assumption of non multikolenieritas test. After the classical assumption test done, then followed by the multiple regression analysis to determine the effect of independent variables on the dependent variable and followed by testing the hypothesis by performing the F test, t test and dominant test. Keywords : advertising , sales promotion , events and experiences , direct marketing , interactive marketing , word of mouth marketing and personal selling, purchase decision.
“Pengaruh Brand Community Terhadap Loyalitas Merek Sepeda Motor Yamaha Vixion” (Deskripsi penelitian di Kec. Ambulu Kab. Jember) Rifki Agung Pambudi
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Tougher competition for market indirectly force motorcycle manufacturers to maintain customer loyalty. With the rise of emerging community that no other marks is the community taking a brand and model of vehicle, car manufacturers believe that community is a potential market of the future. The problem we face is the consumer brand loyalty will be very necessary for a company to maintain its market share. Brand Community how can automakers maintain fidelity to the members of the brand community. This research analyzes the influence of brand communities to brand loyalty. This study uses multiple regression analysis with SPSS version 11.5. This data collection method uses a questionnaire to members of the community of Yamaha Vixion in Ambulu. Questionnaire method used to determine further what factors were behind the brand loyalty of Yamaha Vixion so community members decided to remain faithful to use the Yamaha Vixion. Questionnaires were distributed 40 questionnaires. The results showed six variables: the legitimacy of the brand community, oppositional brand loyalty, celebrating the history of the brand, sharing brand stories, integrating and retain members, and assisting in the use of the brand, which is significant oppositional brand loyalty, sharing brand stories, integrating and retain members, and assisting in the use of the brand.   Keywords: brand loyalty, brand community
KINERJA KEUANGAN SEBELUM DAN SESUDAH PENERAPAN GOOD CORPORATE GOVERNANCE PADA PT. BANK MANDIRI, TBK MELALUI RASIO SOLVABILITAS, RENTABILITAS, DAN LIKUIDITAS Zulfikar Ripda Ramadhan
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to determine the condition of the financial performance. Bank Mandiri Tbk . Before and after the implementation of GCG through solvency ratios , profitability , and liquidity , as well as to test and analyze the significant difference level financial performance. Bank Mandiri Tbk . By using the ratio Adequency Capital Ratio , Return on Assets , Return on Equity , Net Profit Margin , and the loan to deposit ratio before and after the implementation of GCG .  This type of research is explanatory research , the research object PT . Bank Mandiri Tbk . Methods of data collection methods through archives of the financial statements. Bank Mandiri Tbk . During the period 2002-2011 , published by the Indonesia Stock Exchange . The results of the measurement of financial performance in the test then using Paired Samples T -test . The results of this study showed that an increase in the company's financial performance after the implementation of GCG seen through the profitability ratio , whereas when seen through the solvency ratio and liquidity found a decrease in the company's financial performance after applying GCG . If the results of Paired Samples T -test , there are significant differences in the CAR and LDR in the period before and after implementation of GCG , while the ROA , ROE , and NPM found no significant differences . Keywords : Good Corporate Governance , Capital Adequency Ratio ( CAR ) , Return on Assets ( ROA ) , Return on Equity ( ROE ) , Net Profit Margin ( NPM ) , Loan to Deposit Ratio ( LDR ) .

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