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INDONESIA
iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
 1   2   3   4   5 
The Impact of Celebrity Fan Club towards the Willingness to Stay at Hotel XYZ Armando, Armando
iBuss Management Vol 2, No 2 (2014): iBuss Management
Publisher : iBuss Management

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Abstract

Tourism industry is one of the most important industry in Indonesia. In Jakarta, five-star hotel has been one of the most promising business. This research is done to know the impact of Celebrity Fan Club campaign towards the willingness to stay at  Hotel XYZ. The four source models, which are source credibility model, source attractiveness model, product match-up model and meaning transferability model, are elements that are used to measure the campaign which will impact the willingness to stay. The sample that the author use is anyone who has experienced staying in five-star hotels. There are 76 samples that was gathered in this research using simple random sampling method. The analysis technique that is used in this research is multiple linear regression to  know  the relationship between the Celebrity Fan Club which is a celebrity endorsement towards the willingness to stay. The research result shows that Celebrity Fan Club significantly impact the willingness to stay.  Keywords: Source, Celebrity Endorsement, Willingness to Stay, Celebrity Fan Club and Branding.
The Impact of Corporate Image of PT XYZ towards Job Applicant Attraction in Surabaya Janice, Janice; Leosaputro, Jessica Inez
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

Human capital is considered as a crucial factor that can impact company performance. It is expected that Indonesia will face talent scarcity (BCG, 2013). In Surabaya, PT XYZ also competes with other companies to attract the best talents to join the company. This research is conducted with the aim to find out the effect of corporate image in attracting job applicants. The data was gathered using simple random sampling by distributing questionnaires to 109 respondents in Surabaya. The data was analyzed by using Multiple Linear Regression Analysis. The result shows that the corporate image simultaneously has significant impact on job applicant attraction. Meanwhile, as individual dimension, employer image and CSR image has significant impact toward job applicant attraction.  Keywords: Human capital, corporate image, job applicant attraction, regression.
THE IMPACT OF MONETARY AND NON-MONETARY INCENTIVES ON EMPLOYEES’ MOTIVATION IN PT XYZ’S FINANCE FUNCTION IN SURABAYA Gunawan, Richard; Febrianto, Hendry
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

While successful corporate strategies are those executed well by the management, the execution itself will depend on the employees involved in the business process. Thus, it is very important for the management to understand the factors that influence employees to be motivated in performing the required tasks and achieve or even surpass the management expectation.PT XYZ’s strong performance amid the fierce competition in the industry makes the company cannot afford to ignore the contribution of their people to strive. Considering which incentives utilized by PT XYZ that affect employees’ motivation the most will help PT XYZ to manage its employees more effectively.  This research was conducted in PT XYZ’s Finance function in Surabaya by distributing questionnaires to 102 employees. The sampling method used was simple random sampling. The data were analyzed using Multiple Linear Regression Analysis. The results show that monetary incentives, tangible non-monetary incentives, and intangible non-monetary incentives have significant impact on employees’ motivation. When analyzed individually, tangible non-monetary incentives are the only factors having no significant impact on employees’ motivation. In addition, the result indicates that intangible non-monetary incentives are the most influential factors affecting employees’ motivation in PT XYZ’s Finance function.       Keywords: Human Resource, Motivation, Employees’ Motivation, Incentives, Monetary Incentives, Non-monetary Incentives.
The Impacts of Perceived Advertising Spending and Price Promotions on Brand Equity: A Case of An Indonesian Instant Noodle Brand Tamara, Steven
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

One of Indonesia’s largest producers of instant noodle has the long term vision to make  its brand  Indonesia’s number one instant noodles brand. Heavy advertising and intense price promotions are part of its strategy to increase the brand equity. The researcher, therefore, wishes to examine whether advertising and price promotions that the company conducts contribute to the instant noodle brand equity. To test the impacts of perceived advertising spending and price promotions on brand equity and its dimensions (perceived quality, brand loyalty, brand awareness, brand image), a quantitative approach is employed, using 35-item, 5-point Likert scale questionnaires. All of the respondents are coming from Surabaya area, altogether 105 respondents chosen using simple random sampling method. Pearson Correlation and Multiple Regression analysis methods are used to examine the result. The result has two conclusions. First, perceived price promotions have significant positive effects on brand equity. Second, perceived advertising spending has no significant effect on brand equity.  Keywords:  Perceived Advertising Spending, Perceived  Price Promotions, Brand Equity, Instant Noodle.
Raising and Maintaing the Market Presence of XYZ Jessica, Jessica; Nathania, Clarissa
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

With the recent issue, from being only  a supporting office to a partner of ABC, that forced XYZ  to transform its role and to expand its function. XYZ shall no longer depend on the funds given by other countries; instead they must seek aids from their local citizens. This issue results in the necessities of XYZ  to make their mission and ideas known to public. One of the ways to do so is through delivering an effective content marketing in order to gain the brand awareness.  Thus, this research aims to find the most effective content marketing that contributes the highest level of convincement to raise their awareness, by analyzing the responses gathered from 100 respondents using the ordinal regression method. The 100 respondents are sampled using the stratified sampling method. This research found that infographics is the most effective content marketing, the writers also provide the most desired feedbacks by donators in order to maintain their loyalty which is the display of improvement of the people.   Keywords: Non-Profit Organization, Content Marketing, Brand Awareness, and Feedbacks
Corporate Social Responsibility – A Qualitative Study of Concept and Implementation Alignment in PT. XYZ Sutanto, Margaret Diandra
iBuss Management Vol 1, No 1 (2013): iBuss Management
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Abstract

This study was accomplished in order to see if the CSR concept in PT. XYZ and how the management function as the indicator of the implementation shows alignment. Concepts of CSR were various that it leads to confusion. CSR in Indonesia is mandatory, but the law itself is not clear, therefore the companies were left to do CSR based on what they understood about CSR. Concept and implementation that is fully aligned is showing that the management of the company is capable of translating concept into implementation and capable of managing themselves as a business in order to sustain in business world. This is a qualitative research for the research was specific to phenomenon in PT. XYZ. This research is descriptive in nature for it is intended to observe the phenomenon in its natural setting. The data collection was conducted by semi-structured interview and moderate participatory observation. Analysis was based on the CSR Mapping of Garriga and Melé and CSR Typology of Kourula and Halme, which see CSR as the result of interaction of business and society.
Analyzing the Impact of Brand Equity towards Purchase Intention in Automotive Industry: A Case Study of ABC in Surabaya Santoso, Cynthia Ratna; Cahyadi, Tabita Ella
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

The rapid growth in Indonesia’s automotive industry makes it becomes a lucrative market for automaker companies. Of all Japanese car brands in Indonesia, ABC and XYZ are considered the biggest rivals. Hence, strong brand equity should be built, not only for distinguishing themselves from competitors, but also for stimulating consumers’ purchase intention. Consequently, this research aims to analyze the impact of brand equity towards purchase intention in automobile industry. This research uses Aaker’s brand equity theory, covering brand awareness, brand association, perceived quality, and brand loyalty.In this research, the writers use simple random sampling in which the population is Surabaya people who own or used to own both ABC and XYZ cars. 125 samples collected from the research are analyzed using Multiple Linear Regression Analysis and comparative analysis. The result shows that brand equity simultaneously has a significant influence towards purchase intention while only brand association and brand loyalty individually have a significant influence towards purchase intention. According to comparative analysis, ABC has a better brand association than XYZ, but it has lower brand loyalty than XYZ.   Keywords: brand equity, purchase intention, automobile, Surabaya
An Analysis of Factors Explaining Personal Relationship Managers’ (PRMs) Motivation: The Case of PT. XYZ, Tbk Sidarahardja, Stephanie; Susanto, Santhio Ardy
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

As much as employees important for an organization, motivation becomes the main concern of the  employees management  to determine the  successful  performance of the employees. This also happens in PT. XYZ in which the management has put some efforts to increase the motivation among the Personal Relationship Managers (PRMs) since based on the performance in 2013, only 30% among 236 were able to perform above the Key Performance Indicators (KPI) standards. For motivation becomes the biggest suspect of the low performance problem, the research attempted to identify the factors explaining motivation of PRMs working at PT. XYZ, Tbk. The research was carried out through exploratory factor analysis that gathered data from the distribution of questionnaires. Among 332 PRMs, 140 PRMs participated and became the samples. Finally, the research identified seven factors explaining the PRMs’ motivation, which were  (1) company’s policies & culture, (2) superiors attitudes, (3) job flexibility, (4) working condition, (5) job enrichment, (6) strategic clarity and (7) basic training programs.  Keywords: employee motivation, motivational factors, factor analysis, personal relationship    manager
The Impact of Organizational Learning Culture Towards Job Satisfaction and Turnover Intention in Multinational Companies Syarif, Indra
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

With the tight competition in the globalization era, employee skills and knowledge has become the currency for success and multinational company begin to focus on creating organizational learning culture to build competiveness. However, organizational learning culture alone is not enough. Human resource department also need to focus on maintaining employees’ satisfaction and retaining employees. With this in mind, the research is created with aims to analyze the impact of organizational learning culture towards job satisfaction and turnover intention. Simple random sampling is used to  determine  the sample and using questionnaire as data gathering tool, 87 respondents were gathered from employees in PT XYZ’s  head office. The respondent’s data was then analyzed using simple linear regression and multiple linear regression. The result shows that organizational learning culture has positive significant impact but has no significant impact towards turnover intention. Further analysis using Sobel and Bootstrapping tests signified that organizational learning culture has significant indirect impact towards turnover intention with job satisfaction as the mediating variable.   Keywords:  Organizational Learning  Culture, Job Satisfaction, Turnover Intention, Multinational Company
The Impact of Viral Marketing through Social Media on BCD’s Consumer Brand Knowledge Kusumadjaja, Levina
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

Due to the continous increase in viral marketing’s popularity phenomenon that causes viral marketing to later become a strategic requirement for marketers worldwide, a necessity to assess the effectiveness of viral marketing in achieveing its objectives in leveraging brand and products has emerged. This research was accomplished to study the impact of viral marketing through social media on consumer brand knowledge of a franchised Taiwanese bubble tea company, BCD. The company  utilizes viral marketing through social media platforms to boost consumer brand knowledge. Therefore understanding the impact of viral marketing on consumer brand knowledge will help derive the most effective management approaches for the company.  The different social media platforms examined are Facebook, Twitter and Instagram. In total, data from 134 respondents was gathered through simple random sampling and further analyzed using the multiple regression method. The results concluded that  the company’s  viral marketing activities  through social media simultenously have significant impact on  its consumer brand knowledge and individually does not give significant impact to  the company’s  consumer brand knowledge.   Keywords: Viral Marketing, Social Media, Consumer Brand Knowledge, Platform

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