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INDONESIA
iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
 3   4   5   6   7 
The Impact of Variety Seeking, Social Status, Quality and Advertisement Towards Brand Switching in Smartphone Product (A Case Study of BlackBerry User Thas Has Ever Changed Into Another Smartphone Product in Surabaya) Faustine, Megan
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

When people starts to regard a smartphone as their daily need, BlackBerry, who had ever become a king in Indonesia’s smartphone  industry, suddenly was beaten up. The user starts to change their BlackBerry into another smartphone product. The surprising phenomenon encourages all smartphone industries to have a better performance.This research is conducted to know the impact of variety seeking, social status, quality and advertisement towards brand switching that has been done by BlackBerry user in Surabaya. A total of 103 respondents filled the questionnaires by simple random sampling method.  The data was analyzed using Multiple Linear Regression Analysis. The result shows that variety seeking, social status, quality and advertisement simultaneously impact Brand Switching. When analyzed individually, only variety seeking that has a significant impact towards brand switching decision. Keywords: Brand Switching, BlackBerry, Variety Seeking, Consumer Behavior.  
The Impact of Extrinsic and Intrinsic Motivation towards Job Satisfaction in Finance Service Department of PT. XYZ Catharina, Theresia; Victoria, Verina
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

People are one of the resources that should be managed well by the company. There is no exception for PT. XYZ. As one of the leading FMCG companies in Indonesia and the top 10 global brand, PT XYZ surely has to manage the company well with the support of the employees. One of the ways to keep the performance in the optimum level is by maintaining the job satisfaction of the employees. In order to maintain the job satisfaction, the employees should keep motivated in doing the job. This research is conducted to analyze the impact of intrinsic and extrinsic motivation of employees in Finance Service department of PT. XYZ towards their job satisfaction. Data was gathered using census by distributing questionnaires to 103 employees in Finance Service department of PT. XYZ. The data then analyzed using Multiple Linear Regression analysis. From the research, it can be concluded that overall, the intrinsic and extrinsic motivation of the employees in Finance Service department of PT. XYZ simultaneously have significant impact on employees’ job satisfaction.  Keywords: Intrinsic motivation, extrinsic motivation, job satisfaction, Herzberg two-factor theory  
The Roles of Green Perceived Value, Green Perceived Risk, and Green Trust towards Green Purchase Intention of Inverter Air Conditioner in Surabaya Rahardjo, Felix Aprilio
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Environmental degradation keeps  increasing every year and global warming is one of the environmental degradations that we need to face right now. The fact is air conditioner is one of the main causes of global warming. This research is done to know the impact of green perceived value and green perceived risk towards green purchase intention of inverter air conditioner in Surabaya, through the mediation of green trust. In this research, there are two independent variables and one dependent variable involved. The independent variables are  green perceived value and green perceived risk, while the dependent variable  green purchase intention.In this research, there  are  250 questionnaires distributed with clustered  sampling method system. The analysis technique used in this research is structural equation modelling (SEM), supported with SPSS and AMOS as a tools for data analysis. The research result indicates that green perceived value will have a positive significant impact towards green purchase intention of low watt inverter air conditioner in Surabaya partially mediated by green trust. Furthermore, green perceived risk will have a negative significant impact towards green purchase intention of inverter air conditioner in Surabaya fully mediated by green trust.  Keywords: Green Perceived Value, Green Perceived Risk, Green Trust, Green Purchase Intention, Inverter Air Conditioner  
Analyzing the Impact of Brand Equity and Marketing Mix towards Consumer Loyalty: Case Study of Aqua in Surabaya Basuki, Christian Adi
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

This research is being done to know the impact of brand equity and marketing mix towards consumer loyalty of Aqua in Surabaya. The  data  was  gathered  using  simple  random  sampling by  distributing  o n l i n e  questionnaires  to  130  respondents  in  Surabaya.  The  data was  analyzed using Multiple Linear Regression Analysis. The  result  shows  that  the brand equity and marketing mix  simultaneously  have  significant  impact  on  consumer loyalty of Aqua in Surabaya. Meanwhile,  as  individual  dimension,  brand loyalty, brand awareness, perceived quality, price, and promotion have significant impact toward consumer loyalty of Aqua in Surabaya.Keywords: marketing, consumer behavior, brand equity, marketing mix, consumer loyalty  
The Relationship between Job Satisfaction and Organizational Commitment: Case Study of Employees in PT X Yoveline, Karina
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Human resource management plays a vital role in a company as it could affect company’s performance. In the last decade, companies are faced with high turnover of Generation Y or Millennial Generation. PT X as a manufacturing company that relies on human capital heavily is in a tight competition with other company. This research is done for the purpose to see whether job satisfaction really has significant correlation with organizational commitment, which may reduce the number of turnover. Data  was  gathered  using  simple  random  sampling  by  distributing questionnaires  to  138  employees  in  PT X.  It  was  then  analyzed  by  using  multiple  linear regression.  The  result  shows  that  the  job satisfaction  simultaneously  has  significant  correlation with  organizational commitment.  Meanwhile,  as  individual  dimensions,  all but fringe benefit has significant correlation with organizational commitment.Keywords: human resource management, job satisfaction, organizational commitment.
The Impact of Marketing Mix On Customer Loyalty Towards Plaza Indonesia Shopping Center Tjan, Sylvia
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

As Jakarta is one of the cities with the highest numbers of shopping centers in the world as well as the most populous city in Southeast Asia, it is no surprise if the city is packed with buildings, malls, cars, and people. That is one of the reasons why there is Moratorium of shopping center in Jakarta. Left with 173 malls standing in Jakarta, they have to compete with what is left, the marketing strategy. Shopping centers compete crazily on their marketing in order to gain the loyalty of the customers, therefore the competition is so tense. To force out the competition, this research is conducted with the aim to find out the impact of Marketing Mix the 7Ps (as one of the most famous marketing tools) on customer loyalty toward Plaza Indonesia shopping center. The data was gathered using simple random sampling by distributing questionnaires to 147 respondents. Then, the data was analyzed using Multiple Linear Regression Analysis. It is proven that the 7Ps of the Marketing Mix simultaneously has significant impact on customer loyalty toward Plaza Indonesia. However, only product, place, promotion and physical evidence are proven to individually has significant impact on customer loyalty toward Plaza Indonesia.  Keywords: Marketing Mix, Customer Loyalty, Shopping Center  
The Analysis of Motivation Towards Luxury Car Consumption in Surabaya Sutanto, Samuel
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Indonesia has a big potential in automotive sales and automotive business. The number of car consumed by public is proven increased in drastic every year, as followed by the consumption of luxury car in Indonesia. According to the data, Mercedes Benz considered as the best automotive brand that provide and sold luxury car in Indonesia. This thing is very interesting to be analyzed considered the price offered is quite high for the luxury car  and the competition is very stiff in Indonesia. This research conducted to analyze the motivation of consumer behind the luxury car consumption in Surabaya using the simple random sampling. The data obtained by spreading questionnaires to 100 respondents  in Surabaya, then analyzed using Multiple Linear Regression Analysis. The result showed that motivation proven to have significant effect towards the luxury car consumption in Surabaya. Personal value and personal motivation as part of the motivation is proven to have big effect toward luxury car consumption in Surabaya Keywords: Motivation, consumption, automotive, consumer behavior  
The Impact of Brand Equity towards Purchase Intention on PT. X’s Candy Suryadi, Davin
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

The purpose of this research is to discover the impact of brand equity towards customer’s purchase intention of PT. X’s candy product. Brand equity itself consists of brand loyalty, brand awareness, brand association, and perceived quality. By the end of this research, it will be discovered how brand equity impacts customer’s purchase intention simultaneously and how each element of brand equity impacts customer’s purchase intention.The sampling method in this research is simple random sampling with 102 respondents. The analysis technique for this research is multiple-linear regression, that can show how significant customer’s purchase intention is influenced by brand equity simultaneously or/and individually. In this research, it is shown that brand equity simultaneously influence customer’s purchase intention and brand association and perceived quality are the individual elements that influence customer’s purchase intention.
The Impact of Plaza Indonesia Shopping Mall’s Attributes toward Customers’ Satisfaction Marsha, Andrea
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

This research study is accomplished to understand the impact of mall’s attributes of Plaza Indonesia towards customers’ satisfaction. Plaza Indonesia is known as a leading high-end mall in Jakarta and has other competitors to compete with. Plaza Indonesia needs to be innovative by improving the mall’s attributes such as its environment, convenience, retailers, service, and rewards in order to outstand others and increase their customers’ satisfaction.The sampling method of this research is using simple random sampling (150 samples), in which the sample is the visitors of Plaza Indonesia that have visited Plaza Indonesia at least twice. Then, it will be analyzed using SPSS multiple regression to see whether the mall’s attributes simultaneously impact the customers’ satisfaction. Also, to see which of the attributes is the most impactful to the customers’ satisfaction. The result of this research shows that all of the mall’s attributes  have simultaneously significant impact toward customers’ satisfaction. Individually, service quality is the most significant attribute to impact customers satisfaction, whereas reward is the only attribute that is not significantly impactful to customers’ satisfaction.Keywords: Mall’s Attributes, Shopping Malls, Customers’ Satisfaction, Shopping.  
The Impact of Brand Equity on Brand Preference and Purchase Intention in Indonesia’s Bicycle Industry: A Case Study of Polygon Soenyoto, Felly Liliyana
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

In the midst of stiff competition of local and foreign brands in Indonesia’s bicycle industry, understanding the role of a brand in  influencing consumer’s brand preference and purchase intention is becoming more important as more choices are available for consumers. Thus, taking the case study of Polygon, this research aims to investigate the impact of brand equity on consumer’s brand preference and purchase intention as well as the possibility of brand preference as the mediator between brand equity and purchase intention.  Through an online platform of questionnaire, 121 respondents were gathered from both Polygon existing consumers and other bicycle consumers whom have not had Polygon bicycle. The data gathered was analyzed using the linear regression and sobel test. The result shows that brand equity has significant impact on brand preference and purchase intention. Brand preference is also proven to significantly impact consumer’s purchase intention. Finally, brand preference is confirmed to mediates the impact of brand equity on purchase intention. Thus, bicycle companies, especially the PT Insera Sena as the company of Polygon brand, should focus on improving their brand equity to increase consumer’s brand preference and purchase intention of their brand.Keywords:  Brand Equity, Brand Preference, Purchase Intention, Consumer  Behavior, Brand Management.

Page 5 of 31 | Total Record : 305

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