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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
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The Impact of Social Media Marketing on Brand Equity toward the Purchase Intention of Starbucks Indonesia Karman, Melissa Anastasia
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Starbucks Indonesia is a global coffee company has been able to manage its strong presence in the retail coffee industry. However, the burgeoning independent coffee shops in several major cities of Indonesia has become  the new competitor for Starbucks Indonesia. This research is aimed to analyze the impact of social media marketing on brand equity toward the purchase intention of Starbucks Indonesia. Moreover, this research attempts to examine the role of brand equity as  the mediating variable of social media marketing and customer purchase intention.There are 122 respondents gathered in this research from the simple random sampling. This research used reliability and validity test and classical assumption tests as data-processing method. Then, path analysis with linear regression, and Sobel test to prove the mediation effect were used for the data-analysis. This research’s findings indicate that social media marketing has significant impact toward the purchase intention  of Starbucks Indonesia. In addition, online communities, interaction, and sharing of content were found to have significant impact toward the purchase intention of Starbucks Indonesia. Brand equity is also found to be the mediating variable between social media marketing and purchase intention of Starbucks Indonesia.Keywords: Social Media Marketing, Brand Equity, and Purchase Intention.
An Integrative Model of Competence and Comfort Factors, Affective Commitment and Organizational Citizenship Behavior of Outsourced Employees at PT. X Pranoto, Cecillia Christy
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Many companies nowadays, including PT. X, is experiencing an ongoing dilemma in choosing whether or not it should do outsourcing strategy. Beside ensuring experience count and providing cost control flexibility, outsourcing strategy is bringing other consideration which is the performance of outsourced employees that probably are still in questions. Therefore, research is created to identify which elements of competence and comfort factors that actually impact the outsourced employees’ organizational citizenship behavior in order to give meaningful suggestions and recommendations for  PT. X to effectively do outsourcing strategy and still maintain its outsourced employees’ organizational citizenship behavior.This research is conducted in PT. X’s head office in Surabaya by distributing questionnaires to 139 outsourced employees. The data will be analyzed by using hierarchical multiple linear regressions analysis. The result indicates that all of the sixteen elements of competence and comfort factors simultaneously influence organizational citizenship behavior and affective commitment. Additionally, there seems to be full mediation process of affective commitment between the relationship of skill variety, task identity, transactional leadership, satisfaction with openness and organizational citizenship behavior due to similar perspective between affective commitment and organizational citizenship behavior.Keywords: Comfort Factors, Competence Factor, Affective Commitment, Organizational Citizenship Behavior.
The Impact of Brand Equity towards Customer Loyalty of Starbucks: Testing the Role of Customer Satisfaction as the Mediate Variable Ongkowidjoyo, Helen
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

With the fact of tight competition in café industry in Surabaya, Starbucks in Surabaya also needs to improve its performance to be able to compete with the current competition, to grow more in the market, and to be sustained in Surabaya. One of the things that be done is by improving the brand equity so that it can improve customer satisfaction and customer loyalty. This research would like to find the impact of brand equity towards customer loyalty as well  as testing the customer satisfaction mediating effect. By distributing 228 questionnaires spread around Surabaya via online through the Google form and by conducting sobel test, this research has proven that brand equity has a positive impact towards customer loyalty and customer satisfaction is proven to have a mediating impact.Keywords: Brand Equity, Customer Satisfaction, Customer Loyalty, Starbucks  
Factors Affecting Customers Online Search Intention and Online Purchase Intention using Social Networks: Case Study of Online Shop on Instagram Putri, Jessica Wongso
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

As the internet usage in Indonesia keep growing rapidly, it creates big opportunities for apparel online shops owner to market their products through many popular online media, especially Instagram. However, many online shop owners have no clue how to market their apparel product effectively via Instagram. Therefore, this research created to analyze the factors that can influence the customers’ purchase intention.  Those factors are Utilitarian Value of Internet Information Search, Hedonic Value of Internet Information Search, Perceived Benefits of Internet Shopping, Perceived Risk of Internet Shopping, and Online Purchase Experience as the predictors. In addition, realizing the importance of information search as main consideration in purchasing decision, researcher also analyze the use of Online Search Intention as the mediating variable between this relationship.This research conducted by spread questionnaires to 114 apparel online shoppers and analyzed using Path and Sobel analysis. The result of this research shows only Utilitarian Value of Internet Information Search, Hedonic Value of Internet Information Search, and Online Purchase Experience are significant predictors of Online Purchase Intention. In addition, the Sobel test showed that Online Search Intention is not a significant mediating variable in this research.Keywords: Utilitarian Value, Hedonic Value, Perceived Benefit, Perceived Risk, and Purchase Experience
The Impact of Attitude, Subjective Norm, Perceived Behavioral Control, Trust, Perceived Benefit and Perceived Risk toward KlikBCA Usage Intention in Surabaya Nikita, Nikita
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Bank Central Asia (BCA) and its KlikBCA services have always been a strong market leader in Indonesia’s internet banking segment. However, as competition between internet banking providers heightens, it is essential for KlikBCA to analyze the factors influencing KlikBCA usage intention. Only then KlikBCA can make informed decision and strategies to retain current users and attract potential users. Hence, the objective of this study is to analyze factors influencing KlikBCA usage intention.The data was gathered using simple random sampling by distributing surveys to 100 KlikBCA users between 20 – 60 years old residing in Surabaya, who have a KlikBCA account and have used it at least once. The  data gathered was analyzed using Multiple Linear Regression Analysis. The result indicates that attitude, subjective norm, perceived behavioral control, perceived benefit, trust and perceived risk simultaneously influence KlikBCA usage intention. When analyzed individually, all factors except subjective norm and trust have significant impact toward KlikBCA usage intention in Surabaya. In addition, perceived behavioral control is the most significant factor affecting usage intention.Keywords: KlikBCA, Theory of Planned Behavior (TPB), Perceived Risk, Perceived Benefit, Trust  
The Impact of Marketing Mix Elements toward Brand Equity through Brand Awareness and Brand Image as Mediators in Bakery Industry in Indonesia Chandra, Ivena Renata
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

As the factor accompanying the rise of GDP of people in Indonesia, consumption habit in having meal is as well shifting from traditional staple to wheat based product such as bakery products. Knowing from this phenomenon, it is known that bakery industry in Indonesia is on the business’s concern recently.The effort in having good brand equity in the consumer’s eyes surely will bring long term profit for the companies that are playing in this industry. In order to have a good brand equity, marketing mix elements which are price, intensity of marketing activities, store image, and price deals are believed can be the effective strategy in the business competition. Moreover, the existence of brand awareness and brand image as mediators are also playing a big role in achieving good brand equity.This market research is conducted by spreading 158 questionnaires to bakery consumers in Surabaya. This data is analyzed using regression with mediating analysis. The result is showing that intensity of marketing activities is not significantly impacting brand equity through brand awareness. Additionally, only price and store image give significant affect toward brand equity through brand image whereas intensity of marketing activities and price deals are not.Keywords: Bakery Industry, Marketing Mix, Brand Awareness, Brand Image, Brand Equity  
Impact of Pt. Central Proteinaprima Customer Relationship Management towards Customer Loyalty In Sidoarjo Area Santoso, Ivandy
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

Customer Relationship Management is considered as an important factor that can impact customer loyalty in purchasing a product. In Sidoarjo, PT. Central Proteinaprima, a fish feed company, also competes with other companies to attract customer loyalty. This research is conducted with the aim to find out the effect of  customer relationship management on customer loyalty. The data was gathered  using  simple  random  sampling  by  distributing  questionnaires  to  150  respondents  in Sidoarjo.  The data was analyzed by using Multiple Linear Regression Analysis. The result  shows that customer relationship management simultaneously has significant  impact on customer loyalty. Furthermore, the result also shows that  interaction management, relationship development, quality of services, and behavior of employees have significant impact toward customer loyalty. Keywords: Customer Relationship Management, Customer Loyalty
The Impact of Brand Value towards Stock Price in Indonesian Banking Industry Vallian, Valdi
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Brand value is especially important in banking industry, because it enables firms to get recognition from customers as well as gaining loyalty, which is pivotal in determining firms’ success. The purpose of this research is to determine whether brand value affects company performance in the form of stock price. The research is conducted over four biggest banks in Indonesia in terms of market capitalization in Indonesian, namely Bank BCA, Bank Mandiri, Bank Danamon, and Bank BRI, which are observed over eight years of operation  (2007-2014). Multiple linear regression method was used in this research, with the stock price as dependent variable and brand value, along with three financial performance indicators as the independent variable. The results of the research indicate that in Indonesian Banking Industry, brand value does not significantly affect stock price, at least individually. Instead, Earnings per Share is found to be the only significant impacting variable towards stock price.   Keywords: brand value, stock price, multiple linear regression, Indonesian banking industry
The Impact of Social Media Towards Brand Equity: An Empirical Study of Mall X Tresna, Lavina; Wijaya, Jovita Christin
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

This research is aimed to analyze the impact of social media use and functionalities towards brand equity with an empirical study of Mall X. Mall X’s Instagram is being analyzed throughout this research. Furthermore, this research attempts to examine the impact of social media use and functionalities on brand equity elements simultaneously and individually. Data processing methods used in this research are validity and reliability test and classical assumption tests, while simple and multiple linear regressions are used as data analysis methods. Online questionnaire is used to collect data of 111 respondents. These research findings show that identity and conversation use and functionalities have significant impact on brand awareness simultaneously and individually, sharing and presence use and functionalities have significant impact on brand associations simultaneously and individually, reputation use and functionality has significant impact on perceived quality, and relationship use and functionality has significant impact on brand loyalty.Keywords:  Social Media, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty  
An Analysis of Logistics Efficiency in PT. XYZ Surabaya Branch Leevana, Elyn
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Logistic efficiency is an important element in enhancement of company’s competitiveness. Therefore, this research is conducted to investigate factors that influence logistics efficiency using the study case from PT. XYZ. PT. XYZ is a company in distribution industry that distributes palm oil products and other food products from the manufacturer to retail businesses. The researcher will analyze factors that influence logistics efficiency, measured by transportation costs in this research.Research technique utilized in this research is multiple linear regression between several company’s Key Performance Indicators (KPI) which are on time delivery rate, truck capacity utilization rate, order-processing rate and fleet unit utilization rate to transportation costs. The research result shows that the KPI being investigated simultaneously influence transportation costs significantly. However, individually, only truck capacity utilization rate influences transportation costs significantly.Keywords: Logistics efficiency, transportation costs, key performance indicators  

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