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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
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Factors Influencing the Purchase Decision towards Hair Color Products Probosutejo, Michael
iBuss Management Vol 1, No 2 (2013): iBuss Management
Publisher : iBuss Management

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Abstract

In the last 4 years, Indonesia’s hair color industry has consistently grown even reaching IDR 2.75trillion in 2011–2012. This has created more intense competition within the market, in which the producers utilize various ways to attain more customers. Competing in the B-to-C class market, L’Oréal’s Matrix division has just launched a new brand called So Color. It is created to replace the existing brand, So Color Beauty, which is not well sold in the market. Unfortunately, the sales of this new brand has shown a constant decrease from October to December 2012. Thus, researcher conducts this research to identify the factors influencing the purchase decision towards hair color products and thereby, to solve the problem of So Color. Gathering the primary data from 231 respondents and processing it using factor analysis, the researcher finds that there are 11 newly formed factors, which influence the purchase decision towards hair color products.Keywords: Hair Color Product, Purchase Decision, So Color, External and Internal Factors
The Effect of Work Motivation Factors on Job Satisfaction in XY company Suhartono, Suhartono
iBuss Management Vol 3, No 1 (2015): iBuss Management
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Abstract

The reason behind this research is because XY company  faces  low productivity and low employee motivation problems. The purpose of this research is to give solutions towards XY’s problem. Respondent of this research is employee of production division of  XY Makassar.  Sampling method that has been used for this research is stratified sampling method on all division inside production division in XY Makassar. The method being used  is  multiple  linear  regression analysis and this research also  use work motivations factor as the independent variables and job satisfaction as the dependent variable. Results of the research has shown that  simultaneously work motivations factor have significant influence on job satisfaction while individually, only salary and job security are the factors that have significant influence on job satisfaction. Researcher has made several suggestions to XY in order for them to improve job satisfaction.   Keywords: Work Motivation, Job satisfaction, Herzberg Theory, Hygiene Theory
The Effect of Nine Facets of Job Satisfaction for Creative Employees in Creative Agency Sumedho, Sumedho
iBuss Management Vol 3, No 1 (2015): iBuss Management
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Abstract

The goal of this research is to find if Nine Facets of Job Satisfaction by Spector (1997) can explain job satisfaction for creative employee in Creative Agency. This research is inspired by the conclusions from The Orange Economy by Howkins and Indonesia’s Long-Term Development Plan 2005-2025 by the Ministry of Tourism and Creative Economy that creative economy has unlimited growth possibilities. The author is interested to find what exactly satisfies creative employees for future improvements in Creative Agency. Binary logistic regression is used to analyze the significance/insignificance of Nine Facets of Job Satisfaction to predict job satisfaction of creative employees. The research subjects are the population of creative employees in Creative Agency, which are 37 in total. Result of this research shows that Nine Facets of Job Satisfaction as a whole can predict job satisfaction of creative employee in  Creative Agency, but not individually.  Keywords: Creative employee, Nine Facets of Job Satisfaction, Job Satisfaction, Binary logistic regression
The Impact of Occupational Stress Factors to Job Stress in Housekeeping Department of Hotel ABC Lie, Anthony Lilianto
iBuss Management Vol 3, No 1 (2015): iBuss Management
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Abstract

The increase of tourist coming to Indonesia makes many hotels in the industry compete to attract the customer. However, the consumers become more sharp and selective to choose the hotel where they want to stay. Easily accessed information and  review about hotel makes the management of the hotel wants to give the best impression to consumer. The heavy demand from management and customers as well as the increase number of work will increase the stress level of the employees. The management cannot  ignore the stress level of the employees. Managing the stress level of the employees will help Hotel ABC to keep performance of the employees at utmost level.  This research was conducted in Housekeeping department of Hotel ABC by distributing questionnaires to 58 employees. The sampling method used was simple random sampling.  The data were  analyzed using Multiple Linear Regression Analysis.  The results show  that work relationship, work overload, job security, and job characteristics do not pass validity and reliability test. The rest of independent variables passed the validity and reliability test, but do not have significant impact towards job stress simultaneously or individually.      Keyword: Human Resource, Job Stress
The Impact of Marketing Communication Tools towards Brand Awareness of Restaurant X in ABC Hotel Jasman, Ivana Christina
iBuss Management Vol 3, No 1 (2015): iBuss Management
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Abstract

Nowadays, the tourism industry is highly competitive. Many hotels compete with each other and try to distinguish themselves by building restaurants as their facilities. It is important  for them to build the brand awareness because it will give impact on consumers’ choice in  buying decision. Taking the case of Restaurant X in ABC Hotel, this research will answer whether the marketing communication mix simultaneously and significantly gives influence towards brand awareness. The marketing communication tools  consists of advertising, sales promotion, public relation, and direct marketing. This research is based on the questionnaires that were distributed based on convenience sampling method to 93 correspondents who know Restaurant X. Using multiple regression, data are regressed based on the marketing communication mix performance and the brand awareness of Restaurant X. It shows that the marketing communication tools indeed simultaneously give significant influence towards brand awareness of Restaurant X. In addition, only sales promotion and public relation that individually give significant influence towards brand awareness of Restaurant X. Therefore, the management should intensify their strategy in monetary sales promotion and improve the sales promotion by  adding non-monetary sales promotion, improve the public relation in online channels, and build integrated marketing communication for Restaurant X. Keywords: advertising, sales promotion, public relation, direct marketing, marketing communication tools, brand awareness.
The Impact of Burnout Towards Organizational Citizenship Behavior (OCB) in Premier Surabaya Hospital Kurniawan, Fernaldi
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

This research is conducted to know the impact of Burnout towards Organizational Citizenship Behavior (OCB), especially in Premier Surabaya Hospital. In addition, it also wants  to compare the Burnout level between group of departments dealing directly with customers and group of departments do not dealing directly with customers. Oldenberg Burnout Inventory consisting of two Burnout dimensions is used to measure the Burnout level. The two dimensions are Exhaustion and Disengagement. Organ’s OCB instruments is used in measuring the OCB level.  Non-probability, purposive judgement  sampling method is used in this research. Samples are taken  from 15 chosen departments in Premier Surabaya Hospital. In the end, 101 samples can be used for the analysis.Multiple Linear Regression is used to analyze the impact of Burnout towards OCB. The result shows that Burnout has a significant negative effect towards OCB. The author also compare the Burnout level between group of departments dealing directly with customers and group of departments do not dealing directly with customers using Independent Sample t-Test. The result shows that there is no significant difference between the Burnout level of the two groups of departments.  Keywords:  Burnout, Organizational Citizenship Behavior, OCB, Healthcare, Premier Surabaya Hospital  
Effect of Extrinsic and Intrinsic Motivation Factors to Employee Job Satisfaction in PT Nutrifood Indonesia in Surabaya Charano, Kevin Ray; Harijanto, Steven
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

This study is accomplished to reveal what motivation factors affect employee job satisfaction in PT. Nutrifood Indonesia in Surabaya. Job satisfaction is an important factor that would determine employee performance and loyalty in the company. However, the researchers found out that there were many complaints from the employees in PT. Nutrifood Indonesia. Other than verbal confessions from the employees, low level of job satisfaction in the company might be revealed from the fact that the company suffered from a rather high employee turnover.At first, this research would measure through questionnaire spread to 40 employees in PT Nutrifood Indonesia to find out whether the employees are satisfied with the job or not, plus what intrinsic and extrinsic motivation factors that affect the job satisfaction itself. For the analysis, the researchers use  multiple regression analysis since the analysis will involve two independent variables, affecting single dependent variable.The result of this research is showing that both extrinsic and intrinsic motivation factors significantly affecting employees’ job satisfaction in PT Nutrifood Indonesia in SurabayaKeywords: Working motivation, job satisfaction, human resource development  
THE IMPACT OF CUSTOMER VALUE PROPOSITION TOWARDS PURCHASE INTENTION OF CHESA CUP Putra, Gretna Kusuma; Harijanto, Richard
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Instant food has become an important part in the daily life of Indonesian. Therefore, many manufacturers competing to make innovative and suitable instant food product for Indonesians. Instant food market has been dominated by Indonesian instant noodle product of PT Indofood Sukses Makmur which is Indomie. This makes Bogasari as one of PT ISM Subsidiaries interested to enter this market and launched Chesa Cup, an instant cake products. Research was conducted to analyze the impact of Customer Value Proposition of Chesa Cup product toward customer purchase intention. Data obtained by simple random sampling method, by distributing it to 100 respondents in the area of Surabaya and the data processed by Multiple Regression Analysis. As a result, the overall Customer Value Proposition influence customer purchase intention simultaneously, with functional and economic value of the product have the significant impact on customer purchase intention. Keywords: Customer Value Proposition, Purchase Intention, Multiple Regression Analysis.  
The Adoption of E-Auction in Indonesia: The Extended Technology Acceptance Model Study Chandra, Claudia Pricilia
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

In Indonesia, e-commerce generally associated with online shop. However, e-commerce’s scope is bigger than just online shops; there are various other business/transaction forms that existed. Electronic auction or e-auction is one of the major online transaction forms (Huang & Dai, 2006). Nevertheless, some e-auction companies that entered Indonesia is struggling to penetrate Indonesia market (Cosseboom, 2014). This present study focused on the impact of extended Technology Acceptance Model (TAM) constructs (trust, enjoyment, perceived ease of use, and perceived usefulness) (Davis, 1989; Pavlou, 2003; Childers  et al., 2001) and the antecedent constructs (security, time consumption, economic gain, and playfulness) in shaping Indonesian Consumers’ attitude in the adoption of e-auction. To collect the data, simple random sampling method was employed. An online survey spread to the e-mail subscribers in an e-auction website, a total of 228 usable responses were obtained. Confirmatory Factor Analysis (CFA) used to assess the measurement model, Structural Equation Modeling (SEM) used to test the hypotheses. Result indicated that Security, Economic Gain, and Playfulness have significant positive impact to extended TAM constructs, while time Consumption has negative, but insignificant impact to extended TAM constructs. In addition, all extended TAM constructs have significant positive impact toward attitude in using e-auction. Keywords:   E-Auction; Attitude; Confirmatory Factor Analysis; Structural Equation Modeling; and Technology Acceptance Model
The Effect of Burnout towards OCB in the Companies on Workers of PT.X and PT.Y Njoto, Wahyudi Rendiana; Boenawan, Stanley Miracle
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Companies are growing and competing with each other to be the leading business in its own sector. The companies will utilize its resources and use it effectively and efficiently in order to be on top. One of the resources is the companies’ human resource which is the workers that run the company altogether by doing their job description based on their position. The human resources could produce better results if their state of mind is in the prime condition. The research aims to know the effect of burnout towards Organizational Citizenship Behavior of the workers in PT. X and PT. Y. This would let the researchers and companies to identify the effect of burnout to OCB which would let the companies formulate strategies to maintain the workers to reach high productivity yet retaining the welfare  and loyalty of the workers. The research was done by gathering data from 100 samples using random sampling. Then the data was analyzed using multiple regression. The result of the research showed that burnout gives significant effect towards Organizational Citizenship Behavior. Furthermore the relationship that the independent and dependent variables shows are positive relationship which is contrary to the research conducted before by previous researchers.Keywords: Human Resource, Workers, Burnout, Organizational Citizenship Behavior  

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