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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
 12   13   14   15   16 
The Impact of Organizational Learning Culture Towards Job Satisfaction and Turnover Intention in Multinational Companies Indra Syarif
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

With the tight competition in the globalization era, employee skills and knowledge has become the currency for success and multinational company begin to focus on creating organizational learning culture to build competiveness. However, organizational learning culture alone is not enough. Human resource department also need to focus on maintaining employees’ satisfaction and retaining employees. With this in mind, the research is created with aims to analyze the impact of organizational learning culture towards job satisfaction and turnover intention. Simple random sampling is used to  determine  the sample and using questionnaire as data gathering tool, 87 respondents were gathered from employees in PT XYZ’s  head office. The respondent’s data was then analyzed using simple linear regression and multiple linear regression. The result shows that organizational learning culture has positive significant impact but has no significant impact towards turnover intention. Further analysis using Sobel and Bootstrapping tests signified that organizational learning culture has significant indirect impact towards turnover intention with job satisfaction as the mediating variable.   Keywords:  Organizational Learning  Culture, Job Satisfaction, Turnover Intention, Multinational Company
The Impact of Brand Equity to Customer Confidence in Purchase Decision Gerry Kalangi
iBuss Management Vol 6, No 1 (2018): iBuss Management
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Abstract

This research is conducted to find out the impact of brand equity to customer confidence in purchase decision. This research used Samsung smartphone as the subject of the research since Samsung is the market leader of smartphone in Indonesia.The researcher used hypothesis testing and simple random sampling method is applied to spread the questionnaire to the respondents. The number of valid questionnaires returned is 94 and being processed statistically by multiple linear regression.  The result of the research shown a positive impact of brand equity to customer confidence in purchase decision. Keywords: brand equity, brand awareness, brand association, perceived quality, customer confidence
The Impact of Competition and Concentration Towards Systemic Risk in Indonesian Banking Industry Jesslyn Vania; Natasha Eugene Chung
iBuss Management Vol 6, No 2 (2018): iBuss Management
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Abstract

With the advancement of the economy, banks have become very connected to one another. This was one of the causes of why the 2008 crisis in USA was so severe. Because of the contagion effect if one bank collapse, the other banks can start to collapse as well. The purpose of this research is to know whether competition and concentration have any influence towards systemic risk. There are two views in the relationship of competition and concentration toward systemic risk. Competition-stability, meaning competition lower systemic risk and competition-fragility, meaning competition increase systemic risk. Another views are concentration-stability, meaning concentration lower systemic risk and concentration-fragility, meaning concentration increase systemic risk.This research uses the data of 33 commercial banks in Indonesia from 2013-2017 that are listed in Indonesian Stock Exchange (IDX). In analysing the data, multiple regression is used, and the result shows that competition and concentration indeed significantly impacting systemic risk. The control variables that impact systemic risk are size and profitability. While liquidity and asset composition impact to systemic risk are insignificant. Thus, the findings in this research supports competition-fragility view and concentration-stability view. Keyword: Bank competition, bank concentration, systemic risk, financial stability
An Analysis of Factors Explaining Personal Relationship Managers’ (PRMs) Motivation: The Case of PT. XYZ, Tbk Stephanie Sidarahardja; Santhio Ardy Susanto
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

As much as employees important for an organization, motivation becomes the main concern of the  employees management  to determine the  successful  performance of the employees. This also happens in PT. XYZ in which the management has put some efforts to increase the motivation among the Personal Relationship Managers (PRMs) since based on the performance in 2013, only 30% among 236 were able to perform above the Key Performance Indicators (KPI) standards. For motivation becomes the biggest suspect of the low performance problem, the research attempted to identify the factors explaining motivation of PRMs working at PT. XYZ, Tbk. The research was carried out through exploratory factor analysis that gathered data from the distribution of questionnaires. Among 332 PRMs, 140 PRMs participated and became the samples. Finally, the research identified seven factors explaining the PRMs’ motivation, which were  (1) company’s policies & culture, (2) superiors' attitudes, (3) job flexibility, (4) working condition, (5) job enrichment, (6) strategic clarity and (7) basic training programs.  Keywords: employee motivation, motivational factors, factor analysis, personal relationship    manager
The Impact of Perceived Price towards Perceived Value Through the Mediation of Perceived Quality: A Case of Brand X Smartphone in Indonesian Middle-Class Customers Ikaningrum Shintaputri; Amelinda Jane Wuisan
iBuss Management Vol 5, No 1 (2017): iBuss Management
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Abstract

To grab the opportunity in the smartphone industry, companies can increase customer’s perceived value by increasing its product’s benefits (quality) or reducing its product’s costs (price). Scholars argue that reducing perceived price could increase perceived value but also reduce perceived quality. This is because perceived quality may mediate the relationship between perceived price and perceived value. Therefore, this research’s objective is to understand the mediation effect in perceived price and perceived value relationship in smartphone industry.This research has collected the data from 70 respondents in Indonesia. The data has passed validity & reliability test and processed using multiple regression analysis with Sobel test. The result of this research finds an insignificant relationship between perceive price and perceived value and a significant relationship between perceived price and perceived quality. Thus, there is no mediation of perceived quality in the relationship between perceived price and perceived value. Furthermore, this research finds a significant relationship between perceived quality and perceived value. Keywords: Perceived price, perceived quality, perceived value, smartphone industry
The Impact of Marketing Communication Tools towards Brand Awareness of Restaurant X in ABC Hotel Ivana Christina Jasman
iBuss Management Vol 3, No 1 (2015): iBuss Management
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Abstract

Nowadays, the tourism industry is highly competitive. Many hotels compete with each other and try to distinguish themselves by building restaurants as their facilities. It is important  for them to build the brand awareness because it will give impact on consumers’ choice in  buying decision. Taking the case of Restaurant X in ABC Hotel, this research will answer whether the marketing communication mix simultaneously and significantly gives influence towards brand awareness. The marketing communication tools  consists of advertising, sales promotion, public relation, and direct marketing. This research is based on the questionnaires that were distributed based on convenience sampling method to 93 correspondents who know Restaurant X. Using multiple regression, data are regressed based on the marketing communication mix performance and the brand awareness of Restaurant X. It shows that the marketing communication tools indeed simultaneously give significant influence towards brand awareness of Restaurant X. In addition, only sales promotion and public relation that individually give significant influence towards brand awareness of Restaurant X. Therefore, the management should intensify their strategy in monetary sales promotion and improve the sales promotion by  adding non-monetary sales promotion, improve the public relation in online channels, and build integrated marketing communication for Restaurant X. Keywords: advertising, sales promotion, public relation, direct marketing, marketing communication tools, brand awareness.
The Influence of Perceived Value toward Customer Loyalty with Customer Satisfaction as the Mediating Variable: in the case of Boncafe Billy Tanujaya
iBuss Management Vol 6, No 2 (2018): iBuss Management
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Abstract

Restaurant industry, as one of the prominent sectors, is an industry with increasing competition and struggles. In the midst of intense competition, a restaurant’s retention strategy will decide its sustainability in the future.  Boncafe has been around for 40 years, but still need to understand the value perception of its customers and its influence on satisfaction and loyalty. Therefore, this research aims to find the influence of multidimensional perceived value toward customer loyalty with customer satisfaction as the mediating variable. This research is conducted by distributing questionnaires to 110 respondents who have dined in Boncafe, paid with their own money, and complaint to the employees about the food or service. The data was analyzed with path analysis and Sobel test. The findings conclude that loyalty can be attained by focusing on three major qualities of restaurant, namely food, service, and ambience. Furthermore, the findings also disprove the general perception that customer satisfaction leads to customer loyalty. Keywords:            Perceived Value, Functional Value, Emotional Value, Social Value,            Customer Satisfaction, Customer Loyalty
Analyzing the Impact of Brand Equity towards Purchase Intention in Automotive Industry: A Case Study of ABC in Surabaya Cynthia Ratna Santoso; Tabita Ella Cahyadi
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

The rapid growth in Indonesia’s automotive industry makes it becomes a lucrative market for automaker companies. Of all Japanese car brands in Indonesia, ABC and XYZ are considered the biggest rivals. Hence, strong brand equity should be built, not only for distinguishing themselves from competitors, but also for stimulating consumers’ purchase intention. Consequently, this research aims to analyze the impact of brand equity towards purchase intention in automobile industry. This research uses Aaker’s brand equity theory, covering brand awareness, brand association, perceived quality, and brand loyalty.In this research, the writers use simple random sampling in which the population is Surabaya people who own or used to own both ABC and XYZ cars. 125 samples collected from the research are analyzed using Multiple Linear Regression Analysis and comparative analysis. The result shows that brand equity simultaneously has a significant influence towards purchase intention while only brand association and brand loyalty individually have a significant influence towards purchase intention. According to comparative analysis, ABC has a better brand association than XYZ, but it has lower brand loyalty than XYZ.   Keywords: brand equity, purchase intention, automobile, Surabaya
Firm Value and Optimal Cash Level: Evidence from Indonesian Publicly Listed Non-Financial Firms in 2008-2017 Johan Natakusuma
iBuss Management Vol 7, No 1 (2019): iBuss Management
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Abstract

The earlier literature describes cash holdings as having numerous benefits as well as costs that firms have to consider before accumulating cash for transactional and precautionary motives. Most of the literature is focusing on either the benefits or the costs, but some literature such as Azmat (2014) fused both ends into the concept of Optimal Cash Level, in which firm value at its maximum as firms holding cash at that optimal level reap the most benefit and bear the least cost. Thus, this research is conducted to find evidence of an optimal cash level among Indonesian publicly-listed non-financial firms.This research is conducted using 1860 observations coming from non-financial IDX-listed firms for the period of ten years (2008—2017). The result of the regression analysis shows that Indonesian public firms do not adhere to the theory of Optimal Cash Level. The findings could be explained partly by the tendency of firms to avoid underinvestment that may cause failure to capture investment opportunities in the fast-changing Indonesian market. Keywords:Cash, Firm Value, Indonesia, Tobin’s q
The Influence of Bank XYZ Woman Based Savings Account’s Benefits on Consumer’s Decision to Open Bank XYZ’s Woman Based Savings Account Garbiela Jesselyn; Natashia Sally
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

The competition in the banking industry  in Indonesia is getting more intense as there are currently 10 leading banks based on assets operating in Indonesia. To survive in this industry, banks are racing to stay ahead of the competition by continuously improving the quality of their products and services. Although Bank XYZ is one of the leading banks in Indonesia, the rise of many banks in Indonesia makes it hard for Bank XYZ  to sustain its position. This research aims to help Bank XYZ  to face this fierce competition by identifying the benefits that significantly influence the consumer’s decision to open  Bank XYZ’s  woman based  savings accounts. To gather the data, the researchers use simple random sampling method and distributed questionnaires to 135  Bank XYZ’s  woman based savings account  customers. The data is analyzed using Multiple Linear Regression Analysis. The result shows that the benefits offered in Bank XYZ’s woman based savings account simultaneously has significant influence on the consumer’s decision to open Bank XYZ’s woman based savings account and individually, insurance provision, opening gift, and design are the benefits that have the most significant influence on the consumer’s decision to open Bank XYZ’s woman based savings account. Therefore, the researchers suggest that Bank XYZ should focus on improving the benefits that matters most to the customer. Keywords: Benefits, Consumer Decision, Banks, Saving Account

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