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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
 10   11   12   13   14 
The Adoption of E-Auction in Indonesia: The Extended Technology Acceptance Model Study Claudia Pricilia Chandra
iBuss Management Vol 3, No 2 (2015): iBuss Management
Publisher : iBuss Management

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Abstract

In Indonesia, e-commerce generally associated with online shop. However, e-commerce’s scope is bigger than just online shops; there are various other business/transaction forms that existed. Electronic auction or e-auction is one of the major online transaction forms (Huang & Dai, 2006). Nevertheless, some e-auction companies that entered Indonesia is struggling to penetrate Indonesia market (Cosseboom, 2014). This present study focused on the impact of extended Technology Acceptance Model (TAM) constructs (trust, enjoyment, perceived ease of use, and perceived usefulness) (Davis, 1989; Pavlou, 2003; Childers  et al., 2001) and the antecedent constructs (security, time consumption, economic gain, and playfulness) in shaping Indonesian Consumers’ attitude in the adoption of e-auction. To collect the data, simple random sampling method was employed. An online survey spread to the e-mail subscribers in an e-auction website, a total of 228 usable responses were obtained. Confirmatory Factor Analysis (CFA) used to assess the measurement model, Structural Equation Modeling (SEM) used to test the hypotheses. Result indicated that Security, Economic Gain, and Playfulness have significant positive impact to extended TAM constructs, while time Consumption has negative, but insignificant impact to extended TAM constructs. In addition, all extended TAM constructs have significant positive impact toward attitude in using e-auction. Keywords:   E-Auction; Attitude; Confirmatory Factor Analysis; Structural Equation Modeling; and Technology Acceptance Model
The Impact of Plaza Indonesia Shopping Mall’s Attributes toward Customers’ Satisfaction Andrea Marsha
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

This research study is accomplished to understand the impact of mall’s attributes of Plaza Indonesia towards customers’ satisfaction. Plaza Indonesia is known as a leading high-end mall in Jakarta and has other competitors to compete with. Plaza Indonesia needs to be innovative by improving the mall’s attributes such as its environment, convenience, retailers, service, and rewards in order to outstand others and increase their customers’ satisfaction.The sampling method of this research is using simple random sampling (150 samples), in which the sample is the visitors of Plaza Indonesia that have visited Plaza Indonesia at least twice. Then, it will be analyzed using SPSS multiple regression to see whether the mall’s attributes simultaneously impact the customers’ satisfaction. Also, to see which of the attributes is the most impactful to the customers’ satisfaction. The result of this research shows that all of the mall’s attributes  have simultaneously significant impact toward customers’ satisfaction. Individually, service quality is the most significant attribute to impact customers satisfaction, whereas reward is the only attribute that is not significantly impactful to customers’ satisfaction.Keywords: Mall’s Attributes, Shopping Malls, Customers’ Satisfaction, Shopping.  
The Impact of L'Oréal Paris Fall Repair‘s Celebrity Endorsement towards Consumer Purchase Intention with Brand Image as a Mediating Variable Anastasia Andrea Widjaja
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Hair fall problem had been in the second rank for the most common hair problems faced by women in Indonesia since 2010 to 2014. Hence, L'Oréal Paris Fall Repair that was just launched in 2013 has had potential chance to fulfill market need. However, L'Oréal Paris Fall Repair needs to compete with other famous hair fall brands. Therefore, this research is conducted to help analyzing the current L'Oréal Paris Fall Repair’s celebrity endorsement is.  The primary data of this research comes from 117 filled questionnaires. Afterwards, path analysis is used to identify the relationship of independent, mediating, and dependent variable. The result indicates that there is significant positive impact of L'Oréal Paris Fall Repair’s celebrity endorsement towards consumer purchase intention with brand image as a mediating variable.Keywords: Celebrity Endorsement, Brand Image, Consumer Purchase Intention, Path Analysis  
THE IMPACT OF CUSTOMER VALUE PROPOSITION TOWARDS PURCHASE INTENTION OF CHESA CUP Gretna Kusuma Putra; Richard Harijanto
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Instant food has become an important part in the daily life of Indonesian. Therefore, many manufacturers competing to make innovative and suitable instant food product for Indonesians. Instant food market has been dominated by Indonesian instant noodle product of PT Indofood Sukses Makmur which is Indomie. This makes Bogasari as one of PT ISM Subsidiaries interested to enter this market and launched Chesa Cup, an instant cake products. Research was conducted to analyze the impact of Customer Value Proposition of Chesa Cup product toward customer purchase intention. Data obtained by simple random sampling method, by distributing it to 100 respondents in the area of Surabaya and the data processed by Multiple Regression Analysis. As a result, the overall Customer Value Proposition influence customer purchase intention simultaneously, with functional and economic value of the product have the significant impact on customer purchase intention. Keywords: Customer Value Proposition, Purchase Intention, Multiple Regression Analysis.  
THE IMPACT OF FINANCIAL RATIOS ON STOCK RETURN: EVIDENCE FROM RETAIL COMPANY LISTED IN INDONESIA STOCK EXCHANGE DURING 2011-2013 Stephen Christian
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Indonesia is one of the biggest economies in the world, proven by its involvement in G20. Not only that, Indonesia Stock Exchange is also attractive for the investor. In opening of 2013, Jakarta Composite Index positioned themselves in 4,316.69 and increased to 5,214.98 only in five months, highest position ever. Retail industry is also a promising industry in Indonesia given the fact that the sales in 2014 is 178% of 2010 sales. Given all of the facts, there might be many investor that is interested in investing in retail industry in Indonesia. However, they need to adapt some tools to help them understand the unpredictable movement of stock market.This research tries to predict the stock return by using three financial ratios, which are price earnings ratio, dividend yield, and book to market ratio. This research will use multiple linear regression to test the hypothesis by including all of the population available. The result of this research conclude that price earnings ratio, dividend yield, and book to market ratio has significant effect on stock return simultaneously whereas, only dividend yield is the only ratio that might predict the stock return individually.  Keywords: Financial ratio, stock return, retail company, Jakarta stock exchange.  
The Impact of Brand Equity towards Purchase Intention on PT. X’s Candy Davin Suryadi
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

The purpose of this research is to discover the impact of brand equity towards customer’s purchase intention of PT. X’s candy product. Brand equity itself consists of brand loyalty, brand awareness, brand association, and perceived quality. By the end of this research, it will be discovered how brand equity impacts customer’s purchase intention simultaneously and how each element of brand equity impacts customer’s purchase intention.The sampling method in this research is simple random sampling with 102 respondents. The analysis technique for this research is multiple-linear regression, that can show how significant customer’s purchase intention is influenced by brand equity simultaneously or/and individually. In this research, it is shown that brand equity simultaneously influence customer’s purchase intention and brand association and perceived quality are the individual elements that influence customer’s purchase intention.
Factors Impacting Employee’s Satisfaction and Commitment in Banking Industry in Surabaya Ivan Junius
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

This research is done to know whether or not motivational factors  –  consists of rewards, working conditions, managerial abilities, employee participation, company policies, recognition and feedback, as well as job interest and importance  –  simultaneously and individually have impact on the satisfaction level and commitment level of banking industry employees in Surabaya. Multiple regressions were used as the analysis technique to reveal the relationship between them. The results show that Motivational Factors simultaneously have impact on both employee’s satisfaction and commitment level, while job interest and importance was found to be the only factor that individually have impact on the satisfaction and the commitment level of banking industry employees in Surabaya.Keywords:  Motivational Factors, Employee’s Satisfaction, Employee’s Commitment, Banking Industry
The Impact of Burnout Towards Organizational Citizenship Behavior (OCB) in Premier Surabaya Hospital Fernaldi Kurniawan
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

This research is conducted to know the impact of Burnout towards Organizational Citizenship Behavior (OCB), especially in Premier Surabaya Hospital. In addition, it also wants  to compare the Burnout level between group of departments dealing directly with customers and group of departments do not dealing directly with customers. Oldenberg Burnout Inventory consisting of two Burnout dimensions is used to measure the Burnout level. The two dimensions are Exhaustion and Disengagement. Organ’s OCB instruments is used in measuring the OCB level.  Non-probability, purposive judgement  sampling method is used in this research. Samples are taken  from 15 chosen departments in Premier Surabaya Hospital. In the end, 101 samples can be used for the analysis.Multiple Linear Regression is used to analyze the impact of Burnout towards OCB. The result shows that Burnout has a significant negative effect towards OCB. The author also compare the Burnout level between group of departments dealing directly with customers and group of departments do not dealing directly with customers using Independent Sample t-Test. The result shows that there is no significant difference between the Burnout level of the two groups of departments.  Keywords:  Burnout, Organizational Citizenship Behavior, OCB, Healthcare, Premier Surabaya Hospital  
The Impact of Brand Value towards Stock Price in Indonesian Banking Industry Valdi Vallian
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

Brand value is especially important in banking industry, because it enables firms to get recognition from customers as well as gaining loyalty, which is pivotal in determining firms’ success. The purpose of this research is to determine whether brand value affects company performance in the form of stock price. The research is conducted over four biggest banks in Indonesia in terms of market capitalization in Indonesian, namely Bank BCA, Bank Mandiri, Bank Danamon, and Bank BRI, which are observed over eight years of operation  (2007-2014). Multiple linear regression method was used in this research, with the stock price as dependent variable and brand value, along with three financial performance indicators as the independent variable. The results of the research indicate that in Indonesian Banking Industry, brand value does not significantly affect stock price, at least individually. Instead, Earnings per Share is found to be the only significant impacting variable towards stock price.   Keywords: brand value, stock price, multiple linear regression, Indonesian banking industry
Effect of Extrinsic and Intrinsic Motivation Factors to Employee Job Satisfaction in PT Nutrifood Indonesia in Surabaya Kevin Ray Charano; Steven Harijanto
iBuss Management Vol 3, No 2 (2015): iBuss Management
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Abstract

This study is accomplished to reveal what motivation factors affect employee job satisfaction in PT. Nutrifood Indonesia in Surabaya. Job satisfaction is an important factor that would determine employee performance and loyalty in the company. However, the researchers found out that there were many complaints from the employees in PT. Nutrifood Indonesia. Other than verbal confessions from the employees, low level of job satisfaction in the company might be revealed from the fact that the company suffered from a rather high employee turnover.At first, this research would measure through questionnaire spread to 40 employees in PT Nutrifood Indonesia to find out whether the employees are satisfied with the job or not, plus what intrinsic and extrinsic motivation factors that affect the job satisfaction itself. For the analysis, the researchers use  multiple regression analysis since the analysis will involve two independent variables, affecting single dependent variable.The result of this research is showing that both extrinsic and intrinsic motivation factors significantly affecting employees’ job satisfaction in PT Nutrifood Indonesia in SurabayaKeywords: Working motivation, job satisfaction, human resource development  

Page 12 of 31 | Total Record : 305

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