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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
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Factors that Affect Online Repurchase Intention at Tokopedia Chyntia Harijono
iBuss Management Vol 6, No 2 (2018): iBuss Management
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Abstract

Internet shopping or e-commerce has become a phenomenon to do online transactions. In Indonesia, e-commerce sales is expected to keep increasing from year to year, showing that e-commerce has a potential growth in Indonesia. In fact, there are a lot of Indonesian e-commerce companies which compete with each other. Tokopedia as one of the e-commerce player in Indonesia needs to know factors that affect the online Repurchase intention in order to survive in the competition. Thus, this research is aimed to help Tokopedia in finding the factors that are significant to influence online Repurchase intention at Tokopedia.This research is conducted by spreading questionnaires to 119 respondents who have bought a product in Tokopedia’s website. The results shows that only trust that has significant influence toward online Repurchase intention and customer satisfaction. Furthermore, Path and Sobel analysis results show that customer satisfaction only mediates the influence of trust toward online Repurchase intention.Keywords:Online repurchase intention, customer satisfaction, trust, e-commerce
Corporate Social Responsibility – A Qualitative Study of Concept and Implementation Alignment in PT. XYZ Margaret Diandra Sutanto
iBuss Management Vol 1, No 1 (2013): iBuss Management
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Abstract

This study was accomplished in order to see if the CSR concept in PT. XYZ and how the management function as the indicator of the implementation shows alignment. Concepts of CSR were various that it leads to confusion. CSR in Indonesia is mandatory, but the law itself is not clear, therefore the companies were left to do CSR based on what they understood about CSR. Concept and implementation that is fully aligned is showing that the management of the company is capable of translating concept into implementation and capable of managing themselves as a business in order to sustain in business world. This is a qualitative research for the research was specific to phenomenon in PT. XYZ. This research is descriptive in nature for it is intended to observe the phenomenon in its natural setting. The data collection was conducted by semi-structured interview and moderate participatory observation. Analysis was based on the CSR Mapping of Garriga and Melé and CSR Typology of Kourula and Halme, which see CSR as the result of interaction of business and society.
The Impact of Marketing Mix 4Ps and Consumer Behavior toward Purchase Decision of Adidas Products Clara Ang; Hariadi Rusli
iBuss Management Vol 6, No 2 (2018): iBuss Management
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Abstract

In the recent year, there are so many international brands in the apparel and footwear industry which force Adidas to be able to come up with a good marketing strategy. There are a lot of ways in determining the marketing strategy but this research will be focused on understanding the impact of marketing mix 4Ps and consumer behavior toward purchase decision of Adidas products. Consumer behavior is believed to be able to complete marketing mix 4Ps as they are focused on understanding consumers’ perspective.There are 125 samples being used in this research by using simple random sampling as the sampling method. Those samples are analyzed by using binary logistic regression and cross tabulation. From the analysis, the result shows that marketing mix 4Ps are simultaneously influence purchase decision of Adidas products. However, only product, price, and promotion that individually have significant influence toward purchase decision of Adidas products. As for the consumer behavior, each of the factor have correlation with consumers purchase decision of Adidas products. Keyword: Marketing Mix, Consumer Behavior, Purchase Decision
The Impact of Internal CSR towards Employee Engagement and Affective Commitment in XYZ Hotel Surabaya Irene Listyani Santoso
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

Employees as one of the business partners play an important role to increase company’s performance. By having good employees’ performance on work will impact the short-term and long-term result of the business. This phenomenon happens when the employees basically engage and committed with their company. The greater the engagement and commitment employees have, the greater their willingness to go extra mile and deliver excellent performance. They will be also satisfied and proud to be a part of the company. This study aims to analyze the impact of internal Corporate Social Responsibility (CSR) which are training and education, health and safety, human rights, work-life balance, as well as workplace diversity on employee engagement and affective commitment. Data was gathered from 90 employees in XYZ Hotel Surabaya  by using simple random sampling  and multiple regression analysis was utilized as the analytical tool. The result showed that health and safety was the strong predictor in effecting both employee engagement and affective commitment.  Keywords: Employee, internal CSR, employee engagement, affective commitment
Managing Brand Equity : A Case Study of PT. X Vincent Effendi; Joseph Shalom Liemmongan
iBuss Management Vol 5, No 1 (2017): iBuss Management
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Abstract

Food & beverages is a tremendously growing industry in the recent and future years. It is a heavy and competitive industry with a steep prospect for Entrepreneurs in Surabaya. This research explore an immense opportunity to explore the impact of having a brand equity towards the purchase intention of F&B’s industry for the case of PT. X.This Case Study found that there are discrepancies and similarities in the perspective of Owners/Brand Managers of PT. X and their consumers in influencing the purchase intention by Brand Equity. Employing both qualitative (interviews) and quantitative (self-administered questionnaires) the research found that the similarities are on perceived quality and brand loyalty, while the different findings are in the brand awareness and brand association; the owner/brand managers thought that the variables is affecting well, while the results do not show like what they perceived. The owners comes up with different factors from the brand equity’s elements in affecting purchase intention in responding to the consumers’ perception, which is, ‘Trend’ and Appetite. In the statistical methods, specific individual elements that are significant are: Perceived Quality, and Brand Loyalty, while Brand Awareness and Brand Association were not. Keywords:  Brand Equity, Purchase Intention, Branding Management, Marketing Management
The Effect of Work Motivation Factors on Job Satisfaction in XY company Suhartono Suhartono
iBuss Management Vol 3, No 1 (2015): iBuss Management
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Abstract

The reason behind this research is because XY company  faces  low productivity and low employee motivation problems. The purpose of this research is to give solutions towards XY’s problem. Respondent of this research is employee of production division of  XY Makassar.  Sampling method that has been used for this research is stratified sampling method on all division inside production division in XY Makassar. The method being used  is  multiple  linear  regression analysis and this research also  use work motivations factor as the independent variables and job satisfaction as the dependent variable. Results of the research has shown that  simultaneously work motivations factor have significant influence on job satisfaction while individually, only salary and job security are the factors that have significant influence on job satisfaction. Researcher has made several suggestions to XY in order for them to improve job satisfaction.   Keywords: Work Motivation, Job satisfaction, Herzberg Theory, Hygiene Theory
THE IMPACT OF MARKETING MIX (4P'S) ON CUSTOMER LOYALTY TOWARDS TOYOTA AVANZA Rendy Harsono
iBuss Management Vol 4, No 1 (2016): iBuss Management
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Abstract

With the tight competition in the automotive industry, customer loyalty has become the key for success. However, customer loyalty is not always easy to earn. With this in mind, the research is established with the goal to analyze the impact of 4P's of Marketing Mix towards customer loyalty on Toyota Avanza.Using questionnaires as data gathering instrument with simple random sampling, 124 respondents were gathered from people around Surabaya, who has bought and ride Toyota Avanza. The data obtained then analyzed using multiple linear regressions. The result shows that 4P's of Marketing Mix simultaneously has significant impact, however individually 4P's of Marketing Mix only product variable has proven to be significant toward customer loyalty. Therefore, companies, especially Toyota Astra Motor should focus on increasing the product quality of its lineup while maintaining the other factors such as price, place and promotion. Keywords: Marketing Mix (4P) , Customer Loyalty
Equity Mutual Funds Performance Assessment in Indonesia and Its Determinants Dayan Cahya Pradipta
iBuss Management Vol 6, No 2 (2018): iBuss Management
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Abstract

Mutual funds, which used to be an overlooked investment vehicle in Indonesia, has been growing rapidly in terms of its market participants and capitalization. Strong macro-economic improvements have positively stimulated the investing ecosystem, triggering new mutual funds, especially equity-based mutual funds, to emerge and attracts new investors. With more options available in the market, investors needs to be able to accurately analyze the performance of equity mutual funds. In this research, the researcher analyzes the performance of equity mutual funds, its related skills on Stock Selection and Market Timing, and its determinants namely Fund Size, Fund Age, Load Fee, Expense Ratio, Portfolio Turnover and Affiliation to Securities Companies.Data of 122 equity mutual funds in Indonesia during 2012-2017 were collected from Bloomberg Terminal as well as the annual report and prospectus of each fund. To analyze the data, the researcher used simple and multiple linear regressions. The regressions results show that there are 17 equity mutual funds that outperformed the market, with the outperformance can be attributed to Stock Selection Ability. The findings also suggest that all the mentioned determinants do not significantly influence equity mutual fund’s performance in Indonesia. Keyword: Mutual Fund Performance, Stock Selection Ability, Market Timing Ability, Performance Determinant
The Impact of Fair Performance Appraisal to Employee Motivation and Satisfaction towards Performance Appraisal – A Case of PT. XYZ. Christian Jonathan Cowandy
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

This research is conducted to find out employees’  perception about their performance appraisal system at PT. XYZ. The perception will be about how fair is the performance appraisal system of PT. XYZ, and how it can affect the employees’ motivation and their satisfaction towards the performance appraisal system itself.This research is conducted in PT. XYZ’s headquarter in Surabaya by distributing questionnaire to 80 employees of PT. XYZ from various different functions in the company. The data was analyzed using Multiple Linear Regression Analysis. The results shows that fair performance appraisal have significant impact on employees’ motivation to improve performance and satisfaction towards performance appraisal. Individually, all factors of fair performance appraisal have significant impact to employee’s  motivation, but for satisfaction towards performance appraisal, only procedure fairness has significant impact to satisfaction towards performance appraisal.  Keywords: Human Resources, Motivation, Employee’s Motivation, Satisfaction towards Performance Appraisal, Performance Appraisal
The Impact of Brand Equity on the Consumers’ Purchase Intention: A Case of Uniqlo in Indonesia Jesslyn Tjondrodihardjo
iBuss Management Vol 7, No 1 (2019): iBuss Management
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Abstract

In recent years, fashion industry has become one of the important sectors in Indonesia. Therefore, the competition in it which involves brands like Zara, H&M, and Forever 21 rushes to dominate Indonesia’s market. The higher competition in the industry forces Uniqlo to strengthen its position by building its brand equity, which can trigger the customer’s purchase intention. Thus, this research aims to analyse the impact of brand equity on purchase intention of Uniqlo’s products. This research will analyse the conceptualization of brand equity adopted from Aaker, which consists of brand awareness, brand association, perceived quality and brand loyalty.One hundred thirty three samples of Uniqlo customers domiciled in Indonesia are used in this research. Those samples are analysed using multiple regression analysis. The result shows perceived quality and brand loyalty significantly influence customer’s purchase intention of Uniqlo’s products. However, brand awareness and brand association are not significant in influencing customer’s purchase intention. Keyword: Brand Equity, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty, Purchase Intention

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