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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
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The Impact of Marketing Mix of 4Ps (Product, Price, Place, and Promotion) towards Repurchase Intention with Customer Satisfaction as the mediator: In the Case of Uniqlo Allwin Filbert; Wilson Anthony
iBuss Management Vol 6, No 2 (2018): iBuss Management
Publisher : iBuss Management

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Abstract

The behavior of the customers wanting to buy the same product is called Repurchase Intention. Marketing Mix of 4Ps, consisting of Product, Price, Place, and Promotion is a product marketing tool crucial in determining customers’ Repurchase Intention. Moreover, Customer Satisfaction is believed to be a mediator between Marketing Mix of 4Ps and Repurchase Intention. Thus, Uniqlo is one brand which needs to enhance their marketing strategy since it is currently expanding in Indonesia. Therefore, this research is aimed to know the impact of Marketing Mix of 4Ps towards Repurchase Intention mediated by Customer Satisfaction.This research gathered data by spreading questionnaires to 176 people and simple random sampling method is being used to gather the data. The data are analyzed by multiple linear regression with path analysis and Sobel test. The findings show that Product and Price have influence towards Repurchase Intention. Furthermore, Customer Satisfaction mediates the relationship between Product and Price towards Repurchase Intention. Key WordsMarketing Mix, Customer Satisfaction, Repurchase Intention
THE IMPACT OF WORKING ENVIRONMENT TOWARDS EMPLOYEE JOB SATISFACTION: A CASE STUDY IN PT. X Edward Tio
iBuss Management Vol 2, No 1 (2014): iBuss Management
Publisher : iBuss Management

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Abstract

Employee job satisfaction is a parameter that measures the depth of Employee affectionate or positive experience derived from the work. Researchers have mentioned that employees with higher satisfaction tend to be more loyal and productive, yet there are no exact formula on maximizing employee job satisfaction, let alone a research to serve as an exact parameter of the factors influencing the job satisfaction. The writer’s purpose in this study is to examine and analyze the influence of the working environment condition towards employee job satisfaction and to provide insight on how to increase employee job satisfaction through the work environment. The writer is using the multiple regression analysis with 74 samples to measure the significance of work environment towards the job satisfaction through the distribution of questionnaire in PT. X. The result of this research shows that simultaneously work environment factors is significant towards the employee job satisfaction.Keywords: Work Environment, Job Satisfaction, Human Resource Management, Gas Industry.
The Influence of Job Factors on the Employee Satisfaction. A Case Study of Salon in Surabaya Billy Oliver Sumanto
iBuss Management Vol 6, No 2 (2018): iBuss Management
Publisher : iBuss Management

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Abstract

Service industries always related with employee performance. However, to achieve a great employee performance, the employees must be satisfied with his/her job. Many surveys done by researchers from all parts of the world, conclude that happiness of workers is important especially in the service industry.Therefore, the researcher wants to know whether, the statement of happiness of worker is important in-service industries is relevant for the Indonesian business context. The research question of this research is ‘to what extent job factors influence the employee satisfaction’.This research will use a case study which explores the HR practices of Salon in Surabaya in relation to the work satisfaction of its employees. Hence, research will use qualitative data analysis. The result of this is research are, to some extent job factors influence the employee satisfaction. The researcher also found two more factors affecting employee satisfaction which are; passion of working and job fairness  Keywords:Job factors, Employee Satisfaction
THE EFFECT OF SHOPPING MALL’S ATTRIBUTES TOWARD CUSTOMER SATISFACTION OF ABC Mall AND XYZ Mall Cynthia Astono
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

With the tight competition among shopping malls in Surabaya, it lead towards the concept war between them to stay longer within the industry. Currently, there are two shopping malls, which are in the middle of tight competition; they are ABC Mall and XYZ Mall. Although ABC Mall  is the newest entrant of shopping mall in Surabaya,  XYZ Mall  as the old player is still developing. Thus, this research aims to analyze and find out which shopping malls’ attribute that able to increase the customer satisfaction. There are five shopping mall’s attributes, they are convenience, mall’s environment, tenant presence, service quality, and marketing focus. From those five attributes, 156  questionnaire data collected by using simple random sampling and analysed using multiple  linear regression method, results findings shows that four out of five attributes show significant effect toward customer satisfaction. They are convenience, mall’s environment, service quality, and marketing focus.  Keywords: Mall, Attributes, Shopping, Customer Satisfaction.
THE MODERATING EFFECT OF AGE, INCOME, GENDER, EXPERTISE, LOYALTY PROGRAM, AND CRITICAL INCIDENT ON THE INFLUENCE OF CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY IN AIRLINE INDUSTRY: A CASE OF PT. X Dionisius Kenny Sugianto
iBuss Management Vol 5, No 1 (2017): iBuss Management
Publisher : iBuss Management

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Abstract

Customer loyalty has been the end purpose for every company. Researchers have acknowledged that a loyal customer always comes from a satisfied customer. Many companies and researchers alike find satisfied customer still abandon and switch to others. This encourages the notion that satisfaction and loyalty is not straight forward. This research shows how the relationship between satisfaction and loyalty has advanced into a stage that requires reexamination of moderating variables. The purpose of the research is to present empirical evidence of variables in which the satisfaction and loyalty relationship becomes stronger or weaker particularly in service sector in Indonesia. Using a sample of 125 customers of airline industry (PT. X) and Moderated Regression Analysis, the researcher examine moderating activity of 6 variables which includes (1) age, (2) income, (3) gender, (4) expertise, (5) loyalty program and (6) critical incident. The results suggest not all variable moderates the relationship. Age, income, expertise and critical Incident are relevant moderators while loyalty program and gender are not.  Keywords: Customer Loyalty, Customer Satisfaction, Moderating, Service, Airline, Indonesia
The Impact of Relationship Marketing on Customer Loyalty in a Private Bank Ferronibah Wahyu
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

Customers are the basic requirement for a success business. Where competition is tight, companies will be more intentional about gaining customer loyalty. Customer loyalty is important, because when customers are loyal, they will not even look at one’s competitors. This change can be through developing good relationships with customers. This research aims to find the impact of relationship marketing on customer loyalty in one of the private banks in Surabaya. It will help the company to maintain customer loyalty as they go beyond their expectations, especially in the banking industry where product innovation cannot be the only strategic weapon to compete and to have a sustainable and profitable business. This research could gather 111 respondents as the sample with a method of random sampling. The data was analysed by using multiple regression analysis. As the results, this researcher found that Relationship marketing’s elements simultaneously have a significant effect on customer loyalty. Furthermore, there are also two elements of relationship marketing which have a significant impact on customer loyalty individually. Namely, trust and competence.  Keywords: Relationship Marketing, Customer Loyalty, Bank, Service
The Impact of Occupational Stress Factors to Job Stress in Housekeeping Department of Hotel ABC Anthony Lilianto Lie
iBuss Management Vol 3, No 1 (2015): iBuss Management
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Abstract

The increase of tourist coming to Indonesia makes many hotels in the industry compete to attract the customer. However, the consumers become more sharp and selective to choose the hotel where they want to stay. Easily accessed information and  review about hotel makes the management of the hotel wants to give the best impression to consumer. The heavy demand from management and customers as well as the increase number of work will increase the stress level of the employees. The management cannot  ignore the stress level of the employees. Managing the stress level of the employees will help Hotel ABC to keep performance of the employees at utmost level.  This research was conducted in Housekeeping department of Hotel ABC by distributing questionnaires to 58 employees. The sampling method used was simple random sampling.  The data were  analyzed using Multiple Linear Regression Analysis.  The results show  that work relationship, work overload, job security, and job characteristics do not pass validity and reliability test. The rest of independent variables passed the validity and reliability test, but do not have significant impact towards job stress simultaneously or individually.      Keyword: Human Resource, Job Stress
Management Control System for Company X Ardy Susilo
iBuss Management Vol 5, No 1 (2017): iBuss Management
Publisher : iBuss Management

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Abstract

In this globalization era, the competition between businesses are getting unimaginable tighter. Customer nowadays demand more and more – they want better, faster, and cheaper products. For these reasons, many businesses suffers in regards to losing sales and brand awareness. As one of the leading market researcher, Company X is also facing the same problem. Their customers demand market research results that are both valid and reliable. This demand is hard to fulfil by Company X because there are many factors that affect the quality of market research results. The purpose of this dissertation is to come up with a set of management control system that can be implemented by Company X to improve the quality of their market research results. Qualitative research method will be used by the writer by conducting interview with Company X’s manager and employee to find out the current management control system that is present in the company. The findings of this research gives a better control for Company X to make sure high quality market research results. Keywords: Market Research, Supplier, Employee, Control, Quality
The Factors Affecting Online Repurchase Intention in the Case of Zalora Fortuna Shanarda Wicaksono; Hans Kristian Darsono
iBuss Management Vol 6, No 2 (2018): iBuss Management
Publisher : iBuss Management

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Abstract

The market of digital economy is keep growing in Indonesia, especially for clothing industry as the most favorite product bought by Indonesian internet users. As online clothing industry is the most favorite product, the competition itself in the industry becomes tighter, which leads to the importance of knowing the online repurchase intention in clothing industry itself. This research aims to know the effectiveness of eight factors namely perceived value, perceived usefulness, perceived ease of use, functionality, firm’s reputation, security and privacy, reliability, and trust in affecting online repurchase intention in the case of Zalora.The data were gathered through simple random sampling with 130 questionnaires. Then, the data were processed using Multiple Linear Regression Analysis. It is found that all eight factors impact online repurchase intention simultaneously. However, only perceived ease of use, security and privacy, trust, firm’s reputation, and reliability impact purchase intention individually. Keyword:Perceived Ease of Use, Reliability, Security and Privacy, Trust, Online Repurchase Intention
Raising and Maintaing the Market Presence of XYZ Jessica Jessica; Clarissa Nathania
iBuss Management Vol 2, No 2 (2014): iBuss Management
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Abstract

With the recent issue, from being only  a supporting office to a partner of ABC, that forced XYZ  to transform its role and to expand its function. XYZ shall no longer depend on the funds given by other countries; instead they must seek aids from their local citizens. This issue results in the necessities of XYZ  to make their mission and ideas known to public. One of the ways to do so is through delivering an effective content marketing in order to gain the brand awareness.  Thus, this research aims to find the most effective content marketing that contributes the highest level of convincement to raise their awareness, by analyzing the responses gathered from 100 respondents using the ordinal regression method. The 100 respondents are sampled using the stratified sampling method. This research found that infographics is the most effective content marketing, the writers also provide the most desired feedbacks by donators in order to maintain their loyalty which is the display of improvement of the people.   Keywords: Non-Profit Organization, Content Marketing, Brand Awareness, and Feedbacks

Page 17 of 31 | Total Record : 305

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