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INDONESIA
iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 305 Documents
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The Impact of Website Quality Dimension Toward Purchase Intention of Millennials Generation with Customer Satisfaction as the Mediating Variable Charista Elliani; Carolina Lestari
iBuss Management Vol 7, No 3 (2019): iBuss Management
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Abstract

With the current technology advancement, e-commerce industry has been on the peak of its popularity. People’s life has been changed since everything can be obtained through e-commerce website. In the midst of the intense competition in e-commerce industry, e-commerce businesses need to pay a detailed attention toward its website quality and sales promotion in order to maintain its sustainability. Even though Tokopedia is one of the biggest e-commerce in Indonesia, Tokopedia still needs to improve its website quality and sales promotion that will affect customer satisfaction and purchase intention.This research will be done using simple random sampling using survey by distributing online questionnaire. After distributing the questionnaires, there are 92 passed all of the screening questions. Furthermore, after the data was collected, the researchers continue with path analysis and bootstrapping test. After conducting the statistical analysis, the result shows that only two out of four independent variables, which are information quality and sales promotion, that has direct effect toward customer satisfaction and purchase intention. In addition, the findings also indicate that customer satisfaction mediates the relationship between information quality toward purchase intention, but not sales promotion toward purchase intention. Keywords:Website Quality, Sales Promotion, Customer Satisfaction, Purchase Intention, E-commerce
Factors Influencing E-Commerce Adoption by Micro, Small, and Medium Enterprises (MSME): A Case Study of MSMEs in Surabaya Gabriel Louis Lilananda; Edsel Epafruditus
iBuss Management Vol 7, No 3 (2019): iBuss Management
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Abstract

Micro Small and Medium Enterprise is an important factor in developing countries’ economy, especially Indonesia’s economy. 99.99% of businesses in Indonesia are MSMEs. MSME has 97.33% level of labor absorption across Indonesia. MSME has become one of the main drivers of Indonesia’s economy, the center of employment, one of the main contributors to Indonesia’s GDP, and the crisis-proof business compared to the big corporates. As the dominant economic driver in Indonesia, MSME needs to operate effectively and efficiently in order to stay competitive. Furthermore, MSME needs to adopt one of the latest technology developments, which is e-commerce. Thus, this research aimed to know the influence of technological context, organizational context, environmental context, and individual context towards e-commerce adoption by MSMEs in Surabaya, Indonesia.The sampling method that is used in this research is simple random sampling. This research collected data by distributing questionnaires to 134 MSMEs located in Surabaya and analyzed the 123 valid data using multiple linear regression analysis. The findings show that technological context, environmental context, and individual context significantly influence e-commerce adoption among MSMEs in Surabaya.  Keywords: Micro, Small and Medium Enterprise (MSME), e-commerce adoption, Surabaya, Indonesia
Integrating Computer Self-Efficacy into the Technology Acceptance Model in the Case of Millennial Users of Lazada Prilya Angel Putri
iBuss Management Vol 7, No 3 (2019): iBuss Management
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Abstract

Indonesia is the fastest growing e-commerce market in the world, giving huge opportunity as it is still in the early process of adapting e-commerce. Hence, it is important for Lazada to take advantage of the growing e-commerce market and maintain its position as the biggest e-commerce website in Indonesia. In order to do so, Lazada needs to understand the perception of these e-commerce users and its influence on behavioral intention to use. Therefore, this research aims to analyze the effect of computer self-efficacy and Technology Acceptance Model (TAM) on the user’s behavioral intention to use Lazada.This research is conducted by distributing questionnaire to 200 respondents, age of 19 to 36 and have ever used Lazada. The sampling method used is the simple random sampling method. The data then was analyzed with Structural Equation Modeling. The findings validate that (1) computer self-efficacy has a significant impact to perceived ease of use and perceived usefulness of the technology, (2) perceived ease of use and perceived usefulness have a significant impact to attitude towards using technology, and (3) attitude towards using the technology has a significant impact to behavioral intention to use technology. Keyword:Computer Self-Efficacy, Technology Acceptance Model, Behavioral Intention to Use, E-Commerce, Lazada
The Impact of Brand Awareness, Brand Association, Brand Perceived Quality toward Repurchase Intention Mediated by Brand Loyalty in the Case of ZARA Valerie Vania Santoso; Fetricia Magdalena Bunanta
iBuss Management Vol 7, No 3 (2019): iBuss Management
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Abstract

Repurchase intention is one of the most critical factor that can increase company’s profitability and create sustainable growth. There are some ways to increase consumer’s repurchase intention, and one of the way is by having the right branding strategy. Thus, this research is conducted in order to investigate the influence of brand awareness, brand association, and brand perceived quality on brand loyalty and repurchase intention in the case of ZARA as ZARA has proven to be able to survive in such tight competition and maintain its position as the most well-known fashion brand. This study used quantitative research and self-administered questionnaire as the research instrument with a sample data set of 97 respondents. The data will be analyzed by using blue classical assumption test, multiple regression test, and Sobel test to test the impact of the variables. The findings indicate that brand awareness and brand perceived quality has a positive and insignificant influence on brand loyalty and repurchase intention. However, brand association has been proven to have a positive and significant influence on brand loyalty and repurchase intention. Furthermore, the mediating variable which is brand loyalty also has been proven to exert a positive and significant influence on repurchase intention. Keywords: Brand Awareness, Brand Association, Brand Perceived Quality, Brand Loyalty, Repurchase Intention
The Impact of Perceived Service Quality and Perceived E-Service Quality toward Customer Repurchase Intention Mediated by Customer Satisfaction: A Case of Grab Bike in Jakarta Jonathan Prathama; Mira Sukamto
iBuss Management Vol 7, No 3 (2019): iBuss Management
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Abstract

Repurchase intention is essential in the business world, including the online transportation industry. Increasing the company’s repurchase intention could increase the company’s profit. One of the ways to increase customer repurchase intention is by enhancing service quality, which impacts on improving customer satisfaction and in the end, influencing repurchase intention by customers.In this research, the researchers examine the relationship between perceived service quality and perceived e-service quality on repurchase intention mediated by customer satisfaction in the case of Grab Bike in Jakarta. There are 74 respondents in total obtained from questionnaires which distributed through Google Docs. The researchers use simple random sampling method in order to get the data. The data is analyzed through multiple linear regression and the Sobel test.This study found that perceived service quality and perceived service quality indeed influence customer satisfaction. Meanwhile, perceived service quality and perceived e-service quality influence customer repurchase intention. From the Sobel test, the researchers also found out that customer satisfaction mediates perceived service quality and e-service quality to repurchase intention. For perceived service quality, it is a partial mediation. While, for perceived e-service quality, it is a full mediation. Keyword: Grab Bike, Perceived Service Quality, Perceived E-service Quality, Customer Satisfaction, Customer Repurchase Intention
The Impact of E-Service Quality Towards Customer Repurchase Intention in The Case of Traveloka. Orlando A. Y. Samuel
iBuss Management Vol 8, No 1 (2020): iBuss Management
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Abstract

The importance of electronic service quality (E-Service Quality) in order to maintain and develop the customer repurchase intention as well as to stay competitive in the market. This research is being conducted in order to understand better and deeper about the influence of e-service quality towards customer repurchase intention. E-service quality will be used as a variable which represented by web design/functionality, responsiveness, reliability, enjoyment, ease of use, security and customization towards customer repurchase intention in Traveloka.This research uses online questionnaire to gather the data from various Traveloka’s customer. The data that is gathered have to passed validity and reliability test, classical assumption test and finally through multiple linear regression.The findings of the research suggest that e-service quality have an impact towards customer repurchase intention on Traveloka. From those e-service quality elements, reliability is the most impactful factor that influence customer repurchase intention on Traveloka. Keywords: E-Service Quality, Repurchase Intention, Traveloka, Service Quality, E-commerce
The Influence of Psychological Capital on Burnout and Work Engagement through Job Resources in PT. XYZ Stanley Aldrich Wijono; Patrick Giovanni Wongsosaputro
iBuss Management Vol 7, No 3 (2019): iBuss Management
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Abstract

Psychological well-being is very essential in sustaining good employee performance. Many scholars have found that psychological capital (PsyCap) influence psychological well-being (burnout and work engagement). Some had argued that the role of job resources (external factors) mediates the relationship between them. Therefore, the purpose of this research is to investigate the influence of PsyCap on burnout and work engagement through satisfaction with the job resources.The data were randomly collected from 200 employees in Indonesia’s second biggest towel and tissue manufacturing company. A questionnaire was used, which consists of PCQ-24, job resources measurement (Parker & Hyett, 2011), the Maslach Burnout Inventory, and the Utrecht Work Engagement Scales. Then, the data were analyzed using Structural Equation Modeling. It is found that the impact of (1) PsyCap on satisfaction with job resources was positive, (2) satisfaction with job resources on burnout was negative, (3) satisfaction with job resources on work engagement was positive, and (4) satisfaction with job resources was partially mediating the relationships. All of the results are statistically significant. Keywords: Psychological Capital, Job Resources, Burnout, Work Engagement. 
The Impact of Marketing Mix 4P’s to Consumer Switching Behavior Intention from XL to Other Network Providers Vincent Nattaniel Kuota Kusuma
iBuss Management Vol 7, No 3 (2019): iBuss Management
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Abstract

This research is about a mobile service network provider which has been operated in Indonesia for more than 20 years, namely XL. XL used to be the second leading network provider company in 2013. However, the data shown that XL has been experienced a decline in sales and performance in 2017. Therefore, the researcher would like to find solution in order to overcome the problem arises. The research study is to analyze using marketing mix 4p’s which are product, place, price, and promotion that will be the reason of consumer switching behavior intention. The researcher will ask the current user of XL and asking whether the predictors of product, place, price, and promotion affects their intention to switch to other network provider. The sampling method is using probability sampling method. There are 91 respondents that is valid and will be analyze using binary logistic regression analysis. The results has shown that only product and price that have significant impact on consumer switching behavior intention from XL to other network providers. Keywords: Product, Place, Price, Promotion, Consumer Switching Behavior Intention
The Moderating Effect of Consumer-Based Brand Equity towards The Effect of Social Media Content Marketing on Creating Consumer Engagement in The Case of Go-Jek Timothy Rubino; Calvin Young
iBuss Management Vol 7, No 3 (2019): iBuss Management
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Abstract

The unprecedented amount of social media usage urges marketers to find innovative ideas in promoting a brand, the company behind it and its products in social media. Currently, marketers are trying to engage their target consumer by creating creative marketing content. Go-Jek as a brand is subject to this research due to their active pursuit of content strategy and relatively high engagement. However, a recent study concluded a negative relationship between consumer engagement rate and content marketing usage. It is believed that consumer-based brand equity can help in enhancing a brand’s marketing program effectiveness. Therefore, this research would like to know whether consumer-based brand equity moderates the effect of social media content marketing in the creation of consumer engagement in the case of Go-Jek.This study will use simple random sampling and distribute questionnaire to people who have seen Go-Jek social media content marketing, have used the application, aged 17 above, and resides in three chosen cities. This study is analyzed using Moderated Regression Analysis. The findings show that social media content marketing influence the creation of consumer engagement. Furthermore, consumer-based brand equity was found to affect the relationship between social media content marketing in the creation of consumer engagement.  Keywords:Social media content marketing, consumer-based brand equity, consumer engagement 
The Impact of Financial Inclusion towards Commercial Banks’ Profitability in Indonesia Listed in the IDX for the Year 2012 - 2017 Rikky Prima; Kenny Natanael Tandra
iBuss Management Vol 7, No 3 (2019): iBuss Management
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Abstract

Facing the low financial inclusion index in Indonesia, the government has been trying to push the commercial banks to help to expand the financial inclusion for the society. Although it is part of the banks’ responsibility to follow the governments’ issuance, there is no concrete evidence whether the movement is beneficial for the commercial banks. Facing such dilemma, the situation gives inspiration for the researchers to find out whether the financial inclusion provided by commercial banks in Indonesia from the supply side bring benefits to their performance.Data of 10 commercial banks in Indonesia from 2012 to 2017 were collected from each of their annual reports. In analyzing the data, the researchers use multiple linear regression analysis. The analysis regression results indicate that the number of ATMs significantly influence the ROAs and CIRs of commercial banks in Indonesia, while only the number of credit cards issued significantly influence the CIRs. Keywords:Financial inclusion, commercial banks, banks’ profitability, Indonesia, financial institutions

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