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INDONESIA
Ilmiah Manajemen Bisnis
Published by Universitas Kristen Krida Wacana
ISSN : 19786334     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 269 Documents
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Analisis Pengaruh Stres Kerja Terhadap Prestasi Kerja Karyawan pada PT. Bardie Puritama Maria Tiahohu Sinaga; HP Sunardi
Ilmiah Manajemen Bisnis Vol. 13 No. 2 November 2013
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Motivasi Konsumen Membeli pada Toko Ritel Modern PM. Budi Haryono
Ilmiah Manajemen Bisnis Vol. 13 No. 2 November 2013
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Pendekatan Kelembagaan dalam Pengembangan Model Perekonomian Hijau Bambang Siswanto; Adrie Frans Assa
Ilmiah Manajemen Bisnis Vol. 13 No. 2 November 2013
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Pengaruh Variabel Laten Bauran Pemasaran Terhadap Kepuasan Konsumen melalui Store Image(Studi Kasus pada Hypermart Gajahmada Plaza, Jakarta Pusat) Novi .; Victor P.H. Nikijuluw
Ilmiah Manajemen Bisnis Vol. 14 No. 1 Mei 2014
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Peningkatan Usaha Quilting di Desa Sindangjaya Kecamatan Ciranjang Kabupaten Cianjur Jawa Barat Leny Apriyanti; Rita Widayanti; Eka Desy Purnama
Ilmiah Manajemen Bisnis Vol. 14 No. 1 Mei 2014
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Analisis Lingkungan Kerja dan Stres Kerja Dampaknya Terhadap Kinerja Karyawan(Studi Kasus di RSUD) Rut Manggiasih; H P Sunardi
Ilmiah Manajemen Bisnis Vol. 14 No. 1 Mei 2014
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Tingkat Efisiensi Bank Persero di Indonesia Fredella Colline; Diana Frederica
Ilmiah Manajemen Bisnis Vol. 14 No. 1 Mei 2014
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Model Balanced Scorecard dalam Implementasi Manajemen Berbasis Sekolah(MBS) David Wijaya
Ilmiah Manajemen Bisnis Vol. 14 No. 1 Mei 2014
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Analisis Kepercayaan Merek Macbook Terhadap Loyalitas Konsumen Christy Meivianty; Rita Widayanti
Ilmiah Manajemen Bisnis VOL. 14 NO. 2 NOVEMBER 2014
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ABSTRACTConsumers consider many factors before making decision to purchase a certain product. One of the considered factor is the brand trust in the mind of consumer. The brand trust can be created if the brand can fulfill the need and satisfaction of the customer consistently. As a result, the consumer is always confidence with the any products of the trusted brand. The brand trust is very important factor in creating the loyalty of the consumer in purchasing any product from the trusted brand. The objective of the research was to determine the influence of brand trust MacBook Apple to the loyalty of the customer. The data from 100 respondents of id-mac community were analysed by using a simple regression analysis. The results of the study showed that the brand trust of MacBook Apple’s customer has a positive significant affect on customer loyalty. Therefore, it is adviced that MacBook Apple Manufacturers should increase the after sales service in order to maintain the customer’s loyalty.Keywords: Brand Trust, Customer Loyalty
Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan Konsumen dan Implikasinya Terhadap Niat Berperilaku Konsumen Toko Buku Yohanes .; YB. Andre Marvianta
Ilmiah Manajemen Bisnis VOL. 14 NO. 2 NOVEMBER 2014
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ABSTRACTThe purpose of this study was to determine the relationship of service quality to customer satisfaction, customer satisfaction to behavioural intention and service quality to behavioural intentions for customer. Sample used in this research is 150 respondents, which respondents is university student that have been used products and services from a bookstore. The data has analyzed with Structural Equation Modelling (SEM). It has been discovered that there is only two out of three hypotheses are accepted. Here are the result of those three hypotheses: 1.Service Quality has significant to Customer Satisfaction, 2.Customer Satisfaction has significant to Behavioural Intentions. 3.Service Quality has not significant to Behavioural Intentions.Keywords: Service Quality, Customer Satisfaction, Behavioural Intentions

Page 23 of 27 | Total Record : 269

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