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JAM : Jurnal Aplikasi Manajemen

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Published by Universitas Brawijaya

ISSN : 16935241 EISSN : 23026332 DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.

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Articles 30 Documents

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Search results for , issue "Vol. 7 No. 3 (2009)" : 30 Documents clear

Peningkatan Keunggulan Bersaing melalui Supply Chain Flexibility beserta Variabel Antecentnta pada Industri Manufaktur di Jawa Timur Ubud, Sahnaz
Jurnal Aplikasi Manajemen Vol. 7 No. 3 (2009)
Publisher : Universitas Brawijaya, Indonesia

The objective of this research is to explore the relationship between environmental uncertainly, supply chain flexibility and competitive advantage. The population in this research are all of manufacturing industrial with the big scale in east java. The population have been registered in industrial & trading department (DEPERINDAG) and have used internet to support the supply chain process. So the population are 204 firms. Proportional area random sampling was used to analyze the relationship between environmental uncertainly, supply chain flexibility and competitive advantage. The research has found a positive direct relation between environmental uncertainly and supply chain flexibility, and positive direct relation between supply chain flexibility and competitive advantage. Beside that the research has found a positive indirect relation between environmental uncertainly and competitive advantage through supply chain flexibility. Finally, the results indicate that ability of firm for anticipate environmental uncertainty can enhance competitive advantage if that factors are related to supply chain flexibility.

Pengaruh Bauran Pemasaran (7P) terhadap Keputusan Berbelanja di Swalayan Rinaldi, Udin
Jurnal Aplikasi Manajemen Vol. 7 No. 3 (2009)
Publisher : Universitas Brawijaya, Indonesia

Research target is to know influence in simultaneous and partial from marketing mix variable consist of product, price, place, promotion, people, physical evidence, and process to decision of consumer purchasing, and to know marketing mix variable that have an effect on dominantly. The result of research finds that in simultaneous accept hypothesis with f-count 9,035 bigger than f-tables (9,035 > 2,10), concluded existence of influence from marketing mix to decision of consumer purchasing. In partial accept hypothesis for each marketing mix variable consist of price variable, process, product, promotion, and physical evidence. Meanwhile place variable and people show weak influence.

Mediasi Ekuitas Merek dalam Pengaruh Strtgi Customer Relationship Marketing terhadap Loyalitas Nasabah (Studi pada Bank BNI dan BCA di Jawa Timur) Iriani, Sri Setyo
Jurnal Aplikasi Manajemen Vol. 7 No. 3 (2009)
Publisher : Universitas Brawijaya, Indonesia

This study aims at integrating the causality model between customer relationship strategy, brand equity and customer loyalty at government owned banks and private banks in East Java. The research location is the BNI 46 and BCA main branches in 5 (five) ex East Java Districts, i.e. Surabaya, Kediri, Madiun, Tuban, dan Jember. The research sample includes the two banks, BNI 46 and BCA banls in the five areas: Surabaya, Kediri, Madiun, Tuban, and Jember. The number of samples is 105 customers are from BNI 46 and the other 105 customers are from BCA. To test the research hypothesis 2 conceptual models were developed. Furthermore the data were analyzed using descriptive statistic and structural equation model (SEM). Based on the descriptive statistical analysis and loading factor, it was shown that there is no CRM strategic differences, as told by the customers of both banks, BNI 46 and BCA, because the customers give high (positive) value to all the CRM strategy indicators of the banks they deposit their money, and in fact the shared value indicator gets the highest score and trust is the significant determinant for the customers in doing total evaluation by the bank customers showed that the brand equity of both BNI 46 and BCA get positive score. For BNI 46 customers the brand equity which was strongly felt was quality impression while for BCA customers it was brand association. In the total evaluation of the bank brand equity, both BNI 46 and BCA customers did not give different scores: the customers of the two banks showed that brand awareness level has the highest loading factor. Moreover, the customers of both BNI 46 and BCA showed high loyalty to the banks they save their money. For BNI 46 customers their loyalty was shown by their the length of time of being BNI 46 customers, while for BCA customers their loyalty as shown by their willingness to recommend other people to use BCA service. In the total loyalty evaluation the customers of both banks give different scores. For BNI 46 customers, BNI 46 is the first banks they use for financial transaction while for BCA customers the loyalty was shown by their willingness to recommend other to use BCA services. Based on the hypothesis testing using SEM, it was proved that the close relationship which was formed through the application of CRM strategy could strengthen bank brand equity for the application of CRM strategy could strengthen bank brand equity for their customers. The application of CRM which forms close relationship with the customers proved to strengthen the customers loyalty to the banks. Although banks are able to put the brand strength in the customers' mind, its effect will gradually reduced unless at the same time the banks also apply effective CRM strategy. Customers prefer direct, interaction or touch through CRM strategy to the banks' effort to put the bank brand strength in their mind.

Variabel Anteseden Organizational Citizenship Behavior (OCB) dan Pengaruhnya terhadap Service Quality pada Perguruan Tinggi Swasta di Surabaya Djati, S. Pantja
Jurnal Aplikasi Manajemen Vol. 7 No. 3 (2009)
Publisher : Universitas Brawijaya, Indonesia

The purposes of this research are to analyze the influence of employee morality, commitment, and motivation towards organizational citizenship behavior and its influence towards the quality of service. The population of this research is divided into two parts, namely all administrative employees of private universities in Surabaya which have students over 5000 and students who are being serviced of had been serviced directly by the administrative employees. The sample chose for this research are 133 employees and 133 university students by using the proportional non-random sampling. Structural equation modeling is used as the analysis technique with a five-percent significance level. The research findings revealed that the quality of services for student, which are delivered by the administration staffs of private universities in Surabaya, is good. The organization citizenship behavior of employees, moral, commitment, and motivation of administrative staffs in private universities in Surabaya are good enough. According to the result of SEM testing revealed that the moral, commitment, and motivation of employees have significant influence towards organizational citizenship behavior which later also influence the service quality. This research also found out that moral, commitment, and motivation are the antecedent variables of employee's organizational citizenship behavior. Moreover, to be able to give good service, employees should develop the organizational citizenship behavior.

Pengukuran Kualitas Performasi Organisasi pada Perusahaan Jasa dengan Menggunakan Total Quality Manajement (TQM) Berbasiskan Mccarthy dan Keefe di PT Prima Jaya Baru Sidoarjo Susilo, Tri
Jurnal Aplikasi Manajemen Vol. 7 No. 3 (2009)
Publisher : Universitas Brawijaya, Indonesia

PT Prima Jaya Baru Sidoarjo constitutes moving firm at service area, which is construction service that work project kind sort, as enlargement of province road, connecting bridge makings among sylvan. About problem which happens is corporate have never been done measurement aloning to performansi's quality its organization as a whole. To the effect this research is subject to be know performansi's zoom organization in order to increase Human Resource Quality so gets to be known by dimension and dimension sub that needs to get priority for remedial and dimensioning and dimension sub that needs to be kept. This research utilize method full scale quality management where that measurement can thru do six main dimensions which is planning, culture, management of the workforce, performance measurement and feedback, system processes and outcomes. Subs observational result include dimensioning sub enough category and good: tight observation with authority division each of 47.8%, measure and valuate performance measurement & feedback as big as 62.5%, leadership quality step-up as big as 105.6%, dimensioning sub sub that included adverse category and has to be done by support repair for quality to talk shop and person life as big as 10.9%, work load quality training as big as 11.9%, appreciation and promotion as big as 11.7%.

Pengaruh Budaya Organisasi Motivasi terhadap Kepuasan Kerja dan Kinerja Karyawan Industri Rokok di Jawa Timur Usman, Umedi
Jurnal Aplikasi Manajemen Vol. 7 No. 3 (2009)
Publisher : Universitas Brawijaya, Indonesia

This research was based on a phenomenon that the bad quality of Indonesia's human resources and an issue that unsatisfied workers cause disharmony between workers and employers. Managing a company of any activity scale is not separated from individual and group behavior. Fulfilling one's will and needs will be implemented by people through their daily behaviors. The behavior that someone performs in fulfilling hid needs, his action sometimes deviates from the regulations both written and verbal, therefore; an instrument is needed to control it. The existence of motivation of stimulus is important for people to do any activities in their work environments. Organizational culture and motivation are different but their existence will have significant effects on employees' job satisfaction and performance. Therefore; it is not a superfluous thing that every leader, employee and company owner must give his attention on employees' organizational culture, work motivation, job satisfaction, and performance in achieving company's goals so that everybody who is involved in the company will enjoy prosperity together. The purpose of this research is to measure and to obtain deductive and empirical authentication about the effects of organizational culture on motivation and employee's job satisfaction along with his performance in the cigarette industry in east java. The type of method which is used is explanatory research which is one conducted through explaining the relationship of one variable with other variables from the examined object.

Strategi Penanggulangan Kemiskinan Daerah Kabupaten Kediri Susilo
Jurnal Aplikasi Manajemen Vol. 7 No. 3 (2009)
Publisher : Universitas Brawijaya, Indonesia

Poverty is a very complexity problem, that causes by intern factor (individual, family, or community) and extern factor (social, politic, law and economic condition). Because of that, government must to concern to ward off it by means of (poverty reduction strategy paper-PRSP). PRSP considered that poverty as a multidimention problems, it means tackling of poverty act through all aspect. To arrange PRSP, researcher use descriptive method with analysis-descriptive design. It give sketch the relationship of phenomenons poverty in Kediri residence. From the result, can make inspection, arrange point of view and mission, policy and strategy to ward off of poverty.

Keterlibatan Konsumen berdasarkan Efektivitas Iklan terhadap Loyalitas Merek pada Produk Sim Card IM3 di Wilayah Sidoarjo Handayani, Wiwik
Jurnal Aplikasi Manajemen Vol. 7 No. 3 (2009)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract: Progressively increase consumer of HP (hand phone) at this time, make a celluler provider in this country compete to give programs can make consumer interest. Like a IM3 which give telephone and SMS tarif cheap to consumer. IM3 many use advertising like a print and electronic to introduce program they are to consumer celluler. But often advertising present good by IM3 or other celluler provider too abundant, so that make consumer swallow the bait. In this fact, need consumer donâ€™t feel swallow the bait. With consumer involvement in searching information about brand, expect consumer can know good or bad a program from celluler provider, to be make brand loyalty from consumer to product from celluler provider. Because that the purpose from this research is to know consumer involvement to sim card brand through advertising so that can make brand loyalty. Sample which use in this research is consumer IM3â€™s sim card of old age minimum 16 year which buying repeat voucher more from 10 time and use more from 1 year. Dataâ€™s gathering do by submit list of question to respondent (questioner). Analysis used in research is Structural Equation Modeling (SEM). The result from this research is can know that advertising effectiveness influential positive to customer involvement. So also with consumer influential positive to brand loyalty. Keywords: Advertising Effectiveness, Consumer Involvement, and Brand Loyalty

Keterlibatan Konsumen Berdasarkan Efektivitas Iklan Terhadap Loyalitas Merek Pada Produk SIM Card IM3 di Wilayah Sidoarjo Handayani, Wiwik
Jurnal Aplikasi Manajemen Vol. 7 No. 3 (2009)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Progressively increase consumer of HP (Hand Phone) at this time, make celluler provider in this country compete to give programs can make consumer interest. Like a IM3 which give telephone and SMS tarif cheap to consumer. IM3 many use advertising like a print and electronic to introduce program they are to consumer celluler. But often advertising present good by IM3 or other celluler provider too abundant, so that make consumer swallow the bait. in this fact, need consumer involvement to searching more information about program an offer by celluler provider, so that consumer don't feel swallow the bait. With consumer involvement in searching information about brand, expect consumer can know good or bad a program from celluler provider, to be make brand loyalty from consumer to product from celluler provider. Because that the purpose from this research is to know consumer involvement to SIM card brand trough advertising so that can make brand loyalty. Sample which use in this research is consumer IM3's SIM card of old age minimum 16 year which buying repeat voucher more from 10 time and use more from 1 year. Data's gathering do by submit list of question to respondent (questioner). Analysis used in research is Structural Equation Modeling (SEM). The result from this research is can know that advertising effectiveness influential positive to consumer involvement. So also with consumer involvement influential positive to brand loyalty.

Analisis Perdagangan Berjangka Komoditi (Future Trading) Berbasis Resi Gudang Ananda, Candra Fajri
Jurnal Aplikasi Manajemen Vol. 7 No. 3 (2009)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Price unstabilty of agricultural products, especially in harvest season tends mostly to reduce farmer welfares. In contrary, during off-season, the agricultural product prices will increase gradually and finally deteriorate the consumer utility. Therefore, post-harvest management is inteded to stabilize market prices through product management (future trading based on inventory management). Moreover, it is also inteded to facilitate credit of business sector by using stock as guarantee. This study is aimed to develop a future trading model of agricultural product in East Java. By using growth ratio, purchasing power index, farmer added value index, Analytical Hierarchy Process (AHP) are found out that this policy should be based on product characteristics, prices, and quantity.

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