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Ida Wiendijarti
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ida.wiendijarti@upnyk.ac.id
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+682137688150
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jik@upnyk.ac.id
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Kampus II UPN "Veteran" Yogyakarta, Jl. Babarsari 2, Tambakbayan, Yogyakarta 55281
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INDONESIA
Jurnal Ilmu Komunikasi
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : 16933028     EISSN : 24078220     DOI : https://doi.org/10.31315/jik.v21i3
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi focuses on writings that contain current research and thinking in the fields of: Communication Science, including media and journalism studies, audio and audiovisual broadcasting studies, public relations studies and advertising studies; Design of Visual Communication; Marketing Communications; Health Communication; Communication Psychology; Sociology of Communication;
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 9 Documents
 1 
Search results for , issue "Vol 6, No 1 (2008)" : 9 Documents clear
KONSTRUKSI SOSIAL PERAN PEMUKA AGAMA DALAM MENCIPTAKAN KOHESIVITAS KOMUNIKASI SOSIAL DI KOTA MATARAM Basuki Basuki; Isbandi Isbandi
Jurnal Ilmu Komunikasi Vol 6, No 1 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i1.34

Abstract

Divergency of believing in God gets impact on existing of beliefs & Relegions. This bring a Conssequency of culture (Values, norms, behavior) among differnt believers. That divergency born some fritions or coflient between different community in interaction, the outstanding relegions people hold important role in creating cohesivity among different community. This reseach purpose to explore how the outstanding relegion people in two villages construct their role in creating social communication cohesivity between Hindus & moslems in Cakranegara village & Karang Taliwang Village in Mataram City.
MODEL KOMUNIKASI LINTAS BUDAYA DALAM RESOLUSI KONFLIK BERBASIS PRANATA ADAT MELAYU DAN MADURA DI KALIMANTAN BARAT Yohanes Bahari
Jurnal Ilmu Komunikasi Vol 6, No 1 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i1.41

Abstract

The title of this study is The Cross Cultural Communication Model in Conflict Resolution Based On Customs in Malayan and Madurese, West Kalimantan. The aims of this study are to investigate: whatever of the Malayan and Madurese customs which can functioning as conflict resolution media; how are functioning process of that customs; and how the respons of West Kalimantan communities to the use of that customs. The research method used are ethnographic multiple side studies. The findings are the Malayan and Madurese customs which functioning as conflict resolution medium is the musyawarah custom.The musyawarah custom can resolution the small conflict only, whereas to resolution of the large conflict, ussualy obligate to the police.The musyawarah customs did by kepala desa or traditional management of Malayan and Madurese as soon as when the conflict happened. The musyawarah custom based and spritualited on Islam religi. The musyawarah custom has preventive function to avoid widely and to stopping conflict (to create peace). West Kalimantan communities (Malayan-Madurse and non Malayan-Madurese) can approve the use of musyawarah custom to be media of conflict resolution, but if conflict connecting with Dayak, the resolution must use Dayak customs.
DIFUSI INOVASI TEKNOLOGI TEPAT GUNA DI KALANGAN WANITA PENGUSAHA DI DESA KASONGAN YOGYAKARTA Siti Fatonah; Subhan Afifi
Jurnal Ilmu Komunikasi Vol 6, No 1 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i1.39

Abstract

In new order era, the role of government was dominant, it was also as key in technology introduction process. Adoption of innovation process of technology product in development was more depended on NGOs or society initative. How is the effect of that changing toward development communication model? This research tries to explore the influence of changing politic and agent innovation diffusion process toward the acceptance of a new technology. This research will also explore how the promotion agent changing in innovation diffusion in influences form or communication model in technology introduction process. Based on research, it is found that politic context and promotion agent changing in innovation diffusion influences appropriate technology acceptance process in woman entrepreneurs in Kasongan Village. In the previous era, government had much role as a promotion agent. But now in reform era, the role as a promotion agent are handled by artists, volunteer, NGOs, Universities (Lectures and student), individual and groups of society. They use communication channel wich the opener. Communication mode which is placed society as a source of innovation diffusion caused the acceptance level innovation product is high among woman entrepreneurs in Kasongan. Generally, woman entrepreneurs who are as research sources accept innovations around themselves. There are many kind of innovation which are used. At a pre production stage (include design for earthenware vessels form, function, coloring and ornament), innovation of a production stage (incude : The use of tool/terchnology which is more sophisticated in making and burning erathware vessel and innovation at a after production (a new strategy development in marketing such as join an exhibition, making, brochure, advertisement in mass media and also internet).
RESPON KONSUMEN TERHADAP IKLAN MIE SEDAP Susanta Susanta
Jurnal Ilmu Komunikasi Vol 6, No 1 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i1.40

Abstract

The aims of the research are identify Mie Sedaap advertising strength, customer’s re- sponse strength, customer’s response index, and relationship between advertising strength and customer’s response strength. Closed questionnaire is use to collect data from 100 respondents. Purposive sampling technique used to determine respondent. Date tabulating is kind of descriptive analysis that is used to analysis advertising strength, customers’ response strength, and customers’ response index. Rank Spearman correlation use to analysis relationship between advertising strength and customers’response strength. The result of descriptive analysis show that strength of Mie Sedaap advertising Titi Kamal Version is in the average category. It means the respondent see the advertising very often but there’s no special thing on the interest build. With the hierarchy effect model, it shows the con- sumer respondent has goes outside awareness, interest, desire, convict, and purchase level. Most of the respondents do the purchase, while some respondent didn’t purchase just because they didn’t get convicted about what the advertising claim and didn’t get interest whit that. Mie Sedaap advertising can be categorized success because most of the people buy the goods. But if we look to the strength of the advertising which created only weak responses, there’s no guaran- tee they will buy again in the future or continuing the purchase. In the other hand, for those who haven’t bought the product, still very small possibility to buy. It is because the weak support from the advertising. The result of correlation analysis also shows relations between strength of the advertising and strength of consumer response is significant on level á = 0.05. If the company wants to get the goal of from the advertising, they have to repair the advertising so it can improve the awareness, interest, desire, conviction and purchase level.
PENGARUH KREDIBILITAS NARASUMBER BERITA POLITIK TERHADAP INTERNALISASI NILAI BERITA POLITIK PADA MASYARAKAT Ida Wiendijarti
Jurnal Ilmu Komunikasi Vol 6, No 1 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i1.35

Abstract

They usage of various newscources for political news is sometimes confiousing, misleading and giving uncertainty to public. This conditions has resulted in the deman of the press to be more credible in representing news with political dimensions. To present to credible political news, it is nessesary to pay attentions on the selection of credible new scources in relation to obtain public trust. The problem statement in this research was to identity whether there was significant influence between the credibility of political newscources toward the internalization of political news value within the public. The research shows positive and significant correlations between the credibility of political new scources toward the internalizations within public. Intelectual was the highers influenced newscources for political news, followed by beaurocrats and political elites as the latest.
EFEKTIVITAS PUBLISITAS: MENILAI REPUTASI INSTITUSI Nunung Prajarto
Jurnal Ilmu Komunikasi Vol 6, No 1 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i1.36

Abstract

Institutional reputation is commercially significant since this closely deals with share- holder value, finance, independency and market share. Notwithstanding the fact that some in- stitutions do not consider reputation in more detail, others pay highly attention on it. This leads to the needs for measuring and evaluating publicity. Nonetheless, the way to define publicity effectiveness is not simply operated by some institutions. This paper introduces an alternative formula to define publicity effectiveness level mostly needed by some institutions, including business and academic institutions. 
Respon Konsumen Terhadap Iklan Mie Sedaap Susanta, Susanta
Jurnal Ilmu Komunikasi Vol 6, No 1 (2008)
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aims of the research are identzj5’ Mie Sedaap advertising strength, customer c response strength, customer response index, and relationship between advertising strength and customer s response strength. Closed questionnaire is use to collect data froni 100 respondents. Purposive sampling technique used to determine respondent. Date tabulating is kind of descriptive analysis that is used to analysis advertising strength, customers ‘ response strength, and custon2ers ‘response index. Rank Spearman correlation use to analysis relationship between advertising strength and customers ‘response strength. The result of descriptive analysis show that strength of Mie Sedaap ach’ertising lid Kanial Version is in the average category it means the respondent see the advertising very oflen but there & no special thing on the interest build. ‘ith the hierarchy effect model, it shows the consumer respondent has goes outside aivareness, interest, desire, convict, and purchase level. Most of the respondents do the purchase, while some respondent dzdn purchase just because they didn ‘t get convicted about what the advertising claim and did,, ‘1 get interest whit that. Mie Sedaap advertising can be categorized success because most of the people buy the goods. But if we look to the strength of the advertising which created only iveak responses, there c no guarantee they will buy again in the future or continuing the purchase. In the other hand,for those who haven bought the product, still very small possibility to buy. It is because the weak support from the advertising. The result of correlation analysis also shows relations between strength of the advertising and strength of consumer response is sign /Icant on level a = 0.05 If the company wants to get the goal offrom tiie advertising, they have to repair the advertising so it cciii improve the awareness, interest, desire, conviction and purchase level. Key word. advertising strength, customer ‘response strength, customer ‘response index
FASHION DAN GAYA HIDUP : IDENTITAS DAN KOMUNIKASI Retno Hendariningrum; Muhammad Edy Susilo
Jurnal Ilmu Komunikasi Vol 6, No 1 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i1.38

Abstract

Life style and fashion have been inseparable parts of the modern society. Those are not seen from its cover but its essence. Economic and media industrial globalization are factors which form the condition. Nowadays, the new industries, such as mall, fashion, real estate, entertainment industry, food industry etc, continuously grow. Those are followed by the growth of the life style as references for the public those are considered whether it is good or bad, up to date or out of date. Capitalism has influenced not only for women but also men. It has also conquered of religion and carried out of co-modification of religious symbols.
MEDIA MASSA DALAM MASYARAKAT PLURALIS Pawito Pawito
Jurnal Ilmu Komunikasi Vol 6, No 1 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i1.37

Abstract

This study attempts to scrutinize how mass media deal with pluralistic society and cul- ture. Some cases found in USA, England, and Australia are primarily examined first. The study then goes further to explore extensively what and how mass media in Indonesia deals with the issue of pluralistic society and culture. The study suggests that Indonesia’s mass media deal with this issue in a dynamic term from the period of New Order to post-reformation period.

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