cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Sugeng Santoso
Contact Email
sugeng.santoso@mercubuana.ac.id
Phone
+62361-229079
Journal Mail Official
jumpa@unud.ac.id
Editorial Address
Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
Location
Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 10 Documents
 1 
Search results for , issue "Volume 01, Nomor 02, Januari 2015" : 10 Documents clear
MEMPERKUAT CITRA PARIWISATA BUDAYA: DENPASAR SEBAGAI NOMINASI JARINGAN KOTA KREATIF UNESCO Febianti Febianti
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p05

Abstract

UNESCO has long been known as one of the elements that support cultural heritage conservation. In 2004, UNESCO began to build and trigger the birth of a new creativity by developing concept of creative city network which is divided into several themes, such as design, music, literature, film, media art, gastronomy, crafts and folk art. In line with the concept of tourism and creative economy that is actively promoted by Indonesian Ministry of Tourism, several cities in Indonesia have been trying to join the network, one of them is Denpasar. With all the cultural potencies owned, in 2014 Denpasar governments proposed to join UNESCO creative city network as a ‘Creative City of Crafts and Folk Art’, where it can provide an opportunity for artist and crafters of Denpasar to introduce and interact with other creative city, notably in terms on how to develop local culture in globalization. This study contributes on evaluating strengths, weakness, challenges and opportunities as well as discovering efforts which should be obtained by Denpasar based on the criteria and characteristics served as a guide to join UNESCO creative cities network.
MEMBUKA PINTU PENGEMBANGAN MEDICAL TOURISM DI BALI Putu Devi Rosalina; I Wayan Suteja; Gde Bagus Brahma Putra; Putu Diah Sastri Pitanatri
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p09

Abstract

As tourism industry is always increasing, nowadays, it does not only touch the leisure sector, it expands into health industry. Medical tourism is a combination of both health care and leisure activity. It is projected to grow US$38 until US$55 billion per year. In Asia, it successfully attracts visitors which increase by 20% every year because affordable price, yet high quality. Malaysia, Thailand, India and Singapore take this opportunity. These countries take control at least 80% of Asia market share. Unfortunately, Indonesia plays only a small part. Moreover, the data reveals a surprising truth that 57% of Malaysian patients are Indonesian. This raises a paradox, whether it is an irony or opportunity. Thus, this comparative study is conducted based on literature review in qualitative and analyzed through SWOT.Bali is very potential. It already has three international hospitals, popular for its wellness tourism, rich for its unique culture, sophisticated medical equipments, professional medics and paramedics, and good image for the hospitality.The next important step is the synergy of every stakeholders which consists of government, academic, media, private sector and community. Those stakeholders have to be eager in seriously creating better regulation, offering an interesting medical tour package, and participating actively.
BRAND “BALI SHANTI” PADA MEDIA PROMOSI PARIWISATA PEMERINTAH INDONESIA DI PARIS Natasha Erinda Putri Moniaga
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p01

Abstract

This study examines promotional print media on Bali in form of pamphlet and folder made by the Embassy of the Republic of Indonesia to Paris and the Ministry of Tourism and Creative Economy of the Republic of Indonesia.The aims were to recognize the messages conveyed by both medias and whether the meaning of Bali’s branding, Bali Shanti (Bali Peace), could be delivered or not. The method used in this research were discourse analysis with semiotical approach, and Barthes’s semiotics theory was used as primary theory. The message of Bali Shanti brand is about peace and harmony, since this brand was created to restore the image of the island of Gods after the Bali Bombing in 2002 and 2005. After the analysis, it was found that the pamphlet conveyed to the readers that Bali is a peaceful island with unique culture based on Balinese Hindu religion, thus, this media could transmit the message of Bali Shanti.Meanwhile, the folder expressed Bali as an island with lots of beautiful nature destinations and has exceptional culture, but the message of Bali Shanti brand could not be delivered to the audience.
STRATEGI PENGEMBANGAN DESTINASI WISATA DESA BONGO, KABUPATEN GORONTALO Ramang Husin Demolingo
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p06

Abstract

This study analyzes the development strategy of Bongo Village, Gorontalo District, Sulawesi, as a tourism destination. This village has a great potential of natural and cultural resources but it has not fully developed yet as tourist attractions.The study starts by identifying tourism potential of the village and followed by setting up the strategy to develop the village as a attractive tourism destination. This study used qualitative descriptive data analysis and SWOT analysis. The result shows that tourism potentials of the Bongo village includes natural tourism resources, artificial resources, cultural and social economic potential, accessibility and supporting facilities, which have not been used and managed well. In addition, some public facilities and infrastructure are inadequate. This study suggests that there is a need for the government involvement in establishing an institution of tourism management, improving the quality of human resources, building infrastructure of tourist facilities which are still lacking, as well as forming a close cooperation between tourism stakeholders including the community.
ANALISIS DAN PENGEMBANGAN SITUS RESMI PARIWISATA INDONESIA DAN SISTEM INFORMASI PENDUKUNGNYA Made Handijaya Dewantara
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p02

Abstract

There is a gap between the growth of internet utilization for tourism industry in Indonesia and unfortunate situation where showed from the rank of Indonesia in tourism and travel competitiveness index. In order to solve this problem, this research was conducted with three objectives as follows: to know the characteristics (strength and weakness) of current Indonesia tourism official website by a comparison with other official tourism website; to analyze the visitor’s opinions about the current Indonesian tourism official website; and to develop the new content of Indonesia tourism official website including its information system. By using a qualitative descriptive analysis, it is found that the Indonesia official tourism website still has several weaknesses particularly on its content including languages variances, visa information, currency conversion, and direction or transportation, and also has several strengths particularly to display the diversity about Indonesia, through excellent photo gallery.
REVITALISASI PERMAINAN TRADISIONAL BALI SEBAGAI BAGIAN DARI ATRAKSI WISATA BUDAYA DI KOTA DENPASAR Putu Aditya Primayoga Arya
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p07

Abstract

Recently, several traditional games suffer a setback as an impact of vast growing of modern, digital, and online games. This phenomenon raises a call to revitalise traditional games not only in order to strengthenen of folk cultures but also to promote them as tourist attractions. This article analyses attempts to revialise traditional games in the urban Denpasar, the capital city of Bali. The design of this study was descriptive qualitative by doing an observation, conducting a survey through spreading some questionnaires, depth interview and library research. The primary data sources were tradional games practioners, community leaders who have experiences and knowledge about Balinese traditional games as well as the heads of governmental sectors especially in the field of tourism and culture. The results of the study provides an overview of the following: there are external and internal factors why Balinese traditional games need to be revitalized. The external factor is connected with globalisation which has been bringing modern digital games. The internal factor comes from socio-cultural change, especially in the advanced development of civilization.Because of those factors, revitalization of Balinese traditional games is needed through cultural attraction festival which can attract local community and tourists to participate.
STRATEGI PENGEMBANGAN KUTA LOMBOK SEBAGAI DESTINASI PARIWISATA BERKELANJUTAN K a n o m K a n o m
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p03

Abstract

This article is about development strategy of Kuta Lombok as a sustainable tourism destination. It aims were identifying and analyzing potencies, obstacles, and formulating the strategies and programs.This article applied theory of planning and theory of tourism area life cycle. The data were collected by observation, in–depth interviews, and documentation studies. Data was analyzed by descriptive qualitative method, and analysis of matrix SWOT: Strengths, Weakness, Opportunities, and Threats.Potency of Kuta Lombok as a sustainable tourism destinations are consists of nature and social culture potency. The factors are that become obstacles as such the lack of adequate human resources, management of tourism destination, lack of public awareness in preventing the cleanliness and environmental sustainability, also security and comfort. The article proposes that two grand strategies include strategy of market penetration and development of tourism product.
FESTIVAL HERITAGE OMED-OMEDAN SEBAGAI DAYA TARIK WISATA DI SESETAN, DENPASAR I Wayan Didik Roy Mahardika
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p08

Abstract

Despite its natural beauties, Bali is also well-known for its traditional cultures which can attract many tourists to come. Along with the development of tourism, traditional cultures are performed as tourist attractions. This article analyses the development of omed omedan thug of war in Banjar Kaja, Sesetan Village, Denpasar, as atourist attraction. This tradition has been praticed for many decades yet since 2009, the community adopted it as “Sesetan Heritage Omed-omedan Festival” (SHOOF) with two aims, that is to support the Denpasar as “city of cultural” and to perform the tradition in a more professional festival thus not only to maintain the pride of young generation of the local community to preserve their tradition, but also as a unique tourist attraction in an urban setting. Survei was coducted to get perception of both local people and visitors who watch the festival. The article concludes that Sesetan Heritage Omed-omedan Festival has a great potential to develop as a cultural icon for Denpasar tourism. However, to make it a more an attractive event for visitors management improvementis required.
Making a Tourism Icon: The valorization of Siti Nurbaya Bridge in West Sumatera Deni Endriani
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p04

Abstract

This article discusses about Siti Nurbaya Bridge in Padang, West Sumatera, which is considered to have potency to be expandedinto a tourism icon.By being an attractive tourism object, this awesome place could give some benefits for local people as well as the government. This article is focused on the bridge and the visitors, the weaknesses and strenghts of the attraction, and how the weaknesses can be reduced to create a more attractive, enjoyable, and beneficial tourism object in Padang. The data was collected trough observations, interviews, and literary studies. It is found that there are two options offered in order to develop and valorize the tourism value of the bridge. They are creating a culinary night market and holding a traditional art performance called Randai.
POTENSI PARIWISATA WARISAN BUDAYA I Nyoman Darma Putra
JURNAL MASTER PARIWISATA Volume 01, Nomor 02, Januari 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v01.i02.p10

Abstract

Buku ini membahas tentang warisan budaya (cultural heritage)dalam era global. Sementara warisan budaya pada dirinya sendirimengandung pengertian yang berasal dari masa silam, era globaladalah situasi masa kini. Kesuluruhan spirit uraian dalam buku ini ibaratmencari jalan ke luar dari paradoks dua kutub. Apakah fungsi dan peranwarisan budaya dari masa lalu untuk kehidupan masa kini? Itulah kira-kira pertanyaan yang hendak dijawab dalam buku ini sebagai solusi dari paradok.

Page 1 of 1 | Total Record : 10

 1 

Filter by Year

2015 2015


Reset
Filter By Issues
All Issue Volume 10, Nomor 01, Juli 2023 Volume 09, Nomor 02, Januari 2023 Volume 09, Nomor 01, Juli 2022 Volume 08, Nomor 02, Januari 2022 Volume 08, Nomor 01, Juli 2021 Volume 07, Nomor 02, Januari 2021 Volume 07, Nomor 01, Juli 2020 Volume 06, Nomor 02, Januari 2020 Volume 06, Nomor 01, Juli 2019 Volume 05, Nomor 02, Januari 2019 Volume 05, Nomor 01, July 2018 Volume 04, Nomor 02, Januari 2018 Volume 04, Nomor 01, Juli 2017 Volume 03, Nomor 02, Januari 2017 Volume 03, Nomor 01, Juli 2016 Volume 02, Nomor 02, Januari 2016 Volume 02, Nomor 01, Juli 2015 Volume 01, Nomor 02, Januari 2015 Volume 01, Nomor 01, Juli 2014 More Issue