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Sugeng Santoso
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 13 Documents
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Search results for , issue "Volume 05, Nomor 01, July 2018" : 13 Documents clear
STRATEGI PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT DI DESA KEMETUL, KABUPATEN SEMARANG Rindo Bagus Sanjaya
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p05

Abstract

This research aims to determine the potential of tourism based on supporting and inhibiting factors of rural tourism development in Desa Kemetul and analyzing the strategy of community-based tourism in Desa Kemetul. The research was conducted in Desa Kemetul Kecamatan Susukan Kabupaten Semarang. This study uses qualitative method which the data obtained through depth interviews with Kepala Desa Kemetul, Chairman of POKDARWIS Sekar Kanthil, Local Communities, and Dinas Pariwisata Kabupaten Semarang, and then the data were analyzed using SWOT analysis. The study concluded that Desa Kemetul has a lot of tourism potential to become tourist attraction. Desa Kemetul needs to consider strengthening flagship product, the strategy of sustainable development of a tourist attraction, and strategies for institutional development and human resources.
KETERLIBATAN MASYARAKAT DALAM PENGEMBANGAN PARIWISATA DI DESA WISATA TABALANSU, PAPUA Ika Pujiningrum Palimbunga
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p10

Abstract

Tourism has begun to develop in the village of Tablanusu. The community as a major component in tourism development plays an important role to develop the local potentialities of nature and culture. The purpose of this study is to identify the forms of community participation in tourism development in Tablanusu village. This study uses descriptive qualitative method, the technique of collecting data through observations, interviews and documents study. This study was conducted at the Tablanusu village. Informants in this study were 17 people selected by purposive sampling. This research uses the theory of participation. The results of the study reveal the form of participation in planning, implementation, and monitoring. The research results suggest the government to support the community to improve the quality of human resources, building infrastructures which are still lacking, and make good cooperation between tourism stakeholders including the local community in Tablanusu village.
PELANGGARAN WISATAWAN TERHADAP PERATURAN PENGUNJUNG DI CANDI BOROBUDUR Aan Wahyu Lestari; Diananta Pramitasari; Ahmad Saifullah MJ
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p01

Abstract

Visitor Code of Conduct is an effort to minimize negative impact caused by tourist visitation to the Borobudur Temple. It have been applied since 2010 and socialized to the tourists by regulatory boards, security officers and guides. However, there are still tourist violations towards it. This research aims to describe the characteristics of tourist violation towards Visitor Code of Conduct and to find out the causative factors of the tourist violation towards Visitor Code of Conduct. The data was collected by observation, interview and questionnaire, and analysed by descriptive analysis. The results of the research are: 1) the most violator towards Visitor Code of Conduct are male, 17-24 years old, well educated, from outside Java, repeater, visiting for recreation, with friends or family, with most violations is related to stupas (73.8%) 2) factor of motive, knowledge of the Visitor Code of Conduct, knowledge of the violation’s impact and enforcement of regulation has caused tourists to commit violation, while attitudes toward Visitor Code of Conduct and environment cues do not cause tourists violation.
KOMODIFIKASI KEARIFAN LOKAL DI BIDANG KESEHATAN SEBAGAI DAYA TARIK WELLNESS TOURISM DI UBUD I Wayan Suteja; I Wayan Ardika; Ida Bagus Gde Pujaastawa
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p06

Abstract

This study discusses the commodification of local wisdom in health sector as the attraction of wellness tourism in Ubud Tourism Area. This research addresses the problem about the forms of commodification of local wisdom in health sector as an attraction of wellness tourism in Ubud Tourism Area. The method used to analyse the data is descriptive qualitative method with qualitative data. Types of data used are primary and secondary data with data collection techniques such as in-depth interviews, observations, documentations and literature studies. Based on the results of this study it can be explained that the development of commodification of local wisdom in health sector as a health tourism attraction in the Ubud Tourism Area occurs in the form of commercialisation, profanisasi and modernisation. Commercialisation is identified in the form of place arrangement, product packaging and marketing. Then the profanisation occurs causes the decline in the sacred value of local wisdom into economic-oriented activities. Modernisation also has changed the local wisdom into modernised products.
DAMPAK PENYELENGGARAAN EVENT PARIWISATA DRAGON BOAT RACE DI KOTA TANJUNGPINANG Ida Rahayu
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p11

Abstract

The development of the Dragon Boat Race tourism event was adopted from the religious activities of the Chinese commu- nity in Tanjungpinang City will indirectly generate an impact as a consequence of its implementation. This study aims to de- termine the impacts generated by the Dragon Boat Race Event on environmental, socio-cultural and economic aspects. This research used qualitative method and data obtained through observations, interviews and literature study. Data analysis used is descriptive-qualitative with qualitative descriptive exposure. Informants in this study are 16 people whom were selected purposively. The results show that the impact of the event of Dragon Boat Race tourism in general has some posi- tive snd negative impacts. Positive impacts on the environ- ment is the opening of the land; on the social and cultural is the creation of social interaction and international relations; and positive impact on the economy is increasing income and providing employment opportunities. Negative impacts on the environment is traffic density and noise created around the Carang River area; on the social and cultural is social dis- parities between local communities, government and private parties. This gap occurs because of differences in social status between them; on the economy is uneven benefits and profits for local communities since not many people aware of the im- portance of their participation in Dragon Boat Race.
AIRBNB DI BALI: IDENTIFIKASI ULASAN ONLINE WISATAWAN ASING MELALUI METODE NETNOGRAPHY Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p02

Abstract

This research examines the emergence of Airbnb as a sharing economy in Bali, Indonesia. Airbnb is a company whose websites allows ordinary people to rent out their homes as tourist accommodation. The focus on this article is to examine the tourists’ reviews on some properties owned by local Balinese people. These properties are located in eight regencies and one municipality in Bali. These reviews were collected by using a non-participant netnogrpahy approach and the samples are those who stay at nine accommodations in Bali. The finding shows that instead of commenting and stressing about the rooms and supporting facilities that tourists obtain while staying in these accommodation, surprisingly they were emphasising their experiences in living with locals and the friendliness of local Balinese people. This article also highlights some issues of trust and reputation in the Airbnb business model.
IMPLEMENTASI PRINSIP PARIWISATA BERBASIS KOMUNITAS DI DESA WISATA NGLINGGO YOGYAKARTA Rosdiana Pakpahan
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p07

Abstract

This study is carried out in Nglinggo rural tourism destination located in Pagerharjo village, Samigaluh sub-district, Kulon Progo regency in Yogyakarta. This research is aimed at revealing the application CBT principles implemented in the management of the rural tourism attraction as well as finding supporting factors and obstacles on the application of the CBT principles. This study also traces why such factors and obstacles occur. This research applies both qualitative and quantitative techniques in obtaining primary and secondary data. The primary data is collected by questionnaires, in- depth interview and observation, while the secondary data is obtained mainly from local authority’s website of Office of Tourism of Kulon Progo Regency.This study suggests that local people are aware on the importance of involvement in managing their village as an attraction. Meanwhile, supporting factors of the application of CBT principles are natural resources, local people cohesion, contribution to local people, local community involvement, existence of supporting institution, management commitment, and local authority’s support. On the other hand, obstacle found in the application of the CBT principles are education and people readiness.
USAHA PONDOK WISATA SEBAGAI PENDUKUNG PARIWISATA BUDAYA BERKELANJUTAN DI DESA WISATA UBUD I Made Agus Wiguna; I Made Adhika; I Nyoman Sukma Arida
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p12

Abstract

Tourism are progressing and even expanding to some remote villages in Bali. Developing a tourist village is considered important since it engages local people in any tourism industry activities. The four elements of tourism, namely: tourist attraction, accessibility, amenities, and ancillary services are “must have” elements for a tourist destination in order to develop tourism in an area. One of the elements namely facilities (amenities) are providing tourists with their needs for accommodation and homestay as an ideal solution for tourist villages to engage local people (community-based tourism) in tourism industries. The purpose of this research is to identify the influence of cottage / homestay business managed by local community to develop a tourist village in Ubud. This study uses the theory of causality (the theory built by cause and effect), and the concept of sustainable tourism. The research method used is qualitative method, and the analysis used is SWOT analysis to identify the influence of homestay on the development of tourist village in Ubud. The results of this study show that the existence of homestay as a main support of sustainable cultural tourism greatly affect the development of tourist villages in Ubud area.
PERSEPSI PENGUNJUNG TERHADAP AGROWISATA SAPI PERAH NUSA PELANGI DI KABUPATEN MALANG Ahmad Ridwan; Siti Azizah; Anie Eka Kusumastuti
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p03

Abstract

Research was conducted at Nusa Pelangi Dairy Agrotour- ism, Gubugklakah Village, Poncokusumo District, Malang Regency, starting from September 20th to October 31st, 2017. The purpose of this research were to identify profile, tourist characteristics, and tourist perception of Nusa Pelangi Dairy Agrotourism. Respondents were tourists who visited Nusa Pelangi Dairy Agrotourism with the age was more than 12 years old. The research used survey methode and analyzed by statistic descriptive and explorative descriptive. Data analysis showed that perception index of convenience and impression variable was 75,92 (high), perception index of sociability vari- able was 80,90 (high), perception index of use of facilities vari- able was 76,00 (high), perception index of access and linkage variable was 78,53 (high). It can be concluded that Nusa Pelan- gi Dairy Agroturism was a tourist attraction that located in Gubugklakah Tourist Village, Poncokusumo District, Malang Regency with temperature was 20 to 22oC, so it was suitable for dairy agrotourism development. The tourist caracteristics at Nusa Pelangi Dairy Agrotourism age ranging from 12th-21st years old, generally as student, and lived in Malang Regency. Overall tourist had good perception towards Nusa Pelangi Dairy Agroturism.
EVALUASI PARADE OGOH-OGOH SEBAGAI PENDUKUNG PENGEMBANGAN PARIWISATA BUDAYA DI KOTA DENPASAR Ni Luh Putu Aristrawati
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p08

Abstract

This article discusses the evaluation of ogoh-ogoh (giant effigies) parade based on three aspects, such as the implementation of ogoh-ogoh parade, the contribution of ogoh-ogoh parade to the development of cultural tourism in Denpasar and to provide recommendations for strategy implementation of ogoh-ogoh parade. This article used culture tourism and evaluation theory. The data presented in this article was collected through observations and complemented by interviews and other published sources with qualitative approach. The collected data analyzed by CIPP (Context, Input, Process and Product) evaluation model, expert judgment and qualitative descriptive. The result shows that ogoh-ogoh parade meet the criteria as an event that contributes as an effort to assert Denpasar as a cultural city. Ogoh-ogoh parade also contributes and supports Denpasar in developing cultural tourism. The implementation strategy of ogoh-ogoh parade can be done through competition and increasing promotion strategy. From this article it can be concluded that as one of the cultural events in Denpasar city ogoh-ogoh parade can support the development of cultural tourism in the city of Denpasar, although in its implementation it requires sustain improvement.

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