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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 16 Documents
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Search results for , issue "Volume 07, Nomor 01, Juli 2020" : 16 Documents clear
Pengembangan Desa Wisata Berbasis Pemberdayaan Masyarakat Desa Wisata Kaki Langit Padukuhan Mangunan Anggit Kurnia Prihasta; Suswanta Suswanta
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p10

Abstract

Local tourism is currently developed such as Tourism Village development. Kaki Langit Tourism Village one of the tourism village that is currently developing and as a tourism village of Bantul Regency and special region of Yogyakarta. Kaki Langit Tourism Village uses the concept of community empowerment around Padukuhan Mangunan in which the tourism village stands. The natural beauty, cultural diversity, traditions and potential of the community have been the drive of the thriving Kaki Langit Tourism Village. Kaki Langit Tourism Village is developing. The community develops traditional culinary tourism, the lodging of Javanese rural concept, outbound tourism, and nature tourism. With the community being included directly today the community feels the impact of the economy with the additional income they can. This research uses qualitative descriptive methods. The result is that local tourism through the development of tourism village with Community Empowerment is able to bring economic impact to the community. Keywords: Development of tourist village, community empowerment, and economic impact
Rekomendasi Kebijakan Pemulihan Pariwisata Pasca Wabah Corona Virus Disease 2019 (Covid-19) di Kota Bandung Dian Herdiana
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p01

Abstract

COVID-19 is a pandemic disease that has infected many cities in Indonesia, the impact caused by the spread of COVID-19 involves many aspects including economic, social, cultural, tourism and many more. Based on the problems mentioned above, this article is intended to describe the impact of COVID-19 on tourism in the city of Bandung which is one of the tourism city in the province of West Java, this article is also intended to recommend what policy should be made by the government of the Bandung City to restore tourism to the condition before the COVID-19 outbreak. This study uses a model building method with a descriptive analysis approach. The results revealed that tourism is one of the sectors most affected by the COVID-19 outbreak in the city of Bandung, efforts to restore tourism from COVID-19 must be comprehensive and sustainable. Bandung City Government and tourism entrepreneurs are demanded to carry out communication and coordination to develop tourism recovery policy instruments which include internal recovery efforts such as disaster management, organizational capacity building and external recovery efforts such as tourism relaxation policy and tourism promotion. Keywords: Village Tourism, Community, Empowerment, Development
Peran Biker Travelers sebagai Stakeholder dalam Mempromosikan Batur Unesco Global Geopark, Kintamani, Bali Wahyu Ning Tyas; Made Sudiana Mahendra; Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p06

Abstract

This study aims to determine the role of biker travelers in promoting Batur UNESCO Global Geopark, Kintamani, and to know their potition as a stakeholder. The research method used was descriptive qualitative. The technique of determining informants using purposive sampling. Data collected through observation, interviews, and documentation. The results show that Denpasar biker travelers have some roles in promoting Batur UNESCO Global Geopark through activities on their motorbike communities such as, touring, sunmori (sunday morning ride), planting trees in tourist areas, Bali no trash challenge activities, and using features on Instagram social media (hashtag (#), tag people, tag location and caption) to share photos and videos of their trip. Biker travelers are identified in the type of dormant stakeholder. The characteristics of this stakeholders are people or groups who have little or no interaction/involvement. It is recommended to the manager of Batur UNESCO Global Geopark to make an anual event that suits the biker travelers’ preferences, make an attractive brochure about tourism spot in Batur geopark, dare to invest in promotion, and optimize the synergy among stakeholders, particularly the Denpasar biker travelers in the development of the Batur UNESCO Global Geopark tourism promotion. Keywords: biker travelers, stakeholders, promotion
Aku Cinta Lovina: Peran Sastra dalam Mempromosikan Pariwisata Bali Utara Gde Artawan
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p11

Abstract

The development of tourism in North Bali is indebted to literary writers and works, but their contributions are rarely realized. Lovina Beach which was the center of the growth of North Bali tourism was originally introduced in the 1970s by writer Panji Tisna, later by Sunaryono Basuki who wrote several stories set in Lovina. This article analyzes the novel Aku Cinta Lovina (I Love Lovina, 2017) by Sunaryono Basuki to show aspects of the story that promote North Bali tourism. The novel is examined with a literary approach to tourism, with a focus on how the novel portrays the tourist attraction of Lovina and the relationship between the host and guest. The results of the analysis show that the novel Aku Cinta Lovina shows the strong reciprocal relationship between literature and tourism, where writers promote tourism, at the same time writers get inspiration from tourism. Besides being intense in promoting North Bali tourism, this novel also portrays a harmonious relationship of host and guest that reinforces Balinese hospitality which is an important attraction of Bali tourism. Keywords: North Bali, host and guest, Lovina, literary tourism, hospitality
Wabah dan Peringatan Perjalanan dalam Persepsi Wisatawan Imam Nur Hakim
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p02

Abstract

Travel risk factors are always becoming tourist considerations to make decisions. The most important travel risks are health problems and the disease that exist in the destination. That existence often affects the perception of tourists. This perception is also exacerbated by the emergence of travel warnings issued by related institutions. Thus, perceptions of travel risks and travel warnings simultaneously influence travelers' decisions. Using a descriptive qualitative approach through a literature review, this study found several internal and external indicators that influence tourist perceptions of disease, as well as indicators that influence their perception of travel warnings as an emphasis on the current situation that occurs in affected tourist destinations. These indicators need to be considered as an effort to respond and restore the situation if Indonesia is later affected by a disease and travel warnings. Keywords: Disease, Travel Warnings, Travel Risk, Tourism
Pengembangan Potensi Pusat Kota Serang sebagai Wisata Heritage Perkotaan Berbasis Masyarakat Arfah Sahabudin; Rusdin Rusdin; M. Sapari Dwi Hadian
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p07

Abstract

The existence of the potential for heritage tourism in center of Kota Serang is now almost eliminated and forgotten, whereas if it is managed optimally, many benefits can be generated. The purpose of the research is to reveal the potential of heritage tourism in center of Kota Serang to be developed as a tourist destination. The research method used is a qualitative method. Primary data collection through observation techniques and in-depth interviews. Secondary data through library research. Data analysis uses an interactive model, through three activities namely data reduction, data presentation, and drawing conclusions. The results of the study indicate that there is no clear strategic policy and the lack of efforts in achieving optimal utilization of potential inheritance for tourism development. The synergy of all stakeholders and decision makers is needed to run in line with the vision and mission of development. The proposed development model is community-based heritage tourism. Keywords: heritage tourism, urban-community-based tourism, urban tourism

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