cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
I Made Bayu Ariwangsa
Contact Email
bayu_ariwangsa@unud.ac.id
Phone
08174733254
Journal Mail Official
jumpa@unud.ac.id
Editorial Address
Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
Location
Kota denpasar,
Bali
INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 18 Documents
 1   2 
Search results for , issue "Volume 08, Nomor 01, Juli 2021" : 18 Documents clear
Perkembangan Wisata Halal di Korea Selatan (Studi Kasus Perspektif Masyarakat Indonesia di Korea Selatan) Theresia Avila Rencidiptya Gitanati Firstantin; Ummul Hasanah
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p14

Abstract

The large number of tourists, students, and Muslim migrant workers in South Korea has prompted the South Korean government to start developing various kinds of halal tourism programs. These programs are very interesting and helpful for tourists, students and Muslim migrant workers to visit or live in South Korea. To find out the extent of the development of halal tourism in South Korea, this study was conducted using a descriptive -quantitative method with Indonesian people in South Korea as the object of this research. The object of this study was selected because of the large number of tourists, students, and Indonesian workers in South Korea and the majority of them as Muslim can represent other Muslim communities in South Korea. The results of this study indicate that Muslim-friendly facilities such as halal restaurants, halal food shopping applications, mosques, and prayer rooms in South Korea are quite numerous and scattered in various cities. This is certainly welcomed positively by tourists and the Muslim communities in South Korea. However, there are several things that Korean government still needs to pay attention to, especially related to the socialization of halal food that there is a standardization and process in it. Keywords: Halal Tourism, South Korea, Tourism, Halal Korea, Halal Food
Analisis Kewiralembagaan Desa Wisata dalam Pengembangan Desa Wisata Kedang Ipil Adi Sucipto; Zulkifli Zulkifli
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p05

Abstract

Kedang Ipil officially became a Tourism Village in 2016. The main advantages are natural Waterfall and Cultural Arts. Readiness in the face of competition needs to be supported by such things as adequate infrastructure, good marketing, and, most importantly, institutional governance. The purpose of this study is to determine the institutional process, the relationship between actors and structures that occur in the development activities of Kedang Ipil Tourism Village. To describe institutional opportunities and arrange elements of tourism village institutional governance to be able and ready to face both local and global competitions. Based on the Institutional Entrepreneurial Task quadrant analysis, the Kedang Ipil Tourism village institution belongs in the third quadrant. The function and formation are already available, but they don't function properly. Tourism management that moves to social enterprises requires actors to be more innovative in organizing tourist destinations, starting from marketing, services, formulating tour packages, even creating new attractions so that existing institutions can run effectively and efficiently so it will affect to the residents’ welfare. Keywords: Institutional Entrepreneurship, Sustainability, Village Tourism
Strategi Bisnis Primebiz Hotel Surabaya Menghadapi Pandemi Covid-19 Michelle Vebby Tanzil Salim; I Dewa Gde Satrya; Mohamad Yusak Anshori
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p10

Abstract

The Covid-19 pandemic has a negative impact on the tourism and hospitality sector, one of which is PrimeBiz Hotel Surabaya (PHS). The lack of income for the hotel forces hotel management to think creatively and make the right decisions to maintain hotel operations. This study aims to describe the strategies that PHS has implemented during the Covid-19 pandemic. The research method was carried out qualitatively, the data were obtained through structured interviews with key informants from management, marketing experts, hospitality experts and PHS consumers. The conclusion of this study are; first, the Covid-19 pandemic makes PHS management have to weigh income and expenditure to be balanced. Second, the marketing strategy implemented by PHS is to maximize the use of social media for all employees. Third, the strategy carried out by PHS is to continue to implement a multitasking system, employees must be able to innovate and make adjustments to conditions that occur in the future. Keywords: business strategy, hotel, Covid-19
Penempatan SDM Penyandang Disabilitas di Sektor Pariwisata Titing Kartika; Tjutju Yuniarsih; Hady Siti Hadijah
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p01

Abstract

The existence of a negative stigma in society’s view for persons with disabilities makes them unable to show their optimal self-existence even though they competently have them. Not all industries or government agencies have implemented the rules whereby the agencies they manage should implement rules for employing persons with disabilities (the proportion is private sector 1 %, and government agencies 2%) referring to the rules mandated in Law no. 8 of 2016 concerning Persons with Disabilities. According to the perspective of Human Resources management, this is a challenge how the existence of persons with disabilities can get space without discrimination from all parties. The resultsof research showed that the inoptimal placement of human resources with disabilities occurred due to several factors, both from the person and the employer. The involvement of stakeholders has an important role in solving problems from associations, universities, communities and the government. Keywords: Disabilities, Human Resources, Tourism Sector, Employee Placement
Front Matter JUMPA Vol. 8 No. 1 Juli 2021 Editorial Team JUMPA
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

-
Partisipasi Masyarakat Lokal dalam Pengembangan Kawasan Wisata Geopark Batur di Kintamani Kabupaten Bangli I Gede Wiramatika; I Nyoman Sunarta; I Putu Anom
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p06

Abstract

This study aims to examine the participation of local communities in the development of the Batur Geopark tourist area in Kintamani, Bangli Regency regarding the participation of local communities in the development of the Batur Geopark tourist area, the obstacles faced by local communities in the development of the Batur Geopark tourist area, and the efforts made by the Government in developing the tourist area Batur Geopark. In this study the data collected through interviews, observations, literature studies, documentation studies, and the Community then analyzed the data using qualitative descriptive data analysis techniques. The presentation of data analysis in this study was carried out qualitatively through verbal delivery with interpretative descriptive techniques. The results of this study indicate that in the development of the Batur Geopark tourist area there are still several obstacles faced in its development. The government's efforts in developing the Batur Geopark tourist area are: the formation of a tourism awareness group, tightening permits for facility construction, establishing a management agency, procuring tourism facilities, improving the road infrastructure, structuring material excavation at the foot of Mount Batur, holding promotions, and providing tourism training. The forms of community participation in the development of the Batur Geopark tourist area are: preserving the biodiversity of flora and fauna, building tourism facilities, developing the typical Kintamani major culinary, cultural preservation, taking jobs in the tourism sector, nature conservation, and the formation of security officers. Keywords: Community Participation, Tourism Development, Geopark
Pengaruh Perceived Ease of Use, Perceived of Usefulness dan Financial Risk Terhadap Intention to Use Pada Booking.com di Kabupaten Badung Made Uttari Pitanatri; NMS Wijaya
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p11

Abstract

Online reservation has been gives a easiest way for the tourist interm of booking an accomodation. Ease of use, and perceived of usefullness has been considered as a fundamental concern on decision making in using the online system. Booking.com is one of the online system that frequently used by the tourist. The study aimed to eximine the charasteristic of booking.com user, the effect of perceived ease of use, perceived of usefulness and financial risk om intention to use in Badung Regency. To investigate the hypotheses of the research, data was collected from booking.com user in Badung Regency. A survey was conducted with a sample size of 65 tourist and analized by multiple regresion analysis. The study revealed that perceived ease of use, perceived of usefulness and financial risk positively affect intention to use. Keywords: financial risk, intention to us, perceived ease of use and perceived of usefulness
Strategi Pengembangan Potensi Ekowisata di Desa Malatisuka Fauziah Hanum; Reiza D. Dienaputra; Dadang Suganda; Budi Muljana
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p02

Abstract

Desa Malatisuka merupakan salah satu desa dengan kategori tertinggal di Kecamatan Gunung Tanjung, Kabupaten Tasikmalaya yang memiliki potensi alam dan lanskap berlimpah yang dapat dijadikan destinasi wisata unggulan apabila dikelola dengan baik dengan menerapkan konsep Ekowisata dan pengembangan mengacu pada prinsip berkelanjutan. Tujuan dari penelitian ini adalah untuk membuat strategi pengembangan potensi ekowisata di Desa Malatisuka, Kecamatan Gunung Tanjung, Kabupaten Tasikmalaya. Penelitian ini adalah studi kualitatif dengan metode survey dan deskriptif. Data untuk penelitian ini dikumpulkan melalui wawancara dengan teknik pemilihan narasumber menggunakan purposive sampling, studi literatur baik itu dari buku, procceding seminar, tesis, artikel-artikel jurnal dalam atau luar negeri serta sumber lainnya. Sedangkan data akan dianalisis menggunakan cara triangulasi serta analisis SWOT untuk selanjutnya melakukan perumusan strategi yang tepat untuk pengembangan potensi ekowisata tersebut. Hasil menunjukan bahwa Desa Malatisuk memiliki kelebihan dan peluang yang besar utamanya potensi alam yang apabila dimanfaatkan sebaik mungkin maka dapat menjadi nilai lebih yang menjadi kekuatan untuk bersaing diantara daya tarik wisata khususnya dikembangkan untuk kegiatan ekowisata dan memungkinkan peluang untuk mengembangkan usaha kreatif lainnya dengan strategi yang telah dirumuskan berdasarkan analisis yang telah dilakukan. Keywords: ekowisata, sustainable tourism, pengembangan wisata, air terjun

Page 2 of 2 | Total Record : 18

 1   2 

Filter by Year

2021 2021


Reset
Filter By Issues
All Issue Volume 10, Nomor 01, Juli 2023 Volume 09, Nomor 02, Januari 2023 Volume 09, Nomor 01, Juli 2022 Volume 08, Nomor 02, Januari 2022 Volume 08, Nomor 01, Juli 2021 Volume 07, Nomor 02, Januari 2021 Volume 07, Nomor 01, Juli 2020 Volume 06, Nomor 02, Januari 2020 Volume 06, Nomor 01, Juli 2019 Volume 05, Nomor 02, Januari 2019 Volume 05, Nomor 01, July 2018 Volume 04, Nomor 02, Januari 2018 Volume 04, Nomor 01, Juli 2017 Volume 03, Nomor 02, Januari 2017 Volume 03, Nomor 01, Juli 2016 Volume 02, Nomor 02, Januari 2016 Volume 02, Nomor 01, Juli 2015 Volume 01, Nomor 02, Januari 2015 Volume 01, Nomor 01, Juli 2014 More Issue