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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 16 Documents
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Search results for , issue "Volume 09, Nomor 02, Januari 2023" : 16 Documents clear
MAPPING THE VILLAGE TOURISM STUDIES IN INDONESIA Anif Fatma Chawa; Moch Hisyam Putra; Zulia Antan Ambarsari
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p08

Abstract

This article aims to identify, map, and analyze the research related to village tourism in Indonesia conducted from 2011 to 2021. This bibliography-based study employed a charting-the-field method involving 233 studies published in national journals at least Sinta 3 accredited and international journals of four academic publishers including Elsevier, Springer, Wiley, and Emerald. This study presents a picture of topics, kinds, tourist destinations, research methods, number of citations, and journals rarely used but having received attention for further research on village tourism. Research findings show that the number of studies on village tourism increases every year, but there are several aspects not receiving attention or not being studied. The classification according to research sites shows that some studies are required to be conducted in the provinces outside Java and Bali islands. Research results further indicate that some research topics of local wisdom, the roles of the governments and stakeholders, and village tourism from the perspectives of gender and conflict and also assessment of village tourism management have not been studied. Similarly, the types of village tourism that have not received enough attention are education tourism, religious tourism, social tourism, and culinary tourism. The lack of these research aspects is observable by employing research methods which have not been used by many, including mix-methods and literature studies. Keywords: bibliography study; charting the field method; village tourism.
STRATEGI PENGEMBANGAN WATER SPORT DI PANTAI TANJUNG AAN KABUPATEN LOMBOK TENGAH, NUSA TENGGARA BARAT Susi Kurniawati; I Putu Anom; I Nyoman Sukma Arida
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p13

Abstract

The purpose of this study is to ascertain the potential for developing water sports on Tanjung Aan Beach and how the role of stakeholders is as well as how alternative strategies for developing water sports on Tanjung Aan Beach are. The qualitative method was used in this study. In this study, primary and secondary data were collected through focus group discussions (FGD), interviews, observations, and documentation with informants including ITDC, Sengkol Village Head, Pokdarwis Chair, HPI Central Lombok Chair, Chairperson Central Lombok PSOI, Tanjung Aan Beach Business Actors, Community and Fishermen. The SWOT analysis method was used to analyze the data in this study. This study answers the results of the three formulations of the problem, namely Tanjung Aan Beach has the potential for natural, cultural, and artificial tourism. The nature that is meant is several nature-based tourism objects, including: Beach, Waves, Sand, Merese Hill and Batu Kotak Hill, Sunrise and Sunset, and also the Landscape. Tourism potential the culture they have is the Bau Nyale Tradition. While the tourism potential the artificial means in question are several types of water sport activities such as Surfing, Kitesurf, Stand Up Paddle, Banana Boat, Foil Surf, and Jet Ski. Then, the role of stakeholders in the development of water sports on Tanjung Aan Beach is that the community has played an active role while the government and business actors are still constrained by existing regulations as well as the media and academics (tourism) is still not directly involved in activities and development water sport tourism at Tanjung Aan Beach. Finally, alternative methods for developing water sports at Tanjung Aan Beach is in terms of tourism product development, provision of tourism support facilities, development of promotions based on information and communication technology, development of human resources, and cooperation in marketing of tourism products with various parties. Keywords: tourism; development; water sport; Tanjung Aan Beach
PERKEMBANGAN DIGITALISASI TERHADAP SIKAP MASYARAKAT KAMPUNG ADAT BANCEUY SEBAGAI DESA WISATA MENURUT DOXEY IRRITATION INDEX Gusti Ketut Oka Saputra; Richard Khen Ramex Simbolon; Ilham Faruqi; Rini Andari
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p04

Abstract

Perkembangan zaman yang sangat pesat disertai dengan perkembangan teknologi membuat setiap orang menerapkan konsep digitalisasi pada beberapa kegiatan demi mendapatkan kinerja yang optimal, efisien, dan efektif. Perkembangan digitalisasi di desa wisata menjadi sangat penting dikarenakan semua sektor sekarang menggunakan teknologi menjadi inovasi mereka. Hal tersebut membuat wisatawan semakin tertarik akan desa wisata yang berkembang mengikuti zaman. Kehadiran wisatawan dalam suatu tempat wisata hingga pengembangan tempat wisata pasti memiliki dampak pada penduduk sekitar, Model Doxey Irritation Index dapat digunakan sebagai model untuk mengungkapkan sudut pandang pariwisata masyarakat lokal dan diperkirakan akan berkontribusi pada pemeriksaan mendalam untuk menentukan apakah demografi masyarakat lokal membuat perbedaan dalam perspektif mereka terhadap kegiatan pariwisata. Metode Doxey Irritation Index yang digunakan dalam pembahasan artikel mengenai perkembangan digitalisasi terhadap sikap masyarakat Kampung Adat Banceuy mampu menghasilkan sebuah pernyataan bahwa pada awalnya sikap masyarakat terhadap adanya digitalisasi ini sangatlah terbuka dan memiliki minat yang tinggi untuk mempelajarinya lebih lanjut ditambah lagi dengan hasil wawancara yang menyatakan bahwa masyarakat Kampung Adat Banceuy memiliki semangat dan antusiasme tinggi terhadap adanya digitalisasi. Keywords: digitalisasi; doxxey irritation index; desa wisata.
KEPUASAN WISATAWAN TERHADAP ATRIBUT DESTINASI WISATA DI THE NUSA DUA BALI Ni Putu Ratna Sari; Fanny Maharani Suarka; Agung Sri Sulistyawati; Putu Diah Kusumadewi
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p09

Abstract

This research was conducted at The Nusa Dua Bali. This area was a luxury area managed by ITDC. The decrease in the number of tourist visits to The Nusa Dua needed to be further studied regarding tourist satisfaction during the Covid 19 pandemic so that later it could be utilized as the input for consideration in determining the direction of regional development of the Nusa Dua in the future and making The Nusa Dua an area that continued to exist as the best area with high quality. This study aimed to: 1) Know the characteristics of tourists staying at The Nusa Dua, 2) Analyze the level of tourist satisfaction with the attributes of The Nusa Dua tourist destinations. The data analysis technique utilized was the Important Performance Analysis (IPA) with a sample of 250 tourists. Results of this research showed that the characteristics of tourists stayed in The Nusa Dua were dominantly (51.6%) male, 42.8% were aged between 25-34 years old, 87.6% were Indonesian citizen, 57.6% were self-employed. 57.6% have stayed more than once, 76.4% stayed with length of stay 1-5 days, 46.4% traveling with friends and family, 46% used online booking, 76% purposed of visit destination was for holidays, 38.4% sources of information for the visit were taken from the previous one. The level of tourist satisfaction with the attributes of The Nusa Dua destination was 100.06%, so that in general it could be said that tourists were very satisfied with The Nusa Dua. Keywords: guest satisfaction; destination attributes; important performance analysis; The Nusa Dua
PENGEMBANGAN FESTIVAL CAP GO MEH SEBAGAI DAYA TARIK WISATA DI KABUPATEN KETAPANG, KALIMANTAN BARA Elen Giantino; I Nyoman Wardi; Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p14

Abstract

Cap Go Meh Festival is one of the annual cultural festival in Ketapang City, West Borneo. Cap Go Meh is the 15th (fifteenth) day after the Lunar New Year which is the peak of the ethnic Chinese New Year celebration. The organization of Cap Go Meh Festival in Ketapang City has so far become a part of annual agenda as well as Gawai Adat Dayak and Pekan Kebudayaan Melayu. Various attractions in Cap Go Meh Festival that are also displayed are Dragon atrractions, Barongsai attractions, Tatung attractions, float parades, torch parades and lantern parades. The Tatung attraction has its own value in Cap Go Meh Festival because it displays attractions that are the result of cultural acculturation between Chinese and Dayaknese. Cap Go Meh Festival in Ketapang City is one of potentials of regional cultural tourism. The right regional cultural tourism development strategy is needed to develop Cap Go Meh Festival as one of the leading tourist attractions in Ketapang City, considering that Ketapang deserves to be an optional cultural destination in West Borneo Province. The application of the right tourist attraction development strategy can have a positive impact on foreign tourist interest, plus Ketapang City is a coastal city that has potentital for supporting tourism such as nature tourism and marine tourism. Keywords: Cap Go Meh Festival; development strategy; cultural tourism.
ANALISIS KEMAMPUAN INTRINSIK SABANG SEBAGAI PORT OF CALL KAPAL PESIAR Riska Nanda; Muhammad Baiquni; Muhammad Muhammad
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p05

Abstract

Sabang is one of the 18 entrances for foreign tourist ships that are required to meet a number of characteristics. In determining a destination, cruise liners pay attention to a number of issues, both in terms of port facilities and the availability of various tourist attractions at the destination. This study aims to examine the intrinsic capabilities of Sabang as a cruise ship destination by assessing 14 port of call indicators. The results showed that 13 of the indicators were available in Sabang, 1 other indicator related to night entertainment could not be provided because it was against the norms and the Shari'a in Aceh. On the other hand, the cultural potential in Sabang can be an alternative to entertainment demands for cruise ship tourists. Keywords: intrinsic capabilities; port of call destinations; cruise ship tourism.
STAKEHOLDER ENGAGEMENT DALAM PROMOSI DESTINASI PARIWISATA INDONESIA TAHUN 2020-2022: ANALISIS HASHTAG TWITTER #DIINDONESIAAJA Sanda Rieke Kuntadi; Nurul Dwi Purwanti
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p10

Abstract

The research was conducted to analyze stakeholder engagement in using the hashtag #DiIndonesiaAja on Twitter social media in 2020-2021 and in 2022.The data in this study were collected by the web crawling method, virtual observation on Twitter social media, and hashtag searches through the Social Searcher website. Based on the data obtained, there were 1.013 stakeholder who made the upload by embedding the hashtag #DiIndonesiaAja. Qualitative analysis was conducted to identify the position of stakeholders who are involved in using the hashtag #DiIndonesiaAja on social media Twitter based on the ratings for support and ratings for receptiveness measurement. The results showed that there were 3,878 tweets which has been made by stakeholders by using hashtag #DiIndonesiaAja. From the results of data collection, the hashtag #DiIndonesiaAja was most widely used in November 2020. Meanwhile, hashtag #DiIndonesiaAja was least used in July 2020. The research that conducts analysis based on social media uses web crawling techniques aims to contribute and provide input for future tourism destination promotion policies, particularly for the Ministry of Tourism and Creative Economy of Republic Indonesia, in efforts to develop and plan tourism destination promotion policies and programs using social media platforms. Keywords: stakeholder engagement, stakeholder identification, social media, tourism.
PENGEMBANGAN DESA WISATA BERBASIS DAYA TARIK WISATA PETUALANGAN PADA MASA PANDEMI COVID-19 DI BALI Dewa Putu Oka Prasiasa
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p01

Abstract

This study examines the strengths, weaknesses, opportunities and challenges of tourist villages in Bali; find important criteria in the development of tourist villages in Bali; and formulate strategic priorities for the development of tourist villages in Bali that offer adventure tourism attractions during the Covid-19 Pandemic. As a qualitative study, data analysis was carried out using SWOT, AHP, and a combination of SWOT and AHP. This study found that tourist villages with adventure tourism attractions during the Covid-19 Pandemic in Bali had strengths: variations in tourist attractions, community readiness to accept tourists during the Covid-19 Pandemic, people were easy to adapt, the implementation of health protocols was understood by the community; Weaknesses: public transportation to tourist villages, access is not well organized, tourist attractions are relatively the same; opportunities: potential to attract tourists, nature and culture support the development of tourist villages; and threats: digital technology in marketing tourism village products has not been evenly distributed, the entry of foreign investors into tourist villages. Three important criteria in the development of tourist villages during the Covid-19 Pandemic in Bali: concern for CHSE (score 0.351), security guarantees (score 0.34), and ease of CHSE facilities (score 0.329). Meanwhile, three strategic priorities need to be implemented: healthy tourism (score 0.89), sports tourism (score 0.67) and environmentally friendly tourism (score 0.58). Keywords: tourism village; adventure tourism; tourist attraction; covid-19 pandemic.
STRATEGI PENGEMBANGAN TUNJUNGAN SEBAGAI DESTINASI MILENIAL Vredy Agus Prasetio; I Dewa Gde Satrya; I Nyoman Sudiarta
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p15

Abstract

This study aims to analyze the development strategy of Jalan Tunjungan, Surabaya City, as a millennial tourist destination. This research method was carried out with a descriptive qualitative approach, data collection methods through interviews and observations. The results of this study are the government has developed and collaborated with the private sector, the community, and business actors for tourism development on Jalan Tunjungan. The development was carried out by, first, rearranging, revitalizing, and repairing the existing corridors in the Jalan Tunjungan area to make it look neat. Second, the creation of Tunjungan Romansa branding to attract millennial tourists. Third, many contemporary food and beverage businesses have been established in Tunjungan with Alfresco Dining’s concept. Fourth, make art, cultural and historical events, such as Mlaku-Mlaku Nang Tunjungan and the tearing of the flag at Hotel Majapahit which is held every year. At every point along Jalan Tunjungan there is a space for artists to express their works of art. The conclusion of this study is Jalan Tunjungan area is suitable as a millennial tourist destination because it integrates modernity and heritage. Keywords: tourism development strategy; heritage tourism; millennials tourist.
STRATEGI PENGEMBANGAN DESA BELUMBANG MENUJU DESA WISATA BERBASIS MASYARAKAT DI KABUPATEN TABANAN, BALI Ayuning Anggaryani; I Putu Anom; Nararya Narottama
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p06

Abstract

Belumbang Village is located in Kerambitan District, Tabanan Regency, Bali. The potential of the village of yet to go to a tourism village is natural potential, cultural potential, fitness activities, spiritual and artificial attractions. However, only a few have been actively implemented, therefore it is necessary to formulate a development strategy that can be applied in Belumbang Village so that in the future it can become a sustainable and community-based tourism village. Then the specific objectives are to identify the existence of potential tourist attractions owned by Belumbang Village, to identify and analyze internal and external factors in developing Belumbang Village and to formulate strategies in developing Belumbang Village towards a communitybased Tourism Village. This study used descriptive qualitative method. With the data collection technique is done by observation, interviews, document studies and FGD. Data were analyzed by SWOT, IFE and EFE analysis and QSPM. Based on the results of the SWOT analysis, there are 11 alternative strategies that can be applied in Belumbang Village. Then, based on the results of the QSPM analysis, there are 2 alternative strategies that are prioritized, namely maximizing the potential for wellness tourism that is developing in Bali and making more attractive tour packages by utilizing existing potential. It can be concluded that contributions from various parties such as the government, stakeholders and local communities are needed in developing a strategy for developing Belumbang village to be a community-based tourism village. Keywords: development strategy; tourist village; SWOT analysis.

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