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INDONESIA
Jurnal Computech & Bisnis (e-Journal)
Published by STMIK Mardira Indonesia Bandung
ISSN : 19789629     EISSN : 24424943     DOI : https://doi.org/10.56447/ath
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Library & Information Science
The scope of this journal covering the field Computer, Technology and Business. Topic related to these fields can be information systems, informatics, product based knowledge, computer science, knowledge management, business and management, business IT, IT Governance, communication and marketing, enterprise architecture planning, business process management, business process reengineering, modeling and simulation, artificial intelligence, information security, social network, cloud computing, entrepreneurship, human resource management, operation management, financial management, strategic management, research online and other related topics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 323 Documents
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Android-Based Smart Tourism Application Design In Dangiang Cibeger Natural Tourism, Garut Regency Sopiyan, Deni
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v19i1.413

Abstract

Dangiang Cibeger Nature Tourism, situated in Samida Village, Garut Regency, boasts significant natural and cultural assets, encompassing educational bamboo tourism, rice planting tourism, plowing tourism, fish farming tourism, homestays, villas, camping grounds, glamping, swimming pool tourism, and outbound activities.  Nonetheless, these resources remain suboptimally utilized.  To improve competitiveness and the quality of tourism services, extensive planning and design are essential through the use of a Smart Tourism application.  This project seeks to provide a design for a Smart Tourism application for Dangiang Cibeger Nature Tourism in Garut Regency.  The application design incorporates several key features, including tourism village information, virtual tours, a reservation system, online payment options, electronic tickets, navigation systems, and augmented reality experiences.  The deployment of the Smart Tourism application is expected to enhance operational efficiency, improve tourist experiences, and empower local communities through technology.
Inventory Application Using Reorder Point Method: Study On One Of The Knitted Textile Companies Suciyono, Nanang; Perdiansah, Erwin
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v19i1.420

Abstract

The research findings indicate that the design of the Android-based Smart Tourism application at Dangiang Cibeger Nature Tourism, Garut Regency, aims to enhance the quality of tourism services by utilizing digital technology.  In the contemporary digital age, mobile applications serve as a valuable means of disseminating information, promoting tourism, and facilitating the efficient and modern management of tourism locations.  The findings of this study demonstrate that the deployment of the Smart Tourism application offers substantial benefits for both travelers and tourism management.  This program provides tourists with access to information, aids in travel planning, and enhances the overall tourism experience.  Simultaneously, for tourism administrators, the application serves as a potent promotional tool, enhancing tourist attendance and providing data for assessment and future tourism development.  This research illustrates that the Smart Tourism application can serve as an innovative solution for technology-driven tourism management and development.  With effective execution, this application can enhance the allure of Dangiang Cibeger, draw more tourists, and promote the sustainability of tourism in the Garut Regency.  Consequently, the evolution and maintenance of this application must continue to align with technological advancements and the evolving needs of travelers.
Customer Relationship Management Information System Analysis Using RFM Dashboard For Customer Segmentation Strategy : Study On A Ritel Fashion Company in Bandung Sudrajat, Jajat; Maulana, Aris Ilham; Riswaya, Asep Ririh; Marjito, Marjito; Rizqiati, Fitri
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v19i1.435

Abstract

The progression of information technology compels organizations to adeptly leverage customer data, particularly in mitigating the elevated rate of client attrition resulting from insufficient comprehension of consumer behavior and limited personalization in marketing approaches.  This study aims to develop and implement a Customer Relationship Management (CRM) system, coupled with an RFM (Recency, Frequency, Monetary) dashboard, for the fashion enterprise Whoop Culture.  This system employs the equal-width intervals binning approach to categorize clients based on purchase frequency, transaction value, and the recency of their latest transaction, thereby facilitating the company's understanding of the needs and preferences of each customer category.  This online solution is designed to analyze client data and execute segmentation, facilitating more targeted marketing techniques.  This research aims to enhance the company's performance by gaining a deeper understanding of consumer behavior, enabling Whoop Culture to improve customer retention, sales, and resource allocation.

Page 33 of 33 | Total Record : 323

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