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Jurnal Computech & Bisnis (e-Journal)
Published by STMIK Mardira Indonesia Bandung
ISSN : 19789629     EISSN : 24424943     DOI : https://doi.org/10.56447/ath
Core Subject : Economy, Science, Education, Engineering,
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Library & Information Science
The scope of this journal covering the field Computer, Technology and Business. Topic related to these fields can be information systems, informatics, product based knowledge, computer science, knowledge management, business and management, business IT, IT Governance, communication and marketing, enterprise architecture planning, business process management, business process reengineering, modeling and simulation, artificial intelligence, information security, social network, cloud computing, entrepreneurship, human resource management, operation management, financial management, strategic management, research online and other related topics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 354 Documents
 31   32   33   34   35 
Android-Based Smart Tourism Application Design In Dangiang Cibeger Natural Tourism, Garut Regency Sopiyan, Deni
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v19i1.413

Abstract

Dangiang Cibeger Nature Tourism, situated in Samida Village, Garut Regency, boasts significant natural and cultural assets, encompassing educational bamboo tourism, rice planting tourism, plowing tourism, fish farming tourism, homestays, villas, camping grounds, glamping, swimming pool tourism, and outbound activities.  Nonetheless, these resources remain suboptimally utilized.  To improve competitiveness and the quality of tourism services, extensive planning and design are essential through the use of a Smart Tourism application.  This project seeks to provide a design for a Smart Tourism application for Dangiang Cibeger Nature Tourism in Garut Regency.  The application design incorporates several key features, including tourism village information, virtual tours, a reservation system, online payment options, electronic tickets, navigation systems, and augmented reality experiences.  The deployment of the Smart Tourism application is expected to enhance operational efficiency, improve tourist experiences, and empower local communities through technology.
Inventory Application Using Reorder Point Method: Study On One Of The Knitted Textile Companies Suciyono, Nanang; Perdiansah, Erwin
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v19i1.420

Abstract

The research findings indicate that the design of the Android-based Smart Tourism application at Dangiang Cibeger Nature Tourism, Garut Regency, aims to enhance the quality of tourism services by utilizing digital technology.  In the contemporary digital age, mobile applications serve as a valuable means of disseminating information, promoting tourism, and facilitating the efficient and modern management of tourism locations.  The findings of this study demonstrate that the deployment of the Smart Tourism application offers substantial benefits for both travelers and tourism management.  This program provides tourists with access to information, aids in travel planning, and enhances the overall tourism experience.  Simultaneously, for tourism administrators, the application serves as a potent promotional tool, enhancing tourist attendance and providing data for assessment and future tourism development.  This research illustrates that the Smart Tourism application can serve as an innovative solution for technology-driven tourism management and development.  With effective execution, this application can enhance the allure of Dangiang Cibeger, draw more tourists, and promote the sustainability of tourism in the Garut Regency.  Consequently, the evolution and maintenance of this application must continue to align with technological advancements and the evolving needs of travelers.
Customer Relationship Management Information System Analysis Using RFM Dashboard For Customer Segmentation Strategy : Study On A Ritel Fashion Company in Bandung Sudrajat, Jajat; Maulana, Aris Ilham; Riswaya, Asep Ririh; Marjito, Marjito; Rizqiati, Fitri
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v19i1.435

Abstract

The progression of information technology compels organizations to adeptly leverage customer data, particularly in mitigating the elevated rate of client attrition resulting from insufficient comprehension of consumer behavior and limited personalization in marketing approaches.  This study aims to develop and implement a Customer Relationship Management (CRM) system, coupled with an RFM (Recency, Frequency, Monetary) dashboard, for the fashion enterprise Whoop Culture.  This system employs the equal-width intervals binning approach to categorize clients based on purchase frequency, transaction value, and the recency of their latest transaction, thereby facilitating the company's understanding of the needs and preferences of each customer category.  This online solution is designed to analyze client data and execute segmentation, facilitating more targeted marketing techniques.  This research aims to enhance the company's performance by gaining a deeper understanding of consumer behavior, enabling Whoop Culture to improve customer retention, sales, and resource allocation.
Creating the Perfect Blend: Lifestyle, Ambiance, Product Variety, and Customer Experience Influencing Revisit Intention Febrianti, Sindi; Fikriah, Nur Laili
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rising global demand for coffee, including in Indonesia, has significantly contributed to the growth of the coffee shop industry, which has become an integral part of modern lifestyles. This study examines how lifestyle, café ambiance, product variety, and customer experience influence the intention to revisit Critasena Coffee Shop in Malang. The research was conducted across five districts in Malang City: Klojen, Lowokwaru, Blimbing, Kedungkandang, and Sukun. Using a quantitative approach and causal design, this study collected data from 180 respondents through online and offline questionnaires using a 5-point Likert scale. Participants were selected using purposive sampling method. Data analysis was conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS software version 4.0.. The findings reveal that lifestyle, café atmosphere, and customer experience significantly and positively affect revisit intention, whereas product variety does not have a significant impact. This research provides practical contributions for coffee shop entrepreneurs in designing strategies to increase customer loyalty, as well as theoretical contributions in enriching the literature related to consumer behavior in the coffee shop industry.
Measurement Of The Success Of Accurate-5 Accounting Application Implementation In Human Organization Technology (HOT)-FIT Model Using Smartpls Software: Case Study Of D3 Accounting Computerization Students Of STMIK Mardira Indonesia Bandung Amijaya, Hasanah Tisna
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The accounting application Accurate-5 provides benefits, including exceptional accuracy, ease of use, multicurrency functionality, and language support (English and Indonesian), appealing to users.  Organizations strive to optimize the utilization of application systems to their objectives.  Consequently, evaluating user preparedness is essential.  The Human Organisation Technology (HOT)-FIT model elucidates critical elements of application implementation and assesses user preparedness.  This paradigm comprises four elements: individuals, organization, technology, and the equilibrium of these elements, offering a straightforward yet thorough methodology. This study uses the HOT FIT methodology to evaluate the effectiveness of Accurate-5 implementation among D3 Accounting Computerisation students at STMIK Mardira Indonesia.  This method encompasses seven attributes: System Quality, Information Quality, Service Quality, System Users, User Satisfaction, and Benefits.  A questionnaire was administered to 58 students from the 2022 and 2023 cohorts.  The research findings indicate that Cronbach’s alpha and composite reliability values exceed 0.7, with an SRMR of 0.091 (below 0.10) and an NFI of 0.436 (below 0.9), suggesting that the model adequately fits the data.  Hypothesis analysis identifies four significant impacting variables, whilst four others exert no impact.
Sentiment Analysis Of Spotify App In Playstore Using Classification Method Akbar, Imannudin; Daniswara, Berly Bagoes; Habibi, Chairul
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Spotify is a globally renowned music streaming program.  The program receives a multitude of ratings, both favorable and unfavorable, on the Google Play Store from various users.  This study intends to evaluate the sentiment of user evaluations for the Spotify application employing various classification techniques, including Logistic Regression, Random Forest, Support Vector Machine (SVM), C4.5, and Extreme Gradient Boosting (XGBoost).  Review data was acquired via web scraping methodologies using the Google Play Scraper API.  After this, text preparation was conducted to sanitize the text, enabling the execution of the data.  Sentiment analysis was employed to ascertain whether a text expresses favorable or unfavorable opinions.  The Random Forest approach, which has been demonstrated to yield optimal outcomes, was employed in this investigation.  Testing was performed using training and test data ratios of 80:20%, 70:30%, and 60:40% across hundreds of review datasets.  The Random Forest approach, utilizing an 80%:20% data split ratio, produced a precision of 82%, recall of 81%, F1-Score of 81%, and accuracy of 81%, according to the test findings.
Inventory Application Using Reorder Point Method: Study On One Of The Knitted Textile Companies Suciyono, Nanang; Perdiansah, Erwin
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research findings indicate that the design of the Android-based Smart Tourism application at Dangiang Cibeger Nature Tourism, Garut Regency, aims to enhance the quality of tourism services by utilizing digital technology.  In the contemporary digital age, mobile applications serve as a valuable means of disseminating information, promoting tourism, and facilitating the efficient and modern management of tourism locations.  The findings of this study demonstrate that the deployment of the Smart Tourism application offers substantial benefits for both travelers and tourism management.  This program provides tourists with access to information, aids in travel planning, and enhances the overall tourism experience.  Simultaneously, for tourism administrators, the application serves as a potent promotional tool, enhancing tourist attendance and providing data for assessment and future tourism development.  This research illustrates that the Smart Tourism application can serve as an innovative solution for technology-driven tourism management and development.  With effective execution, this application can enhance the allure of Dangiang Cibeger, draw more tourists, and promote the sustainability of tourism in the Garut Regency.  Consequently, the evolution and maintenance of this application must continue to align with technological advancements and the evolving needs of travelers.
The Use of C4.5 Algorithm for Classification of New Student Admissions in Vocational High Schools: Case Study: Piramida Rancaekek Vocational High School Budiman, Dheni Apriantsani; Indiani, Sri Rahayu
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The New Student Admission is a mandatory process conducted by all educational institutions to maintain the continuity of student cohorts within the educational framework.  At Vocational High School Piramida, The New Student Admission process adheres to a traditional methodology, resulting in subjective and protracted selection procedures.  Consequently, the author employs the C4.5 algorithm as a classification technique that produces decision trees from potential student data.  The created system is intended to manage The New Student Admission process with greater efficiency and objectivity.  This study utilizes descriptive analysis, and the system development adheres to Object-Oriented Software Engineering (OOSE) principles.  The system architecture employs the PHP programming language in conjunction with the Laravel framework and a MySQL database.  This study demonstrates that utilizing the C4.5 algorithm can enhance the efficiency and effectiveness of the student selection process, reduce errors, expedite data administration, and lead to a more objective student selection process.  The method enhances information accessibility for prospective students, consequently augmenting its attractiveness to candidates.
Android-Based Smart Tourism Application Design In Dangiang Cibeger Natural Tourism, Garut Regency Sopiyan, Deni
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dangiang Cibeger Nature Tourism, situated in Samida Village, Garut Regency, boasts significant natural and cultural assets, encompassing educational bamboo tourism, rice planting tourism, plowing tourism, fish farming tourism, homestays, villas, camping grounds, glamping, swimming pool tourism, and outbound activities.  Nonetheless, these resources remain suboptimally utilized.  To improve competitiveness and the quality of tourism services, extensive planning and design are essential through the use of a Smart Tourism application.  This project seeks to provide a design for a Smart Tourism application for Dangiang Cibeger Nature Tourism in Garut Regency.  The application design incorporates several key features, including tourism village information, virtual tours, a reservation system, online payment options, electronic tickets, navigation systems, and augmented reality experiences.  The deployment of the Smart Tourism application is expected to enhance operational efficiency, improve tourist experiences, and empower local communities through technology.
Customer Relationship Management Information System Analysis Using RFM Dashboard For Customer Segmentation Strategy (Study On A Ritel Fashion Company in Bandung) Sudrajat, Jajat; Maulana, Aris Ilham; Riswaya, Asep Ririh; Marjito, Marjito; Rizqiati, Fitri
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The progression of information technology compels organizations to adeptly leverage customer data, particularly in mitigating the elevated rate of client attrition resulting from insufficient comprehension of consumer behavior and limited personalization in marketing approaches.  This study aims to develop and implement a Customer Relationship Management (CRM) system, coupled with an RFM (Recency, Frequency, Monetary) dashboard, for the fashion enterprise Whoop Culture.  This system employs the equal-width intervals binning approach to categorize clients based on purchase frequency, transaction value, and the recency of their latest transaction, thereby facilitating the company's understanding of the needs and preferences of each customer category.  This online solution is designed to analyze client data and execute segmentation, facilitating more targeted marketing techniques.  This research aims to enhance the company's performance by gaining a deeper understanding of consumer behavior, enabling Whoop Culture to improve customer retention, sales, and resource allocation.

Page 33 of 36 | Total Record : 354

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