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INDONESIA
Jurnal Promosi Pendidikan Ekonomi
Published by Universitas Muhammadiyah Metro
ISSN : 2337472     EISSN : 24429449     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi, e-ISSN: 2442-9449, p-ISSN: 2337-4721, is the Journal of Economic Education University of Muhammadiyah Metro published two times a year every May and November, to accommodate the results of research, articles and scientific papers, in particular University of Muhammadiyah Metro and the entire course of economic education in Indonesia.
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol 8, No 2 (2020): PROMOSI" : 15 Documents clear
ANALISIS STRATEGI INTEGRATED MARKETING COMMUNICATION TERHADAP MINAT MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS MUHAMMADIYAH METRO Triani Ratnawuri; Meyta Pritandhari; Elmira Febri Damayanti
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi Vol 8, No 2 (2020): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v8i2.3318

Abstract

Integrated Marketing Communication (IMC) Strategies include Advertising, Sales Promotion, Events and Experience, Public Relations and Publicity, Direct Marketing, Interactive Marketing, Word of mouth Marketing, Personal Sales. Implementation of Integrated Marketing Communication (IMC) strategy at Muhammadiyah Metro University has been applied all. Recapitulation of interview result with student in choosing campus and study program of economics at Muhammadiyah Metro University can be seen that student interest for college campus Muhammadiyah Metro University obtained by students that is 32 or 64% come from relatives (family, alumni, relatives) who have experience from the University of Muhammadiyah Metro especially alumni who has provided information to his relatives to enter the University of Muhammadiyah Metro Prodi Economic Education. Students' interest in choosing the study program and the campus is influenced by relatives (alumni, relatives, friends, family) who have had experience in the campus of Muhammadiyah Metro University. Giving information coming from relatives into the Word of Mouth strategy can be a mainstay because it is effective in persuading and influencing decisions from prospective students.Keywords: Integrated Marketing Communication, Interests, Marketing Strategy
PENGEMBANGAN PERANGKAT PEMBELAJARAN DENGAN MODEL PBI MELALUI METODE GI PADA MATERI EKONOMI BISNIS KELAS X Siti Nur Halimah; Elis Irmayanti; Efa Wahyu Prastyaningtyas
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi Vol 8, No 2 (2020): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v8i2.3307

Abstract

The background of this research is that business economics learning at SMK PGRI 3 Kediri is still dominated by teacher-centered learning. This study uses a Research and Development (R&D) model with the subject of expert validation of learning devices. The objectives of this study are 1) To determine the steps for developing learning tools with the Problem Based Instruction (PBI) learning model through the Group Investigation (GI) method on Class X Business Economics Material, 2) To determine the feasibility of learning tools with a problem based learning model instruction (PBI) through the group investigation (GI) method on Class X Business Economics Material. The results of the development of this learning device are (1) The stages of development are carried out by testing the validation of learning device experts using the Thiagarajan 3D development model procedure (2)77% indicates that the learning device is declared feasible with revision, then in the second stage the validation of the learning device gets 93.5% results, which means that the learning device is declared very feasible or very valid and can be used for trials in class X students. Keywords: Problem Based Instruction (PBI), Group Investigation (GI), Business Economics.
MENUMBUHKAN PRODUKTIFITAS KERJA DENGAN TERNAK AYAM PADA EKS-ODGJ DI DESA DOHO KECAMATAN DOLOPO KABUPATEN MADIUN Novita Erliana Sari; Dandi Hendrawan Wicaksono2
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi Vol 8, No 2 (2020): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v8i2.3313

Abstract

Since humans were born they have been faced with economic problems. Humans have an interest in fulfilling simple to complex needs. To make ends meet, it means that humans have to make sacrifices to work and produce something worthy of being sold. The process of producing something is what is meant by productivity. There are 14 ex-ODGJ in Dolopo District, all of whom do not have activities that aim to produce something with a sale value. This is due to the lack of public trust in the ex-ODGJ to produce anything. To answer this problem, the researchers took the initiative to carry out a simple study by providing a stimulus in the form of chickens to grow ODGJ productivity. The results obtained, 11 ODGJ were able to raise chickens well until harvest time. The conclusion in this study, activities in the form of chicken livestock can grow the productivity of ex-ODGJ in Doho Village, Dolopo District, Madiun Regency.Keyword: Activity, Work Productifity
PENGEMBANGAN MEDIA PEMBELAJARAN POWTOON TERINTEGRASI NILAI-NILAI KEISLAMAN KELAS X MAN 1 METRO Yuni Arsih Indah Lestari; Tiara Anggia Dewi
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi Vol 8, No 2 (2020): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v8i2.3319

Abstract

The lack of using various media in instructions causes students to feel bored. While the lack of use of facilities and infrastructure such as LCD to assist the learning process will be less effective. The material and media used in MAN 1 Metro have not yet integrated Islamic values while the scope of the school is Madrasah. We need learning media that is under the background of the Madrasah/ Islamic school, which is based on Islamic values. The purpose of this research is to produce a Powtoon animation video integrated with Islamic values that is valid and practical.The development model used is a 4D model which consists of 4 stages (Define, Design, Development, and Dissemination). The results show that the Powtoon instructional media integrated with Islamic values are valid for use in the instructional process. The results of the validation by media experts with a percentage of 87% is categorized as very strong criteria, the material experts categorized a very strong rate of 85%, and religion experts scored a very strong percentage with 96%. The results of trials of integrated Powtoon animation video integrated with Islamic values to students with a percentage of 95% are very strong. This condition shows that the Powtoon instructional media can be used as an instructional media. Based on the recapitulation, it can be concluded that the Powtoon animation video integrated with Islamic values is a valid and practical instructional media in the instructional process.Keywords: Development, Instructional Media, Powtoon Integrated with  Islamic Values 
PENGARUH MEDIA PEMBELAJARAN ONLINE, MOTIVASI BELAJAR, DAN KOMPETENSI DOSEN TERHADAP KUALITAS PEMBELAJARAN Ridaul Innayah
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi Vol 8, No 2 (2020): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v8i2.3308

Abstract

The aim of this research are: 1) know the direct effect of e-learning/online learning media to quality of learning in economic education students at Unirow Tuban 2) know the direct effect of learning motivation to quality of learning in economic education students at Unirow Tuban, 3) know the direct effect of lecturer competence to quality of learning in economic education students at Unirow Tuban, 4) know the indirect effect of online learning media to quality of learning through learning motivation in economic education students at Unirow Tuban, and 5) know the indirect effect of lecturer competence to quality of learning through learning motivation in economic education students at Unirow Tuban. The sample of this research was part of the Economic Education students at Unirow Tuban in the even semester of the 2019/2020 academic year, amounting to 140. The data in this research were collected through a questionnaire and documentation, then analyzed using path analysis. The results showed that online learning media had a positive direct effect to quality of learning by 10%, and had an indirect positive effect on the quality of learning by 4,2%. Learning motivation had a positive direct effect on the quality of learning by 13.6%, Lecturer competence had a positive direct effect on the quality of learning by 73.7%, and had a positive indirect effect on the quality of learning through learning motivation by 8.4%.Keywords: Learning motivation, Lecturer competence, and Online learning media.

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