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Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis
Published by Universitas Negeri Medan
ISSN : 19787057     EISSN : 2527306X     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The PLANS Journal contains from relevant management research results. Journal of PLANS is published by the Department of Management Faculty of Economics Universitas Negeri Medan which is published periodically twice a year in every May and November.
Arjuna Subject : -
Articles 18 Documents
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Search results for , issue "Vol 12, No 2 (2017): Jurnal PLANS" : 18 Documents clear
PENGARUH HARGA DAN EMOSIONAL TERHADAP KEPUTUSAN PEMBELIAN SABUN LIFEBOY Hesti Sabrina
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 12, No 2 (2017): Jurnal PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v12i2.9573

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh  harga, dan emosional terhadap keputusan pembelian sabun Lifeboy. Populasi dalam penelitian ini adalah mahasiswa FEB UMA angkatan 2016 yang berjumlah 672 mahasiswa, dalam pengambilan sampel dilakukan dengan metode random sampling  sehingga dapat ditentukan jumlah sampel sebanyak 87 mahasiswa. Teknik analisa data yang digunakan adalah menggunakan rumus analisis regresi berganda, dengan rumus : Y = a0 + b1x1 + b2x2 + e  Dari hasil analisis data maka diperoleh persamaan analisis regresi berganda Y = 3,643++. Untuk mengetahui konstribusi variabel bebas terhadap variabel terikat digunakan koefisien determinasi dengan hasil 9,5%.  Hal ini menujukkan bahwa pengaruh harga, dan emosional terhadap keputusan pembelian pada sabun Lifeboy sebesar 9,5%. Untuk menguji hipotesis digunakan uji signifikansi α sebesar 0,05, dan hipotesis diterima karena signifikansi penelitian < 0,05 (0,000<0,05). Kemudian hipotesis dapat dibuktikan dengan menggunakan uji  F dan uji t yang masing – masing membandingkan tabel dengan nilai F dan t hitung. Dari uji F diperoleh bahwa nilai F hitung > F tabel (6,918>2,68), dengan menggunakan hasil ini dapat dibuat kesimpulan bahwa ada pengaruh  simultan variabel bebas terhadap variabel terikat. ttabel digunakan untuk menghitung pengaruh masing-masing variabel bebas terhadap variabel terikat. Nilai t hitung untuk variabel harga adalah 3,150 dan > 1,984 sehingga hipotesis untuk variabel ini diterima. Untuk variabel bebas kedua, emosional telah memperoleh nilai t hitung adalah 2,288 >1,984 dan hipotesis diterima.  Kata kunci: Harga, Emosional, Keputusan Pembelian
PENGARUH PENGUMUMAN RIGHT ISSUE TERHADAP RETURN SAHAM DAN TINGKAT LIKUIDITAS SAHAM PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2011-2014 Lusia Chairani Situmorang; Syahrizal Chalil
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 12, No 2 (2017): Jurnal PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v12i2.9578

Abstract

Penelitian ini bertujuan untuk mengetahui  pengaruh pengumuman right issue terhadap return saham dan tingkat likuiditas saham pada perusahaan yang terdaftar di Bursa Efek Indonesia tahun 2011-2014. Return saham pada penelitian ini diproksikan menjadi abnormal return, sedangkan likuiditas saham diproksikan menjadi volume perdagangan saham (trading volume activity) . Pengujian reaksi pasar yang timbul karena pengumuman right issue dilakukan dengan menguji average abnormal return dan average trading volume activity lima hari sebelum dan lima hari sesudah pengumuman right issue. Populasi dalam penelitian ini adalah seluruh perusahaan yang melakukan right issue terdaftar di Bursa Efek Indonesia tahun 2011-2014 yaitu sebanyak 87 perusahaan. Sampel yang digunakan dalam penelitian ini berjumlah 87 perusahaan. Sampel ini dipilih dengan menggunakan metode total sampling. Penelitian ini merupakan event study dengan menggunakan market adjusted model dengan periode periode peristiwa 10 hari yaitu lima hari sebelum pengumuman right issue dan lima hari sesudah pengumuman right issue. Pengujian pertama hipotesis ini menggunakan metode uji MANOVA yaitu dengan melakukan uji Statistik Univariat ( Test of Between Subject Effect) tetapi setelah dilakukan uji statistik tersebut diperoleh hasil yang tidak memenuhi syarat MANOVA. Maka dilakukan pengujian kedua dengan uji Wilcoxon Signed Rank Test. Hasil analisis statistik menunjukkan tidak ada pengaruh yang signifikan antara pengumuman right issue sebelum dan sesudah terhadap abnormal return dan trading volume activity di perusahaan yang diteliti. Kata kunci : Reaksi Pasar, Right Issue, Return Saham, Likuiditas Saham
PENGARUH MEREK DAN NEGARA ASAL TERHADAP SIKAP KONSUMEN DALAM MEMILIH PRODUK HANDPHONE Yogi Fransiskus; Armin Rahmansyah Nasution
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 12, No 2 (2017): Jurnal PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v12i2.9574

Abstract

This research aims to determine the Influence of Brand and Country of Originto Consumer Attitude when Choosing Handphone Product at Erafone Medan Fair. Population in this research is 4210 persons. and sample is 98 persons. Sampling technique that use in this research is random sampling technique. Data analysis technique used is Multiple Linear Regression. Before we do the regression, first we need to test is the relationship between variables using classical assumption test. Then t test for parcial test and F test for simultaneous test, to know whether there is influence of brand to consumer attitude in choosing handphone product, influence of country of origin to consumer attitude in choosing handphone product, and influence of brand and country of origin simultaneous to consumer attitude in choosing handphone product. Based on research that conducted, found that brand and country of origin have positive effect to consumer attitude when choosing handphone product. Keywords: Brand, Country of Origin, Consumer Attitude
PENGARUH HARGA, LOKASI PENJUALAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DODOL Winda Silviana; Saidun Hutasuhut
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 12, No 2 (2017): Jurnal PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v12i2.9579

Abstract

This study aims to determine the effect of variables of price, sales locations and product quality toward dodol purchase decisions in Tanjung Pura Langkat. The number of population in this study are 7000 consumers and the number of samples determined by Slovin formula as many as 100 people.Sampling technique used is simple random sampling. Data collected by Likert scale questionnaire. Questionnaire first tested the validity and reliability. Further data are analyzed by multiple regression. Hypotheses were tested by t-test and f test with data classical assumption tested first. Research findings are partially obtained that the price, product quality positively and significantly influence the purchase decision. However, the sales location has no effect towards the purhacasing decision. While joint test of price variables, location of sales and product quality simultaneously have a positive and significant effect on purchasing decision of dodol. 49,4% variation in purchases of dodol is explained by the three variables. The remaining 50,6% is explained by other variables outside the research model. Keywords : Price, Location, Product Quality, Purchase Decision
PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PENGUNJUNG TEMPAT WISATA HAIROS WATERPARK MEDAN Apriandi Sembiring; Sri Rezeki
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 12, No 2 (2017): Jurnal PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v12i2.9575

Abstract

This research aims to determine the effect of Service Quality and Customer Value at the Visitor Satisfaction  at Hairos Waterpark Medan. Based on the results of pre-study to do an interview to Manager Hairos Waterpark Medan, the population in this study is that consumers who visit with the average number of 3,468 per month. Accindental sampling using sampling with a sample of 97 people visitors .The test used is the test data quality and classical assumption. The hypothesis test uses multiple linear regression analysis, f test and t test. Validity of test results obtained t> t table for each item reliability test questions and questionnaires obtained a Cronbach alpha of each variable is 0.792 for the variable X1, 0.698 for X2 and 0.605 for the variable Y. This value is greater than the level that is significantly rtabel 0.361. The data analysis of each variable regression equation Y = 9.618 + 0.256 X1 + 0.216 X2 + e. Retrieved R2 of 0.234, which means the X1 and X2 explain the effect on variable Y by 23.4% while the remaining 76.6% is explained variables outside the company. The resulting partial test each independent variables affect the dependent variable with research significance less than 0.05, and the results of the test-simultaneous calculation of 14.369 with Ftable 3.09 which means Fresult> F table with a level of significant (α) 0,000 <0, 05, which means that the hypothesis is accepted that the quality of service and customer value together significant effect on visitor satisfaction hairos waterpark attractions terrain. Keyword : Service Quality, Customer Value, Visitor Satisfaction
PENGARUH PEMASARAN RELASIONAL TERHADAP KEPUASAN NASABAH YANG BERDAMPAK PADA LOYALITAS NASABAH (Studi Pada Nasabah Asuransi Jiwa Bersama (AJB) Bumiputera 1912 Cabang Pematangsiantar) Klara Delima Agustina; T Teviana
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 12, No 2 (2017): Jurnal PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v12i2.9571

Abstract

Indonesian public awareness the importance insurance Indonesia has been growing rapidly. This condition is seen by the increasing number of insurance companies with a variety of products offered in the community. But even so, awareness of the importance of insurance is not in line with the purchase of an insurance policy. Such conditions make Joint Life Insurance (AJB) Bumiputera 1912 which is a local insurance company to apply the concept of relationship marketing. This study aims to determine the direct and indirect effects of relational marketing consisting of commitment and trust on customer loyalty as well as determine the effect of customer satisfaction on customer loyalty. The population in this study are all policyholders active Joint Life Insurance (AJB) Bumiputera Branch of Pematangsiantar who are customers of at least five years and never filed a claim against the insurance held that as many as 2,750 customers and the sample of 100 people who obtained using the formula slovin with data retrieval random sampling technique. Data was collected by questionnaire at all respondents where the questionnaire was tested beforehand using validity and reliability test on 30 respondents. Technical analysis of the data used is the classical assumption of data normality test, multicollinearity test and linearity test. It is also used path analysis model (path analysis) to examine the direct and indirect influences between variables with hypothesis testing using t test with significance level of 5% (0.05). The results showed that the partial commitments positive influence directly or indirectly on customer loyalty, trust negative influence directly and positively impact directly on customer loyalty and customer satisfaction directly positive effect on customer loyalty.                                    Keywords: Relational Marketing, Commitment, Trust, Satisfaction, Loyalty
PENGARUH KOMITMEN ORGANISASI DAN PENEMPATAN KERJA TERHADAP KINERJA KARYAWAN PADA KANTOR BADAN PUSAT STATISTIK PROVINSI SUMATERA UTARA Helen Ferananda Habeahan; Hilma Harmen
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 12, No 2 (2017): Jurnal PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v12i2.9576

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besarpengaruh Komitmen Organisasi dan Penempatan Kerja terhadap Kinerja Karyawan pada Kantor Badan Pusat Statistik Provinsi Sumatera Utara. Metode yang digunakan dalam penelitian ini adalah analisis regresi berganda yang bertujuan untuk mengukur hubungan antar variabel bebas dan variabel terikat. Jumlah populasi dalam penelitian ini adalah 101 orang dengan sampel yang diambil adalah sebanyak 81 orang dengan menggunakan Total Sampling. Teknik analisis data yang digunakan adalah uji normalitas, uji heterokedastisitas, uji multikolonieritas, dan analisis regresi berganda. Analisis data masing-masing variabel diperoleh persamaan regresi berganda Y = 31,471+ 0,245X1 + 0,125X2 + e. Diperoleh R2 sebesar 0,070, yang berarti X1 dan X2 menjelaskan pengaruh terhadap variabel Y sebesar 7% sedangkan sisanya dijelaskan variabel diluar perusahaan. Uji parsial yang dihasilkan masing-masing variabel bebas berpengaruh terhadap variabel terikat dengan signifikansi penelitian lebih kecil dari 0.05, serta hasil perhitungan uji-simultan sebesar 3,929dengan Ftabel 3,11yang artinya Fhitung> Ftabel dengan taraf signifikan(α) < 0,05, yang artinya hipotesis diterima yaitu Komitmen Organisasi dan Penempatan Kerjasecara bersama-sama berpengaruh signifikan terhadap Kinerja karyawan pada Kantor Badan Pusat Statistik Provinsi Sumatera Utara. Kata kunci : Komitmen Organisasi, Penempatan Kerja, Kinerja Karyawan
MEMBANGUN KINERJA PEMASARAN MELALUI MARKETING KNOWLEDGE COMPETENCE DAN MARKETING NETWORKING Hasyim Hasyim
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 12, No 2 (2017): Jurnal PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v12i2.9572

Abstract

This research is done based on research result differences ( research gap ) and differences of discussion focus about orientation of entrepreneurial and influence of knowledge interest and also company capability to marketing performance. Besides, there are also research problem about tightening of emulation in hand made clothes industry specially at small scale industry in Semarang city which’s owning local market so that push brooding company to be more ahead in formulating strategy to improving its performance. Some condition and factor above were importance to be checked empirically and analyzed. Therefore the practitioner / owner in hand made clothes industry can obtain fact to support their exist in market, so the formulated strategy earn more accurate. This research is done by taking research object at small scale hand made clothes industry in Semarang, amounting to 170 company with its population element that is manager / owner. Sampling technique that used is purposive sampling. Amount of determined responder as research sample is 100 people. Analysis technique that used to interpret and analyze data in this research is technique of Structural Equation Model (SEM) of software package of AMOS. Result of examination proven hypothesis that factor entrepreneurial orientation and knowledge of market become positive effect of marketing capability and marketing performance. It is mean high significance of each other variables. As for model which is raised in this research can be accepted posed at by index according to where value of GFI 0,900, value of chi-square 87,987, probability value 0,084, value of TLI 0,965 and value of CFI 0,973, all have up to standard although value of AGFI 0,853 accepted by marginal. Keywords :  Entrepreneurial Orientation, Marketing Knowledge Competence, Marketing Capability, Marketing Networking, Performance

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