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ASEAN Journal on Hospitality and Tourism
Published by Institut Teknologi Bandung
ISSN : 14122073     EISSN : 27222748     DOI : -
Core Subject : Humanities, Social, Engineering,
Humanities Engineering Social Sciences
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol. 22 No. 3 (2024):" : 8 Documents clear
A Study of the Impact of Supply Chain Management Practices & Customer Orientation on Hotel Operation Performance Kachwala, Tohid
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.01

Abstract

The current study intends to examine the effects of supply chain management procedures and customer focuses on the operational effectiveness of hotels. The study surveys four hundred & five hotel managers and employees from opulent five-star hotels in Mumbai Metropolitan city. We have used Structural equation modeling to examine the given data. According to the study, efficient supply chain management procedures and a focus on customer needs have a good impact on hotel operation efficiency. Critical customer orientation practices include customer service, the best products/services in the industry, good market and customer information, and essential operations of hotel performance such as quality, speed, dependability, and flexibility. The study has identified critical supply chain management practices as strategic supplier partnership, information sharing level, and customer relationship. The results of this study shed light on the significance of supply chain management techniques and customer focus for the efficient functioning of hotels. Hotel managers should create efficient supply chain management procedures and embrace a customer-centric mindset to improve operational performance. The study did not consider the possible effects of additional contextual factors, such as hotel size, location, and market rivalry, which may impact the relationship between supply chain management methods, customer orientation, and hotel operational performance.
Do Attractions ‘Attract’ Tourists? A Comparative Study Four Destinations Using Travel Career Pattern (TCP) and Tourism Product Taxonomy: Putra, Fajar Kusnadi Kusumah; Ucu Rakhman, Cecep
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.02

Abstract

This study aims to explore attractions in four destinations: Australia, Hong Kong, Singapore, and the United Kingdom. The paper sought to answer the following research questions about whether attractions play a different role in attracting travellers or merely satisfying needs. A qualitative research methodology was used to compare different perspectives from four market sources from each destination using the Travel Career Pattern (TCP) theory and tourism product taxonomy. The approach taken in this study is as follows: an exploratory investigation of the existing framework using secondary data from four tourism destinations and market source reports, global tourism statistical reporting data, national tourism organization statistics, consumer trends, travel behaviour, inbound activities, and marketing strategies. The current study found that four existing destinations have their own attractiveness and excellence in pleasure products, human effort, personal search, nature, and business. These results are consistent with previous observational studies in which the role of specific attractions as goal awareness (markers) and motivation (core) is crucial. Each target has its own uniqueness and different roles for different market sources. The generalizability of these results is subject to certain limitations. For example, four destinations and four market sources limit these results. It is recommended that further research be conducted in the following areas to explore more destinations and market sources or, in another case, with the primary data collection for the travellers visiting the destination.
How Green Are Hotels in Ghana? Evidence From Star-Rated Hotels in Kumasi Metropolitan Area sarkodie amoako, noble; Esi akyere Acquah, Hannah; Dery, Jane
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.03

Abstract

The study was conducted to assess green business practices among star-rated hotels in the Kumasi Metropolitan Area. This employed a survey and used a questionnaire to collect data from 60 managers from 84 licensed star-rating hotels.Data was analysed using both descriptive and inferential tests.The study results showed that star-rated hotels have implemented environmentally friendly practices, taking steps to reduce their water usage, adopting sustainable business practices for the long-term benefit of the environment, regular maintenance of sanitary facilities and pipes to prevent losses, and switching off the lights in unoccupied rooms. The study revealed that energy conservation, water conservation, eco-friendly cleaning, and water and energy monitoring were key green business policies adopted by star-rated hotels in the Kumasi Metropolitan Area. The study also showed that cost savings, customer demand, industry regulations and standards, environmental awareness, competitive advantage, and availability of resources were major factors that influenced the adoption of green practices by star-rated hotels in the Kumasi Metropolitan Area. The study suggests that the government shouldbe involved in all issues on the enforcement of green practices, as well as that employees' knowledge be raised consistently and their training be enhanced about the use of green practices.
Membawa Tempat-tempat dalam Cerita ke Kehidupan Nyata: Pengaruh Cerita Masa Kecil terhadap Niat Berkunjung ke Tempat-tempat dalam Cerita Patria, Teguh Amor; Lusia, Erma; Pratiwi, Irma Indri Astri; Rumba, Rumba
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.04

Abstract

This paper presents a study that aims at investigating relationship between childhood stories and intention to visit the places in the stories. It involved 145 Tourism college students in Indonesia who rated their answers to 17 statements on an e-questionnaire using a 5-point Likert scale. Findings of the study showed there is a significant relationship between childhood stories and intention to visit. However, despite respondents’ interest in visiting the places in their childhood stories, they still would consider visiting other places beyond the places in their childhood stories provided they have other options. The findings can contribute to the knowledge about the relationship between childhood experiences and adults’ attitudinal and behavioral patterns, and to the planning, development, and marketing for a specific tourist market segment. Future studies can consider exploring the 54.5% of unknown factors affecting respondents’ interest in visiting tourist destinations or attractions associated or related to their childhood stories, as well as the volume of this specific tourist market segment.
The PERAN CANDI PRAMBANAN DAN BOROBUDUR SEBAGAI TEMPAT ACARA DALAM MENDUKUNG ACARA BERKELANJUTAN Octavanny, Vitha; Ayu, Jati Paras; Prabowo, Riky Ramadani; Wibowo DC, Yesi Pandu Pratama
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.07

Abstract

Prambanan Temple and Borobudur Temple, managed by PT Taman Wisata Candi, play a crucial role in implementing these venue indicators, as they are key providers of event venues at local, national, and international levels. This research employs qualitative research methods with descriptive analysis approach, including interviews with stakeholders at PT Taman Wisata Candi involved in event management. The aim is to understand the role of temple management in supporting sustainable events as a venue provider. The findings indicate that the management has followed the principles of sustainable event management, focusing three socio-cultural elements of the environment broadly categorized under “Tanggung Jawab Sosial Lingkungan” (TJSL), or Environmental Socio Responsibility. This program aims to support all activities at PT Taman Wisata Candi. However, certain aspects need to be concidered to minimize negative impacts during events at Prambanan and Borobudur Temples. To accomplish this, it is necessary to strengthen the event management process by providing supporting documents, such as the development of Standard Operating Procedures (SOPs) for post-event activity reporting related to sustainable event indicators, as well as the creation of guidebooks detailing the objectives of the nine indicators. These indicators cover aspects such as planning, policy formulation, monitoring, and evaluation following the Event Industry Council’s approach to sustainable events.
The Comparison of Factors Affecting Employee Loyalty of Generations X, Y and Z in Bangkok’s Hotel and Restaurant Industries Wongprasurt , Supanee; Lee, Wing Shing
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.05

Abstract

This study investigated the elements affecting job satisfaction and employee loyalty among employees from Generations X, Y, and Z in Bangkok's hospitality sector. These generational cohorts are projected to form a substantial portion of the labor force by 2025, each of which brings distinct work-related perspectives. This study aimed to identify the crucial factors influencing loyalty to enhance employee retention in the hotel and restaurant industries. Using Herzberg's Two-Factor Theory as a conceptual framework, data were gathered from 565 workers through a survey. The findings revealed that employee training, compensation, teamwork, and work-life balance had significant positive effects on job satisfaction, while employee empowerment did not show a substantial impact. Job satisfaction significantly influences employee loyalty. The results varied across generations: Generation Z valued teamwork and work-life balance significantly, with training showing marginal importance. For Generation Y, all four factors - training, compensation, teamwork, and work-life balance–were significant. Generation X prioritized work-life balance and compensation. These insights can benefit hospitality businesses by helping them develop targeted strategies for retaining employees and reducing turnover, potentially leading to enhanced productivity and financial performance. Moreover, this study offers valuable information about the motivations and preferences of the younger workforce generations, which can inform human resource management practices and policies in the industry.
Pendirian Desa Wisata Berkelanjutan di Kalimantan Barat, Indonesia: Sebuah Studi Kasus Desa Wisata Berkelanjutan Pentek di Kabupaten Mempawah Ningtias, Kartika; Sudagung, Adityo Darmawan; Sari, Venisa Yunita; Adiwinata, Yudha Kusuma
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.06

Abstract

The present study aims to explain the formulation and implementation of the tourism village policy in West Kalimantan, Indonesia. The existing tourism village policy and the fact that the village is centred on the national development agenda in Indonesia has shifted more attention towards all villages. By doing explanatory qualitative research through interviews, observation, and literature study at Pentek Sustainable Tourism Village in Mempawah Regency from August to October 2021,this research discovered that the tourism village manager can improve the management of natural, historical, and cultural tourism potential. Our finding showed that Pentek Tourism Villages' condition is classified as embryonic. However, according to social capital concept, the synergy between the government and the community can be an asset for accelerating the development of sustainable tourism villages in the future. Thus, this paper suggests a thorough review of Pentek Sustainable Tourism Village's available potential and resources, increased cross-sectoral collaboration that involves the community, the use of information technology to promote tourism villages, and conducting comparative studies from best practices of other national and international tourism villages.
The Impact of Brand Experience on Brand Loyalty: Investigating the Mediating Roles of Hedonic Value and Customer Satisfication Abd Halim, Nur Iffah; Hishammudin, Nurin Nazihah; Che Ahmat, Nur Hidayah; Ahmad Ridzuan, Ahmad Hidayat
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 3 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.3.08

Abstract

This study investigates the mediating roles of hedonic value and customer satisfaction in influencing the associations between brand experience and brand loyalty. Using a quantitative online survey method, we gathered 384 completed responses from young consumers currently studying at universities. Structured equation modelling and bootstrapping were used to test the hypotheses. The findings yielded significant associations between the variables. The significant mediating roles of hedonic value and customer satisfaction are worth noting. This study expands the existing literature by investigating the impact of brand experience on brand loyalty and the critical roles of hedonic value and customer satisfaction. The study findings have implications for the coffee shop owners to stimulate the overall experience of young consumers as an emerging market. The coffee shop owners can expand their business by opening more coffee shop outlets inside the higher education institutions so their coffee brand can easily reach the target market.

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