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INDONESIA
Jurnal Manajemen Atma Jaya
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 18296211     EISSN : 25974106     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen memuat informasi hasil kegiatan penelitian pemikiran konseptual di bidang ilmu manajemen. Sarana komunikasi ilmiah ini diterbitkan oleh Fakultas Ekonomi Universitas Katolik Indonesia Atma Jaya Jakarta. Terbit perdana 2004 dengan siklus terbit 2 kali setahun yaitu pada bulan Mei dan November
Arjuna Subject : -
Articles 245 Documents
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PENGARUH ELEMEN BAURAN PEMASARAN PRODUK PASTA GIGI SENSODYNE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Kristoforus Andre; Margaretha Sumaryati
Jurnal Manajemen Vol 10 No 2 (2013): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.678 KB) | DOI: 10.25170/jm.v10i2.839

Abstract

This study aims to determine the effect of marketing mix elements of Sensodyne toothpaste on consumer purchasing decision. Marketing mix consists of product, price, distribution, and promotion which can be controlled by the company and being used to influence consumer purchasing decision. On the other hand, consumer sees the marketing mix as the appeal of a product. Sample collection was done by distributing questionnaires to 100 respondents with Convenience sampling method. Then, the data is processed by using SPSS version 18.0. Results from this study showed that the variables of the marketing mix (product, price, distribution, and promotion) simultaneously have a significant influence on purchasing decision of Sensodyne toothpaste. Partially, there are two variables that have no significant effect, which are distribution and promotion, while two other variables significantly influence consumer purchasing decision. The most influential variable is the variable of product.
EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL UNTUK MENINGKATKAN BRAND AWARENESS, FUNCTIONAL BRAND IMAGE, DAN HEDONIC BRAND IMAGE DARI PRODUK – PRODUK SAMSUNG GALAXY Hendry Hartanto; Engelbertha Silalahi
Jurnal Manajemen Vol 10 No 2 (2013): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.24 KB) | DOI: 10.25170/jm.v10i2.841

Abstract

The use of media as a channel of communication between producers and consumers has been growing rapidly. In connection with this, the authors conducted a study to determine the effectiveness of the use of social media to increase brand awareness, functional brand image, and hedonic brand image. This study used convenience sampling method to spread the questionnaire to 74 respondents. The collected data was tested for validity and reliability, and then analyzed using Analysis of Mean Score, Overall Mean Score, and Multiple Linear Regression. The results of research showed that the perception of traditional media has a significant influence on brand awareness, functional brand image, and hedonic brand image, while the perception of social media has a significant influence on the functional brand image and hedonic brand image, but the perception of social media has no effect on brand awareness.
PENGARUH KUALITAS WEBSITE (WEBQUAL 4.0) DAN KUALITAS PELAYANAN (SERVQUAL) ONLINE TO OFFLINE (O2O) COMMERCE TERHADAP KEPUASAN PELANGGAN DAN MINAT PEMBELIAN ULANG Tisia Priskila; Angel Priskila
Jurnal Manajemen Vol 16 No 2 (2019): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v16i2.846

Abstract

The development of the e-commerce industry in Indonesia has recently accelerated. But behind that, there are problems that continue to overshadow such as the problems of logistics and infrastructure of Indonesia in meeting market demand, the number of unbanked consumers, and the tendency of consumers to preview the goods before shopping. Those are the factor of consumers' reluctance to repurchase at e-commerce. Therefore, the O2O commerce concept that combines online and offline transaction channels is believed to be able to answer the challenges currently faced by e-commerce. The customer repurchase intention and customer satisfaction of O2O commerce is believed to be influenced by website quality and online service quality. This research was conducted with the aim to determine the effect of website quality (WebQual 4.0) and service quality (ServQual) of O2O commerce on customer satisfaction and repurchase intention. The analysis technique used in this study is SEM-PLS (Structural Equation Modeling - Partial Least Square) with a sample of 100 respondents. The results showed that website quality and service quality of O2O commerce had a significant positive effect on customer satisfaction and repurchase intention.
Hubungan antar Kualitas Kehidupan Kerja, Sinergi Kantor-Rumah, Kepuasan Kerja, dan Kinerja Nikodemus Hans Setiadi Wijaya; Prastyaningtyas Prabandari
Jurnal Manajemen Vol 16 No 2 (2019): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v16i2.879

Abstract

This study aims at investigating the links among quality of work life, synergy of office-home, job satisfaction, and employee performance. One hundred and two (102) respondents working in urban villages in Depok Sub Districts in DIY (Yogyakarta Special District). Results of the study found that quality of work life and synergy of office-home were positively related to employee performance. The variables were also positively related to job satisfaction. Furthermore, job satisfaction was positively related to employee persormance. It was found that job satisfaction mediated the effects of quality of work life and synergy office-home on employee performance.
PENGARUH OCCUPATIONAL SELF EFFICACY TERHADAP WORK ENGAGEMENT YANG DIMEDIASI OLEH HUMAN RESOURCE DEVELOPMENT CLIMATE DI PT OLYMPIC BANGUN PERSADA Adelina Ariani; Yohanes Arianto Nugroho
Jurnal Manajemen Vol 16 No 2 (2019): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v16i2.896

Abstract

The purpose of this research is to inspect the impact Occupational Self Efficacy on Work Engagement with the role of Human Resource Development Climate as mediating variable. This research was conducted at the Head Office of PT OLYMPIC BANGUN PERSADA involving several employee within the organization. The authors distribute questionnaires consisting of 15 questions about Occupational Self Efficacy, 15 questions about Work Engagement, 15 questions about Human Resources Development Climate to 100 respondents at PT OLYMPIC BANGUN PERSADA. The data were processed with SPSSv23 and macro Hayes v3. The findings showed significant relationship was found between all variables in the study. All the study hypotheses were supported. Human Resource Development Climate was found to partially mediate the relationship between Occupational Self-Efficacy and Work Engagement. The findings on respondents showed that Human Resource Development Climate has a role as complementary mediation.
PENGARUH INOVASI, KEPEMIMPINAN VISIONER, DAN NETWORKING PADA ORGANIZATIONAL CITIZENSHIP BEHAVIOR PEGAWAI NEGERI Enggal Sriwardiningsih; Ghina Chantika Chaerunissa
Jurnal Manajemen Vol 16 No 2 (2019): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v16i2.897

Abstract

The purpose of this study was to analyze the influence of employee competence, innovation, visionary leadership and networking on OCB in Sekretariat Kabinet. The method that used for this research is survey method with quantitative data as a primary data. This type of research is associative research. The data is analyzed with Partial Least Square using SmartPLS 3.0. Unit analysis target is individual from the employees of Deputi Dukungan Kerja Kabinet. Based on the research result shows that: 1) employee competence has significant and negative influence on organizational citizenship behavior, 2) The innovation has significant and positive influence on organizational citizenship behavior, 3) The visionary leadership has significant and positive influence on organizational citizenship behavior, 4) The networking has significant positive influence on organizational citizenship behavior.
Do Tourism Sectors Contribute to Gross Regional Domestic Product in Sukabumi City? M. Hanggara Abirawa; Filda Rahmiati; M. Noor Hanafie Zain
Jurnal Manajemen Vol 16 No 2 (2019): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v16i2.900

Abstract

This paper aims to find out the contribution of tourism sectors to Gross Regional Domestic Product in Sukabumi City. Tourism sectors studied in this paper consist of number of Tourist Attractions, number of Hotels, number of Hotel Guests and number of Restaurants with Regional Income Revenue (PAD) is considered to be the intermediation to Gross Regional Domestic Product (GRDP). Sampling technique used was purposive sample with primary data taken from Department of Tourism and Development Planning Agency in Sukabumi City from 2014 to 2018. The data analyses through quantitative research using statistical analysis and processed by E-Views 8. The result confirms that all tourism sectors except number of Hotel Guests partially does not have a significant influence while as simultaneously have a significant influence to Regional Income Revenue. Further, Regional Income Revenue has a significant influence on Gross Regional Domestic Revenue (GRDP). Based on the result, some actions need to be implemented in order to boost the hotel guests in Sukabumi City.
PENGARUH INTEGRASI PEMASOK, INTEGRASI INTERNAL, INTEGRASI PELANGGAN TERHADAP KINERJA RANTAI PASOKAN YANG DIMODERASI OLEH KETIDAKPASTIAN PERMINTAAN PADA PT X Adhitya Trubus Hanggara; Kelvin Anthony; Stephanie Stephanie; Sambudi Hamali
Jurnal Manajemen Vol 16 No 2 (2019): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v16i2.921

Abstract

The purpose of this study is to determine the impact of the supplier, internal, and customer integration on supply chain performance moderated by the demand uncertainty at PT X. This study uses quantitative research methods with data collection techniques using questionnaires with a sample number of 38 using saturated sampling techniques. Data analysis with SEM-PLS with WarpPLS 6.0 software. The result of this research is supplier integration, which has a direct impact on supply chain performance, and the integration of suppliers and customers that impact supply chain performance, as moderated by uncertainty in demand. The results of this study show that managers need to improve supplier and customer integration to improve supply chain performance.
Etnis Tionghoa dan Jawa : Cara Pandang Mereka dalam Mempersiapkan Suksesor Bisnis Keluarga Meida Rachmawati; Ignatius Hari Santoso
Jurnal Manajemen Vol 16 No 2 (2019): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v16i2.1122

Abstract

This study aims to examine the difference attitude between Indonesian Chinese and Indonesian Javanese in term of family business successor planning.. Sample used in this researh is came from Javanese and Indonesian Chinese businessman in Semarang. Data retrieval is done by using open-ended questionnaire, and being processed by SPSS ver 19.. The results of the study show that there is a significant difference between Indonesian Javanese and Indonesian Chinese in case of the way they prepare their family business successor.
Women at Work: How Organization Manage Career Women Performance at Manufacturing in Jababeka – Bekasi Grace Amin; Cici Lestari Agustina
Jurnal Manajemen Vol 17 No 1 (2020): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v17i1.850

Abstract

This research analyzed career women performance at manufacturing industries. Researchers used quantitative and qualitative methods. There were 200 career women in manufacturing industries around Bekasi joined as respondents in this research and filled the questionnaire given. Data was analyzed by multiple linear regression. Researchers also interviewed representative respondents in order to get respondent perspective about work life balance, family conflict and quality of work life. This research found that work life balance, family conflict, and quality of work life have significant influence towards career women performance on manufacturing industries around Bekasi.

Page 19 of 25 | Total Record : 245

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