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99 Documents
<![CDATA[Realitas Korupsi Dalam Konstruksi Media Massa Lokal Sebuah Studi Critical Discourse Analysis atas Editorial Surat Kabar Flores Pos dan Pos Kupang di Provinsi NTT ]]>
<![CDATA[Jonas Klemens Gregorius Dori Gobang]]>
<![CDATA[ Jurnal InterAct Vol 2, No 2 (2013): Jurnal InterAct ]]>
Publisher : <![CDATA[Atma Jaya Indonesia Catholic University, Jakarta ]]>
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DOI: 10.36388/ia.v2i2.747
<![CDATA[The reality in NTT with poor people and corrupt government urged the researcher to analyze position of the media (local press). Using Teun A.van Dijk‘s Critical Discourse Analysis (CDA) model,thedata collected were editorial text of newspapers, cognition data of editorial writer and social context data. Both newspapers, Flores Pos and Pos Kupang provided different pattern from the media ownership aspect. Flores Pos tended to be more independent in producing editorial text, while Pos Kupang tended to limit writer independence in producing editorial text. The note confirms that reality of today media can be coopted by capital owner, market or state interest.]]>
<![CDATA[Rhetoric Situation of Political Parties in Social Media ]]>
<![CDATA[Dini Safitri]]>
<![CDATA[ Jurnal InterAct Vol 5, No 2 (2016): Jurnal InterAct ]]>
Publisher : <![CDATA[Atma Jaya Indonesia Catholic University, Jakarta ]]>
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DOI: 10.36388/ia.v5i2.758
<![CDATA[The purpose of this study is to give the reader a description of the situation rhetoric of political parties in social media. To get a description, the researcher uses the situation theory rhetoric of Bitzer, communicative action Habermas, and Toulmin model of argumentation. The results showed rhetoric situation led to the construction of the rhetoric message produced in social media. The rhetoric message was the subject of conversation in social media, which is produced intentionally to persuade others. In order to persuade others, the political parties made a number of claims that political parties have been working for the interests of the people, by using a number of data, such as photos of activities, growth chart, statement, and so forth. Based on the claim, the political parties are trying to influence netcitizens to give voice support to political parties. Thus, an agreement together was made to win the candidate of a particular political party.]]>
<![CDATA[The Role of Social Media in Developing Nonprofit Brand: A Case Study on Akademi Berbagi ]]>
<![CDATA[Danasmoro Brahmantyo]]>
<![CDATA[ Jurnal InterAct Vol 4, No 2 (2015): Jurnal InterAct ]]>
Publisher : <![CDATA[Atma Jaya Indonesia Catholic University, Jakarta ]]>
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DOI: 10.36388/ia.v4i2.763
<![CDATA[Social media as a form of development in information technology and communication has open doors for all kinds of innovations to emerge. Initiatives from the society which are present in social media have similar characteristics with the medium that forms social media, which are: open, participative, accommodating two-way conversations, and focusing in the connectivity between communities. Social media encourages the formation of identity and image of nonprofit brands as representations of movement/social organization in the era of information. Through a single case analysis case study on Akademi Berbagi, it was found that the values that are formed as a result of the interactions within the community of social movement activists become the foundation for forming and dispersing nonprofit branding messages that are genuine which comes from, made by and directed to its activists. By optimizing social media, the nonprofit branding delivers a result that is low cost and high impact. The characteristics of Akademi Berbagi as a nonprofit brand can be said to be similar to the characteristics of social media which are mentioned by Mayfield (2008), which are: openness, participation, two-way conversations and focusing on community and connectivity. As a brand that focuses on community, Akademi Berbagi has functioned as the former of social connection and reputation both for individuals and the managing volunteers through conversations and an ability to share in the internet society and the era of information.]]>
<![CDATA[Objectification of The Marginal in Political Ads during Indonesian Presidential Election Campaign 2014 ]]>
<![CDATA[Birgitta B Puspita]]>;
<![CDATA[Diyah Hayu Rahmitasari]]>
<![CDATA[ Jurnal InterAct Vol 5, No 1 (2016): Jurnal InterAct ]]>
Publisher : <![CDATA[Atma Jaya Indonesia Catholic University, Jakarta ]]>
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DOI: 10.36388/ia.v5i1.768
<![CDATA[Sebagaimana pemilihan umum – pemilihan umum sebelumnya, pemilihan umum presiden yang digelar pada bulan 9 Juli 2014 silam juga diwarnai oleh fenomena iklan politik. Iklan politik, terutama di media cetak, selalu menjadi andalan bagi para aktor politik untuk merebut perhatian dan kepercayaan pemilih. Sayangnya, usaha-usaha untuk menarik perhatian pemilih melalui iklan seringkali menggunakan tanda-tanda yang sarat akan stereotype atas kaum marginal dan menempatkan kaum marginal sebagai objek. Iklan politik menampilkan kaum marginal melalui teks, baik verbal maupun visual yang beraneka ragam, yang muaranya tak lebih dari pemuasaan atas narsisme politik calon yang bersangkutan. Dengan menggunakan pendekatan semiotik untuk menganalisis iklan-iklan politik di surat kabar nasional edisi 5 Juni – 5 Juli 2014, penelitian ini menunjukkan bukti bahwa kaum marginal masih direpresentasikan secara stereotipikal dalam iklan politik pemilu presiden 2014. Memang ada beberapa iklan yang tidak menampilkan objektifikasi tersebut, namun iklan - iklan politik yang menempatkan kaum marginal sebagai objek masih tampak mendominasi. Iklan-iklan politik tersebut semakin melanggengkan stereotype yang ada di masyarakat sehingga membuat posisi kaum marginal justru kian termarginalkan. Konsekuensinya, ketika masyarakat berkomunikasi dengan atau tentang kaum marginal, mereka tidak bisa menghindari kecenderungan untuk tidak melakukan stereotyping dan objektifikasi karena mereka melihat representasi di media sebagai kenyataan yang sebenarnya.]]>
<![CDATA[New Media, Visual Consumption, and Scopophilia: The Use of YouTube by Male as Means of Escapism ]]>
<![CDATA[Adde Oriza Rio]]>
<![CDATA[ Jurnal InterAct Vol 1, No 2 (2012): Jurnal InterAct ]]>
Publisher : <![CDATA[Atma Jaya Indonesia Catholic University, Jakarta ]]>
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DOI: 10.36388/ia.v1i2.706
<![CDATA[Uses and gratifi cation theory stated that audiences have media-related needs and they will use media actively and rationally to satisfy those needs. Does this also apply to new media? According to Ruggeiro (2000) new media has some characteristic that is interactivity, demassifi cation, and asynchroniety. Lister et al. (2003) also found some characteristics of new media which are digital, interactive, hyper-textual, virtual, networked, and simulated. Therefore, conceptually, the ability of audiences to use new media to satisfy their needs will be greater because they can choose more freely what to do with new media in accordance with their needs. One of the audience’s motivations in media use is to escape from routine activities. Eye is the most used sense in new media consumption and Freud (1910) says that seeing activity will produce visual pleasure (scopophilia). However, Mulvey (1989) says that visuality is gendered so whenever a male use their eyes to see female body, they will do what is called by Mulvey as ‘male gaze’ which is seeing activity that put female as sexual object of male visuality. YouTube is a site that presents so many video contents that can be selected by the audiences to watch. This paper examines how ‘male gaze’ is performed as visual consumption on YouTube as means of escapism.]]>
<![CDATA[Analisis Isi Berita Corporate Social Responsibility (Studi kasus PT. BM) ]]>
<![CDATA[Natalia Widiasari]]>
<![CDATA[ Jurnal InterAct Vol 1, No 2 (2012): Jurnal InterAct ]]>
Publisher : <![CDATA[Atma Jaya Indonesia Catholic University, Jakarta ]]>
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DOI: 10.36388/ia.v1i2.713
<![CDATA[In the era of tight competition, business needs more than superior quality product and brand recognition to reserve a place in customer’s mind and heart. Businesses have been starting to implement CSR as the strategic business practice, which served as community relations as well as media relations. CSR is defi ned as one of the differentiators in which factual feeds of CSR activities would attract media coverage. This article is a content analysis research based on secondary data using media coverage of BM’s CSR related activities to understand what makes them interesting.]]>
<![CDATA[Dampak Penggunaan Email dan Instant Messenger terhadap Komunikasi Organisasi ]]>
<![CDATA[Isabella Astrid Siahaya]]>
<![CDATA[ Jurnal InterAct Vol 3, No 1 (2014): Jurnal InterAct ]]>
Publisher : <![CDATA[Atma Jaya Indonesia Catholic University, Jakarta ]]>
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DOI: 10.36388/ia.v3i1.718
<![CDATA[This article aims to know the impact of communication technology in organizational communication. As we know organizational communication has limitations because of distortions, one of which is caused by physical distance. However, with the development of technology, physical distance can be overcome by sending the work instruction, discussion, and decision-making through email or instant messengers like WhatsApp, Blackberry Messenger that can be accessed by simply using the phone. The advantage of instant messaging services is that it can be used by anyone, anywhere and anytime without the need to meet at the office. Technology changes offices into virtual ones. Distortion due to the dissolution of the message on one level in the organizational structure can be minimized because employees who are members within the group instant messenger can read messages simultaneously. Additionally, nonverbal message during face to face communication can be replaced with emoticons. But the downside is the time to work is often used for informal messaging not relevant with work and the employee ultimately can be drowned in a flood of data, including ones not needed to complete the job. ]]>
<![CDATA[Transkulturasi dalam Film Indonesia: Representasi Identitas Subkultur Generasi Muda pada Film Indonesia ]]>
<![CDATA[Euis Komalawati]]>
<![CDATA[ Jurnal InterAct Vol 3, No 2 (2014): Jurnal InterAct ]]>
Publisher : <![CDATA[Atma Jaya Indonesia Catholic University, Jakarta ]]>
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DOI: 10.36388/ia.v3i2.723
<![CDATA[This research aims to explore how Indonesian cinema covers the transculturation in youth subculture. The research focuses on three Indonesian films, it is Virgin (Ketika Keperawanan dipertanyakan) (2004), Virgin 2: Bukan Film Porno (2009), and Virgin 3: Satu Malam Mengubah Segalanya (2011). The Vladimir Propp Narrative analysis was used to analyze how the story vs plot, the structure, and the position of the narrator. The result of this research is that the films “Virgin” provide transculturation in cultural domination from western. It looks on the structure of narration, the ideology, and the values of youth subculture.]]>
<![CDATA[Communication Management On Environmental News Production: Study In A Leading Indonesian Newspaper ]]>
<![CDATA[Eli Jamilah]]>
<![CDATA[ Jurnal InterAct Vol 4, No 1 (2015): Jurnal InterAct ]]>
Publisher : <![CDATA[Atma Jaya Indonesia Catholic University, Jakarta ]]>
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DOI: 10.36388/ia.v4i1.728
<![CDATA[This paper explains how the concepts of management applied in the news-production process, particularly in reporting on environmental issues Reporting on environmental issues has its own difficulties that require the strategy to package it into newsworthiness news for the reader (audience). News about the environment is generally based on the story obtained from technical-academic sources such as ecology experts or scientists. For that, we need the media’s ability to interpret the information and process it into a story that can be understood by the public. This is important because environmental issues have become crucial things to be known and recognized by the community. All of these efforts are the framework for maintaining survival all life on Earth.Communication management concepts are to identify strategies used in the production of the news. Researchers used a research method that combines the methods of observation, interviews, and literature review to obtain conclusions about the management of communication in the production of news about environmental matters.The result is that in several stages, news production procedures and strategies used in the theoretical framework of management generally. Communication management concepts can be applied because the news production is a process of information exchange that is managed according to a specific operational and procedural standard. Communication management is the process and also the tools to implement strategies to achieve specific goals; in the context that environmental reporting has an economic and social purposive for the institution.]]>
<![CDATA[INTEGRATED COMMUNICATION: MARKETING COMMUNICATION IN THE INTERACTIVE AGE ]]>
<![CDATA[Andre Hardjana]]>
<![CDATA[ Jurnal InterAct Vol 1, No 1 (2012): Jurnal InterAct ]]>
Publisher : <![CDATA[Atma Jaya Indonesia Catholic University, Jakarta ]]>
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DOI: 10.36388/ia.v1i1.733
<![CDATA[Globalization has affected on how we communicate and what media to use in communicating. To be able to manage organizational results, many realize that individual communication held by different units did not make the organization effective nor efficient. Communication needed to be realigned and integrated to a centralized corporate communication network. In addition, with pressure from the growth of communication technology, businesses must also face the complexity and intricacy of business competitiveness and positioning to be in the minds of consumers. Hence, the development of integrated marketing communication (IMC) provided another stage of development in the communication industry.Globalization has affected on how we communicate and what media to use in communicating. To be able to manage organizational results, many realize that individual communication held by different units did not make the organization effective nor efficient. Communication needed to be realigned and integrated to a centralized corporate communication network. In addition, with pressure from the growth of communication technology, businesses must also face the complexity and intricacity of business competitiveness and positioning to be in the minds of consumers. Hence, the development of integrated marketing communication (IMC) provided another stage of development in the communication industry.]]>
