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INDONESIA
Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
The articles and themes presented in the journal have the goal to increase the understanding of the importance of communication and in developing new concepts to provide solutions in implementing communication science in Indonesia.
Arjuna Subject : -
Articles 99 Documents
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Evaluasi Strategi dan Implementasi 360º Communications di Indonesia Dorien Kartikanwangi; Nia Sarinastiti; Avianto Nugroho
Jurnal InterAct Vol 2, No 1 (2013): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (663.975 KB) | DOI: 10.36388/ia.v2i1.738

Abstract

The development of Information Communication Technology (ICT) has given the opportunity to be able to use 360º Communications in corporate communication and marketing communication activities. Nevertheless, there is still a debate on the effectiveness and efficiency of this model during the implementation on the field.  The objective of the study is not merely conducting a general evaluation on the 360º Communications implementation done by companies in Indonesia, but also focusing on the use of social media trinity that are developing, which are blogging, microblog and social network. This research is done through a qualitative approach using Focus Group Discussion dan interviews with industrial players, as well as through participative observation. Research results reveal that sources implement 360º Communications differently, either on defining the strategy up until evaluation, whether partially or overall. This depends on the type of business/ industry it does and the communication objective it chooses.
Strategi Mendengarkan dalam Komunikasi Manajerial Andre Hardjana
Jurnal InterAct Vol 2, No 2 (2013): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36388/ia.v2i2.743

Abstract

People seem to be more powerfully driven to talk than to listen. Listening rather than talking is a major concept in managerial communication. In accomplishing his/her job, a manager is expected to develop his/her listening skill more than his/her speaking skill. By building good listening habits and exercising active listening, he/she can improve communication effectiveness and raise subordinates‘ self-respect and efficacy as well.  In fact, the person can also become a pioneer of listening climate  practice  in  the  organization.  This  article  is  a  critical review of the literature related to the nature, significance, and performance of effective and active listening in managerial communication.
Teori Konvergensi Simbolis (Symbolic Convergence Theory) Dalam Kajian Pustaka Dorien Kartikawangi
Jurnal InterAct Vol 2, No 2 (2013): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36388/ia.v2i2.748

Abstract

This literature study looks into details about the application of Symbolic Convergence Theory (SCT). The theory was introduced by Bormann within a constructivist paradigm which successfully went through debate and argumentation from diverse standpoints. This piece of theoretical analysis suggests that SCT may be applied as an analytical tool in the constantly changing environment driven by the globalization and the significant role of information communication technology today. The argument hereby are presented systematically from the heuristic value of SCT, history, anatomic element, uses in problem solving, explanation of SCT critics, and its role for the future research.
Facebook Sebagai Komunikasi yang Dimediasi Komputer Natalia Widiasari
Jurnal InterAct Vol 5, No 2 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.609 KB) | DOI: 10.36388/ia.v5i2.759

Abstract

Computer-Mediated Communication (CMC) is a concept that is still relevant and applicable today. The theory discusses and captures most of the phenomenas and problems on online communication along with its potentiality to develop. Facebook as one of the oldest social media that is still growing in the term of user number and extensively used world wide is another phenomenon itself. Discussion about application of CMC concepts in Facebook reveals some of conceptual limitation. CMC discussion is lacked of leadership, even though user could participate equally. The participation at some degree is silenced by self- censorship. While the features of CMC are developed, face-to-face communications remains the best of all. This article is based on literature study where secondary data is used to build the argument.
Analisis Semiotika Roland Barthes pada Jurnalisme Online Dudi Sabil Iskandar; Rini Lestari
Jurnal InterAct Vol 4, No 2 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.416 KB) | DOI: 10.36388/ia.v4i2.764

Abstract

Media massa mengalami beberapa tahap perubahan, transformasi, dan bahkan metamorfosis. Bermula dari surat kabar, buku, film, radio, televisi, dan internet. Media massa yang terakhir, internet, kemudian mempopulerkan istilah media baru (new media). Kehadiran internet selanjutnya mengubah secara drastis dan dramatis perkembangan media massa. Setidaknya internet memicu dua perubahan mendasar di media. Pertama, substansi media, yaitu proses jurnalistik. Kedua, bentuk atau format organisasi media.Perubahan mendasar pada jurnalisme media lantas memunculkan terminologi mengenaskan bernama krisis jurnalisme meski kata ‘krisis’ dipandang berlebihan. Krisis jurnalisme didiagnosis meliputi serangkaian masalah, yaitu, yang berkaitan dengan waktu, uang, otonomi, dan perubahan budaya.Dalam era kapitalisme modern, percepatan dan kecepatan sudah merasuk ke semua aspek kehidupan manusia, termasuk dunia jurnalisme. Kecepatan dan percepatan telah menyeret jurnalisme ke dalam pusaran kompetisi global. Di sinilah lidah api kapitalisme menyambar dan membakar jurnalisme. Berita sebagai unsur atau pilar pokok atau inti dari jurnalisme menjadi komoditas.
Evaluation of Strategies and Implementation of Starbucks Coffee to Establish The Image of Indonesian Coffee Sri Ayu Maharani; Isabella Astrid Siahaya
Jurnal InterAct Vol 5, No 1 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.727 KB) | DOI: 10.36388/ia.v5i1.769

Abstract

This study discusses the strategy of communication and implementation  used by Starbucks  Coffee  Indonesia to  establish the  image of  Indonesian coffee.  Concepts and theories used in this study are the image and the four planning work program based on Cutlip, Centre & Broom in Defining the problem or opportunity, Strategy, Implementation and the last is evaluation program. The method used in this research is the qualitative method with in-depth interviews, observation, and documentation. The established wish image of Indonesian coffee is Indonesian rich in diverse types of coffee. From this study, it was found that Starbucks Coffee does not have a strategy and specific implementation in shaping the image of Indonesian coffee. Strategy and implementation used to establish the image of Indonesian coffee are the same with the strategy and implementation which is used for other coffee in Starbucks. There is no special treatment for established the image of Indonesian Coffee, although Starbucks coffee has always adjusted the value of wherever Starbucks located. Besides,  Starbucks Coffee never  performs an  evaluation to  measure the  success of  the program. From these activities can be seen that there are some customers who already know about the image which is established by Starbucks, while others people simply know that Starbucks sells  coffee from  Indonesia. As a  recommendation, Starbucks should  have a strategy and specific implementation to establish the image of Indonesian coffee.
Pengaruh Mediasi Orangtua Terhadap Afinitas Televisi dan Lama Menonton Televisi Pada Anak Nina Mutmainnah Armando; Hendriyani Hendriyani
Jurnal InterAct Vol 1, No 2 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.425 KB) | DOI: 10.36388/ia.v1i2.709

Abstract

This study explains how parental mediation, mothers’ and fathers’, infl uences television affi nity and usage among children. Survey data of Jakarta-based 5  grade elementary school children (N = 188) reveal that level of parental mediation, in term of restrictive and active, tends to be high, while level of coviewing tends to be low. However, only mothers’ restrictive mediation and fathers’ restrictive mediation correlate positively with television affi nity; active mediation and coviewing do not infl uence children’s television affi nity signifi cantly. There is no direct correlation between any types of parental mediation with television usage. This study also fi nds that television affi nity correlates signifi cantly with television usage. It seems that the more restriction of watching television they have, the more attractive the medium for the children. However, those with high affi nity tend to have low television usage, most probably because they are only allow watching television for a certain period at home. On the contrary, children with low TV affi nity spend a lot of time watching television. Thus, even though television is a dominant medium in children life, it is not treasured by the children; it is just wallpaper in the house for them.
The Role of Marketing Public Relations in Cognitive Decision-Making Process through the Enhancement of Brand Awareness (A Case of Chevrolet Spin, Product of General Motors Indonesia) Clarissa Anugrah
Jurnal InterAct Vol 3, No 1 (2014): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.038 KB) | DOI: 10.36388/ia.v3i1.714

Abstract

Advertising and other kinds of promotional strategies are no longer able to stand individually. There is one important essence:‘Trust’. Marketing Public Relations (MPR) is believed to be the strong key of credibility and capable of becoming the main driver for promotional strategies and advertising. This paper strongly emphasizes the power of marketing public relations which not merely aims awareness as its goal, but using awareness to penetrate into the consumer decision-making process. Chevrolet Spin is a new high-involvement product, manufactured by Indonesian for Indonesian. It has been a legendary product which brought PT General Motors (GM) Indonesia into the list of Top 10 car makers in Indonesia. Regardless the ‘new’ status, consumers were brave enough to choose Chevrolet Spin as their vehicle. This qualitative research was done through analysis of news and online journals and interviews with consumers. The conclusion shows that marketing public relations certainly has a strong role in consumer decision-making process, but still need to be complemented with other strategies, using elements in the Integrated Marketing Communication mix.
Book Review “A Gift From 3 Precious Moments Of Life” Yohanes Temaluru
Jurnal InterAct Vol 3, No 1 (2014): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (68.122 KB) | DOI: 10.36388/ia.v3i1.719

Abstract

Buku “A Gift From 3 Precious Moments of Life” yang ditulis oleh Th. Wiryawan, alumni FIABIKOM Unika Atma Jaya (angkatan ’85), merupakan sebuah buku yang cukup menarik untuk dibaca dan disimak karena mengandung pesan-pesan empatik bagi rekan, kerabat dan keluarganya yang sedang mengalami salah satu dari tiga peristiwa penting dalam hidup, yaitu ulang tahun kelahiran, perkawinan, dan kematian. Buku ini dibuka dengan prolog oleh Prof. Koerniatmanto, Guru Besar Fakultas Hukum Universitas Parahyangan Bandung, dan ditutup dengan epilog oleh Ari Bernardus, Senior Management CIMB Niaga, Semarang. Keduanya merupakan sahabat baik penulis.
Women Leadership in Good Corporate Governance Towards Economy Development Theng In Yen
Jurnal InterAct Vol 3, No 2 (2014): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (873.422 KB) | DOI: 10.36388/ia.v3i2.724

Abstract

Globalization has largely influenced women roles within many sectors, especially the economy. More and more women professionals exist in key positions of corporations. However, such phenomenon does not mean that gender disparity and discrimination ceased to exist.   In reality,   the percentage of women obtaining opportunities to actively participate in professional and the economy is still limited and below expectation, although needs to be admitted that such pleasant progress is getting better from time to time. Still, the phenomenon mostly happens in big cities. On the other side, women living in rural areas still have to endure discrimination and repression due to the dominating patriarchy culture. The main factor causing such disparity lies in the lack of education. In fact, the potential of women in leadership is as much as that of men, especially from the view of gender discourse characteristics. Moreover, leadership, which is the main key in good corporate governance, highlights the positive attitudes that lead to the best practices based on effective communication and teamwork while making the best use of technology to compete within the healthy global economic competition. Good governance, which also highlights equality, gives the same opportunities for men and women as well as giving women the opportunities to contribute their potentials for the sake of better economic development. Gender inequality should be understood as the hindrance in the development process,  especially economic development, because belittlement of women potential is the same of paralyzing half of the nation.

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