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Jurnal InterAct

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Published by Universitas Katolik Indonesia Atma Jaya

ISSN : 22524630 EISSN : 26141442 DOI : -

Core Subject : Education,

Languange, Linguistic, Communication & Media

The articles and themes presented in the journal have the goal to increase the understanding of the importance of communication and in developing new concepts to provide solutions in implementing communication science in Indonesia.

Arjuna Subject : -

Articles 99 Documents

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Killing Me Softly With Your Corporate Social Irresponsibility: Tobacco Industry and Its So-Called Corporate Social Responsibility Irwan Julianto; Jalal Jalal
Jurnal InterAct Vol 4, No 1 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

It is more and more common that tobacco companies in the world and Indonesia are portraying themselves as good corporate citizens and engaging in so-called “corporate social responsibility” activities, such as sponsorship of educational programs, sports events, art and cultural performances, community projects and philanthropy. These ”socially responsible” activities are very effective in improving public perceptions of the tobacco industry, creating good impressions among influential groups such as policy-makers, academicians and journalists/media, and serving as brand loyalty promotion and strengthening corporate reputation.However, these activities are actually intended as corporate political interference to influence members of society, government officials, parliament members, and the judicative judges to influence policy/regulation development and preventing government and parliament not to regulate tobacco use which will reduce their sales. This study will explicate what CSR really is and why tobacco companies’ CSR activities do not meet the criteria of real CSR.

KONVERGENSI TEKNOLOGI DAN MEDIA: IMPLIKASI BAGI KOMUNIKASI KORPORAT DAN PEMASARAN MASA DEPAN M Alwi Dahlan
Jurnal InterAct Vol 1, No 1 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Changes are occurring for communication practitioners that posses implications to what corporate and marketing communication. The majority of the changes occur because of technology, which then influences the convergence of media. The various issues that arise due to the changes in technology should be developed in managing communication between human, as it is not avoidable. It is essential to understand as well the regulation that imposes on how information can be managed. Overall, it would be in the hands of the corporate and marketing communication experts in how to expand and enhance theirs activities using the changes and at the same time concur to regulations.

Strategi Komunikasi Pengurus Komisi Penanggulangan Aids (KPA) dalam Penanggulangan Epidemi HIV/AIDS di Provinsi Banten Neka Fitriyah
Jurnal InterAct Vol 2, No 1 (2013): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Indonesia has entered a phase of concentrate epidemic. The tendency of the HIV epidemic that describes the future changes in the transmission of HIV is important considering the development of HIV infection in Men Sex with Men (MSM). Banten Province is one of the provinces that has already had local policy related to HIV AIDS. The Province which consists of 8 District/Town has been recorded to have HIV AIDS epidemic in each District/Town, with varied number of cases. HIV AIDS cases in Banten predicted infections would be huge through sexual transmission, so it will increase the impact. This requires a variety of strategies to reduce the number of HIV AIDS epidemics in Banten. KPA Banten Province has had many prevention programs to reduce the rate of dispersion of this virus. One of the important strategy but not yet designed is to create a communication model on preventing HIV AIDS. This strategy in the future should be designed according to any communication patterns, define appropriate media to disseminate understanding the dangers of HIV AIDS. Through scientific research, it is expected that a joint reference strategy is developed to prevent HIV AIDS in other regions.

Strategi dan Implementasi Program CSR dalam Memberdayakan Ekonomi Lokal pada Program Bantuan Modal Kerja Bergulir UMKM Nia Sarinastiti; Clara Subardjo
Jurnal InterAct Vol 2, No 2 (2013): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36388/ia.v2i2.744

This research discussed the strategy and implementation of a CSR program focusing on the roll-over credit or capital loan for Micro, Small and Medium Enterprises byPT. Indocement Tunggal Prakarsa Tbk Citeureup (Indocement). The program distributes to villages around the company‘s operational activities. The research applied a framework based on the CSR concept relevant to corporate social marketing for community development, economic impact andtriple bottom line. The qualitative method research conducted observation and in-depth interviews to relevant company representatives and beneficiaries. The result indicated that CSR strategy and implementation at Indocement has been able to mirror the triple bottom line concept, which means that some of its profit is used for community development in its surrounding area. The program has also provided direct and indirect economic impact to the communities.

Information Communication Technology (ICT) and Women Empowerment for Rural Area Susri Adeni
Jurnal InterAct Vol 5, No 2 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Women at rural area should be empowered in order to help family income. In some cases, they have a productive activity to help in increasing the family income; such as having a small home industry, etc. Therefore, in supporting their economic activity, media or Information Communication Technology (ICT) is not significantly becoming a point to raise the family income or to improve the quality of society development. While in some countries, ICT is part of poverty reduction program, could help in increasing the family economy and also is used by women for their productive activities. Thus, it is also needed the women’s role, while so far, it is not calculated in. This paper is to explore about how media ICT could be part of women empowerment in helping to improve their family income especially for rural area. The result shown that in some developing countries, ICT has benefit for women in improving the family income.

The Airline Crisis Communication: A Text Analysis of Airasia’s Press Release Related to The Plane Crash from December 28, 2014 – March 4, 2015 Ferdinand Adi; Dorien Kartikawangi
Jurnal InterAct Vol 5, No 2 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

In the digital era, information can rapidly deploy or decrease a crisis to the whole world. Therefore, the crisis management role is to be able to communicate a crisis properly and take advantage of updated information. This research explains how an airline company managed a crisis caused by an airplane crash from the communication perspective. There’re many strategies to spread information about crisis to stakeholders, one of them is press releases. This research aimed to find out how the airline crisis communication management based on text analysis of press releases about the crash. The main theory used in this research is Aristotle’s rhetoric theory and supported by the theory of framing techniques by Fairhurst and Sarr. Through qualitative research using text analysis, the result show that press release can be a communication tool that has the power to deal with crisis when the information contains very strong key messages, delivered according to the concept of ethos, pathos, logos and framing techniques jargon and traditions.

The Utilization of Media Advertising of Giant Supermarket as an Information Source Erna Mariana Susilowardhani; Bida Sari
Jurnal InterAct Vol 4, No 2 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

The increasing number of supermarkets in the capital city of Jakarta, causing supermarkets have been competing to attract consumers. They make a variety of media advertising. One is Giant Supermarket. But, the consumers differ in the way of getting information as a reference from the media advertising of Giant Supermarket. Therefore, in this study, researchers want to know the consumers experience in utilization of media advertising which is made by Giant Supermarket as a source of information for them. This study use the concepts of marketing communications. Some of the concepts are the concept of promotion, promotional mix, advertising, media advertising: above the line and below the line. Researchers use a qualitative-descriptive approach. Researchers use a type of primary data and secondary data. For primary data, researchers conduct observation and in-depth interviews to a number of informants. For secondary data, researchers conduct a literature review and documentation. Researchers use an authenticity as a technique of data validity. The results obtained, that among consumers, they utilize different of media advertising as a source of information for them. They were relying on information from the catalog, banners, or advertising in newspapers. Each medium has less and also more benefits according to the informants. Things to be noted by the Giant Supermarket is related to the availability of the product being promoted between the products are listed in media advertising and the products are existed in Giant Supermarket itself.

Ethical Perception of Enactment of The Information and Electronic Transactions Act in Indonesia Mia Angeline; Yuanita Safitri
Jurnal InterAct Vol 5, No 1 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

The ratification of the Indonesian Act of Information and Electronic Transactions (UU ITE) on 21st April 2008 is still causing controversies to this day. In 2014 there were a number of controversial cases related to “loopholes” in UU ITE alone. Among them are three cases to be discussed in this research, which occurred in social media. These cases are Benhan vs Misbakhun, Florence vs citizens of Yogyakarta, and the case of Bupati in East Kutai. Research questions addressed in this paper focused on regulatory and ethical perceptions of the above cases. This research used a qualitative approach with case study using in-depth interview and literature review, to understand behavior of social media users in relation of the cases as stated above.

Laki-Laki dan Perempuan dalam Bingkai Struktur: Isu Gender dalam Film Billy Elliot Andina Dian Dwi Fatma
Jurnal InterAct Vol 1, No 2 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

The patriarchy structure has been famously known as favorable to the male. However, to what extent do men enjoy this superiority? This article argued that men are not always able to position themselves successfully in the construction of a system called ‘masculinity’. Both men and women are just performing the role expected of them. So it is extremely important for them to negotiate, and renegotiate, their roles and positions in society. That way, both men and women will be able to feed their existence, above and beyond structure.

Political Parties Re-Disconnected? Websites and Social Media of Indonesian Political Parties Gilang Desti Parahita; Nella Aprilia Puspitasari
Jurnal InterAct Vol 3, No 1 (2014): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Political parties of Indonesia today have created their own websites in which the patterns of the use of ICT (Information and Communication Technology) by political parties are much affected by the political and media system (Anstead and Chadwick, 2010; Ward and Gibson, 2010). What are the patterns of Indonesian political parties in utilizing websites for their political communications? The political culture, digital divides, and media system have shaped the practices of websites and social media of political practices. In the previous environment of media, citizens were disconnected from the membership of Indonesian political parties. New media, instead of giving more ways to let netizens engage and participate in political parties’ activities, treats netizens, once again, merely as passive parties’ message consumers. In other words, political parties are re-disconnected from their constituents after its first disconnection: the massive use of television for political campaign and the loose political membership.The research then concludes that the political parties in Indonesia tend to employ a cartel party strategy through online communication as coined by Löfgren and Smith (2003). The web practices of political parties are more concentrated on informing prior to and during the political campaign period. By contrast, involving and connecting the supporters are shown less in both periods. Social media are expected to be more involving and opening up online forums during the campaign period. However, though interactivity occurs in some degrees, the vertical interactivity was happening less compared to the horizontal one, which, in this case, is also more prone to endorse less substantial comments.

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Andina Dwifatma

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Home Page

OAI Link

Editorial Team

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Reviewer

Google Scholar

Contact Name Andina Dwifatma

Contact Email andinadwifatma@gmail.com

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Journal Mail Official nsarinastiti@gmail.com

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Location Kota adm. jakarta selatan, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Andina Dwifatma

Contact Email
andinadwifatma@gmail.com

Phone
-

Journal Mail Official
nsarinastiti@gmail.com

Editorial Address
-

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA