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INDONESIA
Sains: Jurnal Manajemen dan Bisnis
Published by Universitas Sultan Ageng Tirtayasa
ISSN : 19782241     EISSN : 25411047     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Journal of Management and Business is a journal containing scientific articles on financial management, marketing management, human resource management, operational management, strategic management, good corporate governance, business, management information systems, organizational behavior, and entrepreneurship.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 16, No 2 (2024)" : 7 Documents clear
Pengaruh Beauty Influencer dan Korean Wave Terhadap Keputusan Pembelian Produk Skincare Korea (Studi Kasus Pada Masyarakat Kecamatan Medan Sunggal) Febriani, Amelia; Tarigan, Eka Dewi Setia; Syahrial, Hery
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.24942

Abstract

This research aims to determine the influence of Beauty Influencers and the Korean Wave on purchasing decisions for Korean Skincare products in the people of Medan Sunggal District. The population in this study was the people of Medan Sunggal District with a total of 131,741 people. The sampling technique in this research was carried out by distributing questionnaires to 100 respondents. Data processing was carried out using multiple linear regression tests, validity tests, reliability tests, classical assumption tests, hypothesis tests and coefficient of determination using SPSS 26. The results of the study showed that Beauty Influencers had a positive and significant effect on purchasing decisions and the Korean Wave had a positive and significant effect on purchasing decisions. Beauty Influencers and the Korean Wave jointly influence purchasing decisions.Keywords: Beauty Influencer; Korean Wave; Purchasing Decisions
Profitabilitas, Kebijakan Dividen, Dan Growth Opportunity Menentukan Nilai Perusahaan Mentari, Ni Made Indah; Pratiwi, Ida Ayu Putu Eka; Astiti, Ni Putu Yeni Astiti Yeni
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.22597

Abstract

The purpose of publicly traded companies (companies listed on the Indonesia Stock Exchange) is to generate profit in order to enhance their firm value. This research aims to analyze the influence of profitability, dividend policy, and growth opportunity on firm value. The study was conducted on property and real estate companies listed on the Indonesia Stock Exchange for the period of 2020-2022, using purposive sampling method, with a selection of 10 sample companies. Data collection in this research employed a non-participant observation method. Data analysis techniques in this study utilized multiple linear regression analysis. The results of the analysis indicate that profitability and dividend policy have a positive impact on firm value, while growth opportunity has a negative impact on firm value.
Motivasi Kerja dalam Meningkatkan Kinerja Oganisasional (Sebuah Kajian Konseptual dalam Perspektif Islam) Ganika, Gerry
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.25809

Abstract

The article explores the potential relationship between motivation and spiritual values in Islam in an organizational setting. Spirituality is a factor in shaping the personality and behavior, so it is not an exaggeration that spirituality as a subject in the study of business management and organizational behavior. Study of motivation based on Islamic spiritual perspective is necessary to find a balance and development of existing theories of motivation. The level of motivation in the perspective of Islam, which started in the Middle Ages are a completely different understanding of thoughts that have been used in the context of human psychology and organizational management. Motivation in spirituality of Islam composed of four levels conditions: (1) Sawala; drive by a physiological and material motivational impulse, (2) Amara; drive by physiological, psychological and material motivational impulse, (3) Lawama; drive by physiological, material, psychological and intellectual and involve a bit of spirituallty, (4) Mutamainna; drive by the stimulation of all needs based on the value of spirituality as the primary basis. At the stage of Mutamainna, it reflects a harmony between all needs, and has major implications for the organizational and business management practices and behavioral to achieve the organizational performance.
Ekplorasi 'Efek Wow': Daya Tarik Wisata dan Kualitas Pelayanan Memicu Niat Kunjungan Kembali Ramadhan, Bayu; Hidayah, Asmi Ayuning
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.25760

Abstract

This research aims to explore the extent of the influence of tourist attraction and service quality on the intention to revisit, mediated by satisfaction. The research focuses on visitors to local tourism sites in Banyumas Regency. It employs a quantitative approach by distributing questionnaires to 121 respondents via Google Form. Respondents were selected based on specific criteria or characteristics, namely, aged between 17-40 years old and have visited at least one tourist destination in Banyumas Regency within the last year. Based on the analysis conducted using SEM AMOS, it was found that tourist attraction influences the intention to revisit but does not affect visitor satisfaction. Meanwhile, service quality influences visitor satisfaction but does not affect the intention to revisit. Visitor satisfaction can influence the intention to revisit. However, visitor satisfaction does not mediate either tourist attraction towards the intention to revisit or service quality towards the intention to revisit.
Mengoptimalkan Customer Relationship Management untuk Menarik Kolaborator dengan Penggunaan Digital Marketing pada Perusahaan Kasihinbaju.Id Nashah, Dar'el; Satyanegara, Diqbal; Putri, Solehatin Ika
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.25481

Abstract

The article aims to determine the optimizing of Customer Relationship Management (CRM) using digital marketing on Kasihinbaju.id. Descriptive methods are used to describe the implementation of Customer Relationship Management (CRM) stages through digital marketing on Kasihinbaju.id. The result is that three stages in implementing the Customer Relationship Management stages, namely getting or attracting new customers (Acquire), improving relationships with existing customers (Enchance), and finally retaining existing customers (Retain Cost). Apart form the tree stages in optimizing the implementation of the Customer Relationship Management stages, Kasihinbaju.id uses 2 forms of CRM, namely Operational CRM and Collaborative CRM. The application and form of CRM aims to achieve success in attracting customers and this success can be seen by achieving sales targets.
Pengaruh Quality Of Work Life, Internal Corporate Social Responsibility, Dan Work Life Balance Terhadap Employee Engagement Petugas Paramedis Rumah Sakit DKT Pagongan Tegal Nafisa, Irma; Tyo, Gunis; Amalia, Mei Rani
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.26533

Abstract

The test results in this research obtained: (1) Quality of Work Life has a partial effect on Employee Engagement which is shown by the calculated t value of 3.436 > t table 1.667 with a significant value of 0.001 < 0.05, (2) Internal Corporate Social Responsibility has a significant partial effect on Employee Engagement which is shown by the calculated t value of 3.045 > t table 1.667 with a significant value of 0.003 < 0.05, (3) Work Life Balance has a partial effect on Employee Engagement which is shown by the calculated t value of 10.207 > t table 1.667 with significant value 0.000 < 0.05, (4) Quality of Work Life, Internal Corporate Social Responsibility, and Work Life Balance simultaneously influence Employee Engagement as shown by the calculated F value 186.930 > F table 2.74 with a significant value 0.000 < 0.05. (5) Quality of Work Life, Internal Corporate Social Responsibility, and Work Life Balance have an influence on Employee Engagement by 51.9%, which is indicated by a coefficient of determination (R2) of 0.519.
Pengaruh Rekrutmen dan Pelatihan terhadap Kinerja Pegawai dengan Strategi SDM Sebagai Variabel Moderasi Rahadi, Dedi Rianto; Selasih, Sekar; Putri, Syifa Anisa Indah
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.25430

Abstract

The purpose of the study is to analyze and explain the results of the effect of recruitment and training on employee performance with HR strategy as a moderating variable. This research applies a quantitative approach by using a tool called Smart-PLS and the SEM-PLS analysis method. The data used as a reference is also primary data collected through surveys. The sample used is a saturated sample where the entire population is taken as a sample. The results of this study are recruitment has no significant effect on employee performance, training has no significant effect on employee performance, HR strategy moderates the impact of recruitment on employee performance, HR strategy moderates the impact of training on employee performance, and HR strategy has a significant effect on employee performance.

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