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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 15 Documents
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Search results for , issue "Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024" : 15 Documents clear
PENGARUH TERPAAN TEASER WEBCOMIC THE VILLAINESS IS A MARIONETTE TERHADAP BRAND AWARENESS KAKAO WEBTOON (STUDI KASUS REMAJA DI KOTA DENPASAR) Kusumayani, Ni Komang Leni; Pradipta, Ade Devia; Joni, I Dewa Ayu Sugiarica
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Video marketing is one of the most used types of advertising today. Kakao Webtoon is a digital comic platform that often releases unique and creative advertisements for their products in the form of video marketing. The teaser webcomic The Villainess Is A Marrionette is one of Kakao Webtoon's video marketing advertisements that has managed to attract attention because it is the first visual dramatization advertisement that was worked on for a webtoon advertisement, and involves famous South Korean actors/actresses such as Cha Eun Woo, Han Soo Hee and Lee So Hyuk. This study uses Stimulus Organism Response (SOR) theory with a quantitative approach and associative problem formulation. The purpose of this research is to determine the impact of exposure to the teaser webcomic The Villainess Is A Marrionette on Kakao Webtoon's brand awareness for teenagers in Denpasar City. The conclusions of the analysis indicate that the teaser webcomic The Villainess Is Marrioentte has formed a brand awareness of teenagers in Denpasar City towards Kakao Webtoon.
Pembentukan Personal Branding (@nagotejena) Sebagai Psikolog Di Media Sosial Twitter Cahyani, Ni Luh Putu Ika Putri; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Twitter is one medium that can be used to build broader personal branding. Nago Tejena and his account owner @nagotejena is a psychologist who actively writes educational tweets related to mental health issues. This research uses a qualitative approach with a descriptive research type to explain how the creation of Nago Tejena's personal branding as a psychologist on Twitter social media using Hubert K. Rampersad's Criteria for Effective Authentic Personal Branding concept. The results showed that Nago Tejena creates personal branding on Twitter social media as an educative psychologist by sharing insightful tweets with the audience, and Nago Tejena has a sense of concern for mental health issues so that she consistently shares educative tweets. This research also shows that Nago Tejena has complied with Hubert K. Rampersad's Criteria for Effective Authentic Personal Branding concept as the base for personal branding formation. Keeyword : Personal branding, Psychologist, Criteria for Effective Authentic Personal Branding, Twitter.
Analisis Resepsi Mahasiswa Universitas Udayana Terhadap Lirik Lagu “Diri” Karya Tulus Wangge, Katarina Miratriana Devi Gayatri; Suryawati, I Gusti Agung Alit; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Songs are a kind of mass communication where messages are sent one-way from performers to listeners. The song Diri by Tulus was released on March 3, 2022 and occupied the 3rd trending on March 9, 2022 in Youtube. The meaning of self-acceptance motivation, or liking yourself, is contained in the song Diri. This research find out the meaning of the message received by Udayana University students by the lyrics of the song Diri by Tulus. The analysis used is Reception Analysis with Stuart Hall's Encoding/Decoding Theory. Descriptive qualitative research methodology is employed. As a result, informants now occupy a more dominant position. Two informants were in the dominating position because they fully agreed with the meaning included in the preferred reading. The positions of the remaining three informants are mixed, namely dominat-position and oppositional-position because the majority agree and reject one meaning contained in the preferred reading. Keywords: Stuart Hall's Reception Analysis, "Diri" Song Lyrics by Tulus, Self-Acceptance Motivation, Encoding/Decoding Theory
ANALISIS FRAMING PEMBERITAAN KASUS ‘BJORKA’ DI CNN INDONESIA PADA 12 SEPTEMBER Gunther, Evangelin Baliata; Gelgel, Ni Made Ras Amanda; Purnawan, Ni Luh Ramaswati; Cahyani, Dewi Yuri
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Cases of data breaches have occurred several times in Indonesia. One of the cases that is in the public spotlight is the data leak case carried out by a figure named “Bjorka”. This anonymous figure has carried out a series of data breaches involving public data and the personal data of state officials. The issue of data leakage then grew, and both print and online media outlets covered it extensively. This study tries to ascertain how the "Bjorka" case was covered by CNN Indonesia on September 12, 2022. In this study, the framing analysis technique developed by Robert N. Entman is used in a qualitative descriptive approach. On September 12, 2022, CNN Indonesia's online news service served as the research's data source. According to the study's findings, CNN Indonesia separated the three main concerns it used to shape the public's perceptions of the Bjorka case into three categories.
Pengaruh Brand Ambassador Lee Min Ho Terhadap Brand Image Azarine Cosmetic Octaviani, Cindy; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Azarine Cosmetic is a local brand skincare that was established in 2002 from Sidoarjo, East Java. Azarine Cosmetic appointed Lee Min Ho, an actress from South Korea, as their Brand Ambassador to promote its products to reach the market more widely and made a good image. The final of this study is to describe the influence of Brand Ambassador Lee Min Ho affect to Brand Image Azarine Cosmetic. This study using S-O-R theories as well as explanative quantitative methods by survey and measuring up to 70 respondents. The data analysis using simple linear regression analysis with SPSS 26. The result shows the impact of Brand Ambassador Lee Min Ho's affect Brand Image Azarine Cosmetic at 40%. There is a significant influence between a Brand Ambassador Lee Min Ho and the Brand Image Azarine Cosmetic.
STRATEGI KOMUNIKASI PEMASARAN TERPADU (IMC) KEBUN RAYA EKA KARYA BALI DALAM MENINGKATKAN BRAND AWARENESS Kartini, Ni Made; Joni, I Dewa Ayu Sugiarica; Pradipta, Ade Devia
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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The largest botanical garden in Indonesia and one of Bali's protected forests is Eka Karya Bali Botanical Garden. Located in the Bali Province's Candikuning Village, Baturiti District, and Tabanan District. Established in 1959, it has an area of 157.5 hectares and has a tagline “Let's go to the Botanical Garden”. Have brand awareness as a "Picnic and Education Recreation Area". The purpose of this study is to describe and explain the integrated marketing communication strategy (IMC) that has been implemented by Eka Karya Bali Botanical Garden in increasing brand awareness. This research uses a descriptive qualitative approach with the paradigm of post-positivism. Purposive sampling and snowball sampling are used in informant determination approaches. Information gathered through observation, documentation, and interviews. The findings of this study demonstrate that Eka Karya Bali Botanical Garden's integrated marketing communication strategy (IMC) combines a variety of promotions with the goal of raising brand awareness. Eka Karya Bali Botanical Garden uses the idea of the marketing mix, which consists of the four Ps: product, place, price, and promotion, to raise brand awareness. Advertising, sales promotion, interactive marketing, direct marketing, personal selling, public relations and publicity, events, and e-word of mouth are the eight components that make up the promotion mix. Keywords: Integrated Marketing Communication Strategy (IMC), Brand Awareness, Eka Karya Bali Botanical Garden, Marketing Mix, Promotion Mix.
Makna Moralitas Pada Film Nanti Kita Cerita Hari Ini Tania, Najma Ayu; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Cahyani, Dewi Yuri
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Film is a mass communication medium that is audio-visual in nature and has the aim of conveying certain social and moral message to its audience. The ability of films to infulence audiences is widely used by filmmakers to provide moral message in their films. One of the films that conveys the moral content in it a film entitled “ Nanti Kita Cerita Tentang Hari Ini “. This paper explains in the meaning of morality in films using Roland Barthes’ semantic method. This method focuses on the idea of two levels in signification ( two order of signification ), namely denotation and connotation in the film. The meaning of morality in the film is attached to an urban family, which includes: responsibility, autonomous morality, justice, and mutual forgiveness Kata kunci: Film, Nanti Kita Cerita Tentang Hari Ini, Moral, Semiotics.
Personal Branding Akun (@arisdogonzalez) Sebagai Aktivis LGBTQ+ di Indonesia Melalui Media Sosial Instagram Palandi, Joan Alexandra Jethrovany; Joni, I Dewa Ayu Sugiarica; Pradipta, Ade Devia
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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The rapidly changing technological landscape, Indonesian society is deeply integrated with the internet and social media. Social media platforms such as Instagram are particularly popular, and personal branding is a growing priority for users. As social media platforms such as Instagram continue to gain in popularity, personal branding has become an increasingly important endeavor for individuals seeking to distinguish themselves and establish their identity online. LGBTQ+ activist Arisdo Gonzalez, for example, has built a powerful image online and uses Instagram to showcase who he is in both his professional and personal life. This qualitative study examines how Arisdo Gonzalez has shaped his personal branding on Instagram using eight key concepts identified by Peter Montoya. By analyzing interviews with Arisdo Gonzalez, book and journal texts, and observations of his social media accounts, this research shows that he has effectively utilized these concepts to enhance his personal branding.
Pengaruh Terpaan Konten Life Tips Akun TikTok @niaghan Terhadap Motivasi Pengembangan Diri Remaja di Kota Denpasar. Ramadhana, Berlian; Suryawati, I Gusti Agung Alit; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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TikTok is a trending social media among teenagers. Various content is uploaded on TikTok. Such as life tips on TikTok account @niaghan regarding social life suggestions that can improve social and mental self-development. To see How exposure to life tips content from TikTok account @niaghan affects self-development, this study aims to determine the effect of exposure to content life tips from TikTok account @niaghan on motivation for self-development of adolescents in Denpasar City. This study uses a quantitative explanatory method using the Uses and Effect Theory and McClelland's Theory of Motivation. The findings of this study indicate that there is an influence of exposure to the content of life tips from TikTok @niaghan account on motivation for self-development of adolescents in Denpasar City, indicated by an R Square value of 0.69 which has a positive and significant value, and a correlation coefficient which has very strong relationship level. 0.830. Keywords: Content life tips @niaghan, Self-development motivation, Social media exposure, TikTok
Inclusiveness Check Feature in Grammar-checking AI Systems Cahyani, Dewi Yuri
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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This paper aims to conduct a theoretical review of the inclusiveness check feature in grammar-checking AI systems, such as those found in Grammarly and Microsoft Word. The examination of this inclusiveness check feature will involve the consideration of Politically Correct Language (PCL) and the theoretical debate surrounding it, and the process of semantic change. Drawing upon the author’s experience of using Grammarly as a writing assistant for her dissertation, this paper argues that such a feature should be critically addressed. It is suggested that these features effectively call out users for being politically incorrect and function as moral police for their way of expressing themselves.

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