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INDONESIA
JURNAL SOSIAL HUMANIORA (JSH)
Published by Institut Teknologi Sepuluh Nopember Surabaya
ISSN : 19795521     EISSN : 24433527     DOI : -
Core Subject :
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "2019: special edition 2019" : 6 Documents clear
MSMEs Focus on Instagram Account Quality: Key Factors to Prioritize in Instagram Posting Berto Mulia Wibawa; Ninditya Nareswari
Jurnal Sosial Humaniora 2019: Special Edition 2019
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v0i01.5761

Abstract

Nowadays, most of MSMEs have a quite good understanding of social mediaand how it works for their business. In Indonesia, Instagram is one of the bestpowerful tools to introduce and market their product instantly. However,social commerce face problems especially in customer trust. It is suspectedcustomers are doubt to the key factors of social media online shop, i.e.:reputation, transaction, communication, safety, information quality,economic feasibility, and word-of-mouth referrals. The purpose of this studyis to test a framework of Instagram account quality model and its impact onMSMEs social media marketing strategy. An online-based questionnaire wasadministered to 271 MSMEs. Furthermore, structural equation modelingwas used to analyze the data. Findings indicated that there are significanteffects of information quality, reputation, safety, communication, andeconomic feasibility on the Instagram account quality construct. Thepractical implications that need to be emphasized on MSMEs is the need todevelop their information quality on Instagram. It is important because it isthe most significant factor towards Instagram account quality in online storeperception. A focus on improving information quality will also help MSMEsto communicate and promote their post to reach more audience andinteraction with potential consumers.
Entrepreneurial Market Orientation and Marketing Performance: An Evidence from Malang Soybean Cracker Industry Ananda Sabil Hussein
Jurnal Sosial Humaniora 2019: Special Edition 2019
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v0i01.5764

Abstract

This study aims to test the effect of entrepreneurial marketorientation (EMO) as the development of entrepreneurial orientation concept.Particularly, this study tested the dimensions of EMO, namely innovation,customer orientation, market orientation and entrepreneurial orientation onmarketing performance. To answer the proposed research objectives, thisstudy applied multiple regression analysis. Self-administered questionnaireswere distributed to one hundred respondents and only 67 questionnaires werecollected. The results of multiple regression showed that innovation has apositive significant effect on marketing performance. Similar to innovation,this study indicated that customer orientation has a positive significant effecton marketing performance. As proposed in the hypothesis, this study foundthat market orientation positively affects marketing orientation.Entrepreneurial orientation as the dimension of EMO shows a significanteffect on marketing performance. After the completion of this study, boththeoretical and practical contribution are provided.
Analysis of Supplier Selection of Plate Raw Material (Case Study: PT XYZ) Dewie Saktia Ardiantono; Bustanul Arifin Noer; Dhea Elvira Rosa; M. Ubaidillah Al Mustofa
Jurnal Sosial Humaniora 2019: Special Edition 2019
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v0i01.5760

Abstract

PT. XYZ is one of the State-Owned Enterprises of StrategicIndustries (BUMNIS) which runs the business field of Project Managementand Services (MPJ) and Machinery and Equipment Industry (MPI).Currently the company is experiencing problems of not achieving the salesgrowth target in 2012-2016. This problem is caused mainly by one of theproblems in supply chain, namely the delay of raw materials on the projectundertaken. From the results of previous study, it was found that supplierselection evaluation has the highest value of the total effectiveness to difficultyratio (ETDk); therefore, evaluation on supplier selection should be done inorder to establish good integration. The method used is Analytical HierarchyProcess. Criteria that have been determined is the price, delivery, quality, andservice. As a result, the sub criteria of price and quality compliance has thehighest value and the first supplier is the best supplier.
Financial Knowledge and Millennials Investing Behaviors in Indonesia Aang Kunaifi; Ahnan Naufal Fadlil Akbar
Jurnal Sosial Humaniora 2019: Special Edition 2019
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v0i01.5768

Abstract

This research aims to investigate investment behavior in Indonesia millennialgeneration. Three variables are used to explain millennial behavior to havean investment account or unit. Consistent multivariate result found thatfinancial knowledge is positively associated with investment behavior. Theresults also found that personal factors such as age group and gender haverelationship on investment behavior. Junior age group and female havemorelikely to have an investment account or unit.
Analysis and Mitigation of Strategic Risk Business Process by Considering Relationship between Risks: Case Study in Electricity Generation Companies Lalu Bramantias Gutama; I Nyoman Pujawan
Jurnal Sosial Humaniora 2019: Special Edition 2019
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v0i01.5777

Abstract

This study analyzes the linkages between the causes of strategic risks ofbusiness processes which refer to the balance scorecard perspective incompany X, one ofelectricity generation company. Prioritized 87 risk causeswere identified at the outset using the House of Risk 1 method and thePareto principle so that 17 dominant risk causes were obtained, which werethen analyzed using the ISM method and then weighted using the analyticnetwork process (ANP) method to obtain the new ARP value causes riskthat had accommodated the relationship between the causes of risk. To makeit easier for companies to prioritize the handling of the 17 risk-causingagents, a mitigation analysis was then carried out using the House of Risk2 by considering the ranking of existing effectiveness to difficulty so that 8effective strategies for handling agents causing risk were chosen.
Delivery Performance Improvement Using Six Sigma Method: A Case Study at FMC Agricultural Manufacturing Satyana Primandaru; Soeparno
Jurnal Sosial Humaniora 2019: Special Edition 2019
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v0i01.5758

Abstract

PT. FMC is a manufacturing company to produce pesticides in 3classifications: herbicides, fungicides and insecticides. The use ofpesticides is very important to maintain the quality of the crop. Delivery isan important metric because delivery has big influence to customersatisfaction. The delivery of products may not be late because it willdisrupt the consumer production chain. However, PT. FMC deliveryperformance faces a big issue. This research focuses on how companiesare able to identify problems, analyze and solve these problems using theSix Sigma methodology. This method is used because the Six Sigmamethodology has a cycle of how companies solve a problem that candisrupt business processes. The research found that problems in thebusiness process are categorized into 3 causes, namely (1) delays in thearrival of material both raw material and packaging material; (2) thecustomer delays delivery several times; and (3) the Warehouse Leader islate in inputting data and Post Goods Issue.

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