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Journal of Consumer Science
Published by Institut Pertanian Bogor
ISSN : -     EISSN : 24608963     DOI : -
Core Subject : Social,
Social Sciences
Journal of Consumer Sciences (JCS) focuses on the studies of consumer behavior and family economics. Research findings are expected to provide implication for business community and organizations, public policy, consumer education, consumer empowerment, community, non-government organization programs and activities to enhance the well-being of consumers, families, and communities. JCS has been Accredited by the Ministry of Research, Technology and Higher Education Number 21/E/KPT/2018. JCS is a scientific journal published twice a year (February and August) by Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural University (IPB) and Association of Indonesian Family and Consumer Sciences (ASIKKI).
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Articles 164 Documents
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Examining the Relationship Between Quality of Golfing Facility and User Experience on Customer Satisfaction and Revisit Intention in Jabodetabek, Indonesia Yanto Ramli; Sri Hartono; Agustinus Hariadi Djoko Purwanto; Adi Nurmahdi
Journal of Consumer Sciences Vol. 11 No. 1 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.1.97-124

Abstract

Background: Golf in urban regions such as Jabodetabek, Indonesia, is gaining wider appeal. Today’s players are increasingly influenced by practical service elements, including course layout, accessibility, green fee pricing, facility quality, and ancillary services. Purpose: This research examines how golf course characteristics influence customer satisfaction and their intention to revisit, comparing experiences across public and private courses in the Jabodetabek region. Method: A quantitative survey was conducted using purposive sampling. The study collected responses from 224 active golfers. Data were examined through Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the links among service attributes, satisfaction, and revisit intention. Findings: The analysis reveals that course layout, ease of access, green fee levels, and overall facility quality significantly shape customer satisfaction. Interestingly, green fee pricing shows a negative relationship, highlighting customers’ sensitivity to perceived value, while restaurant services were found to have no meaningful effect. In addition, customer satisfaction serves as a strong determinant of revisit intention and acts as a crucial mediator connecting service quality. Conclusions: Customer satisfaction plays a significant role in encouraging repeat visits within the golf tourism sector. Enhancing physical infrastructure, improving accessibility, and adopting customer-oriented pricing strategies are essential for sustaining loyalty. Research implication: Golf course managers should focus on layout optimization, facility upgrades, and value-based pricing models. These will enhance satisfaction and strengthen long-term customer retention in a competitive and evolving leisure market.
Gender Differences in Shopping Cart Abandonment: Evidence from Indonesia Eka Dewi Setia Tarigan; Alfifto Alfifto; Khairunnisak Khairunnisak; Yulianita Yulianita
Journal of Consumer Sciences Vol. 11 No. 1 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.1.125-152

Abstract

Background: Shopping cart abandonment (SCA) remains a persistent challenge in e-commerce. Consumers frequently leave purchases incomplete due to psychological, technical, economic, and contextual factors. However, limited research has examined how demographic characteristics, particularly gender, shape abandonment behavior. Purpose: This research investigates the antecedents of SCA in Indonesia’s e-commerce context and examines differences in these factors between male and female consumers within the Theory of Planned Behavior (TPB) framework. Method: A quantitative research design was employed, using survey data from 300 Indonesian e-commerce users (147 males and 153 females). Data were collected via an online questionnaire and analyzed using multiple regression. Separate regression models were estimated to compare the influence of psychological, technical, economic, and contextual factors across gender groups. Findings: The results reveal distinct gender-based patterns. For women, psychological and economic factors exert stronger effects on SCA, with emotional ambivalence and price sensitivity emerging as dominant predictors. For men, technical factors, particularly checkout friction and website performance, play a more prominent role. These findings indicate differences in emotional, cognitive, and control-related evaluations in online shopping. Conclusions: Gender-specific factors shape SCA behavior in Indonesia, with women more influenced by psychological and economic considerations, while men respond more strongly to technical barriers. Research implication: This research provides practical guidance for e-commerce platforms to implement gender-responsive strategies, such as emotional reassurance and pricing transparency for women and streamlined checkout processes for men, to reduce abandonment and improve conversions. Academically, the findings highlight the importance of incorporating gender differences when applying the Theory of Planned Behavior to online consumer behavior.
The Influence of e-WOM on Customer Engagement, Purchase Intention, and Purchase Decision in Online Transportation Services Muhammad Rahadian Nur Jabbar Rahman; Jono Mintarto Munandar; Istiqlaliyah Muflikhati
Journal of Consumer Sciences Vol. 11 No. 1 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.1.153-177

Abstract

Background: Online transport services have significant growth potential in Indonesia. Therefore, online transportation companies need to implement appropriate strategies, such as electronic word of mouth (e-WOM), to seize this opportunity. e-WOM is a crucial factor in increasing customer engagement, interest, and the likelihood of using online transportation services. Purpose: This study aims to analyze the influence of e-WOM on customer engagement, purchase intention, and purchase decision to use online transportation services. Method: The data were collected through questionnaires with 230 respondents, using non-probability, purposive sampling. The criteria included people residing in Jabodetabek, aged 18 or older, who used online transportation services and had seen reviews of such services. The study used SEM-PLS to examine the impact of e-WOM on customer engagement, purchase intention, and the decision to use online transportation services. Findings: The study found that e-WOM usefulness and credibility significantly enhanced e-WOM, which, in turn, positively affected customer engagement, purchase intention, and the decision to use online transportation services. Although customer engagement did not significantly influence purchase intention, purchase intention strongly drove purchase decision. Conclusions: The e-WOM adoption variable was proven to be the dominant factor that significantly influenced, both directly and indirectly, customer engagement, purchase intention, and decision in online transportation services. Social media users accepted information from reviews perceived as credible and useful. Research implication: This study highlighted the importance of content-based marketing strategies and credible, helpful forums, with an emphasis on e-WOM. Therefore, companies should build online communities, integrate e-WOM into their digital marketing strategies, and improve the quality of online transportation services.
Enhancing Tourists’ Environmentally Responsible Behavior at Zero-Waste Destinations: The Moderating Role of Environmental Facilitating Conditions Nihayatu Aslamatis Solekah; Mardiana Mardiana; Hary Saputro Kurniawan
Journal of Consumer Sciences Vol. 11 No. 1 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.1.178-205

Abstract

Background: Environmental damage caused by visitor waste has become a critical issue, especially at zero-waste tourist sites. Therefore, understanding tourists’ Environmentally Responsible Behavior (ERB) is essential. Purpose: This study aimed to investigate the factors influencing ERB in zero-waste tourism. Method: This quantitative study adopted the Value-Attitude-Behavior (VAB) theory to examine relationships among variables related to tourists’ ERB at zero-waste destinations. Data were purposively collected from 300 tourists of zero-waste destinations in Batu City, East Java. They were then analyzed using structural equation modelling (SEM) with SmartPLS. Findings: The results indicate that environmental concern and environmental knowledge significantly shape tourists’ ERB, while place attachment does not. Both environmental attitude and environmental subjective norm strongly influence ERB. Moderation analysis reveals that the Environmental Facilitating Condition (EFC) significantly strengthens the relationship between environmental attitude and ERB, but not between subjective norm and ERB. Conclusions: This research contributes by integrating VAB theory with EFC as a moderator in the context of zero-waste tourism. It demonstrates that positive environmental attitudes and adequate facilities could significantly build responsible tourist behavior. Meanwhile, emotional attachment to a certain place is less influential. Research implication: These findings suggest that destination managers and policymakers simultaneously enhance environmental awareness and upgrade facilities or support systems. They should invest in both educational interventions and practical infrastructure to promote sustainable behavioral changes towards environmentally responsible tourism.
Local Escapes: Decoding the Staycationer Mindset Across Generations Olfa Ammar
Journal of Consumer Sciences Vol. 11 No. 1 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.1.206-233

Abstract

Background: Staycation, a tourism trend emerging in response to changing lifestyles, global crises, and increasing sustainability awareness, is transforming traditional vacation habits. Although vacations close to home were once perceived as less exciting, they have become an attractive alternative for many, but specific, travelers. Purpose: This study analyses consumers’ attitudes, motivations, and preferences toward staycations as a vacation alternative, highlighting both their appeal and the skepticism surrounding them across generations. Method: A qualitative research design was adopted, based on 20 in-depth semi-structured interviews conducted with participants recruited through purposive sampling. Diversity was ensured across age, gender, and travel habits, with participants categorized into Generation Z and Millennials. Guided by a lifestyle (AIO) perspective, the data were analyzed using thematic analysis supported by QDA Miner, following an iterative coding process to identify recurring themes and cross-generational patterns. Findings: The qualitative data analysis revealed four prominent market segments, each characterized by unique preferences, expectations, and travel behaviors. The results demonstrate that while staycations are valued for their psychological benefits, convenience, affordability, and environmental consciousness, perceptions of excitement and novelty vary across segments. Conclusions: The present research demonstrates that staycation has evolved from a proximity-based travel option into a differentiated form of tourism consumption. The identification of four lifestyle-based segments reveals marked generational differences, where Generation Z tends to associate staycation with stimulation and novelty, whereas Millennials emphasize psychological detachment and quality time. These results demonstrate that staycation adoption is shaped by lifestyle orientations and psychological considerations rather than by spatial or economic constraints. Research implication: This study contributes theoretically by integrating the Benefits Theory of Leisure Wellbeing and Psychological Capital theories to extend staycation beyond crisis-driven tourism and to position it as a lifestyle-based approach for sustaining wellbeing. From a managerial perspective, this research provides actionable insights for tourism marketers to develop tailored staycation packages targeting the identified consumer segments.
The Influence of Halal Awareness on Consumer Purchase Intention of Broiler Chicken Meat in Bogor Muhamad Arham Amarulhaq; Retnaningsih; Raden Isma Anggraini
Journal of Consumer Sciences Vol. 11 No. 2 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.2.370-390

Abstract

Background: Halal awareness is a primary determinant of food consumption behavior, especially for broiler chicken products, as consumer demand for halal certification to increase. Purpose: This study examines the influence of exposure to halal information and religious beliefs on halal awareness and its implications for consumer purchase intent. Method: A quantitative survey design was employed involving 140 respondents (Bogor residents aged over 18 years who had purchased chicken meat in the last three months) selected through purposive sampling. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach. Findings: The study demonstrates that exposure to halal information and religious beliefs positively and significantly influence halal awareness. Individuals who receive information from their environment, social media, and religious activities and who possess strong religious beliefs tend to exhibit higher levels of halal awareness. Additionally, greater halal awareness significantly increases consumers’ purchase intentions. Therefore, enhancing halal awareness can effectively strengthen consumers’ intent to purchase. Conclusions: Within this purposive sample of Bogor consumers, halal awareness mediated the relationships between exposure to halal information, religious belief and purchase intention. Because the sample was non probability and localized, caution is needed before generalizing these findings to other regions. Research implication: These findings highlight the importance of halal communication strategies based on credible information and the reinforcement of religious values to enhance the effectiveness of halal product marketing and certification policies.
Content Credibility in Short-Form Travel Videos and Travel Intention of Millennials and Young Consumers in Indonesia Magsyanda Meliana; Putu Gde Arie Yudhistira
Journal of Consumer Sciences Vol. 11 No. 2 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.2.234-255

Abstract

Background: Short-form travel videos on social media increasingly shape how millennials and young consumers form travel perceptions and intentions. However, limited research explains how credibility embedded in such content influences travel intention through psychological mechanisms. Purpose: This study examines the effect of content credibility in short-form travel videos on travel intention by incorporating emotional engagement and destination image as mediators, and social media engagement as a moderator. Methods: Drawing on the S–O–R framework, this study employed a quantitative cross-sectional design. A total of 421 Indonesian Gen Y and Gen Z social media users aged 18 and above were recruited through purposive online sampling. Eligible respondents were active social media users with prior exposure to short-form travel videos. Data were analyzed using PLS-SEM. Findings: This study found that content credibility, comprising content trustworthiness, informativeness, and visual appeal, has both direct and indirect positive effects on travel intention. In particular, emotional engagement and destination image have a mediating relationship on participants’ affective and cognitive pathways, respectively. Meanwhile, social media engagement strengthens selected relationships, meaning that more actively engaged users are more responsive to credibility cues. Conclusion: These findings confirm content credibility as a key predictor of travel intention, operating through complementary emotional and cognitive processes in short-form video contexts. Research implications: This study extends the S–O–R framework by conceptualizing credibility at the content level and integrating dual psychological pathways with a behavior-based moderating mechanism, offering deeper insights into digital tourism persuasion.
Socially Responsible or Merely a Public Stunt? CSR, Skepticism, and Company Evaluation of Cigarette Companies Adelina Proboyo; Lysander Darrell Wijaya Oeij; Antonio Darrell Pangadian; Fandy Tjiptono
Journal of Consumer Sciences Vol. 11 No. 2 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.2.256-273

Abstract

Background: Corporate Social Responsibility (CSR) has become a strategic tool for companies in controversial industries to enhance their public image. Indonesian cigarette manufacturers frequently engage in CSR initiatives, raising public scrutiny over whether these actions are genuine or reputation-driven. Understanding how the public evaluates these initiatives is therefore important. Unlike prior studies that treat CSR as a single construct, this research compares the effects of various CSR types and examines the mediating role of skepticism towards CSR in a controversial industry in Indonesia. Purpose: This research aims to examine the effect of different CSR initiatives (health, environment, sports, and education) on public skepticism, and how skepticism, in turn, affects company evaluation. Method: An experimental study was conducted with 144 participants randomly assigned to one of four CSR initiatives. Participants received information about Rokoqu, a hypothetical cigarette company, its CSR initiatives, and tobacco-related health risks. Data were analyzed using mediated regression analysis with SPSS and PROCESS Macro. Findings: Skepticism towards CSR affected company evaluation negatively. However, CSR types did not significantly influence skepticism, indicating no mediating effect. Health- and education-related CSR did not differ significantly in influencing company evaluation, while environment- and sports-related CSR resulted in significantly lower evaluations than health-related CSR. Conclusions: While CSR types do not trigger skepticism, they affect company evaluation differently. Environment- and sports-related CSR influence company evaluation more negatively than health and education-related CSR. Research implication: CSR programs may backfire for companies in controversial industries, especially if the initiatives are misaligned with their reputation and public expectations.
Green Marketing Strategies and Consumer Purchasing Behavior: Moderating Role of Environmental Awareness Among Supermarket Consumers in Lagos State Haveez Omotayo Ahmadu; Abdulazeez Alhaji Salau; Dolapo Stephen Akinwumi; Oluseyi Ajayi; Femi Seun Benjamin; Kayode Muhammed Ibrahim
Journal of Consumer Sciences Vol. 11 No. 2 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.2.274-298

Abstract

Background:  The Nigerian retail industry has grown substantially in the last ten years, especially in Lagos. There is a growing concern about environmental issues but little research on green marketing strategies and consumer purchasing behavior in Lagos supermarkets with particular reference to environmental awareness have been conducted. Purpose: This research aims to analyze green marketing strategies (eco-labeling, green packaging, and environmental advertising) affect consumer purchases behavior among supermarket consumers in Lagos State, Nigeria, with environmental awareness as a moderating variable. Method: The design used was a quantitative explanatory survey. The population comprise of 950 adult consumers of supermarkets (18 years and above) residing in Lagos State. A sample size of 281 was computed using the Taro Yamane formula. Purposive sampling was utilized, equally 280 valid response was actualized out of the distributed questionnaire. Hypothesis testing was analyzed through Partial Least Squares Structural Equation Modeling using Smart-PLS 4.0. Findings: The three green marketing strategies positively impact consumer behavior, with eco-labeling the strongest. Environmental awareness influenced eco-labeling and consumer behavior and environmental advertising and consumer behavior. However, it had no effect on green packaging and consumer behavior. Conclusion:  The study concluded that eco-labeling is the most suitable green marketing strategy in supermarkets in Lagos for environmentally conscious consumers. Supermarket operators should offer environmental awareness programs along with eco-labeling to promote sustainable consumer behavior. Research Implication: Supermarket managers should focus on investment into internationally recognized eco-certification systems and online environmental advertisement to environmentally conscious consumer groups.
Determinants of AI Innovation Adoption in Banking Services: Mediating Role of Attitude among Young Generations Lily Purwianti; Ella Kristia; Lady; Hepy Hefri Ariyanto
Journal of Consumer Sciences Vol. 11 No. 2 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.2.299-321

Abstract

Background: Integration of AI technology in the banking sector is growing rapidly, but adoption remains relatively low due to users' concerns regarding awareness, privacy, and security. This situation necessitated the exploration of how an expanded version of the Technology Acceptance Model (TAM) model influenced AI adoption, particularly among younger generations. Purpose: This research aimed to examine how awareness, perceived security, and ease of use could directly influence AI adoption through attitude as a mediator. Method: A quantitative survey was carried out among 418 bank customers from BCA, BNI, BRI, Mandiri, and OCBC in Indonesia who had used AI-based banking services, and the data were analyzed using PLS-SEM. Findings: Awareness, perceived security, and ease of use strongly influenced the intention to adopt AI, both directly and through a mediating effect. Furthermore, Generation Y was more affected by ease of use and security than Generation Z. Conclusions: All variables were found to significantly influence the willingness to adopt AI, with attitude serving as a mediating factor. Research implication: This research strengthened the TAM model by integrating ease of use, security, and awareness variables, as well as focusing on generational differences in technology adoption.

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