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Journal of Consumer Science
Published by Institut Pertanian Bogor
ISSN : -     EISSN : 24608963     DOI : -
Core Subject : Social,
Social Sciences
Journal of Consumer Sciences (JCS) focuses on the studies of consumer behavior and family economics. Research findings are expected to provide implication for business community and organizations, public policy, consumer education, consumer empowerment, community, non-government organization programs and activities to enhance the well-being of consumers, families, and communities. JCS has been Accredited by the Ministry of Research, Technology and Higher Education Number 21/E/KPT/2018. JCS is a scientific journal published twice a year (February and August) by Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural University (IPB) and Association of Indonesian Family and Consumer Sciences (ASIKKI).
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Articles 137 Documents
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Halal Knowledge, Religiosity, and Halal Awareness: Determinants of Generation Z Consumers Purchase Decision Sari, Sefni Novita; Susanti, Dessi
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.317-342

Abstract

Background: Recently, the demand for halal cosmetic goods has significantly expanded, particularly among Generation Z customers in West Sumatera, Indonesia. Notwithstanding their robust religious base, the understanding of halal cosmetics is still fairly confined. Purpose: This study analyze the impact of halal knowledge and religiosity on consumer behavior, with halal awareness as a mediating variable. Method: This research used a quantitative research design with a survey approach. The sampling technique applied purposive sampling based on certain criteria in accordance with the research objectives. The number of respondents collected was 384 people. Data were analyzed using Structural Equation Modeling (SEM). Findings: Halal knowledge and religiosity positively influence halal awareness, significantly impacting consumer behavior. Additionally, halal awareness mediates the junction of halal knowledge, religiosity, and consumer behavior. Conclusions: The results highlight the need to educate Generation Z about halal certification and criteria to raise their knowledge and propensity toward halal cosmetics. Research implications: This study provides important information for halal cosmetics producers, marketers, and legislators to help them develop effective strategies to reach young Muslim customers. Price sensitivity, brand loyalty, and the impact of online marketing on halal consumer behavior are further topics that should be explored in future studies.
Exploring the Impact of Product Quality, Performance, Consumer Experience, Positive eWOM on Purchase Intention and Sustainability: On Consumer Railways Indrajaya, Sonny; Shilul Imaroh, Tukhas; Nusraningrum, Dewi
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.224-247

Abstract

Background: Developing an analysis model regarding product quality, performance, consumer experience, positive eWOM, where the proposed model is in accordance with the theory of purchase intention and sustainability of trains, where passengers in Jakarta are the target objects, using demographic factors such as gender, age, country of origin. Purpose: Analysis of consumer responses to the situation and conditions existing in the railways and whether the railways can be sustainability. Method: A quantitative approach was used in this study with an online survey conducted using Google Forms and a structured questionnaire survey conducted on 225 Indonesian and foreign respondents selected based on purposive sampling. Data analysis used SEM PLS, to determine the impact of the relationship on purchase intentions and sustainability. Findings: Shows that attachment exists and has a strong influence and impact on purchase intention and business sustainability. The implications are in terms of passenger experience, both in terms of service and comfort, as well as the sustainability of trains in Indonesia. Conclusion: Improvement of product quality, performance, consumer experience, positive eWOM can increase purchase intention. Increased purchase intention can increase the sustainability of customer relationships. Research limitations: The new analysis focuses on aspects related to the variables of product quality, performance, consumer experience, positive ewom, purchase intention, sustainability trains. New response characteristics involving gender, division, continent, data analysis techniques, used, in this study are limited to quantitative methods. Research implications: This study provides conditions and situations regarding trains related to product quality, performance, consumer experience, positive ewom, purchase intention, railway sustainability.
Exploring the Influence of Seller Reputation on Electronic Word of Mouth (e-WOM): Emphasis on Consumer Trust and Satisfaction on E-Commerce Platforms Ikhsan, Ridho Bramulya; Sari, Nuraini; Fernando, Erick; Simarmata, Juliater
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.276-298

Abstract

Background: The development of e-commerce has been reported to influence consumer behavior in conducting transactions. In this context, direct interaction between buyers and sellers was very limited. Therefore, the seller's reputation was the primary factor used by consumers to assess the credibility and reliability of the e-commerce platform. Purpose: This research aimed to explore the influence of seller reputation on electronic word of mouth (e-WOM) with trust and satisfaction as mediators. Method: An online survey method was adopted, targeting a sample of 300 consumers who had experience transacting on e-commerce platforms in the Greater Jakarta area, and was determined using purposive sampling. Furthermore, the Partial Least Squares-Structural Equation Modeling statistical method provided answers to the research hypothesis. Findings: The results showed that all research hypotheses were accepted. Trust and satisfaction are complementary mediators of the relationship between seller reputation and e-WOM. Conclusions: Based on the results, seller reputation has a positive impact on e-WOM and strengthens the e-commerce ecosystem. Research implication: Sellers who proactively manage consumer reviews increase satisfaction and minimize the impact of negative e-WOM. For e-commerce platforms, implementing a stricter verification system for sellers provided credibility assurance.
Why Do K-Pop Fans Buy Impulsively? A Study on Perceived Scarcity, FOMO, and Self-Control Martiza, Sharon Rivani; Hadi, Effed Darta
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.299-316

Abstract

Background: The development of Korean pop culture (K-pop) has become a global phenomenon that permeates various aspects of life, including Indonesia. Its success extends beyond the entertainment sector, significantly influencing the lifestyle and consumption behaviour of its enthusiasts. Many fans are not only passionate about their idols' music and performances but also tend to purchase merchandise impulsively. Purpose: This study aims to examine the impact of perceived scarcity on impulsive buying behaviours for K-Pop merchandise, by exploring the mediating role of FOMO and the moderating effect of self-control. Method: Using a quantitative approach, data were collected through an online survey of 358 K-pop fans in Indonesia, selected via purposive sampling, and analysed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Findings: The findings indicate that perceived scarcity has a positive and significant influence on FOMO, which in turn enhances impulsive buying behaviour. However, perceived scarcity does not directly affect impulsive buying without the mediating role of FOMO. Moreover, self-control significantly moderates the relationship between FOMO and impulsive buying by weakening the effect, indicating that individuals with greater self-control are less likely to engage in impulsive purchases despite experiencing FOMO. Conclusions: This research highlights the significant influence of FOMO on impulsive buying behaviour among K-Pop fans, particularly in the context of scarcity-based marketing. In contrast, self-control functions as a mitigating factor. Research implication: The findings provide valuable insights for marketers to implement ethical scarcity-based strategies while encouraging responsible consumer behaviour among K-Pop fans.
Utilitarian VS Hedonic Value: Which is More Influential for Indonesian Consumers in Increasing Purchase Intention in E-Commerce? Caesalpinia, Nisrina Sherin; Suryawardani, Bethani
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.376-393

Abstract

Background: Companies should leverage the rapid growth of online shopping in Indonesia to enhance customer experiences and boost sales. Live streaming plays a crucial role in influencing customer behavior, making it a valuable strategy for increasing purchasing interest. Purpose: This study examined how purchase intention in e-commerce is affected by utilitarian and hedonic values, mediated by trust in the seller. Method: A quantitative approach employed purposive sampling to select 210 participants as the primary data source for this study. The collected data were evaluated utilizing a five-point Likert scale and analyzed using the Structural Equation Modeling (SEM). Findings: The findings revealed that utilitarian value had no impact on trust in the seller of live-streamed fashion products on Shopee, whereas hedonic value had a significant impact. Additionally, the factor with the greatest impact on purchase intention was trust in the seller. In contrast, purchase intention was significantly influenced by hedonic value, which was mediated by trust in the seller. Conclusions: Trust in the seller is crucial in shaping purchase intentions within live streaming e-commerce, mainly when influenced by hedonic value. This highlights the importance of brands strengthening their utilitarian value while prioritizing emotional engagement to foster customer trust and drive sales. Research implication: The Theoretical contribution of this study lies in integrating the Theory of Planned Behavior (TPB) with the concept of customer perceived value (CPV), which has rarely been studied in previous literature. The practical implications for e-commerce businesses is the importance of establishing trust in the seller to strengthen purchase intentions.
The Role of Environmental-Friendly Factors and Islamic Religiosity in Achieving Sustainable Consumption Mahliza, Febrina; Prasetya, Prita; Rosdiana, Riska; Wahyuni, Putri Dwi
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.248-275

Abstract

Background: The circular economy aims to establish a sustainable system by maximizing and optimizing resources and capabilities, enabling businesses to provide greater value to consumers. Consumers’ perceptions of environmental values, along with their environmental concerns and knowledge, play a crucial role in encouraging efficient and sustainable consumption. Additionally, individuals with strong religious beliefs often exhibit pro-environmental attitudes, which may influence their intentions and behaviors in purchasing environmentally friendly products. Purpose: This study examines the role of eco-friendly factors and Islamic religiosity in shaping sustainable consumption behavior among Muslim women in Indonesia who purchase eco-friendly cosmetic products. Methods: This study employed a conclusive, descriptive, and cross-sectional research design. A total of 218 respondents were selected through purposive sampling. Data were collected through questionnaire distribution and analyzed using Partial Least Squares (PLS) structural equation modeling. Findings: The results indicate that eco-friendly factors—including environmental concern, environmental awareness, environmental knowledge, and environmental values—positively and significantly influence sustainable consumption. However, contrary to expectations, religiosity does not significantly impact sustainable consumption and does not moderate the relationship between sustainable consumption and behavioral intention. Additionally, sustainable consumption positively influences behavioral intention. Conclusion: These results highlight the crucial of environmental awareness and values in fostering sustainable consumption behavior. However, religiosity alone may not be a determining factor in consumers' eco-friendly purchasing decisions. Research implication: This study provides valuable insights for policymakers, businesses, and marketers to develop more effective sustainability campaigns and interventions by focusing on enhancing environmental awareness and values rather than relying solely on religious motivation to promote sustainable consumption.
Unraveling the Dynamics Between Advanced Technology, Logistics Customer Service, and Logistics Performance to Boost Customer Retention: Evidence from Shopee Express Nasrudin, Muhamad Faisal; Purnomo, Agus; Lestiani, Melia Eka
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.343-375

Abstract

Background: In a competitive logistics industry, companies face mounting pressure to meet customer expectations while maintaining operational efficiency. The adoption of advanced technology and enhanced logistics customer service has become essential for achieving timely delivery and customer satisfaction, directly influencing logistics performance and sustainable customer retention. However, empirical studies examining these factor interactions within West Java's logistics sector remain limited. Purpose: This study investigates the direct influence of Advanced Technology (AT) and Logistics Customer Service (LCS) on Customer Retention (CR) and examines the mediating role of Logistics Performance (LP). Method: This quantitative research employed a cross-sectional survey using structured questionnaires distributed to 385 Shopee Express customers in West Java through non-probability sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess both direct and indirect effects. Findings: The analysis reveals that both AT and LCS have a significant and positive impact on CR. LP partially mediates these relationships, highlighting that operational improvements reinforce direct effects of technological and service enhancements while serving as a critical pathway to strengthening customer loyalty. Conclusions: The study demonstrates that integrating advanced technological solutions with high-quality logistics customer service can significantly improve logistics performance, thereby strengthening customer retention. Research implication: Logistics providers in competitive e-commerce contexts should invest in digital innovations and robust service frameworks to secure a sustainable competitive advantage. Future research should employ longitudinal or mixed-methods designs with a broader geographic scope and explore additional factors, such as operational innovation and organizational culture.

Page 14 of 14 | Total Record : 137

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