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Journal of Consumer Science
Published by Institut Pertanian Bogor
ISSN : -     EISSN : 24608963     DOI : -
Core Subject : Social,
Social Sciences
Journal of Consumer Sciences (JCS) focuses on the studies of consumer behavior and family economics. Research findings are expected to provide implication for business community and organizations, public policy, consumer education, consumer empowerment, community, non-government organization programs and activities to enhance the well-being of consumers, families, and communities. JCS has been Accredited by the Ministry of Research, Technology and Higher Education Number 21/E/KPT/2018. JCS is a scientific journal published twice a year (February and August) by Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural University (IPB) and Association of Indonesian Family and Consumer Sciences (ASIKKI).
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Articles 155 Documents
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Halal Food Purchasing Behavior of The Millennial Generation in Indonesia Liza Nora; Nurul Sriminarti
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.509-534

Abstract

Background: The Muslim millennial population plays an increasingly important role in the future development of the halal market. Therefore, understanding the consumer behavior of Indonesian Muslim millennials and the factors that influence their decisions when choosing halal products and services is essential. Purpose: This study aims to explore Indonesian millennial consumers' behavior toward halal food products by integrating the Theory of Planned Behavior (TPB) with additional variables of halal awareness and religious belief. Method: This study employs quantitative methods. Data were collected through purposive sampling using online questionnaires distributed via Google Forms to 267 millennial respondents born between 1981 and 1996 in Indonesia. Data were analyzed using descriptive methods and Structural Equation Modeling (SEM). Findings: Halal awareness does not affect purchase intention. In contrast, attitudes, subjective norms, perceived behavioral control, and religious beliefs significantly influence purchase intention. Additionally, purchase intention significantly influences purchase behavior, acting as a mediator between perceived behavioral control and religious beliefs. Conclusions: These findings provide new insights into the factors influencing consumer purchasing behavior, particularly among millennials, and highlight the importance of psychological and social factors in halal product choice. The study is expected to contribute significantly to the development of marketing strategies in markets sensitive to religious issues. Research implication: To increase millennials' purchase intention toward halal food, managerial strategies should focus on quality, safety, product conformity with health and sustainability values, and the use of social influence through social media, influencers, and community campaigns. Additionally, strategies should facilitate access and purchasing, offer competitive prices, and ensure convenience in the purchasing process so that millennials feel in control of their decisions.
The Interplay of Mindfulness, Impulsive Buying, and Perceived Risk in Buy Now Pay Later (BNPL) Usage among Mature Generations in Indonesia Isnaini Nuzula Agustin; Nurika Rama Nasya; Candy
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.535-553

Abstract

Background: Concerns are being raised about the effects of the growing use of Buy Now Pay Later (BNPL) in Indonesia on financial well-being and consumer behavior, particularly among Millennials and Gen X. Purpose: This study aims to examine the relationship between BNPL usage and financial well-being, considering the role of mindfulness and the tendency for impulsive buying. It further explored the role of Perceived Risk as a moderator in the relationship between mindfulness and BNPL usage. Method: This study employed a quantitative, scientific method using numerical data and analyzed using statistical methods. The sampling method used was purposive, specifically targeting BNPL users from the Gen X and Millennial demographics in Indonesia. Data collection using a questionnaire yielded 327 respondents. Findings: Mindfulness was positively correlated with BNPL usage, reducing the tendency for impulsive buying. Conversely, the tendency to make impulsive purchases increased BNPL usage. Perceived Risk further moderated the relationship between mindfulness and planned BNPL usage. Conclusions: Mindful adult users were more inclined to avoid impulsive buying and instead used BNPL for more necessary expenses, indicating a nuanced relationship between psychological traits and financial behavior. Research implication: These results helped policymakers develop initiatives to enhance financial education and reduce the risks associated with BNPL adoption.
From Intention to Action: How Boycott Motivation Influences Consumer Behavior toward Israel-Affiliated Brands Andriani Kusumawati; Rasya Safira Ishamiyya
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.484-508

Abstract

Background: The dynamics of global politics can profoundly impact international trade. The Israel–Palestine conflict has sparked renewed interest, prompting global criticism of Israel's human rights violations. The conflict has also sparked a boycott campaign in Indonesia. Purpose: This study examines the effects of motivations for boycotting, classified by trigger, promoters, and inhibitors, on boycott intentions and their impact on boycott behavior. Method: The study employs a quantitative research design and uses a purposive sample of 185 participants. Data were collected through a survey that distributed questionnaires to respondents. The data analysis employed descriptive statistics and Partial Least Squares-Structural Equation Modelling (PLS-SEM). Findings: The findings indicate a positive influence of subjective norms, self-enhancement, and perceived behavioral control on boycott intention. Counter-arguments demonstrate an adverse effect. Neither animosity nor brand image affects boycott intention. Firm boycott intention significantly impacts behavior. Conclusions: The study reveals that the primary factor affecting an individual’s intention to boycott is the ability to carry it out. Moreover, individuals who feel that boycotting can elevate their self-esteem are more inclined to participate. Research Implication: Companies should communicate more proactively. They should explain their stance on politics and issues without contradicting their values. Having clear ethics and empathy can help maintain consumer trust during boycotts.  
Harnessing Heritage: The Impact of Local Wisdom-Based Marketing on Social Enterprise Performance in Indonesia Siti Alhamra Salqaura; Nasib Nasib
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.601-624

Abstract

Background: To advance economic development and societal well-being, it is essential to conduct comprehensive research analyzing the social entrepreneurship’s effect on the performance of economic and social aspects, together with the principal factors influencing these outcomes. Purpose: This study seeks to improve the efficacy of social entrepreneurship by highlighting its contribution to economic and social progress. The study employs a marketing management approach that incorporates aspects of local wisdom, rooted in Indonesian society's religious and cultural values. Method: This study involved 350 social entrepreneurs from 20 provinces in Indonesia. The study employs a quantitative method approach, utilizing Structural Equation Modeling (SEM). Findings: Both religiosity-based entrepreneurial marketing (REM) and the entrepreneurial marketing mix (EMM) substantially affect social enterprise performance (SEP). EMM shows a positive, substantial correlation with SEP, whereas REM shows a negative, statistically significant effect. Moreover, REM does not substantially influence the link between market orientation and SEP. Likewise, market orientation (MO) exhibits no substantial direct impact on the social enterprise performance. Conclusions: This research finds that EMM has a favorable and significant influence on SEP, while MO does not significantly affect social enterprise performance. Instead of mediating, REM shows a large yet negative impact. These results highlight the complexity of integrating REM with MO strategies in SEP. Research implication: This research provides valuable insights for social entrepreneurs, governments, and academics on the strategic integration of local wisdom heritage in marketing to accelerate SEP in Indonesia.
The Role of Instagram Influencers in Enhancing Yogyakarta’s Appeal to Millennial and Gen Z Travelers Fahrais Zahrudy; Fitria Maulida; Fiko Rahardito Baskoro; Dimas Bayu Arya Putra
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.554-576

Abstract

Background: Instagram influencer marketing is increasingly becoming a determining factor in the decision-making of Millennials and Gen Z regarding visits to tourism destinations. Although source credibility (attractiveness, trustworthiness, and expertise) has been widely studied, little is known about its direct influence on behavioral intention when mediated by affective mechanisms. Purpose: This study examines how parasocial interaction (PSI) mediates the relationship between source credibility and travel intention, i.e., the tendency to visit Yogyakarta. In this context, PSI refers to the emotional connection that allows followers to feel attached to influencers. Method: Data were collected via an online survey distributed via Google Forms to Indonesian Instagram users between January and March 2025. Purposive sampling was employed to obtain 213 responses from users who follow travel influencers. The data collected were analyzed using PLS-SEM. Findings: The results show that attractiveness, trustworthiness, and expertise have no direct impact on travel intention. However, all these credibility dimensions show a strong positive correlation with PSI, which predicts travel intention. Therefore, PSI is identified as a complete mediator in the model. Conclusions: Travel intention is mainly driven by emotional connection rather than by influencer traits alone. The appraisal mechanism mediates the process from perception to action. Research Implication: It is recommended that tourism marketers adopt PSI-based strategies by recognizing actors who can build substantive, affective relations with the audience.
Attitude and the Mediating Role in Online Food Delivery Continuance Intention Lily Purwianti; Hepy Hefri Ariyanto; Christella
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.577-600

Abstract

Background: The online food delivery (OFD) sector has grown rapidly in Indonesia, necessitating scholarly examination of consumer behavior beyond initial adoption to understand continuance patterns in technology-enabled consumption. Purpose: This research aims to analyze the effects of food safety risk perception, social influence, price savings, and time savings on consumers' continuance intention toward OFD services, with attitude as a mediating variable. Method: A quantitative survey of 384 OFD users in Batam City, Indonesia, who had used the services three times in three months was conducted, and the data were analyzed using PLS-SEM. Findings: Social influence, price savings, time savings, and food safety risk perception significantly affect attitude and continuance intention through the mediation of attitude. Food safety risk exhibits dual effects of direct negative and indirect positive effects through attitude. Conclusions: Attitude serves as a critical mediator consistent with the Theory of Planned Behavior. OFD providers should strengthen food safety assurances, leverage social influence, emphasize efficiency benefits, and enhance positive attitudes to sustain consumer loyalty and long-term engagement. Research implication: OFD service suppliers should strengthen consumer confidence by addressing food safety concerns, leveraging social influence, and emphasizing time and cost efficiency. Marketing and operations also improve positive consumer attitudes to support long-term engagement.
Understanding Consumer Value Dimensions in the Usage of Residential Solar Energy Among Generation Z Belinda Senooane; Tatenda Chabata
Journal of Consumer Sciences Vol. 11 No. 1 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.1.1-26

Abstract

Background: Renewable energy transition has become one of the world’s top priorities in the global effort to curb energy poverty. Yet scant studies on actual residential energy usage among Generation Z (Gen Z) exist. Purpose: This study investigated South African Gen Z consumers’ renewable energy usage through assessing the prevalence of perceived values (hedonic and utilitarian) in household solar energy products. Method: Drawing on the Value-Attitude-Behaviour (VAB) framework, a research model was proposed and tested using survey data from a descriptive research design. A convenience sampling method was used to identify suitable respondents, resulting in a sample of 521 young consumers aged 21 to 28. Quantitative data were collected using an online survey. Partial Least Squares Structural Equation Modelling was applied in testing the hypotheses using SmartPLS version 4. Findings: The results confirmed that all direct relationships in the conceptual model were supported. Both perceived utilitarian value and hedonic value have a significant positive influence on environmental involvement and green attitude. A green attitude also positively affects solar usage. However, environmental involvement was not found to mediate the relationship between perceived value and green attitude. This study is among the first to explore the relationships among perceived utilitarian and perceived hedonic value, green attitude, and environmental involvement in the context of solar energy use, testing for mediation by environmental involvement. Conclusions: For practitioners, this study recommends, among other recommendations, enhancing perceived value in marketing strategies for solar energy products and targeted consumer engagement based on their environmental involvement. Research implication: Marketers, policymakers, and solar energy providers should design value-driven communication strategies that resonate with Gen Z's desire for both functional benefits and emotionally rewarding experiences.
Mirror, Likes, and Loot: The Interplay of Narcissism, FOMO, and Digital Marketing on Compulsive Buying Behavior Doni Martias; Nofrizal Nofrizal; Rafidianto Wibisono; Nurhayani Lubis; Afvan Aquino; Richa Afriana Munthe
Journal of Consumer Sciences Vol. 11 No. 1 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.1.27-49

Abstract

Background: The growth of fashion e-commerce has intensified the use of affiliate marketing, user-generated content, and gamification to improve engagement. These strategies influence consumer psychology, particularly narcissism, increasing susceptibility to Fear of Missing Out (FOMO) and compulsive shopping. Purpose: This study aimed to investigate the effects of digital strategies on narcissism and their role in driving FOMO as well as compulsive fashion purchases in e-commerce. Method: This study conducted a quantitative online survey of 458 e-commerce customers selected via purposive sampling, and analyzed the data using structural equation modeling (SEM) in SmartPLS. Findings: The results showed that affiliate marketing, user-generated content (UGC), and gamification significantly impacted narcissism. Furthermore, narcissism could trigger FOMO and compulsive buying behavior, and FOMO significantly affected compulsive buying. Both narcissism and FOMO played significant roles as positive mediators and moderators in the relationship between exogenous variables and compulsive buying. Conclusions: This study concluded that affiliate marketing, UGC, and gamification significantly increased narcissism, triggering FOMO and compulsive fashion buying in Indonesian e-commerce. The results identified narcissism as a key psychological link between digital marketing strategies and excessive consumption, underscoring the need for ethical marketing practices and stronger consumer self-control. Research implication: This study theoretically showed that affiliate marketing, UGC, and gamification triggered narcissism, leading to FOMO and compulsive buying. Practically, it emphasized the need for the ethical use of these strategies to foster sustainable consumer relationships.
Understanding Compulsive Buying of Fast-fashion Through Personality, Hedonic Shopping, and Self-Esteem in Indonesia Sayla Salsabila Nazilah Ali; Rifelly Dewi Astuti
Journal of Consumer Sciences Vol. 11 No. 1 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.1.50-74

Abstract

Background: The rapid growth of fast-fashion in Indonesia is fueled by easy consumer access and constantly updating trends. This accessibility, combined with emotional and psychological factors such as personality and self-esteem, has contributed to the rise of compulsive buying behavior, particularly through hedonic shopping experiences. Purpose: This study examines the influence of the Big Five Personality Traits on compulsive buying, with hedonic shopping experience and self-esteem as potential mediators. Method: A quantitative descriptive approach was used to survey 462 respondents who purchased fast-fashion items in the past 2 months. Purposive sampling and PLS-SEM with SmartPLS 4 were used for analysis. Findings: The study reveals that neuroticism, openness to experience, and conscientiousness significantly influence compulsive buying, while extraversion and agreeableness do not. Hedonic shopping experience mediates the relationship between personality traits and compulsive buying for neuroticism, openness, and conscientiousness, but not agreeableness. Self-esteem does not mediate this relationship, suggesting that other factors have a stronger influence on compulsive buying. Conclusions: The study highlights the critical role of hedonic shopping in mediating the influence of personality on compulsive buying, whereas self-esteem serves primarily as a protective factor rather than a mediator. Individuals with high neuroticism or openness are particularly susceptible to hedonic-driven compulsive consumption in the fast-fashion context. Research implication: This study underscores the importance of hedonic shopping in driving compulsive buying in fast-fashion. It suggests that businesses should focus on emotional marketing while promoting responsible consumption. For consumers, the findings highlight the need for mindful consumption to mitigate the negative impacts of compulsive buying.
Driving Sales by Shopee Live: Investigating the Determinants of Impulsive Purchase Behavior Putri Linggasari Sofi; Jati Waskito
Journal of Consumer Sciences Vol. 11 No. 1 (2026): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.1.75-96

Abstract

Background: Digital technology has transformed customer buying behavior, particularly through live-streaming commerce. Interactive features enable real-time engagement between sellers and consumers, making purchasing more dynamic and time-sensitive. Purpose: This study investigates drivers of impulsive buying on Shopee Live using the Stimulus–Organism–Response (S–O–R) framework. It examines how five external stimuli, namely the social presence of streamers, viewers, and products, promotional incentives, and product scarcity, influence consumers’ internal states (perceived risk and perceived value), which in turn affect their urge to buy impulsively. Method: A quantitative approach with purposive sampling targeted individuals who had made purchases via Shopee Live. Data from 178 respondents were collected through surveys and analyzed using PLS-SEM. Findings: The social presence of streamers, viewers, and products substantially reduces perceived risk. However, only product social presence and promotional information significantly enhance perceived value. Both perceived risk and value substantially influence the urge to buy impulsively, with perceived risk exerting a negative effect and perceived value a positive one. Conclusions: Perceived risk and perceived value mediate the relationship among external stimuli and impulsive buying. The distinct effects of social presence and promotional strategies highlight the importance of targeted marketing in live-streaming commerce. Research implication: The findings emphasize optimizing interactive, product-focused content while ensuring transparent promotional communication. Managing consumers’ perceptions of risk and value can strengthen engagement and drive sales performance on live-streaming platforms.

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