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Department of Family and Consumer Science, Faculty of Human Ecology, IPB University Jl. Lingkar Akademik, Kampus IPB Dramaga, Bogor, West Java, Indonesia
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Journal of Consumer Science
Published by Institut Pertanian Bogor
ISSN : -     EISSN : 24608963     DOI : -
Core Subject : Social,
Social Sciences
Journal of Consumer Sciences (JCS) focuses on the studies of consumer behavior and family economics. Research findings are expected to provide implication for business community and organizations, public policy, consumer education, consumer empowerment, community, non-government organization programs and activities to enhance the well-being of consumers, families, and communities. JCS has been Accredited by the Ministry of Research, Technology and Higher Education Number 21/E/KPT/2018. JCS is a scientific journal published twice a year (February and August) by Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural University (IPB) and Association of Indonesian Family and Consumer Sciences (ASIKKI).
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Articles 146 Documents
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Halal Food Purchasing Behavior of The Millennial Generation in Indonesia Liza Nora; Nurul Sriminarti
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.509-534

Abstract

Background: The Muslim millennial population plays an increasingly important role in the future development of the halal market. Therefore, understanding the consumer behavior of Indonesian Muslim millennials and the factors that influence their decisions when choosing halal products and services is essential. Purpose: This study aims to explore Indonesian millennial consumers' behavior toward halal food products by integrating the Theory of Planned Behavior (TPB) with additional variables of halal awareness and religious belief. Method: This study employs quantitative methods. Data were collected through purposive sampling using online questionnaires distributed via Google Forms to 267 millennial respondents born between 1981 and 1996 in Indonesia. Data were analyzed using descriptive methods and Structural Equation Modeling (SEM). Findings: Halal awareness does not affect purchase intention. In contrast, attitudes, subjective norms, perceived behavioral control, and religious beliefs significantly influence purchase intention. Additionally, purchase intention significantly influences purchase behavior, acting as a mediator between perceived behavioral control and religious beliefs. Conclusions: These findings provide new insights into the factors influencing consumer purchasing behavior, particularly among millennials, and highlight the importance of psychological and social factors in halal product choice. The study is expected to contribute significantly to the development of marketing strategies in markets sensitive to religious issues. Research implication: To increase millennials' purchase intention toward halal food, managerial strategies should focus on quality, safety, product conformity with health and sustainability values, and the use of social influence through social media, influencers, and community campaigns. Additionally, strategies should facilitate access and purchasing, offer competitive prices, and ensure convenience in the purchasing process so that millennials feel in control of their decisions.
The Interplay of Mindfulness, Impulsive Buying, and Perceived Risk in Buy Now Pay Later (BNPL) Usage among Mature Generations in Indonesia Isnaini Nuzula Agustin; Nurika Rama Nasya; Candy
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.535-553

Abstract

Background: Concerns are being raised about the effects of the growing use of Buy Now Pay Later (BNPL) in Indonesia on financial well-being and consumer behavior, particularly among Millennials and Gen X. Purpose: This study aims to examine the relationship between BNPL usage and financial well-being, considering the role of mindfulness and the tendency for impulsive buying. It further explored the role of Perceived Risk as a moderator in the relationship between mindfulness and BNPL usage. Method: This study employed a quantitative, scientific method using numerical data and analyzed using statistical methods. The sampling method used was purposive, specifically targeting BNPL users from the Gen X and Millennial demographics in Indonesia. Data collection using a questionnaire yielded 327 respondents. Findings: Mindfulness was positively correlated with BNPL usage, reducing the tendency for impulsive buying. Conversely, the tendency to make impulsive purchases increased BNPL usage. Perceived Risk further moderated the relationship between mindfulness and planned BNPL usage. Conclusions: Mindful adult users were more inclined to avoid impulsive buying and instead used BNPL for more necessary expenses, indicating a nuanced relationship between psychological traits and financial behavior. Research implication: These results helped policymakers develop initiatives to enhance financial education and reduce the risks associated with BNPL adoption.
From Intention to Action: How Boycott Motivation Influences Consumer Behavior toward Israel-Affiliated Brands Andriani Kusumawati; Rasya Safira Ishamiyya
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.484-508

Abstract

Background: The dynamics of global politics can profoundly impact international trade. The Israel–Palestine conflict has sparked renewed interest, prompting global criticism of Israel's human rights violations. The conflict has also sparked a boycott campaign in Indonesia. Purpose: This study examines the effects of motivations for boycotting, classified by trigger, promoters, and inhibitors, on boycott intentions and their impact on boycott behavior. Method: The study employs a quantitative research design and uses a purposive sample of 185 participants. Data were collected through a survey that distributed questionnaires to respondents. The data analysis employed descriptive statistics and Partial Least Squares-Structural Equation Modelling (PLS-SEM). Findings: The findings indicate a positive influence of subjective norms, self-enhancement, and perceived behavioral control on boycott intention. Counter-arguments demonstrate an adverse effect. Neither animosity nor brand image affects boycott intention. Firm boycott intention significantly impacts behavior. Conclusions: The study reveals that the primary factor affecting an individual’s intention to boycott is the ability to carry it out. Moreover, individuals who feel that boycotting can elevate their self-esteem are more inclined to participate. Research Implication: Companies should communicate more proactively. They should explain their stance on politics and issues without contradicting their values. Having clear ethics and empathy can help maintain consumer trust during boycotts.  
Harnessing Heritage: The Impact of Local Wisdom-Based Marketing on Social Enterprise Performance in Indonesia Siti Alhamra Salqaura; Nasib Nasib
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.601-624

Abstract

Background: To advance economic development and societal well-being, it is essential to conduct comprehensive research analyzing the social entrepreneurship’s effect on the performance of economic and social aspects, together with the principal factors influencing these outcomes. Purpose: This study seeks to improve the efficacy of social entrepreneurship by highlighting its contribution to economic and social progress. The study employs a marketing management approach that incorporates aspects of local wisdom, rooted in Indonesian society's religious and cultural values. Method: This study involved 350 social entrepreneurs from 20 provinces in Indonesia. The study employs a quantitative method approach, utilizing Structural Equation Modeling (SEM). Findings: Both religiosity-based entrepreneurial marketing (REM) and the entrepreneurial marketing mix (EMM) substantially affect social enterprise performance (SEP). EMM shows a positive, substantial correlation with SEP, whereas REM shows a negative, statistically significant effect. Moreover, REM does not substantially influence the link between market orientation and SEP. Likewise, market orientation (MO) exhibits no substantial direct impact on the social enterprise performance. Conclusions: This research finds that EMM has a favorable and significant influence on SEP, while MO does not significantly affect social enterprise performance. Instead of mediating, REM shows a large yet negative impact. These results highlight the complexity of integrating REM with MO strategies in SEP. Research implication: This research provides valuable insights for social entrepreneurs, governments, and academics on the strategic integration of local wisdom heritage in marketing to accelerate SEP in Indonesia.
The Role of Instagram Influencers in Enhancing Yogyakarta’s Appeal to Millennial and Gen Z Travelers Fahrais Zahrudy; Fitria Maulida; Fiko Rahardito Baskoro; Dimas Bayu Arya Putra
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.554-576

Abstract

Background: Instagram influencer marketing is increasingly becoming a determining factor in the decision-making of Millennials and Gen Z regarding visits to tourism destinations. Although source credibility (attractiveness, trustworthiness, and expertise) has been widely studied, little is known about its direct influence on behavioral intention when mediated by affective mechanisms. Purpose: This study examines how parasocial interaction (PSI) mediates the relationship between source credibility and travel intention, i.e., the tendency to visit Yogyakarta. In this context, PSI refers to the emotional connection that allows followers to feel attached to influencers. Method: Data were collected via an online survey distributed via Google Forms to Indonesian Instagram users between January and March 2025. Purposive sampling was employed to obtain 213 responses from users who follow travel influencers. The data collected were analyzed using PLS-SEM. Findings: The results show that attractiveness, trustworthiness, and expertise have no direct impact on travel intention. However, all these credibility dimensions show a strong positive correlation with PSI, which predicts travel intention. Therefore, PSI is identified as a complete mediator in the model. Conclusions: Travel intention is mainly driven by emotional connection rather than by influencer traits alone. The appraisal mechanism mediates the process from perception to action. Research Implication: It is recommended that tourism marketers adopt PSI-based strategies by recognizing actors who can build substantive, affective relations with the audience.
Attitude and the Mediating Role in Online Food Delivery Continuance Intention Lily Purwianti; Hepy Hefri Ariyanto; Christella
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.577-600

Abstract

Background: The online food delivery (OFD) sector has grown rapidly in Indonesia, necessitating scholarly examination of consumer behavior beyond initial adoption to understand continuance patterns in technology-enabled consumption. Purpose: This research aims to analyze the effects of food safety risk perception, social influence, price savings, and time savings on consumers' continuance intention toward OFD services, with attitude as a mediating variable. Method: A quantitative survey of 384 OFD users in Batam City, Indonesia, who had used the services three times in three months was conducted, and the data were analyzed using PLS-SEM. Findings: Social influence, price savings, time savings, and food safety risk perception significantly affect attitude and continuance intention through the mediation of attitude. Food safety risk exhibits dual effects of direct negative and indirect positive effects through attitude. Conclusions: Attitude serves as a critical mediator consistent with the Theory of Planned Behavior. OFD providers should strengthen food safety assurances, leverage social influence, emphasize efficiency benefits, and enhance positive attitudes to sustain consumer loyalty and long-term engagement. Research implication: OFD service suppliers should strengthen consumer confidence by addressing food safety concerns, leveraging social influence, and emphasizing time and cost efficiency. Marketing and operations also improve positive consumer attitudes to support long-term engagement.

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