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Rahmat Heru Setianto
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Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286
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Jurnal Manajemen Teori dan Terapan
Published by Universitas Airlangga
ISSN : 19793650     EISSN : 25482149     DOI : 10.20473/jmtt.v13i1.14399
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Education
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol. 11 No. 1 (2018)" : 6 Documents clear
Analisis positioning dengan Multi Dimensional Scalling (MDS) dan Analisis Faktor untuk Pemetaan City Car di Makassar Esti Dwi Rinawiyanti; Arbi Hadiyat; Hardi Yanto
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 11 No. 1 (2018)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (839.926 KB) | DOI: 10.20473/jmtt.v11i1.7645

Abstract

City car mempunyai permintaan pasar yang cukup tinggi di Makassar. Studi ini dilakukan untuk melakukan pemetaan city car di Makassar dengan menggunakan Multidimensional Scalling (MDS) dan analisis factor karena masih sedikit studi mengenai positioning city car di Makassar. Penelitian ini menggunakan data sekunder dan data primer. Data sekunder diperoleh melalui institusi terkait dan melalui internet, sedangkan data primer dikumpulkan melalui wawancara dengan  pemilik dealer mobil di Makassar dan pembagian kuisioner kepada 100 responden konsumen pengguna city car di Makassar. Berdasarkan analisa tingkat kepentingan didapatkan tiga variabel yang memperoleh nilai rata-rata tertinggi untuk konsumen penggunacity car. Variabel tersebut yaitu keamanan berkendara, kenyamanan berkendara, dan garansi. Dari analisa faktor diperoleh nama-nama untuk dimensi yang digunakan pada MDS, yaitu dimensi 1=performa perusahaan pemegang merek, dimensi 2=performa mobil yang ditawarkan, dan dimensi 3= penawaran promosi.
Pengaruh Hedonic Values dan Utilitarian Values pada Kepuasan Konsumen dan Behavioural Intentions pada Restoran Fast Food di Surabaya Arief Sosiawan; I Kadek Oka Swartana
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 11 No. 1 (2018)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.016 KB) | DOI: 10.20473/jmtt.v11i1.8551

Abstract

Paper ini bertujuan untuk menguji pengaruh hedonic values dan utilitarian values pada kepuasan konsumen dan  behavioural intentions pada restoran fast food  di Surabaya. Metode yang digunakan dalam memilih responden digunakan metode sampling yaitu konvenien sampling, total 115 responden yang datanya diolah. Model penelitian menggunakan Smart PLS4.0 untuk menguji hipotesis. Hasil dari penelitian menunjukkan bahwa terdapat hubungan yang signifikan yaitu hubungan antara: Hedonic value dengan Behavioural intentions,Hedonic value dengan Kepuasan konsumen, Kepuasan konsumen dengan Behavioural intentions, utilitarian value dengan Kepuasan konsumen. Sementara itu tidak ada hubungan antara utilitarian value dengan behavioural intentions. Kontribusi penelitian ini untuk teori melalui pengembangan nilai kepuasan konsumen yaitu hedonic dan utilitarian.
Expatriate Adjustment dan Job Performance di Perusahaan Multinasional Nurullaily Kartika
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 11 No. 1 (2018)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.353 KB) | DOI: 10.20473/jmtt.v11i1.9599

Abstract

Global staffing is an important aspect of the human resource management, and international assignments play vital role for expanding and building global skills. Many factors affecting the success of international assignments, cross-cultural adjustment received the most attention from researchers. International experiences of expatriate can influence expatriate adjustment because expatriate’s international experience involves living, thinking and learning new set of business practice in foreign business environment. This study focused on international experiences and mentoring behavior on expatriates adjustment. Firstly, this study explored international experiences and mentoring behavior on expatriate adjustment. Secondly, this study explored expatriate adjustment on job performance. The results of this study explained that international experiences and mentoring behavior has positive influence on expatriate adjustment and expatriate adjustment has positive relationship on job performance.
Pengaruh Kompetensi dan Independensi pada Kinerja Auditor Internal Pemerintah dengan Etika Auditor sebagai Variabel Moderasi (Studi Pada Inspektorat Kabupaten Tegal) Uly Maria Ulfah; Fitri Lukiastuti
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 11 No. 1 (2018)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.731 KB) | DOI: 10.20473/jmtt.v11i1.7620

Abstract

Government internal auditors must comply with labor regulations as civil servants and must comply with the APIP code of ethics and APIP audit standards that have been established when conducting guidance and supervision. Auditors need two main things, namely competence and independence to produce high audit quality. This study aims to provide empirical evidence about the influence of competence and independence on the performance of government internal auditors, as well as the role of auditor ethics in moderating the influence of competence and independence on the performance of government internal auditors. The population in this study are all auditors who work in the Tegal District Inspectorate, amounting to 40 people. The analytical method used is Moderated Regression Analysis. The results of the study prove that auditor competence and independence have a positive and significant effect on auditor performance. Other results from auditor ethics analyze the relationship between competency and auditor independence to auditor performance.
Analisis Pengaruh Brand Name, Service Quality, dan Promotion Terhadap Keputusan Pembelian Konsumen Pada Miniso Tunjungan Plaza Surabaya Lidwina RA Sinaga; Natasya Intan Pramanda
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 11 No. 1 (2018)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (771.615 KB) | DOI: 10.20473/jmtt.v11i1.8530

Abstract

ABSTRACTMiddle-class consumers need products of good quality, competitive prices and lifestyle. One of the factors that influence consumer behavior in purchasing is lifestyle. Companies must understand the consumer purchase decision process especially in terms of brand name, service quality and promotion. This research is limited to Miniso outlet in Tunjungan Plaza Surabaya. Research respondents are limited to visitors of Miniso Tunjungan Plaza Suraaya in the 17-35 year age range. The type of this research is quantitative descriptive research and instrument used in the form of questionnaire. Data analysis technique used quantitative descriptive data analysis. The validity of data is obtained through validity and reliability. Based on the analysis of the influence of brand name, service quality and promotion of customer purchasing decisions at Miniso Tunjungan Plaza Surabaya from April to May 2018 the result is Brand Name (X1) has a positive influence on Customer Purchase Decision (Y). Service Quality (X2) has a positive influence on Customer Purchase Decision (Y). Thus, the increase or decrease in customer purchasing decisions can be explained directly by service quality. Promotion (X3) has a positive influence on Customer Purchase Decision (Y).
Pengaruh Kapasitas Absorptif dan Situs Jejaring Sosial Terhadap Kinerja Inovasi Usaha Mikro Kecil dan Menengah (UMKM) di Indonesia Prita Ayu Kusumawardhany
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 11 No. 1 (2018)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.125 KB) | DOI: 10.20473/jmtt.v11i1.10237

Abstract

Global competition in the digital era is currently encouraging Micro, Small and Medium Enterprises (SMEs) in Indonesia to develop innovations to provide competitive advantage. SMEs must be able to be adaptive to be able to absorb knowledge, especially in the field of technology. The use of social networking sites can provide a lot of information about individuals and networks that can be used for business purposes. The purpose of this study was to show the relevance of absorptive capacity and the role of social networking sites towards innovations conducted by SMEs. This research is a quantitative by using survey method processed through Partial Least Square (PLS) - Path Modeling that measures absorptive capacity relationships, social networking sites with innovation performance. One hundred (100) questionnaires have been distributed to SMEs in Indonesia. Research results show that the increased absorptive capacity of SMEs through social networking sites can improve innovation performance. Therefore, several recommendations are needed so those SMEs in Indonesia know what must be done to strengthen innovation performance.

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