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All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Jurnal Manajemen Teori dan Terapan AJIE (Asian Journal of Innovation and Entrepreneurship) The Asian Journal of Technology Management (AJTM) Dinamisia: Jurnal Pengabdian Kepada Masyarakat International Journal of Community Service Learning Jurnal Entrepreneur dan Entrepreneurship International Journal of Communication and Society Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Community Service and Empowerment Journal of Applied Data Sciences
Esti Dwi Rinawiyanti
Industrial Engineering Department, University Of Surabaya Raya Kalirungkut, Surabaya 60293, Indonesia
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERBAIKAN SISTEM INFORMASI MANAJEMEN DAN STRUKTUR ORGANISASI PADA PT. X Lukito, Victor Agil; Gunawan, .; Rinawiyanti, Esti Dwi
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol 2, No 1 (2013): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Publisher : University of Surabaya

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Abstract

Penelitian ini bertujuan untuk mencari solusi atas permasalahan keterlambatanpengolahan informasi administrasi divisi udara domestik dan beban kerja kepala divisi udaradomestik yang lebih berat oleh karena perbedaan struktur organiasasi pada PT. X. PT. Xmerupakan perusahaan ekspedisi yang melakukan pengiriman melalui tiga divisi, yaitu darat,udara domestik, dan udara intnernasional. Selama ini, PT. X telah melakukan perbaikan untukmenyelesaikan kedua permasalahan tersebut, namun upaya tersebut belum berhasil. Untuk mencarisolusi penyelesaian perusahaan tersebut, harus dilakukan analisis dan pemahaman ataspermasalahan yang terjadi, sehingga didapatkan solusi penyelesaian masalah yang tepat. Penelitianini menggunakan pendekatan kualitatif dan merupakan riset terapan yang bertujuan untukmemberikan solusi kepada PT. X mengenai perbaikan sistem informasi manajemen dan strukturorganisasi yang tepat, guna menyelesaikan permasalahan yang terjadi. Penelitian ini menggunakandata primer berupa alur kerja, aliran informasi, penyebab permasalahan, dan kondisi internal daneksternal perusahaan, serta data sekunder berupa struktur organisasi perusahaan dan jobdescription. Dari hasil analisis, didapatkan tiga solusi yang dapat dilakukan oleh PT. X, yaitumenambah supervisor untuk administrasi divisi udara domestik, menambah bagian kredit danborderel invoice di kantor bandara, dan menginputkan data LPH berdasarkan pemilahan secarakredit atau kontan.
PERANCANGAN STRATEGI PEMASARAN BERBASIS PERILAKU KONSUMEN DI TOKO SWISS JAYA, JEMBER Karolina, .; Surjani, Rosita Meitha; Rinawiyanti, Esti Dwi
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol 2, No 1 (2013): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Publisher : University of Surabaya

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Abstract

Shop Swiss Jaya is engaged in the watch that have been able to dominate the market shareof the final consumer in Jember city itself and several retailers who resell to end customers.Business people also required to meet consumer desires so that their existence survive in toughcompetition with other businesses. Shop Swiss Jaya wants to increase sales volume by more closerto customers to determine the characteristics and desires of consumers. Consumers will beexamined are the actual consumers who have purchased the product in the store Swiss Jaya andpotential that has not been bought products in store Swiss Jaya.Spread sampling of 160 respondents and 160 respondents actual consumers of potentialcustomers. The analysis was conducted descriptive analysis, crosstabs, MANOVA analysis,quadrant analysis, SWOT analysis, design marketing strategies and marketing mix based STPD8P. Crosstabs analysis results indicate that there are differences in demographics and consumerbehavior between the actual and potential customers. The difference lies in the averageexpenditure / month (0.000), never satisfied to share the experience of others (0.022), an ordinarywall clock brand purchased (0,011), never heard / knew Swiss Clock Shop Jaya (0.000). WhileManova results indicate that there is a difference between the level of importance of actual andpotential customers (0.000). While the results of the quadrant analysis shows that the mostimportant variables entered in quadrant IV is the completeness of spare parts, provision of servicethe product at hand. Variables that are in quadrant IV is in need of repair. Quadrant analysis resultsare used to perform a SWOT analysis. Proposed marketing strategy for Swiss Stores Jaya bySTPD where segemtasinya is based on aspects of human behavior (consumer behavior). Consumerbehavior is related to the variables that most consumers in the choice of emphasis at the store tobuy the product / service. Actual Consumers Shop Swiss Jaya is most concerned about the variableproduct watches with an average interest rate of 3.977. As for the potential consumers mostconcerned about the Physical Evidence variables that have an average interest rate of 3.831.Besides Jaya Swiss Stores segment customers by region and class (upper / middle / lower).
PENGEMBANGAN MEREK DAN PENGKAJIAN STRATEGI PEMASARAN DI DEPOT RASA SUKA KEDIRI Raharjo, Rini; Surjani, Rosita Meitha; Rinawiyanti, Esti Dwi
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol 2, No 1 (2013): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Publisher : University of Surabaya

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Abstract

Depot Rasa Suka is a culinary business that provides a variety of Indonesiandishes. However people still do not know and yet loyal to Depot Rasa Suka due tothe unavailability of parking space, quite a long serving time, hot room, lessattractive promotion and room design. Therefore Depot Rasa Suka need to devisestrategies to develop brands through brand equity analysis and improvement ofbrand elements as well as designing a marketing strategies. The goal of thisresearch is to make Depot Rasa Suka has a strong brand image and could meet thedesires of consumers based on consumer behavior to ensure that customers remainloyal and increase sales in Depot Rasa Suka. The research was conducted bydistributing questionnaire to the group of respondents that consists of actualconsumers and potential consumers. Based on the measurement of brand equity,brand equity scores for Depot Rasa Suka is 2 (medium). In order to enhance thebrand equity it is necessary to develop brand elements such as brand names orlogos, packaging, website, and marketing communications activities.Segmentation for Depot Rasa Suka is determined based on consumer behavioranalysis including demographics (age, marital status, education level, occupation,and income) and psychographics (knowledge, attitude, uses, occasions, benefitssought, usage rate, and loyalty status). The target market is aged 20-30 years old,self-employed occupations, average earnings per month Rp 3,000,000.00 -6,000,000.00 and spending per visit to the restaurant Rp 50,000.00 - 100,000.00.The positioning of Depot Rasa Suka is positioning according to quality and price.The differentiation of Depot Rasa Suka is product differentiation. Total cost in theproposed strategy is Rp 10,511,000.00.
PERBAIKAN STRATEGI PEMASARAN UNTUK MENINGKATKAN JUMLAH PELANGGAN SALON CARLA DI SURABAYA Gunawan, Jimmy Indra; Surjani, Rosita Meitha; Rinawiyanti, Esti Dwi
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol 2, No 1 (2013): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Publisher : University of Surabaya

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Abstract

Tujuan yang ingin dicapai dalam penelitian ini adalah mengevaluasi perilaku konsumensalon Carla dan salon Fank agar dapat mempertahankan konsumen yang lama dan memperolehkonsumen baru dan merancang strategi pemasaran salon Carla berdasarkan kelebihan dankelemahan yang ada. Penelitian ini diharapkan dapat bermanfaat untuk memberikan informasi bagisalon Carla untuk meningkatkan jumlah pelanggan melalui strategi pemasaran yang dirancang.Segmentasi yang dilakukan adalah berdasarkan demografi yaitu orang berusia 16 – 25tahun (67%), pekerjaan pelajar/mahasiswa (57%), rata – rata pengeluaran per bulan antara satu juta– tiga juta (60%). Untuk target yang dituju adalah remaja dan orang dewasa berusia 16 – 25 tahun,rata – rata pengeluaran per bulan satu juta – tiga juta, pergi ke salon tiap satu bulan sekali, danpengeluaran sekali ke salon sebesar Rp 50.000 – Rp 100.000. Positioning yang dapat dilakukanuntuk membangun image salon Carla agar beda dari salon yang lain yaitu dengan membuat tagline“Make your shine & comfortable”. Diferensiasi yang dimiliki salon Carla adalah memberikankualitas yang bagus dan hasil yang memuaskan selain itu juga menyediakan fasilitas – fasilitaslengkap yang tidak terdapat pada salon lainnya.Kata Kunci: perilaku konsumen, strategi pemasaran, Salon Carla.
PERENCANAAN STRATEGI PEMASARAN USAHA BENGKEL BARU (STUDI KASUS DI INTI MOTOR PONOROGO) Kusumo, Stephanie; Surjani, Rosita Meitha; Rinawiyanti, Esti Dwi
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol 2, No 1 (2013): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Publisher : University of Surabaya

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The addition of the motorcycle population is increasing every year. Thedensity of activity in the streets is demanding comfort, so the vehicle should bealways in good condition. Therefore it’s required that the user do service formotorcycle routinely. INTI MOTOR was established by Mr David Hartanto onDecember 29, 2011 in Jl. K.H. Ahmad Dahlan No. 25 Ponorogo. INTI MOTOR isa business unit that sells a variety of motorcycle spare parts and variations, as wellas serving motorcycle repair service, oil change, replace accu etc. The uniquenessof this workshop which distinguishes it from other workshop is a specialistcleaning services polished motorcycle. For this time being, INTI MOTOR is thefirst workshop in Ponorgo that provides cleaning polishing. However, thissuperiority couldn’t attack costumer. That’s why INTI MOTOR should takeproper planning and marketing strategies in order to be more effectivelyintroducing and stimulating consumer interest towards this superior service whichstill new in the town of Ponorogo. Currently as a new business workshop, thisworkshop’s sale has not still reached the BEP and difficult to gain a profit. So it’snecessary that INTI MOTOR has a marketing planning strategies in order toreach BEP quickly.The study was conducted by distributing questionnaire to the group ofrespondents actual consumers and potential consumers. The results of thequestionnaire was used to plan marketing strategies including STPD:Segmentation based on demographic aspects, the Targetting is the INTIMOTOR’s consumers who have motorcycle, men between 16-35 years old,family status, the occupation is self-employed, with an average expenditureamong <Rp 1,000,000 to Rp 1,999,999 per month, the Positioning is to build theimage with the tagline that could represent INTI MOTOR “harga terjangkauservice memuaskan". INTI MOTOR’s Differentiation is product differentiationwhich is a specialist cleaning polishing motorcycle. Proposed differentiation isprograms and tools to perform injection engine service, tire opener, andmotorcycle lifts. Other marketing strategies are 8P marketing mix which includeElements Product, Place and Time, Price and Other User Outlays, Promotion andEducation, Process, Physical Environment / Evident, People, and Productivity andQuality, the total cost of application of the entire strategy is Rp 27.955.925.
STRATEGI PENGEMBANGAN PASAR KRUPUK UDANG UD. MATAHARI DI SURABAYA Kristiningrum, Prisca; Surjani, Rosita Meitha; Rinawiyanti, Esti Dwi
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol 2, No 1 (2013): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Publisher : University of Surabaya

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Persaingan industri krupuk udang semakin hari semakin ketat. Sidoarjosebagai pusat industri krupuk udang memperlihatkan persaingan krupuk udangsemakin menjamur,salah satunya dirasakan oleh produsen krupuk udang UD.Matahari. Pihak UD. Matahari saat ini memerlukan suatu pengembangan pasaruntuk dapat meningkatkan volume penjualan dan memperlebar daerah distribusikhususnya di Jawa Timur. Manajemen juga merasa perlu untuk mengembangkanproduk yang sebelumnya untuk business to business menjadi business toconsumer. Oleh sebab itu strategi pengembangan pasar sangat diperlukan.Analisis untuk menjawab tujuan dari penelitian adalah analisis deskriptif, analisisblind test dan one-way MANOVA, analisis MANOVA, analisis kuadran, analisispesaing, analisis perilaku konsumen, analisis SWOT, perancangan STPD, bauranpemasaran 4P. Dari hasil analisis blind test dan one-way MANOVA merek krupukudang Komodo dibandingkan dua kompetitor Finna dan Teratai, unggul padasemua variabel,krupuk renyah unggul dengan mean 4.44, krupuk mengembangsetelah digoreng dengan mean 4.44, rasa udang terasa pada krupuk unggul denganmean 3.71, warna krupuk terang unggul dengan mean 3.93, rasa krupuk enakunggul dengan mean 3.93. Dari analisis kuadran terdapat empat kuadran yangmewakili penyebaran plot variabel pada matriks. Variabel dengan tingkatkepuasan rendah dan perlu dilakukan perbaikan kinerja adalah kerenyahankrupuk udang Teratai dan krupuk mengembang setelah digoreng. Variabel dengantingkat kepuasan tinggi dan perlu mempertahankan kinerja adalah mengenai hargaditawarkan wajar, ketersediaan barang selama ini di pasaran, Isi yang dirasa sesuaidengan berat yang tertulis pada kemasan dan kemudahan pelanggan lamamemperoleh produk. Segmentasi dari krupuk udang Teratai di pasar Surabayaberdasarkan aspek demografis yaitu ibu rumah tangga sebesar 49% denganpengeluaran rata-rata per bulan Rp 1.000.000 – Rp 2.500.000 yaitu masyarakatekonomi kelas menengah. Berikutnya dilakukan perancangan bauran pemasaran4P dan perancangan kemasan krupuk udang Teratai 500 gr produk baru UD.Matahari untuk pengembangan pasar di Surabaya.
STUDI KELAYAKAN PENDIRIAN USAHA PEMBUATAN MINYAK KELAPA MURNI (VCO) DI LUWUK, SULAWESI TENGAH Oktaviany, Sylvia; Lianto, Benny; Rinawiyanti, Esti Dwi
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol 4, No 2 (2015): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Publisher : University of Surabaya

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Abstract

Berawal dari pengamatan penurunan produktivitas perkebunan kelapa di Luwuk,Sulawesi Tengah sehingga harga jual buah kelapa anjlok dalam beberapa tahunterakhir ini membuat ide untuk menaikkan nilai jual kelapa. Buah kelapa dapatdiolah menjadi berbagai macam produk salah satunya adalah minyak kelapamurni (VCO). Sehingga, dibuatlah studi kelayakan pendirian usaha pembuatanminyak kelapa murni (VCO) di Luwuk, Sulawesi Tengah berdasarkan aspekpasar, aspek, teknis, aspek manajemen, aspek keuangan, dan aspek sosial budayaserta lingkungan. Pengumpulan data didapatkan dari data primer sepertimelakukan wawancara dengan petani kelapa dan calon pembeli, serta datasekunder seperti dari data Badan Pusat Statistik (BPS), buku, dan jurnal.Pengolahan data dan analisis hasil dilakukan berdasarkan aspek pasar dilakukanproyeksi permintaan per tahun yang setiap tahunnya terdapat kenaikanpermintaan, aspek teknis dilakukan perencanaan produksi dan perancanganlayout, aspek manajemen dilakukan penghitungan kebutuhan tenaga kerja danpenggajian, aspek keuangan, didapatkan bahwa usaha ini membutuhkan modalsebesar Rp 2,564,312,903, dengan nilai NPV sebesar Rp 14,719,243,689, nilaiMARR sebesar 14,8%, dan nilai IRR sebesar 119%, aspek sosial budaya danlingkungan, dilakukan analisis manfaat sosial, budaya kerja dan transaksi bisnispetani kelapa lokal, serta analisis limbah dan polusi dari proses produksi VCO.Berdasarkan hasil dari seluruh aspek, dapat disimpulkan bahwa pengembanganusaha ini layak untuk diterapkan.
Assesment of Innovation Process Capability-Based on Innovation Value Chain Model in East Java Footwear Industry Lianto, Benny; Wahyudi, Rahman Dwi; Rinawiyanti, Esti Dwi; Herninda, Aziera
The Asian Journal of Technology Management (AJTM) Vol 8, No 2 (2015)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2015.8.2.5

Abstract

Abstract. This study attempts to assess the innovation process based on  innovation value chain model in footwear industry in East Java, Indonesia. A strength and weakness mapping analysis was performed and it included three factors related to company characteristics: operation scale based on number of employees, operational priod, and market orientation. The samples were 62 footwear industries, members of East Java  Indonesian Footwear Association (Aprisindo). The questionnaire was sent via email. Thirty industries (48.38%) sent the questionnaire back. A focus group discussion (FGD) was conducted with several representatives from footwear industry before the questionnaire was sent.  The study found that companies are relatively good at idea conversion (42,30%)  but the companies have  a little difficulties at diffusion (50,80%) and  at idea generation (55,80%). From the result respose show (see table.2) that the weakest links (the innovation process bottleneck) is cross-pollination activity [in which the people typically don't collaborate on projects across units, businesses, or subsidiaries (88,6%)],  while the strongest links is selection activity [the companies have a risk- averse attitude toward  investing in novel ideas (39,3%)]. Based on p-value, the study found that company characteristics influencing a certain phase of innovation value chain significantly were company period (age of company) and market orientation. Specifically, both of them influenced idea generation phase.Keywords:  Innovation Process Capability, Innovation value chain, footwear industry.
PERBAIKAN SISTEM INFORMASI MANAJEMEN DAN STRUKTUR ORGANISASI PT. X Victor Agil; Gunawan Gunawan; Esti Dwi Rinawiyanti
CALYPTRA Vol. 2 No. 1 (2013): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

Penelitian ini bertujuan untuk mencari solusi atas permasalahan keterlambatan pengolahan informasi administrasi divisi udara domestik dan beban kerja kepala divisi udara domestik yang lebih berat oleh karena perbedaan struktur organiasasi pada PT. X. PT. X merupakan perusahaan ekspedisi yang melakukan pengiriman melalui tiga divisi, yaitu darat, udara domestik, dan udara intnernasional. Selama ini, PT. X telah melakukan perbaikan untuk menyelesaikan kedua permasalahan tersebut, namun upaya tersebut belum berhasil. Untuk mencari solusi penyelesaian perusahaan tersebut, harus dilakukan analisis dan pemahaman atas permasalahan yang terjadi, sehingga didapatkan solusi penyelesaian masalah yang tepat. Penelitian ini menggunakan pendekatan kualitatif dan merupakan riset terapan yang bertujuan untuk memberikan solusi kepada PT. X mengenai perbaikan sistem informasi manajemen dan struktur organisasi yang tepat, guna menyelesaikan permasalahan yang terjadi. Penelitian ini menggunakan data primer berupa alur kerja, aliran informasi, penyebab permasalahan, dan kondisi internal dan eksternal perusahaan, serta data sekunder berupa struktur organisasi perusahaan dan job description. Dari hasil analisis, didapatkan tiga solusi yang dapat dilakukan oleh PT. X, yaitu menambah supervisor untuk administrasi divisi udara domestik, menambah bagian kredit dan borderel invoice di kantor bandara, dan menginputkan data LPH berdasarkan pemilahan secara kredit atau kontan.
PERANCANGAN STRATEGI PEMASARAN BERBASIS PERILAKU KONSUMEN DI TOKO SWISS JAYA, JEMBER Karolina Karolina; Rosita Meitha Surjani; Esti Dwi Rinawiyanti
CALYPTRA Vol. 2 No. 1 (2013): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

Shop Swiss Jaya is engaged in the watch that have been able to dominate the market share of the final consumer in Jember city itself and several retailers who resell to end customers. Business people also required to meet consumer desires so that their existence survive in tough competition with other businesses. Shop Swiss Jaya wants to increase sales volume by more closer to customers to determine the characteristics and desires of consumers. Consumers will be examined are the actual consumers who have purchased the product in the store Swiss Jaya and potential that has not been bought products in store Swiss Jaya. Spread sampling of 160 respondents and 160 respondents actual consumers of potential customers. The analysis was conducted descriptive analysis, crosstabs, MANOVA analysis, quadrant analysis, SWOT analysis, design marketing strategies and marketing mix based STPD 8P. Crosstabs analysis results indicate that there are differences in demographics and consumer behavior between the actual and potential customers. The difference lies in the average expenditure / month (0.000), never satisfied to share the experience of others (0.022), an ordinary wall clock brand purchased (0,011), never heard / knew Swiss Clock Shop Jaya (0.000). While Manova results indicate that there is a difference between the level of importance of actual and potential customers (0.000). While the results of the quadrant analysis shows that the most important variables entered in quadrant IV is the completeness of spare parts, provision of service the product at hand. Variables that are in quadrant IV is in need of repair. Quadrant analysis results are used to perform a SWOT analysis. Proposed marketing strategy for Swiss Stores Jaya by STPD where segemtasinya is based on aspects of human behavior (consumer behavior). Consumer behavior is related to the variables that most consumers in the choice of emphasis at the store to buy the product / service. Actual Consumers Shop Swiss Jaya is most concerned about the variable product watches with an average interest rate of 3.977. As for the potential consumers most concerned about the Physical Evidence variables that have an average interest rate of 3.831. Besides Jaya Swiss Stores segment customers by region and class (upper / middle / lower). The last step is based 8P and calculation of profit with the repair / service products watches
Co-Authors . Gunawan . Karolina Arbi Hadiyat Argo Hadi Kusumo Argo Hadi Kusumo Benny Lianto Benny Lianto Benny Lianto Chrisma, Angela Carla Viana Dianne Frisko Koan Fendy Soeharsono Fidelis Arastyo Andono Fidelis Arastyo Andono Girindratama, Muhammad Wisnu Gunawan Gunawan Hardi Yanto Herninda, Aziera Jimmy Indra Gunawan Jimmy Indra Gunawan Karolina Karolina Lianto, Benny Linda Herawati Gunawan Linda Herawati Gunawan, Linda Herawati Markus Hartono Permatasari, Eunike Putri Prisca Kristiningrum Prisca Kristiningrum Rini Raharjo Rini Raharjo Rizky Eriandani Rosita Meitha Surjani Rosita Meitha Surjani Stephanie Kusumo Stephanie Kusumo Sylvia Oktaviany Sylvia Oktaviany, Sylvia Victor Agil Victor Agil Lukito Wahyudi, Rahman Dwi