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Contact Name
Rahmat Heru Setianto
Contact Email
jmtt@feb.unair.ac.id
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+6231-5033642
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jmtt@feb.unair.ac.id
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Faculty of Economics and Business, Universitas Airlangga, JL. Airlangga 4 Surabaya, 60286
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Kota surabaya,
Jawa timur
INDONESIA
Jurnal Manajemen Teori dan Terapan
Published by Universitas Airlangga
ISSN : 19793650     EISSN : 25482149     DOI : 10.20473/jmtt.v13i1.14399
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Education
Arjuna Subject : -
Articles 9 Documents
 1 
Search results for , issue "Vol. 13 No. 3 (2020)" : 9 Documents clear
Investigating Roles of Self-Efficacy on Mobile Games Adoption in Indonesia Putu Adi Putra Arimbawa; Mardhatillah Shanti; Febby Candra Pratama
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 13 No. 3 (2020)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v13i3.22809

Abstract

The gaming industry has become one of the most promising markets, and playing a game is also has been considered as the best leisure and entertainment activities in the last few decades. Understanding how consumers within the market behave is important to decide the best marketing strategy to be applied to achieve a competitive advantage in the market. Technology Acceptance Model (TAM) has been widely used to examine the adoption of technology and/or information system-related products. This study's main purpose is to investigate player’s intention to play games on a mobile platform in Indonesia. We predict self-efficacy as the keys determinant factor that could affect player’s adoption of mobile games. Data calculation conducted by utilizing SmartPLS 3.2. The finding of this study proved that self-efficacy is a strong determinant of players’ mobile game adoption. Besides, we found interesting results in which perceived ease of use and attitude toward use did not have a significant direct effect on players’ intention to play mobile games. Theoretically, this study provides an integrated conceptual model to explain the role of self-efficacy on mobile game adoption. Strategically, this study results could help mobile game marketers to build the best marketing strategy for their targeted players.
Analisis Pengaruh Ekuitas Merek pada Kepuasan dan Keterlibatan Pelanggan yang Berimplikasi pada Niat Pembelian di E-Commerce Angga Febrian; Larasati Ahluwalia
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 13 No. 3 (2020)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v13i3.19967

Abstract

Semakin banyaknya persaingan pada penyedia layanan belanja online e-commerce, membuat perusahaan harus mempunyai keunggulan yang lebih dibandingkan dengan kompetitor sejenis. Strategi yang dapat dilakukan salah satunya adalah meningkatkan ekuitas merek perusahaan yang dapat memberikan nilai lebih bagi pelanggan sehingga dapat meningkatkan penjualan. Penelitian ini dilakukan dengan pendekatan secara kuantitatif melalui penyebaran kuisioner terhadap pengguna e-commerce yang ada di Indonesia. Analisis data menggunakan alat SmartPls 3.0 dengan tujuan melihat realibilitas dan validitas instrumen dan pengujian hipotesis. Hasil penelitian menyatakan bahwa terdapat pengaruh yang signifikan terhadap kepuasan pelanggan dan berimplikasi pada niat pelanggan, namun hasil lain menyatakan bahwa tidak adanya pengaruh brand equity terhadap customer engagement dikarenakan adanya model bisnis yang berbeda antara e-commerce B2B dan B2C. pada akhirnya penelitian ini berkontribusi pada pembangunan model penelitian terkait pemasaran ekuitas merek dan penggunaan strategi ekuitas merek yang dapat digunakan oleh pemasar online.  
Lean Production Implementation on Coffee Beans Business Nurullaily Kartika; Faiz Prawira Setiawan
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 13 No. 3 (2020)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v13i3.19577

Abstract

The purpose of this study is to analyze the application of Lean Production implementation in Kopi Pak Tani. Waste and a big map of the production process originated from Kopi Pak Tani will be used as data. While the big map of the production process is obtained by observation. The background of this research is to achieve a competitive advantage in the production process in order to compete with other competitors. This research applies the qualitative method which consists of 2 different ways for gaining data. First, data obtained by the interview process will proceed to the data reduction method, data presentation method, and conclusion determination method. Second, data from observation will through VALSAT Process Activity Mapping Analysis. The results of this study will become a guideline to implement a lean business process by looking at the mapping analysis of process activity. Furthermore, from this study, the discovered wastes are in lead time, inventory, defect, and transportation.
Front Matter Volume 13, No 3 (Tahun 2020) Front Matter
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 13 No. 3 (2020)
Publisher : Universitas Airlangga

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Abstract

Academic Intrinsic Motivation (AIM) : Memahami Hasrat Belajar Mahasiswa terhadap Academic Performance Tyna Yunita
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 13 No. 3 (2020)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v13i3.15382

Abstract

Tujuan penelitian ini untuk mengeksplorasi dan memahami hubungan antara academic intrinsic motivation (AIM) dan academic performance pada mahasiswa jurusan manajemen Universitas Bhayangkara Jakarta Raya. Desain penelitian ini adalah metode kuantitatif dengan jenis penelitian non-eksperimental. Responden penelitian adalah 152 mahasiswa. Hasil analisis menjukkan bahwa pengaruh orang tua dan lingkungan diciptakan dan diarahkan pada hasrat belajar yang tinggi dapat meningkatkan self-awareness pada mahasiswa. Ini berarti konsep academic intrinsic motivation (AIM) dapat diaplikasinkan untuk meningkatkan academic performance dan kompetensi personal.
Back Matter Volume 13, No 3 (Tahun 2020) Back Matter
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 13 No. 3 (2020)
Publisher : Universitas Airlangga

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Abstract

Indonesian Favorite Destinations: Antecedent and Consequence Destination Experience Nuryanti Taufik; Faizal Haris Eko Prabowo
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 13 No. 3 (2020)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v13i3.21239

Abstract

Almost all countries in the world try to increase the attractiveness of tourist destinations owned by their countries, including Indonesia. Various strategies have been decided by the stakeholders in the tourism industry to lure tourists to their tourist destinations. The purpose of this study is to develop a model in the tourism industry by analyzing tourist behavior in returning visits to a tourist destination. This study uses a survey method with a quantitative approach. The attitude measurement scale is the differential magnetic scale, the primary data obtained from 502 respondents who had visited Bandung, or Yogyakarta, or Bali. The analytical tool used in this study is Structure Equation Modeling with AMOS 23.0 software. There are six variables examined in this study, namely revisit intention, e-WOM, destination experience, destination identity, destination service quality, and destination natural quality. The results found that revisit intention and e-WOM will be affected by destination experience. A pleasant experience during a visit to a tourist destination can be maintained by the right destination identity and destination service quality. Also, destination experience strengthened by excellent destination natural quality. This research model can be adopted in various tourist destinations to increase the number of tourists visiting.
The Effect of Perception of Health Care Service Quality on Patient Satisfaction and Loyalty in Mother and Child Hospital Victor Pratama; Sri Hartini
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 13 No. 3 (2020)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v13i3.21139

Abstract

This article aims to study the effect of perception of health care service quality on patient satisfaction and loyalty in mother and child hospital. The researcher tried to identify the effect and relationship of each variable. Data collected through an accidental sampling technique among 50 samples in two hospitals in Surabaya, and the data were analyzed using path analysis. The result suggests that the perception of health care service quality does not significantly have a positive effect on patient loyalty. At the same time, there are significant and positive effects on the relationship between the perception of health care service quality and patient satisfaction. Patient satisfaction significantly has a positive effect on patient loyalty. Furthermore,  patient satisfaction as a mediator variable mediates the relationship between the perception of health care service quality and patient loyalty. These findings emphasize the importance of these aspects to develop a better mother and child hospital.
Peningkatan Manajemen BUMDES dan Pengembangan Kewirausahaan Anggota Karang Taruna Berbasis Sumber Daya Lokal dan Ekonomi Kreatif di Desa Kutu Kulon Kecamatan Jetis Kabupaten Ponorogo Setianto, Rahmat Heru; Handriana, Tanti; Arina, Nidya Ayu
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 13 No. 3 (2020)
Publisher : Universitas Airlangga

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Abstract

Village-Owned Enterprises (BUMDesa) and Karang Taruna Desa Kutukulon since the establishment of BUMDesa in 2016 have not been able to significantly contribute to the development of economy of the society. Based on the analysis, some fundamental problems are observed, namely: traditional business management, production skills, materials and means of production, and marketing reach. The management problem is related to the managers' lack of understanding of the principles of modern management in business. The problem of production skills is related to the ability and skill to produce quality products as well as meet market tastes. Material problems and business facilities are related to the unavailability of adequate business tools/facilities to be able to produce quality products at an efficient cost. Marketing problems include managers' lack of understanding of effective marketing strategies and techniques. Community service activities aim to overcome the problems in these various problems. This program provides training and assistance in relation to each problem identified, as well as the procurement of materials and production facilities to improve the quality and competitiveness of BUMDesa products. The output of this program is the implementation of modern management principles in the BUMDesa, increasing the quality and quantity of products, increasing marketing reach, increasing revenues of BUMDesa and the income of society. This community service program is expected to produce outcomes in the form of (1) publications in ISSN/Proceedings (published) journals; (2) publication in print/online/repository mass media; (3) videos of activities that were published in campus media; (4) the development of BUMDesa so that it can increase community empowerment

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