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INDONESIA
JURNAL EKONOMI DAN BISNIS AIRLANGGA
Published by Universitas Airlangga
ISSN : 23382686     EISSN : 25974564     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
JURNAL EKONOMI DAN BISNIS AIRLANGGA (J E B A) | JOURNAL OF ECONOMICS AND BUSINESS AIRLANGGA (Formerly Majalah Ekonomi) (p-ISSN: 2338-2686; e-ISSN: 2597-4564) is a scientific peer-reviewed journal published by Faculty of Economics and Business, Universitas Airlangga, Indonesia. Since established in 1981, JEBA is intended provide a medium for dissemination of original and quality research on various topic in economics and business. The journal calls for articles reporting the research result on accounting, economics, islamic economics and management, and other related fields to be published three times a year (April, August and December). JEBA welcomes for collaboration with profession assocations, research centers and scientific forum such as seminar and confrences.
Arjuna Subject : -
Articles 137 Documents
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THE PHENOMENON OF GREEN TRADE PROTECTIONISM: ANALYSIS OF THE EU PALM OIL IMPORT BAN IN THE ASEAN REGION Maretha Syawallin Umarach
Jurnal Ekonomi dan Bisnis Airlangga Vol. 31 No. 2 (2021): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V31I22021.103-116

Abstract

Introduction: The policy issued by the European Union is the Renewable Energy Directive (RED) that turn creates barriers to palm oil exports from other countries to the European Union. The policy to ban palm oil under the pretext of protecting the environment is considered to be a new obstacle to trade. One of the rejection responses came from the ASEAN region. However, even though it has received a lot of protests and rejections, until 2020 the European Union has not changed its policy regarding the ban on the use of palm oil for biodiesel in the European region.Methods: This article focuses on the reasons for the European Union implementing protectionism policies towards the Palm Oil sector in the ASEAN region. The explanation regarding this focus is explained using the Neo Mercantilism approach.Results: The policy to ban palm oil imports can be analyzed to respond to the EU's ambition and concern that the climate emergency will jeopardize the trade process in the future. The European Union research group considers that oil palm plants have a high contribution to the problem of deforestation and forest and peatland diversion in the world, especially ASEAN. Howeever, it can also be seen that there are ambitions to protect the domestic production of biofuels from the EU sunflower and radishes from global competition. The above concerns and motivations then prompted the European Union to formulate protectionism for regional economic stability.Conclusion and suggestion: ASEAN, especially Indonesia and Malaysia, have become quite vocal actors in responding to this policy. Indonesia and Malaysia are the biggest contributors of palm oil exports to Europe. As well as causing an oversupply of global palm oil supplies, this policy is considered to discriminate against and violate free-trade norms.
THE IMPACT OF CONTENT MARKETING, INFLUENCERS, AND E-PROMOTION ON PURCHASE INTENTION Ida Ayu Iswari Pidada; Putu Gede Genta Taruna Suyasa
Jurnal Ekonomi dan Bisnis Airlangga Vol. 31 No. 2 (2021): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V31I22021.117-123

Abstract

Introduction: This study aims to analyze the impact of content marketing, influencers, and e-promotion on purchase intention.Methods: This research is conducted on the Instagram Social Media of Biang Denpasar Gallery with population of 1,040 customers and sample of 91 customers.Results: The results of the study show that content marketing, influencers, and electronic promotions have positive and significant impact on purchase intention. E-Promotion or online promotion as an activity through internet media.Conclusion and suggestion: The type of promotional media used will affect purchases at an online shop. E-Promotion has the highest and significant value. E-promotion can be improved by paying attention to the searchability indicator.
WORK FROM HOME APPLICATION AND PROFESSIONALISM ON EMPLOYEE EFFECTIVENESS Hesmita; Fenisi Resty; Kelik Purwanto
Jurnal Ekonomi dan Bisnis Airlangga Vol. 32 No. 1 (2022): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V32I12022.1-9

Abstract

Introduction: The Circular Letter of the Minister of PAN-RB No. 19 of 2020 concerning Adjustment of the Work System of State Civil Apparatus (ASN) in Efforts to Prevent Covid-19 in Government Agencies is intended as a guideline for Government Agencies in carrying out official duties by working at home for Apparatus State Civil Service as an effort to prevent and minimize the spread of Covid-19. This study aims to analyze and determine the effect of implementing Work From Home on the Work Effectiveness of Employees of the Department of Culture, Tourism, Youth and Sports, Dharmasraya Regency. Among other things, the purpose of this research is to analyze the effect of professionalism on the work effectiveness of employees at the Department of Culture, Tourism, Youth and Sports, Dharmasraya Regency. Methods: This study uses quantitative methods, and the sample in this study is 60 using non-probability sampling technique. Results: Work From Home has a significant effect in this study on the effectiveness of employees' work, and the Professionalism variable has a significant effect in this study on the effectiveness of employees' work. Work professionalism is based on effective and efficient principles that will improve employee performance. Conclusion and suggestion: For the Department of Culture, Tourism, Youth and Sports, Dharmasraya Regency needs to continue to improve the professionalism and work effectiveness of employees when doing the work that has been given, both when working from home or when working directly in the office in order to achieve the goals that have been set and that they can be implemented effectively and efficiently.
ANALYSIS OF EXTERNAL AND INTERNAL FACTORS OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION IN IMPROVING COMMUNITY WELFARE Septya Ari Wijaya; Mayroza Wiska; Yesi Gusteti
Jurnal Ekonomi dan Bisnis Airlangga Vol. 32 No. 1 (2022): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V32I12022.10-18

Abstract

Introduction: CSR is very active role in overcoming the impact of the production process, as well as the welfare of the community around the company. This study wants to analyze the external and internal factors of CSR implementation in improving the welfare of the community by taking research at PT PLN (Persero) South Sumatra Generation Main Unit, Ombilin Generation Implementing Unit in Sijantang, Talawi District, Sawahlunto City, West Sumatra Province. Methods: This study uses quantitative methods with multiple linear regression analysis. A sample of 379 in this study was taken from three of the eleven villages in the Talawi sub-district of Sawahtulo city. The three villages are Salak Village, Sijantang Village, and Talawi Hili Village, due to the three villages received CSR funding from PLTU Ombilin. Data and questionnaires were distributed in April – June 2021. Results: Internal factors (primary measures and effectiveness) and external factors affect welfare in the implementation of CSR in Salak village, Sijantang village and Talawi Hili village at PT PLN (Persero), the Southern Sumatra generation main unit, the ombilin generation implementing unit. Conclusion and suggestion: A company in implementing its Corporate Social Responsibility (CSR) program must be serious about the interests of the community and the surrounding environment. In applying the concept of Corporate Social Responsibility (CSR), it can also be done jointly by inviting the government and community representatives to conceptualize the series of processes, start from program design or planning, program implementation, program monitoring, program evaluation up to reporting.
DISTRIBUTIVE JUSTICE AND MOTIVATION INTRINSIC ON JOB SATISFACTION AND EMPLOYEE PERFORMANCE IN MSMEs IN THE CULINARY SECTOR Gigih Tegar Tyofyan; Heru Kurnianto Tjahjono; Susanto
Jurnal Ekonomi dan Bisnis Airlangga Vol. 32 No. 1 (2022): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V32I12022.19-27

Abstract

Introduction: This study aims to determine the effect of distributive justice and intrinsic motivation on job satisfaction and performance. Methods: This research is quantitative research, the method uses the SEM method, and uses the IBM SPSS AMOS analysis tool. The sample in this study amounted to 140 employees of SMEs in the culinary field at D.I. Yogyakarta. Results: The results showed that Distributive Justice and Intrinsic Motivation had a positive effect on performance either directly or through the mediation of job satisfaction variables. Conclusion and suggestion: With a high level of distributive justice and intrinsic motivation, it will improve the performance of MSME employees. However, the effect of distributive justice and intrinsic motivation on performance will be higher through job satisfaction variables.
SOCIAL ECONOMIC ANALYSIS OF THE TOURISM SECTOR Musliha
Jurnal Ekonomi dan Bisnis Airlangga Vol. 32 No. 1 (2022): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V32I12022.28-37

Abstract

Introduction: The tourism sector has now developed into the largest industry for economic growth in Indonesia; this can be seen from the increasing development of the number of tourist visits, both domestic and foreign tourists. The purpose of this study was to determine the impact of the existence of the Sikembang Park tourist attraction on the socioeconomics of business actors in Kembanglangit Village. Methods: The method used in this study is a descriptive method with a qualitative approach. Results: The results of this study are that the Sikembang Park tourist attraction has a positive impact in terms of economy and socio-culture. The economic impact is to increase income and create jobs and business opportunities. As well as the impact on the social life, namely a closer relationship between the people of Kembanglangit Village.Conclusion and suggestion: Based on the discussion regarding the Impact of the Existence of the Sikembang Park Tourism Object on the Socio-Economic Condition of Business Actors in Kembanglangit Village, it can be concluded that the existence of the Sikembang Park tourism object has a positive impact on the community's economic activities which consist of increasing income and opening up job opportunities and business opportunities. Communities around tourist sites get additional work as food and beverage traders. In addition, the Sikembang Park tourist attraction also has an impact on the social life of the Kembanglangit Village community, namely by creating a closer relationship between the people in Kembanglangit Village.
GAINING PURCHASE INTENTION BY ELECTRONIC WORD OF MOUTH AND BRAND AMBASSADOR Ida Ayu Iswari Pidada; Ni Wayan Supartyani
Jurnal Ekonomi dan Bisnis Airlangga Vol. 32 No. 1 (2022): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V32I12022.70-80

Abstract

Introduction: This study examines the effectiveness of e-WOM and brand ambassador toward purchase intention of Sasa product through the promotion of "Jejak Rasa” web series. The number of millennials, especially in Bali, is a driving factor for the rapid development of digital technology. Almost half of Indonesia's population has implemented the marketing process with digital marketing in their daily lives. Methods: This study will focus more on electronic word of mouth and brand ambassadors who are used as intermediaries in making purchase intentions of a product. PT. Sasa Inti will be used as an object in this study because the marketing strategy it uses has innovations that seek to continue to grow. In a customer-oriented business industry, creative and innovative marketing processes are very influential in attracting buyers' intentions. Data collection was using accidental sampling technique and tested using multiple linear regression analysis. Results: Results show electronic word of mouth has a significant positive effect on purchase intention, the brand ambassador has a significant positive effect on purchase intention, also the electronic word of mouth and brand ambassadors together have a significant effect on purchase intentions. Conclusion and suggestion: Therefore, the study was conducted to provide readers with the understanding of the effect of electronic word of mouth, brand ambassador and purchase intention in Bali. For practitioners, this research is useful in finding out the things that build purchase intention as measured by electronic word of mouth and brand ambassador in PT. Sasa Inti. Thus, other companies can develop their marketing strategy based of the result of this study.
THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION ON ENTREPRENEURIAL INTENTIONS IN GENERATION Z MUSLIM Yan Putra Timur; Sri Herianingrum
Jurnal Ekonomi dan Bisnis Airlangga Vol. 32 No. 1 (2022): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V32I12022.81-92

Abstract

Introduction: This study aims to examine the effect of entrepreneurship education based on the business history of the Prophet Muhammad on the intentions, motivation and knowledge of generation Z Muslims to become entrepreneurs. Methods: The research approach used in this research is quantitative, using the PLS-SEM method as the evaluation model. Questionnaires were given to 100 respondents from East Java with Generation Z criteria and were Muslim. Results: The results show that entrepreneurship education based on the business history of the Prophet Muhammad has a positive influence on the intentions and motivation of generation Z Muslims to become entrepreneurs. Likewise, entrepreneurial knowledge has a positive influence on the intentions and motivation of Generation Z Muslims for entrepreneurship and entrepreneurial motivation variables do not positively influence intentions to become entrepreneurs. Conclusion and suggestion: These results indicate that entrepreneurship education based on the business history of the Prophet Muhammad has very significant potential in efforts to increase the number of entrepreneurs in Indonesia through increasing intention and motivation. The delivery of material can also use digital media and invite endorsers such as scholars or entrepreneurs related to Muslim entrepreneurs who apply Islamic values "‹"‹in their business and are widely known by Generation Z.
BRAND TRUST AND CUSTOMER LOYALITY IN SERVICE COMPANIES HEALTH Emi Munawaroh; Rianto
Jurnal Ekonomi dan Bisnis Airlangga Vol. 32 No. 1 (2022): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V32I12022.93-102

Abstract

Introduction: This study was conducted to examine the effect of trust in brand (brand characteristic, company characteristic, and customer - brand characteristic) on brand loyalty in hospital patients. Methods: The method used in this study is a quantitative descriptive research method with a multiple linear regression analysis approach using 100 respondents who have used the services of RSUD Dr. Sudirman Kebumen. Results: The results of this study indicate that trust in brand has a positive effect on brand loyalty, either partially for each dimension of brand characteristic, company characteristic, and customer-brand characteristic or simultaneously. Furthermore, customer-brand characteristic is the dominant variable even though the difference is not great. Therefore, it can be concluded that, in building brand loyalty, it requires building trust from the brand with characteristics starting from the brand itself, and how the patient's relationship with the brand is established. Conclusion and suggestion The author finds that building brand loyalty in service companies, especially health services at regional companies, requires good brand trust management. This is a new finding because previous research has focused on goods industry. Brand loyalty is focused not only on a tangible product industry, but even health service companies need good brand awareness, especially trust, to be able to maintain customer loyalty to the brand.
DO PRIVATE BANKS AFFECT ETHIOPIA'S ECONOMIC GROWTH? Gemechu Gadisa; Getu Tigre
Jurnal Ekonomi dan Bisnis Airlangga Vol. 32 No. 1 (2022): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V32I12022.103-117

Abstract

Introduction: Major activities of private sector banks promote changes in a country's economic progress. Many studies have concentrated on the general policy of customer service. As a result, the goal of the study is to look into the impact of private banks on Ethiopia's Gross Domestic Product (GDP) growth. Methods: Time-series data of the National Bank from 2011 to 2020 is studied using a dynamic-factor model that is flexible for multi-variable autoregressive data. Results: The result indicates that mobilization of deposits and domestic investment have a strong positive impact on Gross Domestic Product (GDP), whereas foreign exchange and credit services have a significant negative impact. Conclusion and suggestion: Private banks play an important role in Ethiopia's GDP growth. Therefore, in order to boost economic growth, banks should collect deposits from all over Ethiopia and use them to fund viable investment initiatives.

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