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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 87 Documents
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Search results for , issue "Vol 12 No 3 (2024): Juli" : 87 Documents clear
Social Media Marketing Strategy Through Instagram At Hotel Santika Bengkulu Denny Wiryadhana; Ahmad Soleh; Silke Sachanovrissa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.6281

Abstract

The development of marketing through social media is increasing rapidly and has become a trend and necessity in the present. Hotel Santika Bengkulu uses social media marketing as the main means to interact, communicate, promote products & services and build brand image to its target consumers. This study aims to determine the application of social media marketing strategies Instagram by analyzing 4 indicators of social media influence as a marketing method and to find out whether the strategy is running well and meets the objectives. The research method is descriptive qualitative approach uses theoretical studies, observations, interview and questionnaires whose results are analyzed by triangulation method. The study results revealed that Hotel Santika Bengkulu has carried out social media marketing activities to a general audience where in Context all the criteria have been carried out and running well, it needs to be improved in the aspects of strategic planning and action plans. In Communication, it has been done, only efforts need to be made to maximize the features on Instagram. In the Collaboration, the efforts made are on track to increase collaboration from followers. In Connection, it is necessary to increase the frequency and uploads concept that are more appealing to improve relationships with users and followers. From the achievement of the objectives of implementing Instagram for specific consumers, it focuses more on brand awareness aspects and still needs improvement in the aspects of engagement, customer service and lead generation .
The Job Specification As A Moderating Variable On The Effect Of Job Description Variables On Employee Performance Titin Titin; Evi Sirait; Rieneke Ryke Kalalo; Mulyadi Mulyadi; Harun Samsuddin
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.6285

Abstract

This research is quantitative research with an explanatory approach, namely research that uses a number of previous studies that the researcher mentioned above and of course is related to the main object in this research, namely Job Description, Job Specification and Employee Performance as the main reference. The data that researchers used in this research is primary data that researchers obtained directly from 500 Indomaret employees throughout Indonesia using the method of distributing data through an online questionnaire instrument. The questionnaire that the researcher distributed contained 5 items stating strongly agree, agree, normal/average, disagree, and strongly disagree from 18 question items which the researcher would validate first. The data mentioned by the researcher above was analyzed using the smart PLS 4.0 analysis tool
Analysis Of The Effect Of Using Technology In Agricultural Cooperatives On Consumer Behavior: Case Study Of The Koperasi Konsumen Tani Sejahtera Bersama Batam (KTSBB) Mualam Noor
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.6293

Abstract

The purpose of this research is to measure of Indonesia's GDP, Exchange Rate and Inflation Rate, on Indonesian exports to Australia for 22 years from 20 00 to 202 2. The data used are secondary data obtained from, World Bank, Bank of Indonesia, BPS and Ministry of Trade. This research uses secondary data with time series data used Multiple Linear regression. The results of this research show that Indonesia's GDP, Inflation Rate, has a positive and significant influence on Indonesian exports to Australia, while Exchange Rate has a (Kalaycıoğlu & Keskin, 2019)negative and significant Indonesian export to Australia.
Which One Is The Most Important In Bank: Liquidity Or Capital Resiliency? Fatwa Aulia; Dwi Nastiti Danarsari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.6301

Abstract

This research aims to examine the fulfillment of the Liquidity Coverage Ratio (LCR) and Capital Adequacy Ratio (CAR) of banks towards bank credit growth in Indonesia. The researchers included macroeconomic factors (GDP and BI Rate) as control variables and bank size (core capital category) to support the research testing. The influence of LCR and CAR on bank credit growth with KBMI categories 2, 3, and 4 during quarterly periods (Q4 2018 - Q2 2023) is tested using multiple linear regression. The study findings indicate that banks that enhance liquidity management by increasing the LCR can lead to a reduction in credit distribution. However, the CAR does not have a major influence on credit growth. This is because bank capital in Indonesia is very robust. The relationship between the LCR and credit growth in all KBMI categories is not significantly influenced by the core capital category of banks. In addition, the KBMI has a little impact on the correlation between CAR and credit growth in KBMI banks 2 and 3, but it does have a moderating effect on KBMI 4 banks
Budget Refocusing And Reallocation Strategies: Rescuing Indonesia's Tourism Sector Amid The COVID-19 Pandemic Andy Mulyana; Nadhira Hardiana; Noorina Hartati; Ni Wayan Marsha Satyarini
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.6304

Abstract

The COVID-19 pandemic has forced the Indonesian Government to refocus and reallocate the budget to overcome the economic and social impacts that have arisen. The tourism sector is one of the most affected sectors, so it requires special attention in budget allocation policies. This research aims to analyze the phenomenon of budget refocusing and reallocation in the tourism sector and the challenges faced in its implementation. Using a qualitative approach with a case study method, this research collected data from in-depth interviews with key stakeholders in the tourism sector, as well as documentation from various secondary sources. Data analysis was carried out using the interactive analysis model from Miles and Huberman, which consists of three main components: data display, data reduction, and conclusion drawing/verification. The research results show that the refocusing and reallocation of budgets implemented by regional governments, especially in the Special Region of Yogyakarta (DIY), has had a significant impact in supporting the tourism sector. However, challenges remain, including the need for innovation according to current tourism trends, hygienic tourism infrastructure and facilities, as well as improving tourism information and promotion networks. By using the Resource Based View (RBV) and Actor-Network Theory (ANT) approaches, this research provides insight into how resources and interactions between actors can be utilized to achieve competitive advantage and maintain sustainable performance in the tourism sector. This research also provides policy recommendations that can be implemented to support the recovery and sustainability of the tourism sector in the future.
The Influence of User Experience and E-Service Quality on Customer Loyalty Through Customer Satisfaction Mediation (Study on Mobile Coffee Shop Applications in Indonesia) Syahreza Prakasa Nasution; Karto Adiwijaya
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.6323

Abstract

Purpose-This study aims to examine the influence of user experience and e-service quality on customer loyalty with customer satisfaction as a mediator in mobile coffee shop applications in Indonesia.Design/methodology/approach -This research is a quantitative research which uses a survey methodology with SEM-PLS analysis. This study involved 270 respondents who are active users of various mobile coffee shop applications.Findings-The results indicated that user experience significantly affects e-service quality and directly impacts customer satisfaction. Although e-service quality did not show a positive effect on customer loyalty, the study found no significant evidence that e-service quality directly impacts customer satisfaction. However, customer satisfaction significantly mediates the relationship between user experience and customer loyalty. Additionally, age serves as a moderating variable in the relationship between customer satisfaction and customer loyalty. These findings underscore the importance of enhancing user experience and suggest that improving electronic service quality may not be sufficient without directly increasing customer satisfaction to build customer loyalty.Originality/value-This study used age as a moderating variable, and combined it with UX and customer satisfaction model.
Green Work Engagement Can Moderate The Effect Of Green Human Resource Management Variables On Employee Performance Syech Idrus
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.6378

Abstract

Abstract This research is quantitative research with an exploratory approach. The data used in this research is primary data that researchers obtained from distributing online questionnaires to 500 PTPN employees throughout Indonesia. The data obtained was analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Green Human Resource Management variable can have a positive relationship and a significant influence on Employee Performance because the P-Values ​​value is below the minimum acceptance standard and the significant level is 0.05, namely 0.002. This is because environmental/green-based Human Resource Management in companies can make the environment comfortable, the quality of workers increases, costs related to potential environmental damage are reduced, and income remains stable. Apart from that, the second hypothesis in this research also shows the same thing if the Green Work Engagement variable can strengthen the influence of the Green Human Resource Management variable on employee performance because the P-Values ​​value is below the acceptable level and below the significance level. With employee involvement in HR management, the Company can create indicators or causes that explain the reasons why Green Human Resource Management variables can influence employee performance to become stronger. Thus the first and second hypotheses in this research can be accepted.

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