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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,559 Documents
 139   140   141   142   143 
The Influence Of Rumah Bumn’s Innovation Strategy On Msme’s Competitiveness: The Quadruple Helix Approach Vindi Ledys Ihsanda; Wawan Dhewanto
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8032

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economic development, contributing significantly to employment, GDP, and innovation. However, they face persistent challenges related to financial access, technological adoption, and market expansion. This study examines the impact of Helix Rumah BUMN’s innovation strategy on MSMEs' competitiveness, with a focus on the moderating role of academia, the Ministry of State-Owned Enterprises (SOEs), and business communities within the Quadruple Helix framework. A mixed-method explanatory sequential design was employed, incorporating quantitative survey data from 260 MSMEs engaged in Rumah BUMN programs and qualitative interviews with MSME owners, facilitators, and policymakers. The results confirm that innovation capability serves as a critical mediator in strengthening MSMEs' competitiveness (β = 0.250, p = 0.005), demonstrating that structured mentorship, financial support, and digital transformation initiatives positively influence market positioning and business sustainability. Government support (β = 0.217, p < 0.001) and business community engagement (β = 0.174, p = 0.002) significantly enhance MSMEs’ innovation-driven competitiveness. However, academic institutions showed an insignificant role (β = 0.029, p = 0.566), suggesting weak university-industry collaboration. The study highlights Helix SOEs and the Ministry of SOEs as key enablers, providing MSMEs with market access, knowledge transfer, and regulatory support. This research underscores the importance of a well-integrated innovation ecosystem, where collaboration among government agencies, industry stakeholders, and research institutions is essential to maximize the impact of innovation strategies. The study recommends strengthening academia-industry partnerships, expanding government-backed incentives, and fostering peer learning through business communities to enhance MSMEs' innovation potential and long-term competitiveness. Future research should explore industry-specific innovation strategies, longitudinal MSME innovation progress, and the role of emerging technologies such as AI, blockchain, and IoT in enhancing MSME growth and sustainability.
Analysis of the Relationship between Liquidity and Cost Structure to Financial Efficiency with Profitability as an Intervening Factor Muhammad Rahmadani; Supardi Supardi; Sriyono Sriyono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8082

Abstract

This study analyzes the relationship between liquidity and cost structure on financial efficiency with profitability as an intervening variable in manufacturing companies listed on the Indonesia Stock Exchange. Using a quantitative approach and secondary data from financial statements for the period 2019-2023, this study aims to explore the simultaneous effect of liquidity and cost structure on financial efficiency, as well as the mediating role of profitability. The results are expected to provide insights for investors and company management in making financial decisions, as well as add to the academic literature on factors that influence financial efficiency. By focusing on manufacturing companies, this study contributes to a more specific understanding of financial dynamics in the context of the industry.
The Impact Of Digital Marketing Strategies On Mortgage Products To Increase The Number Of Customers At Bank Tabungan Negara Semarang Branch Office Akhva Dhani Dwi Tama; Raden Roro Ratna Roostika
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8086

Abstract

One of the basic human needs that is very important for human life is a house, which makes it one of the priorities in social development. Therefore, Home Ownership Credit (KPR) becomes a solution that allows the community to easily own a house. This research aims to determine the effectiveness of digital marketing on subsidized and non-subsidized mortgage products in increasing customers at PT Bank Tabungan Negara (BTN) Kc Semarang. This research uses a qualitative method. For the research data sources, it employs primary and secondary data obtained through interviews, observations, documentation, internet searching, books, and journals. The results of this study indicate that digital marketing for mortgage products is very effective in increasing customers.
Fast Fashion In Indonesia: The Influence Of Negative Knowledge, Materialistic Motivation And Responsibility Ascription On Consumer Purchase Intention Tria Mir’atul Mukaromah; Erlita Ridanasti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8103

Abstract

The emergence of fast fashion in the global fashion industry has changed consumer consumption patterns. However, unsustainable fast fashion consumption patterns carry risks to environmental and social sustainability. Indonesia, as the fourth most populous country in the world, has many consumers who use fashion products, including fast fashion. However, fashion orientation factors and consumer intentions always lead to certain behaviors. This study aims to examine the factors that influence Indonesian consumer behavior towards their choice of fashion products. . Four hypotheses based on the theory of the influence of negative knowledge of fast fashion, materialistic motivation and ascription of responsibility on fast fashion purchase intentions in Indonesia. The study was conducted to form a hypothesis system, as many as 131 valid questionnaires were collected by random sampling in several cities in Indonesia. Data analysis and hypothesis testing were carried out using SEM Amos statistical software. The results of the study indicate that Indonesian consumer behavior towards fast fashion products tends to be positively influenced by negative knowledge of fast fashion. Then there is a positive correlation between Materialistic motivation and Consumer Attitude. There is a positive correlation between Ascription of responsibility and Consumer Attitudes. There is a positive correlation between Consumer Attitudes and Purchase Intention.
The Influence Of Perceived Convenience On AI-Enabled Customer Experience In Shopee’s Chatbot With Perceived Sacrifice, Trust, And Customer Loyalty As Mediating Variables Azmita Anvus Rosyada; Arif Hartono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8110

Abstract

Various e-commerce platforms have integrated AI-based services, including Shopee. The most commonly used AI-based service is chatbots, which play a role in enhancing customer interaction and service efficiency. This study aims to examine how perceived convenience influences AI-enabled customer experience among Shopee chatbot users, as well as to explore the mediating roles of perceived sacrifice, trust, and customer loyalty in this relationship. This research employs a quantitative approach using the convenience sampling technique, collecting data from 243 Shopee chatbot users, which were analyzed using PLS-SEM. The results indicate that trust and customer loyalty have a significant direct impact on perceived convenience and AI-enabled customer experience, and also serve as mediators in this relationship. Meanwhile, the perceived sacrifice variable does not have a direct effect and does not mediate the relationship between perceived convenience and AI-enabled customer experience.
The Effect Of Product, Price, Promotion and Place On Consumer Purchasing Decisions MBBAH Kitchen In Pontianak Ari Maulana; Helman Fachri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8115

Abstract

This study aims to determine the effect of product variables, price, promotion, and location on consumer purchasing decisions. This study uses a quantitative approach and involves a population consisting of respondents who act as consultants MBBAH Kitchen in Pontianak. In this study, the number of samples used was 100 respondents. Data collection was conducted by providing questionnaires to respondents, then analyzed using the method of validity, reliability, normality. Hypothesis testing is done through simultaneous test (F test) and Partial Test (t test). The results showed that taken together, the variables of product, price, promotion, and location had a significant effect on consumers purchasing decisions. However, when partially analyzed, only products, promotions, and locations were shown to have a significant influence on purchasing decisions, while prices showed no significant influence.
Analysis Of Marketing Strategy In The Strategic Business Division Of Government And Institution At Pt Surveyor Indonesia Syarifah Beanaiaputihati; Raden Roro Ratna Roostika
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8117

Abstract

The Testing, Inspection, and Certification (TIC) industry plays a crucial role in driving economic growth, especially in an ever-evolving market. PT Surveyor Indonesia’s Strategic Business Division for Government and Institution is a key player in this sector, requiring effective strategies to capitalize on its strengths and address weaknesses to maintain competitiveness. This study aims to analyze both internal and external factors impacting the division’s marketing strategy and to identify the most effective strategic alternatives for its development. A qualitative research approach was employed, using purposive sampling and a descriptive-qualitative methodology. Analytical tools such as the Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE) matrix, Internal-External (IE) matrix, SWOT analysis, and Quantitative Strategic Planning Matrix (QSPM) were used. The results indicate that the division falls under the Growth and Build category in the IE matrix, implying that strategies like market penetration, market development, service diversification, and strategic partnerships are the most effective in strengthening its position in both domestic and global markets. These findings provide key recommendations for enhancing the division’s competitiveness and ensuring sustainable growth in the TIC industry.
The Influence Of Company Size, Capital Structure, And Profitability On Company Value In Manufacturing Companies In The Logistics And Delivery Sector Listed On The IDX In 2019-2023 Heppy Candra Berliana Dewi; Pristin Prima Sari; Alfiatul Maulida
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8122

Abstract

This study aims to test and analyze the effect of company size, capital structure, and profitability on company value in logistics and delivery companies listed on the IDX during the period 2019-2023. The variables tested in this study consist of company size, capital structure, and profitability as independent variables and company value as the dependent variable. This study uses a quantitative research type with sampling using the purposive sampling method, resulting in 9 companies that meet certain criteria, such as having complete financial reports. Hypothesis testing is carried out using multiple linear regression analysis to measure the direct effect. All analyses are carried out with the help of SPSS software version 25. The results of this study indicate that company size has a negative effect on company value, capital structure has a negative effect on company value, while profitability has a positive and significant effect on company value. The implications of this study are important for Logistics and Delivery companies in increasing company value by improving these factors.
The Influence Of Service, Supervision, And Tax Sanctions On MSME Taxpayer Compliance With Tax Administration Digitalization As A Moderating Variable Adiatma Adiatma; Waluyo Waluyo
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8126

Abstract

This study analyzes the influence of tax services, tax supervision, and tax sanctions on SME taxpayer compliance, with tax administration digitalization as a moderating variable. Using a quantitative approach, data were collected through questionnaires distributed to SME taxpayers registered at KPP Pratama Jakarta Cengkareng. Analysis using SmartPLS version 4 indicates that tax supervision and tax sanctions significantly affect SME taxpayer compliance. Tax supervision yielded a t-statistic of 2.543 (p-value 0.011), while tax sanctions had a t-statistic of 3.648 (p-value 0.000), confirming their crucial role in enhancing compliance. Conversely, tax services and tax administration digitalization showed no significant effect on compliance, with p-values of 0.872 and 0.317, respectively. Moreover, tax administration digitalization did not moderate the relationship between tax supervision and tax sanctions on compliance, as indicated by p-values of 0.900 and 0.772. These findings highlight the importance of optimizing supervision and enforcing sanctions to improve SME taxpayer compliance. Although tax digitalization continues to advance, this study suggests that such efforts have not directly contributed to compliance. Therefore, tax policies should focus on strengthening supervisory mechanisms and regulatory enforcement to enhance SME tax compliance.
Analysis Of The Effect Of Personalization On Customer Experience In The Use Of Chatbot: Case Study Of Shopee E-Commerce Chatbot Amanda Puspita Dewi; Arif Hartono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8145

Abstract

In the rapidly evolving digital era, the use of Artificial Intelligence (AI) has been increasingly implemented across various industries, including e-commerce. The significant AI implementation is the use of the chatbots to enhance customer experience. This study aims to analyze the impact of personalization on AI-based customer experience on the Shopee e-commerce platform. Additionally, this research examines the mediating roles of trust, relationship commitment, and perceived sacrifice in the relationship between personalization and customer experience. This study use quantitative approach by collecting online survey data from Shopee users who have used the Shopee chatbot ‘Choki’. The data obtained is analyzed using the Structural Equation Modeling (SEM) method with SmartPLS. The results indicate that personalization positively influences AI-based customer experience. Furthermore, trust and relationship commitment serve as mediators that strengthen the relationship between personalization and customer experience. This study provides theoretical contributions to the development of literature on AI based customer experience and practical implications for e-commerce managers in enhancing chatbot personalization strategies to create positive customer experience and strengthen customer loyalty.

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