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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,805 Documents
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The Role of Key Opinion Customers and Key Opinion Leaders in Purchasing Decisions for Scarlett Skincare Products on TikTok Shop Miftah Emilia Zarwati; Nabila Putri Maharani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10560

Abstract

This study aims to analyze the impact of Key Opinion Customers (KOC) and Key Opinion Leaders (KOL) on purchasing decisions for Scarlett skincare products through the TikTok Shop platform. The approach used is quantitative, employing a survey method through a questionnaire distributed to respondents selected based on specific criteria, namely active TikTok users in Lampung Province who have viewed KOC or KOL content related to Scarlett products and have used the products. The research instrument has undergone validity and reliability testing and has been deemed suitable for use. The analysis results indicate that KOC has a positive and significant impact on purchasing decisions, meaning that authentic consumer experiences can increase user interest and confidence in purchasing products. In addition, KOL has also been proven to have a positive and significant impact, where the delivery of information by public figures helps strengthen consumer considerations in choosing products. Simultaneously, both variables indicate an important contribution to purchasing decisions, although there are still other aspects outside the scope of this study that also play a role. Overall, this study confirms that KOC and KOL have a strategic role in influencing the purchasing behavior of Scarlett skincare products on TikTok Shop.
Analysis of Artificial Intelligence (AI) Recommendation Systems to Support Itsuki Matcha as a Micro, Small, and Medium Enterprise (MSME) in Indonesian Social E-Commerce Esau Gultom; Dika Jatnika
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10578

Abstract

This study examines the implementation of artificial intelligence–based recommendation systems through Meta Ads and Odoo ERP in the micro, small, and medium enterprise (MSME) Itsuki Matcha. The research aims to evaluate how AI-driven digital advertising and operational systems contribute to brand awareness, customer interest, and sales performance. A mixed analytical approach was employed, combining the EPIC Model to assess advertising effectiveness with experimental budget variations in Meta Ads and operational evaluation of Odoo ERP. The findings indicate that communication-focused advertising content performs most effectively in attracting audience attention and conveying product information. While the Meta Ads recommendation system initially faced a cold-start condition, performance improved as the algorithm entered a learning phase, leading to higher engagement and the first recorded sales conversions. In addition, Odoo ERP enhanced operational efficiency by automating inventory management and synchronizing sales data, despite limitations in activating its AI recommendation features due to insufficient historical data. Overall, the study demonstrates that AI-based systems can support early-stage MSME growth by strengthening digital visibility and operational accuracy, although sustained implementation and longer observation periods are required to achieve stable financial performance and scalability.
Analysis of the Effect of Cash Holding and Liquidity on Company Value: The Role of Company Size as a Moderating Variable Nur Aini Rojabiyah; Syaiful Syaiful
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10579

Abstract

The purpose of this study is to investigate how cash holdings and liquidity affect firm value in food and beverage manufacturing companies listed on the Indonesia Stock Exchange (IDX) between 2023 and 2024, using firm size as a moderating variable. This study adopts a quantitative approach utilizing secondary data sourced from corporate annual reports. The sample was determined through purposive sampling, yielding 176 observations. The data were examined using multiple linear regression and Moderated Regression Analysis (MRA), with all variables converted into natural logarithmic form to satisfy classical assumption criteria. The findings indicate that cash holdings exert a positive and significant influence on firm value, and liquidity likewise has a significant impact on firm value. The moderation analysis further reveals that firm size amplifies the effect of cash holdings on firm value. In contrast, firm size does not moderate the relationship between liquidity and firm value. These findings suggest that effective cash management is essential for improving firm value, especially in larger firms, while the contribution of liquidity to firm value is not contingent upon firm size. This study implies that corporate management should place greater emphasis on efficient cash management strategies to enhance firm value and investor confidence.
Understanding Risky Credit Behavior In Paylater Usage: The Interplay Of Financial Literacy, Impulsive Buying, And Self-Control Thania Kusmalinda; Setiyo Purwanto
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10583

Abstract

The rapid growth of PayLater services in the metropolitan city of Jakarta increases consumers exposure to the dynamics of consumptive financing. Financial literacy inequality and impulse buying tendencies have the potential to cause risky credit behavior in PayLater users. This research was conducted in 2025 using a quantitative method, using a measured questionnaire consisting of variables of financial literacy, impulse purchase, risky credit behavior, and self- control. Data analysis used Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the structural relationships and moderation effects. The PayLater user population in the DKI Jakarta area is aged 18-45 years old with a purposive sample of 456 respondents who are actively using PayLater in the last six months. The results showed that financial literacy had a negative effect on impulse purchases (β = -0.28, p < 0.01). Impulse purchases were positively associated with risky credit behavior (β = 0.34, p < 0.001). Self-control acts as a moderation variable in the relationship between impulsive purchasing and risky credit behavior (interaction β = -0.12, p < 0.05), so that increased self-control weakens the impact of impulsivity on credit risk. Overall, financial literacy can suppress risk through reduced impulsivity, while self-control reinforces the benefits of literacy. These findings have practical implications for the PayLater platform, financial institutions, and financial literacy programs in Jakarta, in the form of higher financial literacy reducing impulsivity to purchase; impulsive buying increases risky credit behavior; self-control suppresses the impulsive effect on credit risk; financial literacy programs and increased self-control can reduce the level of credit risk in PayLater users.
The Effect of Interactivity and Visual Appeal on Impulse Buying of Fashion Products in TikTok Live Streaming: The Mediating Role of Perceived Usefulness and Perceived Enjoyment Joya Damara Priyandarini; Tommy Christian Efrata
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10585

Abstract

The rapid growth of live commerce in Indonesia has significantly transformed consumers’ online shopping behavior, particularly through TikTok Live. This study aims to examine the effect of interactivity and visual appeal on impulse buying of fashion products in TikTok live streaming, with perceived usefulness and perceived enjoyment serving as mediating variables. This research employs a quantitative approach using a survey method involving 200 respondents who have previously purchased fashion products through TikTok Live. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software. The results indicate that interactivity and visual appeal have a positive and significant effect on perceived usefulness and perceived enjoyment. Furthermore, perceived usefulness and perceived enjoyment are found to have a positive and significant influence on impulse buying. Mediation analysis reveals that perceived usefulness and perceived enjoyment partially mediate the relationship between interactivity, visual appeal, and impulse buying. These findings emphasize the strategic importance of interactive features and visual presentation in live streaming in shaping consumers’ cognitive and emotional experiences that ultimately stimulate impulsive purchasing behavior.
The Effect Of Perceived Social Value On The Competitiveness Of Stanley Tumbler Products In Indonesia:The Mediating Role Of Brand Trust And Brand Reputation Rahman Maulana; Tommy Christian Efrata
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10586

Abstract

The development of lifestyle-oriented consumption and social values has driven significant changes in consumer behavior toward premium products. Stanley Tumbler has emerged as a symbol of social consumption that is perceived not only in terms of functional attributes but also through social value, brand trust, and brand reputation. This study aims to examine the effect of perceived social value on the competitiveness of Stanley Tumbler products in Indonesia, with brand trust and brand reputation serving as mediating variables. This study adopts a quantitative approach using a survey method conducted among consumers of Stanley Tumbler products in Indonesia. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that perceived social value has a positive and significant effect on brand trust and brand reputation. Furthermore, brand trust and brand reputation are found to have a positive and significant influence on product competitiveness. Mediation analysis reveals that brand trust and brand reputation significantly mediate the relationship between perceived social value and product competitiveness. These findings emphasize the importance of social value and brand perceptions as key sources of sustainable competitive advantage in the premium lifestyle product market.
Beyond Social Protection: Advancing Economic Independence Among Family Hope Program Beneficiaries In Sidoarjo Rizza Nur Rahayu; Vera Firdaus; Sigit Hermawan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10587

Abstract

This study aims to analyze the effectiveness of business management education, community empowerment, and willpower on entrepreneurial motivation and economic independence for KPM of the Family Hope Program (PKH) in Sidoarjo District. This study uses a quantitative method to analyze the influence of independent variables, namely business management education, community empowerment and willpower, on the dependent variable consisting of entrepreneurial motivation and economic independence for KPM (Beneficiary Families) of PKH (Family Hope Program) in Sidoarjo District. The research location to test the hypothesis is in the study at KPM PKH Sidoarjo District. The number of respondents in this study is estimated at 150 people. The expected results are that each independent variable influences the dependent variable and the independent variables have a positive and significant effect together on the dependent variable.
The Effect of CEO Gender on Dividend Policy: A Multi-Theoretical Approach Moh. Baqir Ainun; Nur Qoudri Wijaya; Ahmad Ghufrony; Liyanto Liyanto; Stevan Ariputra Harmanto; Diah Anggraeni Pitaloka
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10591

Abstract

This study examines the effect of CEO gender on dividend policy in Indonesia, motivated by the underrepresentation of female CEOs (around 4% of large firms) and the inconsistent findings of prior studies. Using a multi-theoretical framework—Upper Echelons, Risk Aversion, Agency, Gender Role, and Signalling theories—the study provides a comprehensive lens to explain dividend decisions. Secondary data from manufacturing firms listed on the Indonesia Stock Exchange for 2019–2023 were analyzed using multiple linear regression, controlling for profitability, liquidity, leverage, growth, and firm size. The findings show that female CEOs are more likely to distribute dividends, reflecting leadership traits, cautious and risk-averse behavior, agency conflict reduction, socially driven gender roles, and signaling motives. This study contributes to the literature by integrating diverse theories and emphasizes the strategic importance of gender diversity in top management for improving transparency and investor confidence in emerging markets.
The Influence of Internal and Macroeconomic Factors on Bank Profitability Moderated by Asset Quality Rully Hardiansyah; Samuel Yosafat Beso; Susy Muchtar
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10594

Abstract

This study aims to analyze the impact of internal bank factors, including solvency (CAR), liquidity (LDR), and credit risk (NPL), as well as macroeconomic factors such as Gross Domestic Product (GDP) and inflation, on bank profitability measured by Return on Assets (ROA). In addition, the study examines the moderating role of Asset Quality (AQ) in influencing the relationship between independent variables and ROA. The data used in this research are derived from the financial statements of conventional banks in Indonesia and macroeconomic indicators covering the 2019–2024 period. The analysis is conducted using panel data regression with a moderation approach, applying the Generalized Least Squares (GLS) method and robustness testing with the Generalized Method of Moments (GMM). The results indicate that internal and macroeconomic variables collectively exert a significant influence on bank profitability. Partially, credit risk (NPL), asset quality (AQ), and bank size (SIZE) show statistically significant effects on ROA. Higher credit risk reduces profitability, while larger banks achieve greater efficiency and returns due to economies of scale. Asset quality demonstrates a dual role enhancing or constraining profitability depending on its management effectiveness. Moreover, AQ significantly moderates the relationship between internal and external factors, emphasizing the importance of prudent credit management and sound asset allocation for sustainable profitability in Indonesia’s banking sector.
Macroeconomic Indicators and Regional Government Capital Expenditure: Panel Data Analysis of Provinces in Sumatra 2019–2024 Merri Anitasari; Zoniarti Zoniarti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10595

Abstract

This study analyses the effects of economic growth, inflation, interest rates, unemployment rates, and poverty rates on local government capital expenditures in 10 provinces in Sumatra during the 2019–2024 period. Using a panel data regression approach with fixed and random effects models and the Hausman test, we found that economic growth had a significant positive effect on capital expenditures, while inflation and poverty rates had a significant negative effect. These results emphasize the importance of macroeconomic stability and fiscal capacity in encouraging public investment at the regional level.

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