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The Asian Journal of Technology Management (AJTM)
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
PURPOSE The Asian Journal of Technology management aims to promote interdisciplinary research regarding the special problems and opportunities related to technology management fields in Asia and its effects beyond. It publishes papers by worldwide scholars, practitioners, and those interested in Asian technology development under one of these classifications research paper, viewpoint, conceptual paper, case study, literature review. The journal is intended as an instrument for individuals conducting research on technology management at both micro and macro level of analysis as well as its relationship with other managerial functions such as operations, marketing finance, and human resource. READERSHIP Researchers, educator, senior practitioners in the areas of technology economics, research and development, innovation management, technology management, technology transfer, technology and business strategy will find the journal interest. UNIQUENESS AS ATTRACTIVENESS FACTOR The uniqueness factor of Asian Journal of Technology Management is the scope of study which views the intersect of Technology and Management in a fashionable and unique way in creating competitive advantage of corporations and nations in Asia. As we are facing a fast changing Asia, where old customs and tradition meet technology adoption and the government, industry, corporations; the journal intends to take part in the swift change and is filling a niche in the journal business. There is no other journal that intersects Technology Management and micro-macro level analyzes in the continent of Asia where extensive and considerable shift of technology adoption is in a fast pace. AJTM Journal Indexed by Cross Ref, Index Copernicus, Google Scholar, DOAJ and Indonesian Publication Index (IPI). Print ISSN: 1978-6956; Online ISSN: 2089-791X
Arjuna Subject : -
Articles 296 Documents
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The Potential of Facebook Utilization in Women’s Undergarments Luxury Fashion Brand Aprilianty, Fitri; Nasution, Reza Ashari
The Asian Journal of Technology Management (AJTM) Vol 10, No 2 (2017)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2017.10.2.5

Abstract

Abstract. The dynamic of global economy drives luxury fashion businesses to change. The primary channel of retailing for luxury fashion brand undergarment is offline stores because Luxury brands are expected to evoke uniqueness and exclusivity through high quality, premium pricing, and controlled distribution. With the exponential growth of various social media, however, luxury brands face challenges in how to maintain brand integrity while keep up with the social media trend. Facebook pages have emerged as a commonly used marketing communication tools and marketing channel, because visiting luxury fashion brand Facebook may stimulate consumers’ interest in using Facebook for shopping. The purpose of this paper is to examine how women’s undergarments luxury fashion brand using Facebook as a marketing tool and how consumers are interacting with the brand by measuring the number of fans, comments, and accuracy of information provided. This paper is based upon a content analysis, inquiring into 30 women’s undergarment luxury fashion brand Facebook pages. Data analysis revealed many undergarment luxury fashion brands appear to have in promoting their products and engaging customers through Facebook. One major problem was the absence of an updated Facebook page.  The findings of this study can enable luxury brands to forecast the future purchasing behavior of their customers and provide a guide to managing their marketing activities as well. Keywords:  Facebook, luxury fashion brand, women’s undergarment, content analysis
Front-Matter AJTM Vol 7 No 2 2014 Haryanto, Supri
The Asian Journal of Technology Management (AJTM) Vol 7, No 2 (2014)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (878.942 KB)

Abstract

Front-Matter AJTM Vol 7 No 2 2014
Back-Matter AJTM Vol 10 No 1 2017 Haryanto, Supri
The Asian Journal of Technology Management (AJTM) Vol 10, No 1 (2017)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1019.009 KB)

Abstract

Back-Matter AJTM Vol 10 No 1 2017
Website as Co-Created Decision Support System Towards Enhanced Experience of Solo City Tourism Putro, Utomo Sarjono; Mayangsari, Lidia; Siallagan, Manahan; Novani, Santi
The Asian Journal of Technology Management (AJTM) Vol 9, No 2 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2016.9.2.3

Abstract

Abstract. The linkage among information-intensive era, technology, and tourism industry build inseparable genetic relationship which is supposed to be realized in practice. Let alone in this digital era, the urgency to exploit information to the next level resulted in the need to bring a higher game on the technology in order to manage information effectively and efficiently. Tourism industry is categorized as complex system regarding the components substituted it. The diverse elements which interact with dynamics pace give birth to complex tasks to manage by the responsible parties and consequently enhance experience in tourism industry. Competing with complex situation, computerized decision system is urgently needed to collect and also distribute accurate knowledge of tourism industry, collaborate with both supporting public and private sectors, and gain rationality for all stakeholders in the system. Solo city, known also as Surakarta and located in Central Java (Indonesia), is obliged to do its tourism industry justice as it is an important vehicle for regional development of the city. Tourism industry of Solo city represents the major and significant contributor to the local economy to the point where tourism is the brand of Solo city. Taking the prior research finding, value orchestration platform to promote tourism in batik Solo industrial cluster into the reference, this study improves the model by highlighting the duality function the tourism website supposed to have using hashtag (#) minings principle as the latest user interface technology. This study proposes a collaborative website platform as a co-created decision support system to enhance tourism experience for tourist as consumer and optimize management process for Department of Culture and Tourism of Solo city as provider.Keywords: Decision support system, hashtag mining, service-dominant logic, solo city, tourism experience
Patent Trend in Research Centers at Cibinong Science and Technology Park Surrounding for Determining Technology Focus Yaniar, Harini; Wicaksono, Adityo
The Asian Journal of Technology Management (AJTM) Vol 10, No 2 (2017)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.754 KB) | DOI: 10.12695/ajtm.2017.10.2.1

Abstract

Abstract. Focusing in a specific technology sector would be a great strategy for early developed Science and Technology Park (STP) especially in Indonesia. Each STP has its own concept considering the resources and technology supply. This should be main considerations in determining STP focus. Cibinong Science and Technology Park (CSTP) is surrounded by 4 research centers, and Center for Innovation. Their patent database within 5 years has been studied to determine CSTP focus. By using qualitative method and descriptive analysis, the results showed that the top priority is agriculture, followed by pharmaceutical. Moreover, the strategic areas for development in agriculture sector include: soil working; horticulture; preservation of bodies; and biocides. And in pharmaceutical sub sector includes: preparations for medical, dental, or toilet purposes; specific therapeutic activity of chemical compounds or medicinal preparations; and heterocyclic compounds. Furthermore, China can be a benchmark for technology development in agriculture, while US for technology development in pharmaceutical.Keywords:  Technology focus, patent trend, CSTP surrounding, research center, STP
Back-Matter AJTM Vol 9 No 1 2016 Haryanto, Supri
The Asian Journal of Technology Management (AJTM) Vol 9, No 1 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract

Back-Matter AJTM Vol 9 No 1 2016
Indonesian Fintech Business: New Innovations or Foster and Collaborate in Business Ecosystems? Teja, Adrian
The Asian Journal of Technology Management (AJTM) Vol 10, No 1 (2017)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2017.10.1.2

Abstract

Abstract. There are many innovative products fail to reach minimum critical mass adopter and cease to exist. New financial technology products are not an exception because the current financial technology to facilitate transactions, whether payment, investment, and insurance still function remarkably well. Since new financial technology products have features to better serve low to middle-level customers in the form of higher convenience level and lower costs than the current financial technology products, the initiatives to ensure their success is imperative. Thus, the purpose of this study is to present propositions based on a literature review to encourage companies to simultaneously have two competencies, first competencies in new product development and second, competencies to foster and collaborate with other companies in within and across business ecosystems. The implications of this paper are companies with higher competencies to foster and collaborate with other companies, even though they start with relatively basic innovative product, have higher probability to reach minimum critical mass of adopter and higher probability to become leader in their business ecosystem and government need to maintain their active role to foster collaboration within and across business ecosystem.  Keywords: Business ecosystem, business ecosystems leader, collaboration, fintech (financial technology), new product development.
Front-Matter AJTM Vol 10 No 2 2017 Haryanto, Supri
The Asian Journal of Technology Management (AJTM) Vol 10, No 2 (2017)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6982.733 KB)

Abstract

Front-Matter AJTM Vol 10 No 2 2017
Back-Matter AJTM Vol 7 No 2 2014 Haryanto, Supri
The Asian Journal of Technology Management (AJTM) Vol 7, No 2 (2014)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1019.009 KB)

Abstract

Back-Matter AJTM Vol 7 No 2 2014
Front-Matter AJTM Vol 9 No 2 2016 Haryanto, Supri
The Asian Journal of Technology Management (AJTM) Vol 9, No 2 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3190.523 KB)

Abstract

Front-Matter AJTM Vol 9 No 2 2016

Page 12 of 30 | Total Record : 296

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