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The Asian Journal of Technology Management (AJTM)
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
PURPOSE The Asian Journal of Technology management aims to promote interdisciplinary research regarding the special problems and opportunities related to technology management fields in Asia and its effects beyond. It publishes papers by worldwide scholars, practitioners, and those interested in Asian technology development under one of these classifications research paper, viewpoint, conceptual paper, case study, literature review. The journal is intended as an instrument for individuals conducting research on technology management at both micro and macro level of analysis as well as its relationship with other managerial functions such as operations, marketing finance, and human resource. READERSHIP Researchers, educator, senior practitioners in the areas of technology economics, research and development, innovation management, technology management, technology transfer, technology and business strategy will find the journal interest. UNIQUENESS AS ATTRACTIVENESS FACTOR The uniqueness factor of Asian Journal of Technology Management is the scope of study which views the intersect of Technology and Management in a fashionable and unique way in creating competitive advantage of corporations and nations in Asia. As we are facing a fast changing Asia, where old customs and tradition meet technology adoption and the government, industry, corporations; the journal intends to take part in the swift change and is filling a niche in the journal business. There is no other journal that intersects Technology Management and micro-macro level analyzes in the continent of Asia where extensive and considerable shift of technology adoption is in a fast pace. AJTM Journal Indexed by Cross Ref, Index Copernicus, Google Scholar, DOAJ and Indonesian Publication Index (IPI). Print ISSN: 1978-6956; Online ISSN: 2089-791X
Arjuna Subject : -
Articles 296 Documents
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Innovation Toilet and Barriers of Diffusion in Developing Country Case Study: TOTO Electronic Bidet Seat Toilet Adhiutama, Akbar; Shinozaki, Michihiko; Yoshikubo, Seiichi
The Asian Journal of Technology Management (AJTM) Vol 2, No 2 (2009)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract

The innovation of electronic bidet seat toilet in Japan has diffused to more than sixty percent of Japanese household while it has low rate of diffusion in other countries especially in developing country. From this phenomenon, it is interesting to understand about the barrier of diffusion, which focuses on the adopter categories of diffusion, barrier factors and proposition of key success factors of the diffusion in Indonesia as one of emerging economic and the member of G 20. There have been few studies about diffusion of innovation toilet, and this paper especially examines the diffusion of new innovations on electronic bidet toilet due to its successful diffusion among Japanese household, and further became a standard fixture toilet in Japan. This paper also discusses the product life cycle of electronic bidet toilet in Japan, global diffusion, identifies adopter categories and barrier factors of diffusion in Indonesia. Finally, theoretical propositions are developed on the diffusion of innovation for electronic bidet toilet in Indonesia.Keywords: Innovation toilet, Barriers of diffusion, Indonesia, TOTO Electronic bidet seat toilet
Repeat Guests’ Perception about New Facilities and Increased Price at Padma Hotel Bandung Nasution, Reza Ashari; Wiradiputra, Andika
The Asian Journal of Technology Management (AJTM) Vol 3, No 2 (2010)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract

In 2009 after one and a half year closed for reconstruction, Malya Hotel Bandung renewed,reopened, rebranded with new name Padma Hotel Bandung. The changes are not only aboutthe name but also the logo, the concept, the grade, and the facilities inside and outside room.This results in higher price to customers. At the opening, Padma Hotel Bandung has focusedtheir marketing promotion on Malya repeat guest . The management concerns about theguests’ perception about the additional price because they will be the main visitors to thehotel. Survey was conducted and the findings reveal that the guests’ perception about theoverall inside and outside room is really good. They agreed that Padma Hotel Bandung hasprovided better facilities compared to Malya Hotel. Some facilities have been identified toinfluence customers’ perception about the overall perception about new facilities. Related tothe increased price, the answer quite varies. The repeat guests stated their doubt about thefairness of the price. Even though, they wanted to come back due to emotional benefitscustomers can get from the new Padma Hotel.Key words: repeat customer, rebranding, customer perception, repurchase intention, servicemarketing
Existing and Expected Service Quality of Grameenphone Users in Bangladesh Ullah, Azmat; Rahman, Md. Hasebur
The Asian Journal of Technology Management (AJTM) Vol 8, No 2 (2015)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.274 KB) | DOI: 10.12695/ajtm.2015.8.2.6

Abstract

Abstract. The Grameenphone (GP) is a market leader in the telecommunication industry in Bangladesh. This study investigates the existing and expected service quality of Grameenphone users in Bangladesh. The Study reveals that there are significant gap between existing and expected perceived service network, 3G, customer care, physical facilities, billing cost, information service, mobile banking and GP offers. The study concludes that customer satisfaction is a dynamic phenomenon. Maintaining desired level of customer satisfaction requires corporate proactive responsiveness in accessing, building & retaining satisfied customers for sustainable competitive advantages in the marketplace.Keywords: Service Quality, Customer Satisfaction, Existing Service Quality, Expected Service Quality, Grameenphone 
Triple Helix Model in Developing Technological Innovation: The Case of Computer Based Interlocking Nurzal, Erry Ricardo; Waluyo, Marhaindro
The Asian Journal of Technology Management (AJTM) Vol 5, No 2 (2012)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract

Computer Based Interlocking (CBI) is the most important part of the electric railway signalingsystem which serves as the “brain” that controls the operation of electrical signaling system thatreplaces the role of the electromagnetic relay which has gradually been abandoned. Developmentof CBI is based on the fact that until recently the signaling system in Indonesia is still reliedheavily on the CBI products from foreign vendors. Therefore, the development of domestic CBIproducts is really necessary in order to decrease the dependence on technology from foreignvendors that at the same time is also be able to support the accelerated development of railwayinfrastructure in Indonesia.The CBI development is conducted in the form of a collaboration involving the government,universities, and industry. This paper explores and analyzes the roles and interactions betweendifferent actors in the triple helix perspective, and identifies how the innovation ecosystemfunctioning with support from the government.Based on the data collected through in-depth interview with the actors involved in the CBI casestudy, this paper gives some key findings. First, government role is very important in establishingan innovation ecosystem for CBI development. Second, the leader in the development of CBItechnological innovation should be the industry supported by governmental R & D institutionsand universities. Third, R & D consortium is an effective vehicle for creating an interactionamong industry, academia, and government.Such findings may provide conceptual direction which is important for the development oftechnological innovation in Indonesia. In addition, in providing support for R&D activities, thegovernment needs to direct its R & D incentives to the industry as a business practitioner with itsown technology roadmap. The possible further research may include some research issues. First,is the pattern occurred in the CBI case also applied in the other cases of technological innovationdevelopment? Second, what obstacles can be identified in the development of CBI technologicalinnovation capabilities? Third, what is the impact of research collaboration in the development ofCBI technological innovation? Keywords :Indonesia, R & D Consortium, Industrial Research, Government Support
Front-Matter AJTM Vol 8 No 2 2015 Haryanto, Supri
The Asian Journal of Technology Management (AJTM) Vol 8, No 2 (2015)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract

Front-Matter AJTM Vol 8 No 2 2015
Steps in Designing Queue and Interview Process using Information System: A Case of Re-registration of New Students in Universitas Negeri Makassar Ahmar, Ansari Saleh; Rusli, Rusli; Rahman, Abdul
The Asian Journal of Technology Management (AJTM) Vol 9, No 1 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.398 KB) | DOI: 10.12695/ajtm.2016.9.1.5

Abstract

Abstract. Universitas Negeri Makassar (UNM) have a number of prospective students is quite a lot. Based on data released by the BAPSI UNM (2015) that the data student candidates of UNM who passed the selection with SNMPTN SBMPTN selection as 3,791 people. If the prospective graduate students interviewed are normally it will take a long time and will certainly make students uncomfortable. Therefore it is necessary design an information systems to solving this problem. This research aim  to develop an information system to facilitate the process queue. The method used in this research is to use the three stages in the Software Development Life Cycle method namely Initiation Phase, Development/Acquisition Phase, and Implementation Phase. This information system development using PHP and CodeIgniter as a its framework. This design results will be obtained an queues and interviews information system that can be used to manage the queue and interview data. By implementing this system, it potentially reduce time to wait and the process of managing results of interviews can be obtained directly without a process of inputting interview repeat if done manually.Keywords:  Information System, Interview, Queue, re-registration of new student, Universitas Negeri Makassar.
Back-Matter AJTM Vol 8 No 2 2015 Haryanto, Supri
The Asian Journal of Technology Management (AJTM) Vol 8, No 2 (2015)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract

Back-Matter AJTM Vol 8 No 2 2015
Marketing Innovation on Personal Electronic Products Ismudiar, Wahdan Kukuh; Rufaidah, Popy
The Asian Journal of Technology Management (AJTM) Vol 9, No 1 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.175 KB) | DOI: 10.12695/ajtm.2016.9.1.4

Abstract

Abstract. In this dynamic era, to keep up with the trends on the market, companies should be able to make innovations. The word “innovation” among electronic companies in people’s minds is usually associated with technological aspects of the products. Meanwhile, there is also another aspect of innovation that, over these recent years, has been developed and has also brought significant impacts on the products, which is called Marketing Innovation. In this study, the product is Personal Electronic Products, which include smartphones, tablets, and Laptops that are produced by South Korea and Japan’s electronic companies. The marketing innovation that is implemented by the South Korea and Japan’s electronic companies is measured using five dimensions, which are: Product Design Innovation, Packaging Design Innovation, Product Price Innovation, Product Placement Innovation, and Product Promotion Innovation. The study tests empirically the instrument for multidimensionality, reliability & validity using a confirmatory factor analysis (CFA) approach. The instrument is further found to be reliable, and has convergent and discriminant validity. In order to examine the marketing innovation that is implemented on the personal electronic products of South Korea and Japan’s electronic companies, the study used 250 samples of personal electronic product customers in the area of Bandung City. The result of the study found that the marketing innovation scale is an established measurement to examine the marketing innovation process. From the result, also it can be seen that the customers of South Korea’s personal electronic products are more perceived with the marketing innovation dimensions that implemented by the South Korea’s electronic companies on its personal electronic products.Keywords: Marketing innovation, personal electronic product, confirmatory factor analysis
The Effect of Service Quality to Customer Satisfaction by Using Internet Banking Service in Jambi Assegaff, Setiawan
The Asian Journal of Technology Management (AJTM) Vol 9, No 1 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2016.9.1.3

Abstract

Abstract. Internet banking service has become an important part of the current banking products. It could be said almost all bank, which is operating in Indonesia, have to equip their products by providing internet-banking services for its customers. Despite the fact that the investment to build the internet banking service has been carried out by almost all banks in Indonesia, but in fact the use of internet banking adoption is still not significant. Banking in Indonesia still filled with questions about Internet banking services such as what exactly is a yearning of each customer. Because it is highly important for banking in Indonesia to fully understand the quality of the services, which they had provided. A good understanding of the customer's perception when using internet banking services will certainly be a strong foundation for bank in Indonesia to be able in provide an appropriate internet services, effective and efficient for customers. If the customer hope has been fulfilled, that customers will be satisfied and will ultimately loyal to the internet banking service. This study examines the elements that will affect the quality of the internet banking service for customers. A survey conducted by inviting 115 respondents. Data were analyzed using SEM method utilizing Smart PLS software. This study found that the "Banking Services Product Quality", "Online Customer Services Quality" "Online Information Services Quality" and "Overall Internet Banking Services Quality", an effect on customer satisfaction in using internet banking services. Keywords: Services Quality, Internet Banking, Structural of Equation Model, Customer Satisfaction
Using Electroencephalogram (EEG) to Understand The Effect of Price Perception on Consumer Preference Aprilianty, Fitri; Purwanegara, Mustika Sufiati; Suprijanto, Suprijanto
The Asian Journal of Technology Management (AJTM) Vol 9, No 1 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2016.9.1.6

Abstract

Abstract. The research examines the influence of price as product cues on consumer’s perception and evaluation by using the application of electroencephalogram (EEG). This method can give objective information about consumer reactions towards product cues that will drive consumer’s choice. The main research objective was to observe and evaluate consumer’s brain activity in different brain regions while they were being exposed by several price levels (low, medium, high) of underwear as stimuli and focused mainly on liking/disliking the stimuli. The participants consist of 10 female and 10 male consumers within 18-24 years old, have normal vision, right handed, and considered as potential purchasers of underwear. The participant’s brain activity was collected using Emotiv EPOC neuroheadset (EEG) with international 10/20 system and was obtained in Beta frequency bands (13–30 Hz). The result indicated that there was a clear and significant change (p<0.05) in the EEG brain spectral activities of right and left hemisphere in the frontal (F3 & F4), temporal (T7 & T8), and parietal (P7 & P8) regions when participants indicated their attentiveness towards each price level stimulus. The results show, the male and female participant’s tactile sensations in parietal lobe does not give more favorable attention towards particular price stimulus, but the difference price perceptions in parietal lobe can lead to rational preference and give most favored response towards high price stimulus. Analyzing of price perception may help to understand the differences in price-related emotions and preference, which can gain insights into an alternative pricing strategy that can lead to influence consumers buying decision.Keywords:  EEG, Price, Perception, Preference, Underwear.

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