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Eco-Entrepreneur
Published by Universitas Trunojoyo Madura
ISSN : -     EISSN : 25024639     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 9, No 2 (2023): Desember" : 7 Documents clear
ANALISIS PENGARUH LEVERAGE DAN LIKUIDITAS TERHADAP FINANCIAL DISTRESS (STUDI PADA PERUSAHAAN MANUFAKTUR SUB FOOD AND BEVERAGE YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2016-2020) Habiburrahman, Nawal; Sudarsono, Bambang
Eco-Entrepreneur Vol 9, No 2 (2023): Desember
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v9i2.29761

Abstract

Nawal Habiburrahman. Analysis of the Effect of Leverage and Liquidity on Financial Distress in Manufacturing Companies of the Food and Beverage Sub-Sector Listed on the Indonesia Stock Exchange in 2016 - 2020. Supervised by Drs. Bambang Sudarsono, MM. This study aims to determine the effect of Leverage and Liquidity variables on financial distress in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange in 2016 - 2020. The approach used in this research is quantitative research. The number of samples in this study were 18 companies. The data analysis technique used in this research is multiple linear regression analysis, with hypothesis testing t statistical test and f statistical test. Based on the research that has been done, the results show that leverage has a significant negative effect on financial difficulties, while liquidity has a non-significant positive effect on financial difficulties, but leverage and liquidity have a positive and significant effect simultaneously on financial difficulties.
The decision to purchase Nasi Krawu Bu Azza in terms of brand, price, product quality and packaging Fikri, Ahmad Kanzul; Arief, Mohammad
Eco-Entrepreneur Vol 9, No 2 (2023): Desember
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v9i2.29757

Abstract

The background of this research is the increasingly tight competition in the Nasi Krawu business which has an impact on decreasing the number of visitors to Nasi Krawu Bu Azza. This study aims to determine the effect of brand, price, product quality and packaging on purchasing decisions for Nasi Krawu Bu Azza in Gresik. This study uses quantitative methods and sampling in this study uses accidental sampling and is analyzed using multiple linear regression analysis. The results of this study indicate that the variables Price, Product Quality and Packaging partially have a positive and significant effect on purchasing decisions, except for the brand variable.
Pengaruh Brand Image Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Produk Kosmetik MS Glow (Studi Pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura) Hasanah, Nur; Kurriwati, Nirma
Eco-Entrepreneur Vol 9, No 2 (2023): Desember
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v9i2.29762

Abstract

This research discusses the problems with one of the local cosmetic products in Indonesia, namely the MS Glow cosmetic product. The purpose of this study was to determine the effect of Brand Image on Customer Loyalty, to determine the effect of Brand Image on Customer Satisfaction, to determine the effect of Customer Satisfaction on Customer Loyalty, and to determine the effect of Brand Image on Customer Loyalty through Customer Satisfaction. This research uses a descriptive quantitative method. The analysis used in this research is path analysis. The data used in this study are primary and secondary data. Data collection techniques using a questionnaire with a total of 100 respondents. The results of this study are (1) Brand Image has a significant effect on Customer Loyalty, (2) Brand Image has a significant effect on Customer Satisfaction (3) Customer Satisfaction has a significant effect on Customer Loyalty and (4) Brand Image has an indirect effect on Customer Loyalty through Customer satisfaction.
The Effect Of Earning Per Share (Eps), Price Earning Ratio (Per), and Return On Equity (Roe) on Stock Price In Property And Real Estate Companies Listed on The Indonesia Stock Exchange (Idx) 2017-2021 Period Riski, Fildzatu; Sudarsono, Bambang
Eco-Entrepreneur Vol 9, No 2 (2023): Desember
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v9i2.29758

Abstract

This study aims to determine the effect of Earning Per Share (EPS), Price Earning Ratio (PER) and Return On Equity (ROE) on stock prices in Property and Real Estate companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period. The population used in this study were Property and Real Estate companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period as many as 83 companies with sampling using the purposive sampling method and 26 companies were selected as samples in the study. The analytical method in this research uses multiple linear regression. The results of this study indicate that Earning Per Share (EPS) has a positive effect on stock prices, this is evidenced by the t count value of 10.849 and t table of 1.982 with a significance value of 0.000 where the t count t table and sig value 0.05. The Price Earning Ratio (PER) variable has a positive effect on stock prices, this is evidenced by the t count value of 3.781 and t table of 1.982 with a significance value of 0.000 where the t count t table and sig value 0.05. The variable Return On Equity (ROE) has a negative effect on stock prices, this is evidenced by the t count value of -8.882 and t table of 1.982 with a significance value of 0.000 where the t count t table and sig value 0.05. Simultaneously the variables Earning Per Share (EPS), Price Earning Ratio (PER) and Return On Equity (ROE) have a positive effect on stock prices as evidenced by the f value of 54.224 and f table of 2.69 with a significance value of 0.000 where the t value is calculated t table and sig value 0.05
Pengaruh Disiplin dan Loyalitas Kerja Terhadap Kinerja Pegawai Dinas Perdagangan Kabupaten Bangkalan Mukarromah, Rohmatul; Kuswinarno, Mudji
Eco-Entrepreneur Vol 9, No 2 (2023): Desember
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v9i2.29763

Abstract

This research was conducted on the employees of the Trade Office in Bangkalan Regency. The trade office is the government representative in the regional office responsible for assisting the government in the trade sector. Human resources must have good performance to achieve organizational goals. The decrease in employee performance is the current problem that exists in this office. Besides, working hour provision violations also happen and lead to a decline in discipline and work loyalty of the employees. The low level of employee loyalty can be indicated by the decrease in employee absenteeism. This study aims to determine the effect of Work Discipline on the Performance of Bangkalan Trade Office Employees, to determine the effect of Work Loyalty on the Performance of BangkalanTrade Office Employees, and to determine the effect of Discipline and Work Loyalty on the Performance of Bangkalan Trade Office Employees. The method used in this research was quantitative research. The population in this study was 52 employees, so this research was categorized as a population study. The data collection method employed interviews, questionnaires, and a literature study. Data analysis techniques used were validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, and hypothesis testing. The results of this study indicate that 1) Work Discipline has a positive and significant effect on Employee Performance with a t-count of 5.771 t-table of 1.67591, with a significant level of 0.000 0.05, and with a β value of 1.576. 2) Work Loyalty has a positive and significant effect on Employee Performance with a t-count of 2.900 t-table of 1.67591, with a significant level of 0.006 0.05, and with a β value of 0.863. 3) Discipline and work loyalty have a positive and significant effect on employee performance with an F-count of 65.173 t-table of 3.13 and with a significant level of 0.000 0.05.
Pengaruh Fasilitas Terhadap Kepuasan Pengunjung Melalui Keputusan Berkunjung Sebagai Variabel Intervening Pada Objek Wisata Kampoeng Durian Kabupaten Pamekasan Wulandari, Livia Dwi; As, Fathor
Eco-Entrepreneur Vol 9, No 2 (2023): Desember
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v9i2.29759

Abstract

This study was undertaken at Kampoeng Durian Tourism, Tebul Timur Village, Pegantenan Subdistrict, Pamekasan Regency. One of the excursions in Pamekasan Regency, Kampoeng Durian Tourism, combines elements of agrotourism and hills. The extant problems are fluctuations or increase and decrease in annual visitors caused by the tour's facilities and infrastructure. This research aimed to determine the effect of facilities on visiting decisions, the effect of facilities on visitor satisfaction, the effect of visiting decisions on visitor satisfaction, and the effect of facilities on visitor satisfaction as an intervening variable. The data was collected through interviews, questionnaire distribution, and literature reviews. In this study, 96 individuals were sampled using a non-probability, non-probability sampling approach and data was analysed using regression and path analysis. The findings of this study indicated that 1) Facilities had a direct effect on visiting decisions. 2) Facilities had a direct effect on visitor satisfaction. 3) visiting decisions had a  direct effect on visitor satisfaction. 4) Facilities had a indirect effect on visitor satisfaction through visiting decisions as an Intervening Variable
The Influence of Marketing Mixture on Purchase Us Decision of Used Clothing (Study at Online Shop @mejasoklat) Erfan, Mochamad
Eco-Entrepreneur Vol 9, No 2 (2023): Desember
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v9i2.29760

Abstract

In today's increasingly fierce business competition, every company is required to be able to compete and set the right marketing strategy. Marketing is one of the most important factors for companies, especially those engaged in goods and services. This study aims to determine the effect of the marketing mix consisting of product, price, place, and promotion on the decision to purchase used clothing at the online thrift shop @mejasoklat. The method used is associative. The research population used was all used clothing buyers at the online thrift shop @mejasoklat, a total of 610 people The sample size is 86 people, and the sampling technique used is simple random sampling. The analysis technique used is multiple regression analysis. The results of the simultaneous analysis of the marketing mix consisting of product, price, promotion, and place have a significant effect on purchasing decisions. While partially, only the marketing promotion mix has a significant effect on purchasing decisions, while product, price, and place have no significant effect on purchasing decisions for used clothes at the online thrift shop @mejasoklat

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