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Jurnal The Messenger
Published by Universitas Semarang
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Articles 5 Documents
 1 
Search results for , issue "Vol. 14 No. 2 (2022): May-August" : 5 Documents clear
Religious Moderation: An Analysis of Understanding, Internet and Social Media Exposure and Social Interaction Systems Yuliawati, Elly; Asri, Ispawati
Jurnal The Messenger Vol. 14 No. 2 (2022): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i2.2812

Abstract

Introduction: Religious moderation is launched because it concerns the order of life of the nation and state, where the internet and social media become a platform for any dynamic public discussion and change perspectives and practices in religious harmony. This study examines access to information about religious moderation through the internet and social media (WhatsApp, Instagram, Facebook, Twitter, Line) as the most widely used platforms in Indonesia and the influence of exposure to its content on understanding and the system of relational interaction among university students.Methods: Explanatory quantitative survey method with factor and regression analysis to explain the dominant factors and the magnitude of the influence of exposure to religious moderation content on students' understanding and interpersonal relationships.Findings: That student quite often access information about religious moderation on social media through WhatsApp and Instagram. Issues related to national commitment, tolerance, intolerance, violence, radicalism, government attitudes, regulations and their consequences, correlate with the dogmatism factor. The findings show that it is not easy to change one's religious beliefs, and this should be respected. So what remains is to find common ground and give a positive impression so that social interactions continue to run normally.Originality: The research presents a novelty in the perspective of communication science on the understanding of religious moderation and its correlation with the interpersonal interaction system in students from non-religious campuses. Where previously religious moderation was widely studied in the perspective of language, civilization, humanity, culture, education and with subjects from religious campuses, especially Islam.
Social Media Managers’ and Journalists’ Role in Maintaining Local Wisdom in A Mediatized Rural Area Yudha, Reza Praditya; Hendriyani, Hendriyani
Jurnal The Messenger Vol. 14 No. 2 (2022): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i2.5328

Abstract

Introduction: This study explores on how social media managers and journalists in Tulungagung narrating ‘Aksi 212’ (Action 212) protests. Social media managers and journalists are the actors who have an active role in producing, constructing and sharing information. The solidarity protests and the news about ‘Aksi 212’ had appeared in various media and regions in conflicting narratives. However, there was no news nor any solidarity protest occurred in Tulungagung.Methods: This study applies digital ethnography to examine five media that keep updating their posts and interview six journalists and media managers who have a large number of followers in Tulungagung.Findings: The social media managers and journalists avoid any information that may bring a potential conflict, eventhough it becomes a national issue. On the date of the ‘Aksi 212’, the @radar_tulungagung and @hits_tulungagung accounts did not share any posts. Meanwhile, the @jtv_tulungagung, @kacamata_tulungagung and @tulungagung_sparkling uploaded local news. The social media managers and journalists provide information in accordance with the local wisdom--the harmony and togetherness--as they realize the legal and social consequences.Originality: The previous mediatization studies focus on the role of the media as institutions and examine the ‘Aksi 212’ in the context of political conflict. This study examines the ‘Aksi 212’ by using the socio-constructivist approach to understand the mediatization from the perspective of the rural society, that upholds the local wisdom in their media engagement and observes the society’s practice in utilizing media.
Role of Social Media in Leveraging Urban Community Empowerment Ester Betseba, Gita Aprinta; Triastuti, Endah
Jurnal The Messenger Vol. 14 No. 2 (2022): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i2.3292

Abstract

Introduction: This study tries to explores the significant roles of Twitter in creating leverage community participation as part of community empowerment in urban context. Twitter’s characters encourage people to informalize current issue in easy digestive forms. This study argues that Twitter practice will improve urban community for better life in every aspects. Also this study focusing on how urban community utilize Twitter to participate in city issues.Methods: This research used several data collection and processing including online data mining through Netlytic, online observation and semi structured interview within time period from 2021–2022.Findings: The research’s finding portrayed results in three achievements. First, Twitter significantly created leverage empowerment in a form of community participation to improve the city quality of life. Second, community empowerment was gained through holistic process and come. Third, using Twitter as appropriated and integrated strategy is a design of community empowerment. Twitter, in particular #laporhendi can be alternatives space for community discussion and participation amongst residents and local government and lead to community empowerment. Practically, urban community has the same opportunity to access Twitter and creates dynamically interaction and communication in Twitter in many direction, one to one ways, or two ways.Originality: Although research about social media and community empowerment has been studied for decades, many research tends to explore and focus on rural and marginal community. There were few studies emphazise and discusses from the urban community point of view.
An Analysis of Communication Strategies of Salatiga Municipality on Instagram during the Covid-19 Pandemic Wijaya, Lina Sinatra; Lattu, Izak Y. M.; Davianti, Arthik
Jurnal The Messenger Vol. 14 No. 2 (2022): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i2.5135

Abstract

Introduction: Covid-19 cases in Indonesia reached their peak in mid-June 2021. The peak has caused all city governments in Indonesia to provide accurate and reliable information for all the citizens in tackling the spread of the virus. Salatiga is one of the city governments that successfully handled this condition. Therefore this study will analyze the communication strategies the Salatiga City Government used to disseminate information to the public via Instagram.Methods:This study uses a qualitative analysis approach to assess the content of the text data and information related to coronavirus published on the Instagram of Salatiga Municipality, called: @humaskotasalatiga.Findings: This study found that in implementing the strategies, the Salatiga City Government used six principles of System Theory: system transformation, openness, interdependence, negative entropy, equifinality, and requisite variety. This study also recommends that the Salatiga City Government communicate information clearly and honestly, organize information management for government leaders and government officials to provide the most up-to-date information, and construct comprehensive governmental health risk communication systems.Originality: Many studies have been done on communication strategies by Salatiga Municipality. However, no study analyzes the communication strategies used by Salatiga Municipality, primarily through Instagram, during the pandemic. Therefore, this study analyzes how Salatiga Municipality the communication strategies through Instagram.
Frontline Employees’ Motivation towards Customers’ Value Outcomes: A Context of Non-Fuel Retailing Abid, Muhammad Farrukh; Nawaz, Muhammad; Siddique, Junaid; Johl, Satirenjit Kaur; Nadeem, Muhammad Aamir; Mazhar, Muhammad
Jurnal The Messenger Vol. 14 No. 2 (2022): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i2.3423

Abstract

Introduction: The present study aimed to explore the frontline employees in-shop motivation to influence the customers in-shop emotions. The study further proposed the conceptual foundations of the dynamic nature of value outcomes in non-fuel retail stations, where each customer perceives the interaction with frontline employee differently. Therefore, the value outcomes based on the customers’ in-shop emotions were dynamic.Methods: The study had used the content analysis to seek the outcome where the data was collected using open-ended interviews from frontline employees and customers of non-fuel retail outlets in Malaysia. The sample size was 12 using the snowball technique, including 6 frontline employees in phase 1 and 6 customers in phase 2 who had visited the same non-fuel retail outlets used in phase 1 for data collection.Findings: The results showed interesting findings where it was observed that customers get positive and negative influence emotionally through individual interaction with frontline employees. Furthermore, the positive/negative emotions helped the customers to create or destroy the value individually. These service encounters are subjective and vary from customer-customer affecting their emotions differently are therefore cannot be generalized on the large set of audience.Originality: Through the lens of S-D logic paradigm, the present study has conceptualized the dynamic nature of emotions which can lead towards value creation/value destruction or value destruction/value creation in different situations and contexts based on the individual service encounters of customers-frontline employees within non-fuel retail shops.

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