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Jurnal The Messenger
Published by Universitas Semarang
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Articles 5 Documents
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Search results for , issue "Vol. 15 No. 3 (2023): September-December" : 5 Documents clear
Exploring Cultural Conflict Resolution through Face Negotiation Theory in the Indonesian Film ‘Tarung Sarung’ Adnjani, Made Dwi; Madrah, Muna Yastuti; Mujib, Ahmad
Jurnal The Messenger Vol. 15 No. 3 (2023): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i3.7434

Abstract

Introduction: This study examines Islamic values and intercultural communication through the lens of Face Negotiation Theory (FNT) in the film ‘Tarung Sarung’ (‘Sarong Fighting’). As a medium of communication, film delivers embedded messages that influence audience perceptions and emotions. ‘Tarung Sarung’ reflects societal realities and conveys messages that foster understanding across cultures. Indonesia's cultural diversity often leads to conflicts rooted in stereotypes, highlighting the need for cultural approaches to conflict resolution. Methods: This study employed a qualitative descriptive approach to explore how cultural values and communication strategies are portrayed in the film ‘Tarung Sarung.’ The research design included textual and visual analysis of selected scenes and dialogues reflecting intercultural communication and conflict resolution. Stella Ting-Toomey’s Face Negotiation Theory (FNT) was applied to interpret key themes such as individualism versus collectivism and face concerns. Findings: The analysis reveals that the film illustrates how cultural values shape individuals' approaches to conflict resolution. Through its characters, the film demonstrates how intercultural strategies are influenced by cultural backgrounds, emphasizing the importance of understanding cultural differences. Originality: The study contributes novel insights by applying FNT to analyze ‘Tarung Sarung,’ showcasing its depiction of Islamic values and intercultural communication in media. It underscores the role of film as a medium for fostering cross-cultural understanding.
Linking the Utilization of Clickbait Headlines and News Marketing Communication Strategy in Online Media Zinaida, Rahma Santhi; Hardiyanti, Siti Tanti; Amin, Zaid
Jurnal The Messenger Vol. 15 No. 3 (2023): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i3.5824

Abstract

Introduction: The competition in the news industry makes online media portal companies constantly bombard consumers with persuasive news, not a few online media use clickbait on news titles to attract readers to click the news. It turns that, click bait is also linking with the online media marketing communication strategy. The aimed of this research was to know the linking utilization of click bait headline as and marketing communication strategies in tribunsumsel.com. Methods: The method used was a qualitative descriptive method, data collection techniques by observations, interviews and documentations. Key informants are the Company Leader, Online Manager and the Digital Advertising Supervisor in Online Media. Findings: The results of this research was the utilization of Click bait Headlines on tribunsumsel.com portal which become a strategy that being used as an interesting diction chosen to attract visitors and also to accelerate the amount of traffic statistics that had a very significant impact on the amount of advertisement, as one of the income source. Originality: Originality of this research shown by the relational between clickbait headlines and marketing communication strategy which can be both negative and positive. The novelty is where other research about news online portal mostly focuses on news content, journalism etiquette, but this study looks at the other side of clickbait as a new wave phenomenon that online media marketers use to generate revenue. The other point of view from clickbait in Indonesia is interesting to discuss in further research.
Customer Relations in the Transportation Industry during Pandemic (Netnography Study on Instagram @kai121) Fitri, Alifa Nur; Indrayani, Heni
Jurnal The Messenger Vol. 15 No. 3 (2023): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i3.5727

Abstract

Introduction: On restrictions during the pandemic, significantly reducing passenger numbers. PT KAI adapted by introducing innovations like Genose testing, online ticketing, and vaccination services to ensure safety and compliance. This paper examines PT KAI’s customer relations via Instagram (@kai121) during the pandemic. It focuses on using digital public relations and the SMART Relationship Management Process Model to maintain engagement and satisfaction. These efforts highlight KAI’s adaptability in meeting customer needs. Methods: This research employs Virtual Ethnography to observe interactions on 427 KAI posts made between March 2020 and October 2021. The data is then analyzed using Customer Relationship Management theory, incorporating the stages of Scan, Map, Act, Roll Out, Track, and Stew. Findings: The study found that during the pandemic, KAI’s Instagram content focused on various topics: corporate events (13.81%), national transportation policies (15.45%), health protocols (11.07%), train service promotions (38.38%), railway education (13.38%), and giveaway content (7.96%). The content prominently highlighted KAI services such as Rail Express, schedule updates, rapid/antigen testing, and KAI Access. Posts related to transportation policies and health protocols received significant engagement, with transportation policy updates garnering the most comments as followers sought the latest travel information. KAI effectively utilized digital public relations through Instagram to engage with customers. Originality: This study is novel as it is the first in Indonesia to analyze KAI’s customer relations through digital public relations during the pandemic.
The Intervening Role of Customer Satisfaction on the Relationship between Brand Prestige and Behavioral Intentions Lacap, Jean Paolo G.; Balatbat, Sairen Khay; Malonzo, Joelle Mhyeca Marie C.; Alfaro, Marielle S.; Mungcal, Harold R.
Jurnal The Messenger Vol. 15 No. 3 (2023): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i3.4991

Abstract

Introduction: The study investigates the indirect influence of satisfaction on the relationship between brand prestige and behavioral intentions. Methods: A total of 407 respondents participated in the study and they were customers of the leading café in the Philippines. Predictive-causal research design and structural equation modelling via partial least squares (PLS) were employed to measure the direct and indirect hypothesized relationships of the present study. Findings: The results revealed that brand prestige and customer satisfaction significantly and positively influence behavioral intentions. Furthermore, brand prestige was found to be significantly and directly related to customer satisfaction. The mediation analysis indicated that customer satisfaction indirectly affects the link between brand prestige and behavioral intentions. The intervening effect of customer satisfaction on the relationship between brand prestige and behavioral intentions proves that satisfaction is still a vital factor when it comes to favorable outcomes. The significant and positive influence of brand prestige on behavioral intentions is mediated by satisfaction of coffee shop or café customers. Therefore, when customers are satisfied, behavioral intentions among clientele, in particular, in the context coffee shops or café are reinforced. Originality: This study provides novel insights into how customer satisfaction mediates the relationship between brand prestige and behavioral intentions, offering valuable implications for enhancing customer-centric branding strategies in the café industry.
3 Southeast Asian Governments’ Initial Crisis Rhetoric during the Covid-19 Pandemic in Online News Indiyati, Diyah; Ghazali, Akmar Hayati Ahmad; Yohanes, Yulanda Trisula Sidarta; Chotijah, Siti
Jurnal The Messenger Vol. 15 No. 3 (2023): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i3.9048

Abstract

Introduction: Governmental responses to the pandemic vary by country. This study seeks to evaluate the Government's preliminary crisis rhetoric by employing a framing typology frequently utilised in Public Relations as reported in mass media across Indonesia, Malaysia, and Singapore. This study examines articles regarding government narratives published from January to March 2020 in Detik.com, Straitstimes.com, and Thestar.com. A total of 22.338 news reports about the pandemic were retrieved from the respective media. The three media was selected due to its national reach and readership. Methods: This paper employs qualitative-thematic and content analysis to analyze the materials collected from internet news sources. The study was conducted systematically, involving several steps. A thematic analysis was performed on the government messages to reveal governments’ initial crisis intersecting concept of crisis rhetoric and framing typology in PR. Findings: The Indonesian Government adopted the rhetorical appeal of ‘kairos’, ‘ethos’, and ‘pathos’ as means of persuasion to build the frame of choice and issues in the messages to the public. The Malaysian Government exhibited ‘ethos’ and ‘pathos’ appeal to build frame of responsibility and action in the messages carried out by the Government in the mass media. Meanwhile, the Singapore government uses the rhetorical appeal of ‘logos’ and ‘ethos’ in creating frame of action, responsibility, and situations that exist in the news covering government statements from Singapore. Originality: Studies linking framing with rhetoric are scarce, mostly framing analysis focusing more on the journalist activities in constructing the frame within the news.

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