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MARKET BASKET ANALYSIS PADA MOBILE CUSTOMER RELATIONSHIP MANAGEMENT
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
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CV. Anugerah is a retail company in Solo which has four branches. CV. Anugerah sells products of stationery,clothes, and various accessoris. CV. Anugerah has 5.784 items things that every day are evenly 926 items sold.Some problems that CV. Anugerah often faces are there are many kinds of things sold there, the brand of the thingsfrequently changes into other brands; it makes the customers and the shokeepers frequently confused. To find thethings they need, it takes long time. A supermarket manager can learn more about the customers’ “shoppingpattern.” Market Basket Analysis can be done on the data of retail customers’transaction in the shop. The results ofthe analysis can be used to plan the markerting strategy or the advertisement and also the shop layout catalog design.Customer relationship management (CRM) has been broadly assumed as one methodology and organization processto interest and defend the customers through improving customers’ satisfaction and loyality. CRM technologies arecategorized into: Collaborative, Operational and Analytical. This research will develop a Market Basket Analysis onMobile Customer Relationship Management which can be used by management party of CV. Anugerah as theOperational and Analytical CRM in real time by mobile device. By creating this system, it is hoped that it canincrease the service and the turnover of CV. Anugerah Group.Keywords : Analisis Keranjang Pasar, FP-Growth, Mobile CRM

IDENTIFIKASI PENGEMBANGAN PARIWISATA KOTA BLITAR
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
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Economic structure of Blitar Municipality supported by: (1) trade, hotels and restaurants (32.28%), (2) servicessector (19.57%), (3) the financial sector, leasing and business services (12.79%) and (4) processing industrysector (11.39%). The fourth sector is exactly what the biggest contribution in Blitar, based on the data in 2013.One major note, in Blitar, there is the tomb of one of the Proclaimers namely Ir. Sukarno, who makes Blitar ashistorical sights become a visiting various communities to Blitar. With this background, the Blitar has thepotential to develop tourism that encourages and complements the historical attractions Blitar. The purpose ofthis study is to identify the potential and opportunities that enable can be developed in the city of Blitar as longas this is a tourist town history. This research method is a rapid method of quick research, is one of the researchmethods used to shorten the time in order to obtain initial results more quickly, as the beginning of a studyinformation. The goal is to provide rapid and incisive analysis of trends and developments and to investigate arelevance to the practical world. With desk approach utilizing secondary data analysis with relevant andavailable. The results show that the potential and opportunities that enable tourism developed in Blitar is tourismthat supports the main tourist destinations with historical tours available resource utilization.Keywords: tourism, historical tourism, Blitar.

Pelatihan Bahasa Inggris untuk Layanan Wisata Berdasarkan Kebutuhan Lokal Bagi Pemilik Homestay di Kepulauan Raja Ampat Papua Barat
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
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The development of tourist visits to the Raja Ampat Islands of West Papua is so rapidly in thelast five years (2010-2015), but it is not supported by the readiness of local people to servetourists which leads local government thinks hard to find a solution. Because nearly 90% oftourists who come to Raja Ampat - one of the leading Indonesian archipelagoes maritimedestinations - are foreign tourists, the regional government decided to cooperate with tourismcolleges to train local people, especially their English language skills to serve foreign tourists.This study aims at answering a question: How to provide training of English for servingtourists based on local needs for homestay owners in the Raja Ampat Islands of West Papua?This case study is to answer the research question comprehensively about what, how and whythe subjects studied (Yin, 2009). The time of research was from September until December2014 located in Raja Ampat Islands with two English language teachers and 60 homestayowners representing four tribes in Raja Ampat, i.e. Usba, Sopen, Wardo and Amber asresearch subjects. The 1st stage study was based on local needs analysis approach and thenfollowed by action research on the 2nd stage. Needs of English language knowledge forhomestay owners were revealed in the 1st stage and then they were given training during the2nd stage with the material in the form of a conversation between homestay owners andtourists from tourist arrivals in the closest airport/port to the departure of tourists from thenearby airport/port. The data collection techniques include (1) observation and field notes, (2)questionnaires and (3) in-depth interviews. The techniques are the basis for the analysis usingtriangulation method. The research findings show that: (1) a suitable approach used in thetraining of English for serving tourists based on local needs for homestay owners in the RajaAmpat Islands of West Papua is by using teaching through relationships; (2) at an earlystage, the activity of learning is mostly done by imitating and repeating the same structurecontinuously; (3) the next learning stage is to remember dialogue. Learners were given shortdialogs and then asked to memorize expressions in the dialog, and then it ended by practices;and (4) after they were proficient with the conversations, they exchanged roles each other topractice the dialogs had been memorized. The results also imply that the training of Englishfor serving tourists is not only effective for improving English speaking skill for thehomestay owners in the Raja Ampat Islands, but also raises awareness of the importance ofservice quality to serve tourists in order improve the welfare of local people.Keywords: English for serving tourists, local needs, homestay owners

IMPROVING THE QUALITY SERVICE OF TOUR GUIDES THROUGH THE COMPETENCY CERTIFICATION PROGRAM
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
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The tourism development is expected to get the full support of the tourism stakeholders like the Government, theprivate sector, the public sector including tourists. The tourist guides as one of the stakeholders as someone who isin charge of providing guidance, information and hints about things to see and help everything that tourist’s needed.A tour guide as well as a front liner and also as an information agent need to get special attention. Globalizationera requires manpower in the tourism sector have a competency certificate based on The Indonesian Standard ofCompetence of National Work (SKKNI). Of the many components of the stakeholders, the tour guide is the mainthing as someone who directly to the tourist, therefore need coaching and more intensive development. Professionalcertification is one mechanism used to assist in maintaining and improving professional or technical competence innumerous professions. It can potentially be used to assist in improving tour guide performance and raising andmaintaining guiding standards. Competency certification program is able to improve the quality of the tour guide inorder to provide better service quality improvement services. In tourism industry, its certification program tobecome an important part in the development of tourism. Certificate of competence give pride for who gets it,because it makes them more confidence on their job. With a certificate of competence their have bargaining powerfor salaries and quality of work are increasing. For the tourism company, the tour guide who have certified thecompetency is an asset in business competition. Therefore mutually beneficial solutions between the tourismcompany and the tour guide need to be grown.Keywords: Improving quality of the tour guide,Sertification competency of tour guide

PENGARUH PERSONALITY DAN KEMAMPUAN KERJA KARYAWAN TERHADAP KEPUASAN TAMU PADA HOTEL GRAND SURYA KEDIRI
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
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This research was conducted to test and analyze the influence of personality and ability to work on guestsatisfaction at Grand Surya Hotel Kediri either partial or simultaneously, and examine which variablesare dominant influence. The method used in this study is an explanatory method, the research is takingplace Grand Surya Hotel Kediri in October and November, with a sample of 80 hotel guests who stay,data collection techniques such as observation, questionnaires, interviews and literature.The results ofdata analysis showed that partially personality affect guest satisfaction with a standardized betacoefficient of 0.538, while the ability to affect the job satisfaction of the guests with a standardized betacoefficient of 0.396. While simultaneously indicated by the coefficient of determination adjusted R Squareof 0.784, meaning that the variable personality and ability to work are able to explain 78.4% change inguest satisfaction, while 21.6% is influenced by other variables outside of the study. Thus, personalityvariables, and the ability to work has an influence on guest satisfaction Grand Surya Hotel Kediri.Keywords: personality, ability to work, and guest satisfaction.

POTENSI DESTINASI WISATA DI INDONESIA MENUJU KEMANDIRIAN EKONOMI
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
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Indonesia merupakan negara kepulauan yang memiliki sumber daya alam yang terdiri dari sea, sun,sand and mainland yang memungkinkan untuk dijadikan sumber devisa negara. Bagi daerah-daerahyang dianugrahi sumber daya alam yang eksotis tersebut diharapkan mampu memberikan kontribusidalam memberikan devisa bagi daerahnya guna menuju kemandirian daerah. Permasalahan yangterjadi bagaimana upaya memasarkan sumber daya alam yang terdiri dari sea, sun, sand and mainlandyang melimpah itu menjadi aset yang dapat memberikan kontribusi terhadap pembangunan daerahsetempat, salah satu upaya yang dapat dilakukan adalah dengan menciptakan daerah tersebut menjaditempat kunjungan wisata yang berkelanjutan. Sektor pariwisata merupakan industri yang digerakanoleh pasar. Untuk memasarkan produk wisata tersebut diperlukan adanya keterlibatan semua pihakyang terlibat dalam pengelolaan wisata mulai dari pengelola wisata, pemerintah, dan masyarakat.Strategi yang dapat digunakan dalam memasarkan pariwisata dapat dilakukan create uniqueproduct,develop new attractions, bentuk overseas tourist Information centre, branding, danpromotion.Kata kunci : Sumber daya, kemandirian daerah, pemasaran wisata, strategi pemasaran

FAKTOR PENENTU NILAI TAMBAH BRUTO PADA KONSUMSI WISATAWAN DAN PENYERAPAN TENAGA KERJA DI INDONESIA
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
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The tourism industry has grown to become one of the largest industries in the world. Indonesiantourism can flourish, generating income for the state and also employment opportunities. Thepurpose of this study is to calculate the impact of the consumption of tourists jointly to the grossvalue added and employment in Indonesia in the period 2008-2012.This study used secondary,secondary data obtained from the data in Table input output (IO) issued by BPS form 2005updated IO data 2008. The impact of the consumption of tourists, the largest is the restaurantand hotel. The impact of tourist consumption can create jobs in the period 2008 - 2012approximately three million people per year.Keywords: tourist consumption, Gross Value Added, employment

PENGEMBANGAN SISTEMKEAMANAN PANGAN TERPADU DALAM MEWUJUDKAN EFEKTIVITAS IMPLEMENTASI IZIN EDAR PRODUK PANGAN INDUSTRI RUMAH TANGGA (PIRT)
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
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Health law definitely states that food and beverages can only be distributed in public upon issuance of adistribution permit. Hence, prior to being permitted the food and beverages are not allowed to bedistributed in public. On the other hand, in line with the development of society, the rapid distribution ofprocessed food (food and beverages), especially those produced as home industries, with or withoutpackaging, has caused much concerns due to violation of the distribution permit and contamination of theproducts with its associated health risks in the short, medium, and long term. The present researchproposed three basic questions. Firstly, how did the implementation of a distribution permit of food andbeverages promote food safety in Semarang. Secondly, what factors if any, discourage the implementationof a distribution permit of food and beverages to promote the food safety. Normative and empirical legalresearch method has been employed for this research, using both primary and secondary data. Theprimary data were collected in the field; whereas the secondary data came from primary, secondary, andtertiary legal establishments, respectively. Results of this study showed that implementation of adistribution permit of food and beverages produced by home industries are in general the responsibilityof the Office of Health in the City or Regency, with the issuance of Induction Certificates and HomeIndustry Products Certificates. These certificates are officially legal permits as a guarantee that the foodand beverages produced by home industries are safe; and as a protection against food additives thatcould be detrimental to health. The implementation is basically a persuasive action under the assumptionof human dignity rather than tough and normative legal procedures. Obstacles to the implementationincluded factors such as economic condition, inadequate knowledge of both consumers and producers,as well as the weak legal measures on food safety. A number of factors were found to affect the foodsafety in Indonesia, i.e. food system, culture, food chain, environment, nutrition and epidemiology. It wassuggested that education for consumers to raise awareness of food safety was of prime importance.Consumers should be made aware and fully understand the food safety system and its associated healthrisks due to insecure food safety.Keywords : distribution permit of food and beverages, food safety, food system.

Makna Ruang Publik Bagi Pedagang Kaki Lima: Studi tentang Resistensi terhadap Penggusuran
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
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This paper is going to solve the fundamental problem, namely (1) why the government is doing demolition oreviction of the street vendors Kokrosono and Basudewo, and (2) why public space is important for vendors.This study is a qualitative study, the data were taken with the interview, observation, and literature. Datawere analyzed with interactive qualitative analysis techniques. The results show, that the Semarang citygovernment to curb or eviction of the street vendors Kokrosono and Basudewo based on (1) the provision oflocal regulations and other regulatory requirements, (2) to create a public space that is orderly, clean, safe,and convenient for all city dwellers. Public spaces or locations for street vendors selling a strategic placethat must be maintained from the other party intervention. This is due to (1) vendors do not have a permanentto run a business, (2) selection of the location on the road, because it gives an attraction for buyers and usersof services.Keyword: eviction, public spaces, resistance, street vendors

IMPLEMENTASI DEKLARASI DJUANDA DALAM PERBATASAN PERAIRAN LAUTAN INDONESIA
Proceeding SENDI_U 2015: SEMINAR NASIONAL MULTI DISIPLIN DAN CALL FOR PAPERS
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Melihat kondisi geografis Indonesia yang unik, banyaknya wilayah laut dibanding darat, menyadarkan pemerintahbahwa persoalan wilayah laut merupakan faktor penting bagi kedaulatan negara. Lokasi yang sangat stategis bagiIndonesia karena terletak pada jalur persilangan lalu lintas perdagangan dunia maka semakin membuat padat jalurperdagangan maritim di kawasan Asia Tenggara. Maka pada hari Jumat 13 Desember 1957 dalam RUU LautTeritorial munculah tiga aktor penting hingga dikeluarkannya Deklarasi Djuanda, yaitu; Djuanda, MochtarKusumaatmadja dan Chaerul Saleh. Satu hal yang pasti ialah deklarasi Djuanda merupakan keputusan Djuandakarena posisi dia saat itu sebagai pengambil kebijakan.Prinsip-prinsip dalam Deklarasi Djuanda ini kemudiandikukuhkan dengan Undang-undang Nomor 4 Tahun 1960. Setelah sekian lama maka menjadi potensi persoalan yangharus dicermati dari berbagai perspektif kebijakan, hukum dan kelembagaan yang mengemuka dan persoalannasional, regional, maupun internasional, antara lain berbagai pertanyaan yang diarahkan untuk “MenggugatDeklarasi Djuanda 57”. Sehingga penelitian ini menggunakan metode penelitian normatif, dengan melakukan studipustaka terhadap berbagai norma dan kaidah hukum yang terdapat dalam prinsip-prinsip Deklarasi Djuanda dalamperairan di Indonesia dan dianalisis dengan deskriptif-analitis. Yang menjadi permasalahan bagaimanakahimplementasi Deklarasi Djuanda dalam perbatasan perairan lautan Indonesia? Tujuan penelitian ini adalah untukmengetahui implementasi Deklarasi Djuanda dalam perbatasan perairan lautan Indonesia. Hasil penelitianmenunjukkan bahwa tingkat perlindungan perbatasan perairan masih belum maksimal. Faktor-faktor yangmempengaruhi adalah pertama, luasnya wilayah perairan Indonesia. Kedua, ketimpangan infrastruktur perbatasanperairan. Ketiga, keterbatasan sumber daya manusia di perbatasan perairan di Indonesia.Kata kunci: Maritim, DeklarasiDjuanda, Perbatasan Wilayah, HukumKelautan

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Location Kota semarang, Jawa tengah INDONESIA

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Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
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Location
Kota semarang,

Jawa tengah

INDONESIA