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Benefit: Jurnal Manajemen dan Bisnis
Published by Universitas Muhammadiyah Surakarta
ISSN : 14104571     EISSN : 25412604     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Benefit: Jurnal Manajemen dan Bisnis is a peer-reviewed journal published by Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, covering a variety of topics in economics, management, business and finance.
Arjuna Subject : -
Articles 9 Documents
 1 
Search results for , issue " Volume 1 No 1 Juni 2016" : 9 Documents clear
Analisis Manajemen Kepemimpinan Melalui Aplikasi Swot Pada Organisasi PSSI (Persatuan Sepakbola Seluruh Indonesia) veno, andri
Benefit: Jurnal Manajemen dan Bisnis Volume 1 No 1 Juni 2016
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v1i1.2360

Abstract

Just like an umbrella, PSSI, official Indonesian football organization have been changing to fulfill several organizational goals, and still undergoing some functions alongside regulation of FIFA and Indonesian law for the glorious and prestigious Indonesian football. In reorganizing PSSI, the government under The Ministry of Educations and Sports (Kemenpora) takes over PSSI’s role temporarily to rearrange management of the organization, and then the problems regarding to mafia and political issues inside of PSSI management can be resolved immediately. The management changes by the government is expected to become a turning point for the development of the future PSSI organization, so it can be reciprocal both with mission and vision of PSSI. The recent step from the government under Kemenpora in order to make all of the football perpetrators running their job is hold a tournament with competition system.
Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian Kussudyarsana, Kussudyarsana
Benefit: Jurnal Manajemen dan Bisnis Volume 1 No 1 Juni 2016
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v1i1.2365

Abstract

The objective of the research is to examine the relationship between perception of local and foreign brand toward quality product and price dimension. In order to investigate the perception toward local and foreign branding, this study used  hedonic and utilitarian product. This research used questionnaire to obtain the data. One hundred samples through convinience sampling were used in this research. The result indicate that foreign brand was high score in the perception of quality and price.  The study also found that there was significance differences of perception of price among local and foreign brand.
Identifikasi Faktor Yang Mempengaruhi Sukses Wirausaha Saputro, Edy Purwo; Achmad, Nur; Handayani, Sih
Benefit: Jurnal Manajemen dan Bisnis Volume 1 No 1 Juni 2016
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v1i1.2361

Abstract

Entrepreneurship is one of essential factors that contributing for economic development. The role of women entrepreneur is pivotal in this regard. This study examined factors that influencing the success of women’s entrepreneur. This study used 231 respondents that located in Solo. The data gathered are analyzed by structural equation model. The result indicated that micro, macro, performance and capability positively influenced to the success of entrepreneur.
Pengukuran Indeks Kepuasan Pengguna Data Terhadap Pelayanan Pada Badan Pusat Statistik Kota Surakarta Nugroho, Sidiq Permono; Syamsudin, Syamsudin
Benefit: Jurnal Manajemen dan Bisnis Volume 1 No 1 Juni 2016
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v1i1.2366

Abstract

This research aims was to figure out user’s satisfaction index towards this public service toward Central Bureau of Statistics (BPS). BPS is a non-ministry government institution implements the bureaucracy reform, and provides comprehensive, accurate, and sophisticated statistics in order to create a System of National Statistics. The data analysis technique for this research is Users (people who once used The Central Bureau of Statistic Service) Satisfaction Index, counted through weighted average values of some service elements based on Number 63/KEP/M.PAN/7/2003. Among the 120 users of The Central Bureau of Statistics, this research shows that The Satisfaction Index reaches 75.31 (good), but it still need to be improved remember there are some indicators showing a not quite good Performance Index. Totally 20 out of 24 indicators are categorized into ‘good service’, while the other fours indicator need to be enhanced and improved.
Individual Dan Organizational Unlearning: Proposisi Hubungan Moderasi Cross-Level Wahyudi, Henri Dwi
Benefit: Jurnal Manajemen dan Bisnis Volume 1 No 1 Juni 2016
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v1i1.2362

Abstract

Unlearning stripped result old learning to give space for new information and new attitude. Unlearning is undoubtedly for individu or organization to receive new knowledge (herdberg,1981), increase innovation performance (pighin &Marzona,2011) and increase the company abbility to facing  crisis (Starbuck, 1995), this article give six preposision that connect the literature from micro level and macro level use the mediation variable, multi level moderation to explain the fenomena in organizational behavior that don’t have enough support in empirical, individual and organizational unlearning.
Intellectual Capital Dan Kinerja Keuangan Perusahaan Manufaktur High Ic Intensive Hermawan, Sigit; Mardiyanti, Ummy Imaniar
Benefit: Jurnal Manajemen dan Bisnis Volume 1 No 1 Juni 2016
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v1i1.2367

Abstract

This study aims to examine and analyse the effect of intellectual capital on firm financial performance (ROA, ROE, EPS). The company studied is the manufacturing High IC Intensive companies listed in Indonesia Stock Exchange. sample obtained with as many as 76 companies with research period is 2010-2013. Independent variables used are the intellectual capital measured using VAICTM, while the dependent variable is Return on Assets (ROA), Return on Equity (ROE), Earnings per Share (EPS). The data analysis technique used is a simple linear regression. The results showed that the Intellectual Capital (VAIC) effect the companys financial performance Return on Assets (ROA), Return on Equity (ROE), Earnings per Share (EPS).
Komunikasi Pemasaran Terpadu Dan Ekuitas Merek Alfamart Krussell, Jehuda Ghrahito Hutomo; Paramita, Eristia Lidia
Benefit: Jurnal Manajemen dan Bisnis Volume 1 No 1 Juni 2016
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v1i1.2363

Abstract

In past few years, retail business has significantly improved. Company needs marketing strategy to raise their competitiveness and make a good brand equity. One of these strategy that can be used is Integrated Marketing Communication. This study aimed to examine the influence of integrated marketing communication toward brand equity. This study was a quantitative study. The sample of 150 respondents were taken by using purposive sampling. The data analysis used multiple linear regression. These findings showed that dimension of integrated marketing communication consists of Advertising, Sales Promotion, Personal Selling, Public Relation, Direct Marketing, Interactive Marketing, and Corporate Design together influence Alfamart Brand Equity. While partially, only Sales Promotion, Personal Selling, and Corporate Design has significantly influence Alfamart Brand Equity
Pengaruh Penempatan Produk Dan Kesesuaian Iklan Pada Minat Beli Yang Dimoderasi Sikap Merek Di Advergames Gultom, Theresia Mannuela; Kriestian NAN, Albert
Benefit: Jurnal Manajemen dan Bisnis Volume 1 No 1 Juni 2016
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v1i1.2368

Abstract

This study was conducted to determine the influence of Product Placement and Congruity Ads toward buying interest which is moderated by consumers’ attitude on “advergames” brand. The participant of this study was 100 students of Satya Wacana Christian University, which consist of 87 male students and 13 female students. All of the participants have ever played “PES 2016” game on their mobile games application. The sampling technique was purposive sampling, with questionnaire as the data collection method. The analysis used in this study was regression analysis interaction. The result showed that there was no moderation effect of product placement and congruity ads toward purchase intention, twotypes of products in the context of the game.
EFEKTIFITAS KATALOG SEBAGAI MEDIA PROMOSI BAGI PENGEMBANGAN UMKM DI KABUPATEN SRAGEN Mangifera, Liana; Pramesti, Aflit Nuryulia; Dewi, Syahrina Noormala
Benefit: Jurnal Manajemen dan Bisnis Volume 1 No 1 Juni 2016
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v1i1.2364

Abstract

This research aims to identify the promotional mix used bambu craftsmen and formulate an effective promotional strategy for the development of bamboo handicrafts. This research was conducted in the village of Cluster bamboo craft Bendo Sukodono Subdistrict in Sragen. This research used the qualitative approach with key person as a source of information. The data used are the primary data that are taken using the indepth interview. Analysis tool used is content analysis, that perform analysis driskripsi of words that often appear in the indepth interview. This research concluded that the promotion of bamboo craftsmen do is word of mouth and exhibitions. Such promotional efforts is part of this type of direct marketing (direct marketing). The promotion will be optimized if the catalog that contains the task force created the products and pricing that is clear and complete.

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