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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
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Analisis Pengaruh Manajemen Modal Kerja terhadap Profitabilitas dalam Industri Consumer Goods yang Terdaftar di Bursa Efek Indonesia Iswandi, Iswandi
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1431

Abstract

In this paper we evaluate the relathionship between working capital management and corporate profitability. We used a sample of 29 companies in consumer goods industry listed in the Bursa Efek Indonesia for the period of 2006 – 2008. The results of the evaluation showed that there is statistical significance between profitability, measured through gross profit, and the cash conversion cycle. Empirical findings show that NDAR, NDI, NDAP affect firm profitability negatively, while CCC affects firm profitability positively.  
Dollarization in East Africa: Causes, Consequences, and Future Forecasts Musse, Osman Sayid Hassan; Echchabi, Abdelghani
Binus Business Review Vol 8, No 1 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i1.1759

Abstract

The dollarization phenomenon has been widespread among the East African countries for many decades. This trend results in several consequences that might be either beneficial or harmful to these countries and their likes.The objective of this research was to empirically examine the causes, consequences and the future scenarios of dollarization in one of the leading regional countries such as Somalia. The research used a survey of over 100respondents and applied descriptive statistics and t-tests to achieve the above objectives. The findings show that the main causes of Dollarization in Somalia are the implementation of the Hawallah (money transfer) system,the remarkable absence of the central bank and other monitoring financial authorities, the increasing exports and imports of the Somalian economy, the loss of confidence in the local Somalian Shilling, and the relative ease atwhich the Somalian Shilling can be printed and manipulated by selected market players. These causes are found to be mainly triggered by the revenue from exports, the policies and regulations implemented by the Somali government, the Somali Diaspora, and the international aid organizations. This has resulted in the foreign traders buying Somali goods at a relatively lower price and taking advantage of the depreciated Somali Shilling against most international currencies.
Budaya Organisasi (Organizational Culture), Salah Satu Sumber Keunggulan Bersaing Perusahaan di Tengah Lingkungan yang Selalu Berubah Wandrial, Son
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1322

Abstract

As the world has grown more turbulent, the concept of culture has become increasingly important to organizational leaders because the new environment often calls for new values and fresh approach to doing business. Most leaders now understand that when a company’s culture fits the needs of its external environment and company strategy, employee can create an organization that is tough to beat. The method used in this writing is literature study, through literature materials from several sources. There are a lot of examples in success or failure of a company based on their applied organization culture. Google is one company which success in applying adaptive culture in their organization. This example should be modified by other companies to remain in exchanging world and to reach vision and mission in the future.
Analysis of Promotion and Product Differentiation of Jukajo on Consumer Purchase Decision Gandhy, Abel; Hairuddin, Julio Arthur
Binus Business Review Vol 9, No 1 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i1.3901

Abstract

The purpose of this research was to measure the relationship and the impact of promotion and product differentiation on Jukajo consumer purchase decision. This research was a quantitative research with a questionnaire as the data collection method. The sampling technique in this research is purposive sampling technique. Then, the questionnaire was measured by Likert-scale and multiple linear regression. The result shows that promotion and product differentiation variable have positive impact on purchase decision partially and simultaneously. Bothvariables have 50,5% of impact towards consumer purchase decisions of Jukajo. Moreover, product differentiation becomes the most dominant variable which partially affects consumer purchase decision.
Antecedents dan Consequences dari Feedback-Seeking Orientation di Costa Crociere Putranto, Trias Septyoari
Binus Business Review Vol 3, No 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1355

Abstract

Cruise ship, as a home away from home place, which has a perisable product with the complex activity from their employees, certainly should have a potential character to keep sustainable in the service industry. To keep it sustainable, the management should have a good relationship with their employees and customers. In this research, a good relationship with the employee can be created by a good motivation, leadership, and it has an effect with the feedback. This condition can be seen by the employees’ job satisfaction. The management can drive a conductive working condition to help generate a good service climate. The research was undertaken in a cruise ship service industry in Italy. The purpose of this study was to evaluate the effect of employees’ motivation and leadership of feedback-seeking orientation and their job satisfaction. Sample was collected from 100 respondents, the employees’, with simple random sampling method, questionnaire, and an interview with the management. The collected data was analyzed with path analysis which using the statistic program LISREL 8.7 for Windows, and the questionnaire was adopted from Paswan (2005) and Chou (2002). The findings suggest that motivation and leadership have a significant effect on feedback-seeking orientation. Besides, feedbackseeking orientation also has a significant effect on job satisfaction.
Aplikasi Model Lima Kekuatan Porter pada Restoran Drupadi Candra, Sevenpri
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1387

Abstract

Internet is one of the global information dissemination media. It provides an easy way of doing business and facilitating users to communicate and obtain information needed quickly and accurately with the use of the website. To view the competition within the industry, the author uses Porter Five Forces Analysis method. ByPorter analysis, it showed the bargaining power of consumers in strong position. Consumer satisfaction can be achieved by providing quality products and good services. So that, the Internet service, which is a global market with 24-hour nonstop access, can be used as a media campaign and can provide information to customers.
The Effects of Advertising Strategies on Consumer Trust: A Case of Skin Care Products in Taiwan Anatasia, Velly; Sunitarya, Sunitarya; Adriana, Vinda
Binus Business Review Vol 7, No 2 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i2.1585

Abstract

The main aim of this study was to develop advertising strategies in order to increase consumer trust. Four advertising elements: celebrity endorsement, branding, product attribute, and third party certification were investigated. Data were collected to answer two research questions: (1) To investigate the advertising strategies of skin care products leading to consumer trust, (2) To know the effects of advertising strategies in skin care products on consumer trust. A 5-point Likert scale survey was distributed to the female population in Taipei area. Via online and personal approaches, 266 questionnaires were returned. Targeting on 18-30 years old female skin care product users who stay in Taipei area more than six months, 240 qualified questionnaires were analyzed. The four independent variables are found having a significant relationship with trust in skin care advertising, in which branding has the greatest influence on increasing consumer trust. The control variable which is financial status is not found having statistically significant effect on consumer trust. To conclude, this study is dedicated to the communities in order to optimize their marketing strategies.
Analisis Dampak Jika Redenominasi Dilakukan: Pengaruhnya terhadap Daya Beli Masyarakat Indonesia Dewi, Kartika
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1413

Abstract

The government of Indonesia has approved Bank Indonesia to redenominated Rupiah currency by eliminating three zeros starting 2011 until 2020. The Law itself is still waiting an approval from Right and Human Right Ministry then passed by the House of Representatives. The problem occurs when RupiahRedenomination will make purchasing power lower for most Indonesia. There are many pros and contras about this plan. Opponents claimed it will make the economy worse. On the other hand, Proponents can wait to see Rupiah will have the same value with other currencies, boost up rupiah credibility in international. Writer wants to analyze this plan from purchasing power for Indonesian when the program will be implemented this year 2013. Of course, it will have positive side as well as negative side. The fact that the prices for goods and servicesalways increase each month and those increases will accumulated at the end of the year will result significant increase. This big increase will result big inflation. The truth is inflation is rising up in Indonesia everyday. Government told inflation is under control but most Indonesian is getting suffered with this price increase. Most people can not afford for basic necessities. Businessmen tried to increase their employess salaries and wages but the increase is smaller than its goods pricess in results the increase in salary and wage can not cover the prices hike for goods. Journal is made by collecting information through internet, simple questioners with students and employes with Binus University campus,text-books, own experiences as Indonesian citizen.Then writer drawn a conclusion and suggestions. The result from this research based on simple questioner is disagreement on Rupiah Redenomination. At the end, writer concludes that Indonesia needs good moral citizens who can make a drastic change for Indonesian’ sake.
The Potential Development of Betawi Culinary as an Ecotourism Product in Jakarta Untari, Dhian Tyas
Binus Business Review Vol 7, No 3 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i3.1532

Abstract

The aims of this research were to rebuild the existence of Betawi culinary. The objectives of this research were representing the values of socio-cultural of Betawi culinary, determining the aspects of supply and demand, and developing strategies to improve Betawi culinary potential as an ecotourism products. The research consists method consists of three stages. Those were representation test, market test, and arranging alternatives strategic. The results show that to improve Betawi culinary as the ecotourism products in Jakarta; it can be done with a series of strategies, classified into three classifications. Those are market penetration, market development, and product development. The result is expected to be a reference to the development of Betawi culinary ecotourismas one of the products in Jakarta.
Evaluasi Ekstensifikasi dan Intensifikasi Pajak Serta Kontribusinya dalam Meningkatkan Penerimaan Pajak Penghasilan Orang Pribadi pada KPP Pratama Jakarta Tanah Abang Dua Dewi, Maya Safira; Maulida, Mirza
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1312

Abstract

In 2010, a number of efforts such as the safeguard mechanism has been implemented by the KPP Pratama Jakarta Tanah Abang Dua, one of the safeguard mechanism is an intensification of activity or potential tax starting from the unified tax mapping activities, benchmarking and profiling, with an analysis of the sectors found on the contribution of a region (eg county or city) or the sectors contained in the contribution of tax revenue a tax services office or regional office of the Directorate General of Taxes. Given the working area of KPP Pratama Jakarta Tanah Abang Dua are in the economic and strategic business centers and many residents which don’t have tax ID, provide more opportunity for KPP in capturing the public to serve the taxpayer by providing tax ID. But in actual KPP Pratama Jakarta Tanah Abang Dua should be able to read situations and anticipate the various circumstances that might be a problem in the smooth operation of extending the taxpayer, such as mutations in the population without changing the domicile of the candidate statements taxpayers of local authorities and social conditions change.

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