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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
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Uji Efektivitas Sponsorship Produk Bearing Racing pada PT. SKF Indonesia Periode 2008 - 2012 Willy Yanto, Septian; Gurtama Soemapradja, Tomy
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1417

Abstract

The highest achievement of marketing is sales transaction, so the marketing strategy should have impacts on sales. Promotion in the form of sponsorship has just been conducted by PT. SKF Indonesia since 2010-2011. This study aims to analyze the development of bearing products in PT. SKF Indonesia and to test the effectiveness of promotional strategies in the form of motor racing team sponsorship based on average sales of the bearing racing products data. Anova test results showed that the average sales prior to sponsorship were smaller than the average sales after sponsorship. Thus, sponsorship strategy is efective to raise the average of bearing racing product sales in SKF Indonesia with α = 0.05 and 0.01.
Educational Tourism Based on Tri Hita Karana in Mengesta in Bali Parwati, Ni Nyoman; Trianasari, Trianasari
Binus Business Review Vol 7, No 3 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i3.1815

Abstract

The purposes of this research are to validate the potential of superior natural resources and human resources in the tourism development of education based on Tri Hita Karana (THK) in Mengesta in Bali, to establish the centers of educational tourism, to form groups of community that supports the educational tourism based on THK, and to design media promotion. The method designed to achieve the targets are analysis, design, evaluation, and revision. Data were collected through observation, questionnaires, and interviews and analyzed using SWOT analysis and descriptive analysis. The results of this research show that there are seven learning resources that have been successfully validated, namely: dance and percussion forum, natural agricultural laboratory, Bali traditional house, agriculture training center, tracking, natural panorama and hot water bathing place, and culinary tour. The understanding and commitment of the people about educational tourism based on THK fall into good categories. Moreover, the media promotion has been successfully designed, which are in the form of art forum brochure, village tourism brochure, and a draft of guide book to educational tourism based on THK.
Analisis Penerapan Akuntansi Musyarakah terhadap PSAK 106 pada Bank Syariah X Yusuf, Muhammad
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1316

Abstract

Islamic accounting standard is necessary in order to support the development of Islamic banking since it becomes the key to success standard Islamic bank in serving the community. Information provided by Islamic banks can be either financial reports or information of Islamic banking products. Broadly speaking, these products funding and lending of Islamic banks mobilize funds are grouped in a scheme consisting of the principles of Islamic banks are wadiah financing and mudarabah financing. The research focuses on the profit and loss sharing scheme, particularly the Musharakah financing. This research is to compare between theory and practice prevailing in the company, especially in the accounting treatment and measurement of the Musharaka Islamic Bank X, about whether or not the accounting treatment in accordance with PSAK 106. Accounting Musharaka. The results of this study suggest that accounting Applied Islamic Bank X, are in accordance with PSAK 106, only in writing the name of the estimates in recording with financing terms should be replaced with Musharaka investment.
A Thematic Analysis of Advertisement in the Telecommunication Industry Amah, Esther; Ogunnaike, Olaleke Oluseye; Ayeni, Adebanji William; Ojo, Mercy
Binus Business Review Vol 8, No 3 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i3.3713

Abstract

The main objective of this research was to determine the types of appeals used in telecommunication advertisement, explain how the themes and appeals used in the advertisement were presented, and see how it could attract subscribers despite the challenges in the industry. Qualitative content analysis method was used to provide a thematic analysis of the messages contained in numbers of selected advertisements shown on YouTube, social media, and television stations in Nigeria. The findings show that the advertisements adopt emotional (love, celebrity appearance, music, comedy, humor, drama) and rational appeal to persuade the subscribers. Moreover, the themes of the advertisements focus on accomplishment and improve service regarding call charges, network coverage, network quality, and customer service. It further shows that these strategies employed by the telecommunication industry are capable of influencing the choice of the subscribers in the Nigerian market. The research recommends and concludes that companies should consistently engage the appeals used with more emphasis on the emotional appeal to retain their size of the market.
Analisis Potensi Kebangkrutan PT. Berlian Laju Tanker, Tbk. dengan Menggunakan Altman’s Z Score Iswandi, Iswandi
Binus Business Review Vol 3, No 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1350

Abstract

PT. Berlian Laju Tanker, Tbk. (BLTA) is a company engaged in the ocean transportation services listed on the Indonesia Stock Exchange and the Singapore Stock Exchange. In 2009 and 2010 BLTA experienced a net loss. At the end of 2011 the company rocked the financial markets in Indonesia and Singapore being unable to meet financial obligations to financial institutions and corporate bondholders. Given such conditions until the end of August 2012 BLTA can not submit audited financial statement of year 2011 to the authorities of stock exchange and public. By using the 2007 to 2010 audited financial statements and June 2011 inhouse financial statement were analyzed using Altmans Z score model can be known that since 2007 BLTA produce a Z score were classified bankruptcy. Investors should analyze the financial condition by using Z Score in order to minimized shareholders and bondholders potential losses.
Analisis Faktor-Faktor yang Memengaruhi Tingkat Perolehan Margin dengan Akad Murabahah pada Bank Syariah X Yusuf, Muhammad; Sari, Rini Kurnia
Binus Business Review Vol 4, No 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1382

Abstract

This study aims to find out and analyze the factors that affect the level of turnover margin financing murabahah contract on Sharia Bank X and to know the most influential factor on the level of revenue and margins with murabaha contract to know the calculation of turnover margin murabaha financing. The population of this research was the financial statement and the sample was quarterly income statement from 2005 until 2011. This study employed a secondary data collection methods and field research by doing research on Muamalat Institute. Analysis tools used SPSS software version 19.0. Based on the results, the study indicated that factors affecting the level of margin financing murabaha are the overhead cost factor with R2 of 0.73 and test results of F-test of 72.684, as well as a significant level of 0.0001 and administrative costs with the R2 of 0.93 and test results F-test of 72.684, as well as a significant level of 0.037. While, the financing volume factor does not affect the rate of margin on murabaha financing. The most influential factor is the overhead factor.
Pengaruh Lingkungan Individu Mahasiswa dan Kinerja Bauran Pemasaran Perguruan Tinggi terhadap Proses Keputusan Mahasiswa dan Nilai Jasa Pendidikan Tinggi Komputer Prabowo, Harjanto
Binus Business Review Vol 2, No 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1505

Abstract

Colleges offering computer education are increasing, especially with the widespread use of information technology in all fields. This paper presents the results of research that aims to uncover the level of service marketing mix of performance conformity with the interests of education and expectations of students. Research conducted descriptive, while the research method used is the method of explanatory survey of 770 students and 54 leaders from computer private colleges in Jakarta. The results showed that the individuals environment is more influential on the decision process of selecting college students compared the performance of education services marketing mix. There is a gap between the performance of the marketing mix of educational services with the level of expectation and perceived level of student interest. Therefore, leaders of computer private colleges in Jakarta should pay attention to changes in consumer behavior to marketing mix program of education services can further enhance the value of education services.
Faktor-Faktor yang Memengaruhi Kepuasan Pengguna Website Kampus Sriwardiningsih, Enggal
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1408

Abstract

The benefit of internet website is not maximall unless students are satisfied with the campus website. This study proposed and tested model explaining student satisfaction when the website is used as supplementary learning tool of face to face class method. The model is integrated determinants from Media Richness Theory, Self-Determination Theory, Knowledge Based Theory and Attribution Theory, and participant charateristics cited in the research literature. Following a demonstration and using website system in Binus University website system, data were collected from 210 college students. Structural Equation Modelling provided better support for a model that hypothesized stringer effect of website charateristics on e-service quality, motivation, and culture on using internet consumer satisfaction.
Human-Oriented Leadership and Organizational Commitment in US Subsidiary Company Based in Sarawak Ismail, Azman; Ishak, Yusniati; Yusuf, Munirah Hanim
Binus Business Review Vol 7, No 3 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i3.1752

Abstract

This article was conducted to examine the relationship between human-oriented leadership (HOL) and organizational commitment. A survey method was employed to obtain data from the employees of one US subsidiary companybased in Sarawak. Results of the Partial Least Squares (SmartPLS) model analysis confirmed that participative leadership, supportive leadership, and empowerment act as important antecedents of organizational commitment.These findings reveal that the capability of managers practicing HOL styles (supportive, participative, and empowerment) has enhanced employees’ commitment to the organization.
Accuracy Combination Test of Classical and Modern Technical Analysis: A Case Study in Stock of PT Wijaya Karya Tbk Hamid, Agustini
Binus Business Review Vol 7, No 1 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i1.1465

Abstract

The research aimed to measure the accuracy and combination of Classic and Modern Technical Analysis. PT Wijaya Karya Tbk (WIKA)’s stock in two periods is the sample of research. Technical analysis was used to predict stock prices by observing changes in historical share price. Practically, technical analysis is divided into Classic Technical and Modern. Research was conducted by library study and using a computer software. Microsft Excel was used for the simulation and Chart Nexus for analyzing Modern Technical Analysis. The research period started in January 1, 2013 until December 31, 2013 and January 1, 2014 until December 31, 2014. The Classic Technical Analysis used Support, Resistance, Trendline, and Flag Patern. Meanwhile for Modern Technical Analysis used Moving Average, Stochastic, Moving Average Convergence Divergence (MACD) indicator. The Classical Technical Analysis gave less result than Modern Technical Analysis. The classical give 14 investment decisions in two periods. The average return of Classical Technical is 15,50%. Meanwhile the Modern Technical Analysis gave 18 investment decisions in two periods. The average return of Modern Technical is 18,14%. Combining Classic Technical Analysis and Modern Technical Analysis gave 20 investment decisions with the average rate of return 20,41%.

Page 45 of 124 | Total Record : 1231

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